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  • 8/10/2019 Giddens On Rereading.pdf

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    On Rereading The Presentation of Self: Some ReflectionsAuthor(s): ANTHONY GIDDENSSource: Social Psychology Quarterly, Vol. 72, No. 4 (December 2009), pp. 290-295Published by: American Sociological AssociationStable URL: http://www.jstor.org/stable/25677370.

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  • 8/10/2019 Giddens On Rereading.pdf

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    Goffman

    ssous

    a^^SS

    On

    Rereading

    The

    Presentation

    of Self: Some

    Reflections

    ANTHONYIDD6NS

    London

    School

    of

    Economics

    It is

    over

    twenty

    years

    since

    I

    opened

    The

    Presentation

    of Self

    in

    Everyday Life

    (Goffman [1959]

    1990).

    Indeed,

    in

    searching

    through

    my

    books,

    I

    found

    it

    had

    disappeared

    from the shelves

    at

    some

    point

    over

    that

    peri

    od. So

    I

    had

    to

    order

    a

    new one.

    It

    came

    resplendent

    in

    an

    edition

    published

    by

    Penguin books, showing that Goffman

    reached audiences

    stretching

    well

    beyond

    those

    tapped by

    most

    academic authors.

    I

    got

    a

    few

    surprises looking

    at

    the

    book

    again

    after

    all

    this time. I'd

    forgotten

    how

    anthropological

    the book is?the

    sort

    of

    man

    from-Mars

    style

    that Goffman

    deploys.

    He

    describes the work

    as

    "a

    sort

    of

    handbook"

    and,

    alternatively,

    as

    a

    "report."

    His

    own

    PhD

    on

    the

    Shetland Islands

    is

    quite frequently

    referred

    to?a

    study

    that

    falls into the

    catego

    ry

    of what he calls

    "respectable

    researches,"

    where

    regularities

    of

    behavior

    are

    "reliably

    recorded."

    In

    the

    text,

    these

    examples

    taken

    from

    empirical

    field

    work

    famously

    jostle

    with

    quotations

    and observations from

    literary

    texts.

    Goffman

    uses

    anthropological

    method,

    but he

    is

    not

    really acting

    as an

    anthropolo

    gist?the book presumes and draws upon tacit

    knowledge

    in which the author and reader

    have

    to

    collaborate.

    He

    points

    up

    the "alien"

    nature of

    everyday

    practices

    when

    they

    are

    looked

    at

    "from the

    outside";

    yet

    in

    most

    cases

    he

    is

    all

    too

    plainly

    an

    insider.

    He

    would have

    to

    be

    because,

    although

    he

    writes in

    an

    anthro

    pological

    vein,

    he is

    far

    more

    concerned

    with

    the

    everyday

    and

    themundane than

    the

    exotic.

    Moreover,

    Goffman

    is

    not

    really

    concerned,

    as

    most anthropologists are,with uncovering cul

    tural

    divergence

    or

    difference. His

    territory

    s

    a

    universal

    one,

    since

    much of what he has

    to

    say

    applies

    to

    all cultures.

    I

    forgot

    how

    little

    there is

    about

    language

    in

    the book.

    I

    used

    to

    teach

    about Goffman

    and

    I

    suppose

    after

    a

    while

    his various

    books

    tended to

    merge

    seamlessly

    in

    my

    mind.

    Even

    more

    than

    Harold

    Garfinkel,

    Goffman

    uncov

    ered and

    displayed

    to

    view the

    contextuality

    of

    language?tracing

    a

    route

    that

    arrived,

    in

    a

    virtually independent

    manner?at

    conclusions

    that

    Ludwig

    Wittgenstein

    reached

    in

    a

    far

    more

    tortuous,

    philosophical

    way.

    Language

    is

    not

    just

    a

    matter

    of

    "difference,"

    as

    the

    struc

    turalists argue?all language-use is heavily

    and

    irremediably

    context-saturated,

    and

    based

    on

    a

    multiplicity

    of forms of

    tacit

    knowledge,

    awareness

    of

    context,

    and

    bodily

    gesture,

    which couldn't

    themselves

    be

    put

    into

    words.

    There

    is

    a

    great

    deal

    about communication

    in

    Presentation

    of Self?indeed

    in

    a sense

    it is all

    about communication?but

    Goffman

    hadn't

    yet

    pursued

    the

    implications

    he

    would

    later

    draw.

    (There

    is

    just

    one

    place

    in

    the

    text

    where

    all

    this is

    previsaged.

    It

    iswhere he discusses

    the

    expressions

    'Good Lord ' and

    'My

    God '

    and how

    they

    are

    used

    to

    display

    recognition

    of

    disjunctures

    in

    everyday performance.

    A

    person

    might

    say

    'Good Lord '

    if

    reminded

    of

    an

    appointment

    he

    or

    she

    forgot

    about.

    The

    expression,

    with

    its

    religious

    overtone,

    con

    veys

    to

    the listener that

    the

    individual

    accepts

    the

    importance

    of

    the

    lapse

    and the

    need

    to

    repair it.)

    I

    was

    struck

    by

    what

    a

    flat

    style

    Goffman

    adopts.

    He

    uses

    many

    colorful

    quotations,

    and

    plainly

    selected them

    with

    an

    eye

    to

    their

    effect

    on

    the reader?their "sit

    up

    and take

    notice"

    quality.

    One

    such anecdote

    is the

    "novelistic

    incident,"

    an

    early

    quote

    from

    a

    work

    by

    the

    novelist

    William

    Sansom.

    It

    con

    cerns

    Preedy,

    a

    "vacationing Englishman"

    in

    Spain,

    and

    is

    used

    to

    highlight

    the

    distinction

    he makes between expressions of self-identity

    "given"

    deliberately

    to

    others,

    and those

    inad

    vertently "given

    off."

    Preedy's

    elaborate

    per

    sonal

    rituals

    on

    the

    beach and

    getting

    into the

    sea?designed

    to

    impress

    others with his

    sophistication

    and

    sang-froid?are

    described

    by

    the

    novelist

    with

    a

    proper

    sense

    of

    irony

    and

    are

    designed

    to

    amuse

    as

    well

    as

    instruct.

    290

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  • 8/10/2019 Giddens On Rereading.pdf

    3/7

    ON

    R R

    RDING

    TH PR S

    NTf)TIONf

    S

    LF

    291

    Goffman sometimes allows himself

    little

    digs

    of

    his

    own

    when he

    describes

    the

    contrived

    nature

    of

    some

    of

    our

    attempts

    to create

    a

    cer

    tain

    impression

    of others.

    Mostly,

    however,

    his

    own style is dry as dust, as if to say that at

    least

    he?Goffman?is

    confining

    his

    own

    impression-management

    to

    the business

    of

    academic

    analysis.

    This

    can't

    be

    wholly

    true,

    though,

    since he

    displayed

    so

    much artfulness

    in

    his selection of

    quotation.

    Goffman is careful

    to

    qualify

    the dra

    maturgical metaphor.

    No

    aspect

    of

    Presentation

    of Self'has

    attracted

    more

    critical

    attention

    than

    its

    use

    of what

    Goffman

    describes as "the

    projections

    ... of the theatri

    cal

    performance."

    Goffman makes

    it

    clear,

    however,

    how

    aware

    he

    is

    of

    the

    limitations of

    this

    approach, speaking

    of its "obvious

    short

    comings"?even

    if

    in

    the end he

    is less

    than

    wholly

    consistent

    in

    what

    he

    says

    about those

    shortcomings.

    The theatre is

    all

    about

    make

    believe and

    is

    meticulously prepared

    before

    hand.

    In

    everyday

    life

    by

    contrast,

    "things

    are

    real" and performances "sometimes notwell

    rehearsed."

    (Yet,

    interestingly,

    offman

    quali

    fies the statement

    'things

    are

    real'

    by

    putting

    the word

    'presumably'

    before

    it).

    On

    stage,

    actors

    present

    themselves

    as

    characters inter

    acting

    with other

    players.

    However,

    unlike

    in

    "real life" there

    is

    a

    third

    party

    present:

    the

    audience.

    In

    the conclusion

    to

    his

    book,

    Goffman

    suggests

    that

    the

    dramaturgical

    approach

    is

    merely

    one

    "perspective"

    among

    several others.A segment of interactionmay

    be

    viewed

    "technically," "politically,"

    "struc

    turally,"

    nd

    "culturally"

    as

    well

    as

    in

    terms

    of

    the

    metaphor

    of

    theatre.

    He then

    qualifies

    even

    further

    in

    his final

    two

    or

    three

    para

    graphs:

    "And

    so

    here

    the

    language

    and

    mask

    of

    the

    stage

    will

    be

    dropped."

    It

    formed,

    he

    suggests,

    simply

    a

    sort

    of

    scaffold?a

    prepara

    tory

    phrase

    to

    a

    construction

    of

    a

    building

    as

    such.

    But

    scaffolds

    are

    built

    only

    in

    order

    to

    be

    later taken down?the substance of thebuild

    ing

    is

    actually

    "the

    structure

    of

    social

    encoun

    ters."

    Much

    importance

    is

    given

    to

    collaborative

    settings,

    as

    contrasted

    to

    the activities of the

    single

    performer.

    We

    are

    all

    actors

    as

    it

    were,

    but the

    play's

    the

    thing.

    The

    preening

    of

    Preedy

    is

    actually

    an

    unusual

    vignette

    in

    the

    context

    of

    the book.

    Most

    of

    it is

    concerned

    with

    mutually

    organized

    settings

    in

    which

    groups

    of

    actors

    are

    involved.

    Actors

    normal

    ly

    function

    as

    "teams,"

    in

    settings

    in

    which

    the

    main point of the performance is to express

    and

    regulate

    a

    series of tasks-in-hand

    rather

    than

    display

    the

    personal qualities

    of the

    actor.

    The

    study

    of

    trust

    in

    differing

    areas

    of

    the

    social sciences

    has

    become

    a

    major

    preoccu

    pation

    since Goffman

    wrote

    Presentation

    of

    Self?he

    had

    a

    lot

    to

    say

    of relevance

    to

    it.

    Achieving

    the trust of

    others

    in

    social situa

    tions is

    partly

    accomplished by sustaining

    a

    collective

    impression

    of

    competence- "pro

    fessionalism" on the

    part

    of the

    disparate

    groups

    of

    waiters,

    airline

    personnel,

    and

    med

    ical

    staff that crowd Goffman's

    pages

    is

    partly

    a

    matter

    of

    personal compatibility,

    but is also

    very

    much also

    a

    matter

    of

    collective

    impres

    sion

    management.

    There is collusion involved

    and sometimes

    outright

    deception

    or

    sleight

    of

    hand.

    Mostly,

    however,

    he

    says,

    "team-work"

    depends

    upon

    an

    intrinsic

    authenticity

    which

    cannot be reduced to mere ritual. Not all

    restaurant

    staff,

    air

    transportation

    workers,

    doctors,

    or

    nurses

    "know

    what

    they

    re

    doing,"

    but the

    vast

    majority

    have

    to,

    or

    the

    whole

    enterprise

    would

    soon

    collapse.

    Rereading

    Presentation

    of Self

    after

    so

    much

    time

    away

    is

    to

    reexperience

    its

    com

    pelling

    power.

    Goffman

    may

    have drawn

    upon

    Simmel,

    Cooley,

    Durkheim,

    and

    Radcliffe

    Brown,

    but

    in

    large

    part

    he

    mapped

    out

    new

    territory y looking for the unfamiliar in the

    familiar?and

    vice

    versa.

    He

    is the theoristof

    copresence;

    much

    more

    than

    that,

    he

    explored

    the

    massively

    complex

    nature

    of what

    copres

    ence

    actually

    is.

    Copresence?the

    behavior

    of

    subjects

    who

    are

    confined

    together

    for

    some

    while?has distinctive

    features

    that

    more

    impersonal

    connections

    necessarily

    lack.

    Yet

    it

    is

    Goffman's

    achievement

    to

    have shown

    that

    the

    grand

    institutions of

    society

    both

    operate

    through,

    presume,

    yet

    at the same time struc

    ture,

    the rituals that

    people

    follow when

    they

    are

    together

    in

    public places.

    Durkheim

    argued

    with

    great

    force and

    conviction that

    society

    is

    far

    more

    than

    just

    the

    sum

    of its individual

    actors,

    and

    he

    was

    entire

    ly right

    to

    do

    so.

    Yet he

    was never

    able

    to

    relate

    that

    fundamental

    insight

    to

    an

    account

    of

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  • 8/10/2019 Giddens On Rereading.pdf

    4/7

    292

    SOCIAL

    SVCHOLOGV

    UART6RLY

    agency;

    as

    a

    consequence,

    in

    his

    writings

    we

    all

    tend

    to

    appear

    as

    the

    playthings

    of social

    forces

    much

    more

    powerful

    than

    ourselves.

    Goffman showed the

    way

    out

    of this

    impasse.

    "Society" is always and everywhere the cre

    ation

    of

    highly

    skilled and

    knowledgeable

    agents.

    Yet

    the

    continuous, minute,

    and

    amazingly complicated

    way

    in

    which

    we

    "bring

    off"

    social lifewith

    others at

    the

    same

    time

    depends

    fundamentally

    upon

    shared

    forms

    of tacit

    knowledge

    that

    can

    in

    no sense

    be reduced

    to

    the

    specific

    actions

    of

    individ

    uals.

    Presentation

    of Self

    retains

    an

    enduring

    importance

    too because of the

    weight

    it

    gives

    to

    the

    emotions,

    a

    major

    aspect

    of

    Goffman's

    originality.

    "Impression

    management"

    at

    first

    blush

    appears

    as

    something cognitive

    and in

    some

    part

    of

    course

    it

    is.

    Yet

    as

    organized

    in

    the

    context

    of

    everyday

    rituals,

    and done

    in

    a

    collaborative

    way,

    it is

    the

    key

    to

    the

    conti

    nuity

    of

    self

    and

    the containment

    or

    regula

    tion

    of

    emotion.

    Freud regarded repression as internal to

    the

    personality,

    and

    constructed

    an

    elaborate

    theory

    of neurosis and

    psychosis

    around it.

    In

    Presentation

    of Self

    Goffman shows that

    a

    great

    deal of

    emotional

    management

    pro

    ceeds

    socially.

    In

    "back

    regions"?such

    as

    the

    kitchen

    in

    a

    restaurant,

    hidden from the

    view of the

    customers?people

    are

    able

    to

    express

    feelings

    of

    frustration

    or

    rage

    that

    they

    must

    carefully

    conceal

    in

    their front

    region performances. They might make fun

    of their

    patrons

    too.

    Back

    regions

    hence

    form

    a

    safety

    valve for emotions that

    might

    other

    wise "flood

    out"

    and

    seriously compromise

    the

    competence

    which the

    performers

    want to

    put

    on

    display.

    Goffman doesn't

    write

    much about

    mad

    ness

    in Presentation

    of Self

    but all

    the

    ele

    ments

    of his later

    ruminations about

    it

    are

    there

    in

    the book. Mental

    illness,

    or

    at

    least

    certain

    forms

    of

    it,

    he

    implies,

    resides

    more

    in the

    minutiae

    of

    everyday

    life than

    in

    grand

    delusions.

    Those

    who

    we

    label

    as

    "mad,"

    both

    in

    a

    "serious" and

    in

    a

    more

    trivial

    day

    to-day

    sense,

    either

    cannot

    or

    will

    not

    deploy.

    the

    cues

    that "normal"

    people

    routinely

    make

    use

    of

    to

    show

    to

    others that

    they

    are

    compe

    tent

    agents.

    The

    mentally

    disturbed

    sit

    or

    stand

    too

    close

    to

    others,

    and either

    stare at

    or

    refuse the

    gaze

    of the other

    altogether;

    they

    don't

    "listen"

    (i.e.,

    demonstrate

    atten

    tiveness)

    to

    what

    others

    are

    saying,

    or

    inter

    rupt them aggressively. They may sit with

    their

    limbs

    slack,

    unable

    or

    unwilling

    to

    deploy

    the

    continuous

    monitoring

    of

    bodily

    appearance

    and

    demeanor that is taken for

    granted

    in

    the

    diverse

    contexts

    of social life.

    The

    protective

    practices

    that

    prevent

    social

    activity

    from

    being

    swamped by

    anxi

    eties

    or

    hatreds

    are

    marvellously

    analyzed by

    Goffman

    in

    Presentation

    of Self.

    Discretion

    and

    tact

    play

    a

    fundamental role here.

    They

    may

    seem

    like

    quite

    trivial

    aspects

    of

    perfor

    mances,

    but

    they

    are

    deeply

    influential.

    Tact

    and

    circumspection,

    Goffman

    shows,

    are

    demanded

    not

    only

    of

    "performers"

    but of

    "audiences"

    too. For

    instance,

    people

    rou

    tinely

    stay

    away

    from

    areas

    in

    restaurants,

    homes,

    or

    workplaces

    to

    which

    they

    have

    not

    been

    invited,

    actively helping

    sustain the

    "show"

    that is

    being

    put

    on.

    If

    an

    outsider

    for

    some reason enters a back region, he or she

    will

    typically give

    those

    in

    it

    a

    chance

    to

    reassemble their

    public

    selves,

    even

    if

    only

    by

    a

    discrete knock

    on

    the door.

    When

    in

    the

    back

    region,

    the

    "intruder"

    normally

    observes due discretion

    by

    not

    glancing

    around

    too

    openly

    at

    what is in the

    room,

    in

    case

    it

    could

    compromise

    the

    identity

    the

    occupier

    is

    offering.

    "Intimates"?those

    who

    know the

    performer

    well?may

    be free

    to

    flout some of these restrictions, since they

    are

    already privy

    to

    at

    least

    some

    of

    the

    per

    former's

    secrets.

    Presentation

    of

    Self

    has

    been

    influential

    in

    almost

    every

    social science

    discipline,

    especially sociology,

    social

    psychology,

    anthropology,

    and

    linguistics.

    Its

    impact

    has

    extended

    through

    to

    theatre studies

    (natural

    ly),

    media and cultural studies?and

    to

    the

    theatre

    itself.

    We

    know that

    playwrights

    Tom

    Stoppard

    and Michael

    Frayn

    have read

    Goffman.

    I'm not

    sure

    that Harold

    Pinter

    ever

    did,

    but

    his

    writing

    ranges

    over

    much of

    the

    same

    territory, lthough

    Goffman's

    pic

    ture

    of

    everyday

    life

    on

    the

    face of

    things

    is

    far

    more

    benign

    than that of Pinter.

    For

    all of its fine

    qualities,

    and

    its

    staying

    power,

    from its first

    publication

    Presentation

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    ON

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    TH PR S NTRTION f

    S

    lf

    293

    of

    Self

    met

    with

    a

    barrage

    of

    criticism

    from

    other

    social

    scientists.1

    One could

    summarize

    these

    as

    worries

    about:

    (1)

    the

    status

    of the

    dramaturgical

    metaphor;

    (2)

    the absence

    of

    a

    discussion of power; (3) the lack of a sense of

    history

    or

    institutional

    change

    in

    Goffinan's

    work;

    and

    (4)

    the

    ambiguous

    role

    of "reflexiv

    ity,"

    term

    Goffman

    doesn't

    make

    any

    play

    with,

    but

    arguably

    is

    intrinsic

    to

    his

    writings.

    The first

    of these

    sets

    of

    objections

    has

    probably

    been

    most

    commented

    on,

    but

    seems

    to

    me

    the least

    interesting.

    I

    see

    no

    particular

    difficulty

    in

    comparing

    aspects

    of social

    life

    to

    the

    theatre,

    and

    it

    is

    an

    idea

    that

    goes

    back

    centuries.

    Nor is there

    any

    problem

    in

    taking

    over

    concepts

    coming

    from

    the

    theatre

    into the

    social

    sciences,

    as

    long

    as

    they

    are

    carefully

    defined

    and used.

    The notion

    of "role" is

    per

    haps

    the

    most

    prominent

    example.

    As

    men

    tioned,

    Goffman surrounds

    the theatrical

    analogies

    he

    uses

    with

    a

    host

    of

    qualifications

    about their

    application

    to

    the

    wider

    social

    world.

    Even if

    offman

    did

    not

    especially

    per

    sistwith it fterwards,as a heuristic device the

    language

    of

    "actors,"

    "performances,"

    "audi

    ences"

    and

    so

    forth

    proved

    highly

    valuable

    in

    stimulating

    the

    novel

    ideas thathe elaborated.

    Power

    is

    a

    different

    story.

    One couldn't

    say

    that

    power

    and domination

    are

    altogether

    absent

    from

    Presentation

    of

    Self.

    Certain

    pas

    sages

    and sections

    of the book

    are

    about

    how

    we

    "do"

    power.

    For

    instance Goffman

    offers

    a

    discussion

    of

    how filial deference?and

    there

    fore differential

    power

    between

    the

    genera

    tions?was

    organized

    in

    traditional

    China,

    based

    upon

    the

    work

    La

    Civilisation

    Chinoise,

    written

    by

    Marcel

    Granet

    (1929).

    Elaborate

    ritual and

    careful

    bodily

    demeanor

    ensure

    that

    the

    son

    treats

    his father

    as

    "a

    chief"

    ...

    "One

    comes

    night

    and

    morning

    to

    pay

    homage.

    After

    which,

    one

    waits

    for orders."

    Yet

    there

    is

    no

    systematic

    discussion

    of

    power inPresentation of Self nor as far as I

    know

    in

    any

    other of Goffman's

    major

    works.

    He

    has

    a

    possible

    defense:

    he

    is concerned

    with

    interpersonal

    interaction between

    indi

    viduals

    in situations of

    copresence.

    Any

    influ

    1

    See

    the

    diversity

    of critical

    appraisals

    offered

    in

    Fine,

    Manning,

    and Smith 2000.

    ences

    that

    go

    beyond

    such situations

    he

    simply

    defines

    as

    not

    his

    area

    of

    concern?let

    others,

    using

    different

    perspectives, explore

    them.

    A

    moment's

    reflection,

    however,

    will

    show

    that

    such a defence is inadequate. Copresence

    could

    never

    be defined

    as

    simply

    studying

    vis

    ible circumstances

    inwhich individuals

    inter

    act

    with

    one

    another. The

    vast

    bulk of

    what

    frames

    situations

    of

    copresence

    is invisible?

    it consists of

    institutions,

    oth taken

    for

    grant

    ed,

    but also drawn

    upon,

    by

    the

    parties

    to

    the

    interaction.

    This is

    most

    obvious

    in

    the

    case

    of

    language

    and

    communication,

    which

    pre

    sumes a

    vast

    apparatus

    of rules and

    signals

    deployed by

    a

    linguistic

    community.

    Yet it is

    also

    true

    of

    systems

    of

    power,

    which

    both

    structure,

    yet

    are

    reproduced

    by, everyday

    rit

    uals

    of

    different

    sorts.

    Presentation

    of Self

    would have

    been

    an

    even

    more

    impressive study

    if ithad contained

    a

    more

    systematic analysis

    of

    this issue.

    Consider the

    example

    of

    professions,

    which

    in

    one

    guise

    or

    another

    crop up

    often

    in thebook.

    How doctors talk topatients, and how thecon

    text

    of interaction

    is

    structured,

    expresses

    much

    larger

    aspects

    of medical

    institutions,

    including major

    differentials

    of

    power.

    It

    would be

    impossible

    to

    understand

    fully

    why

    the interaction takes

    the form

    it

    does

    without

    grasping

    these.

    They

    are

    not

    just

    a

    "back

    drop": they help

    constitute,

    as

    well

    as

    being

    constituted

    by,

    the

    interaction.

    Goffman discusses

    "pieces"

    of

    interaction

    mostly as separate segments?observations of

    behavior

    in

    a

    diversity

    of times and

    places.

    Wilfully,

    or

    perhaps

    as

    a

    by-product

    of

    his

    fondness

    for

    describing

    short

    episodes

    of

    behavior,

    the

    pieces

    are never

    put

    together.

    t

    one

    point

    in

    resentation

    of Self

    for

    example,

    he

    has

    some

    four

    or

    five

    paragraphs

    on

    situa

    tions

    in

    which

    individuals

    are

    treated

    as

    "non

    persons,"

    an

    obvious manifestation

    of

    power.

    For

    instance,

    in

    the

    Deep

    South,

    whites would

    discuss their slaves in their

    presence

    as

    though

    they

    were

    not

    there.

    Slaves,

    like

    servants

    in

    medieval

    courtly society,

    were

    expected

    to

    enter

    freely

    intoback

    regions,

    thebasis

    that

    no

    management

    of

    impression

    was

    needed

    for

    them.

    The

    observation,

    while

    interesting,

    is

    not

    followed

    through

    or

    its

    wider

    implications

    teased

    out.

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    294

    SOCIAL

    SYCHOLOGY UflRT

    RLY

    What

    applies

    to

    power

    applies

    also

    to

    his

    tory.

    Anthropologists

    who

    study

    small oral

    cultures

    may

    know little of their

    history

    and

    are

    therefore

    perhaps justified

    in

    acting

    as

    if it

    can be ignored. The same is not true of con

    temporary

    societies

    however,

    from

    which

    the

    vast

    majority

    of

    Goffman's

    examples

    come.

    Of

    course,

    one can

    put

    Presentation

    of

    Self

    alongside

    other

    texts,

    and

    in

    this

    way

    attempt

    to

    add

    an

    historical

    dimension

    to

    some

    of the

    examples

    Goffman

    discusses.

    In

    his

    celebrat

    ed book The

    Civilizing

    Process

    (1969),

    for

    example,

    Norbert Elias

    analyses

    the

    historical

    origins

    of

    civility

    in

    what

    Goffman would call

    front-region

    behavior and the

    social

    organiza

    tion

    of

    privacy.2

    Elias

    was

    far

    more

    influenced

    by

    Freud

    than

    Goffman

    was,

    but

    plainly

    the

    interactions Goffman discussed

    in

    everyday

    life

    do

    have

    an

    evolution that is

    absolutely

    intrinsic

    to

    their character. The

    social

    psychol

    ogist

    Thomas

    Scheff

    is

    one

    among

    several

    prominent

    authors who

    have

    developed

    these

    connections in

    an

    interesting

    and

    potentially

    highly fruitful way?he relates them to

    episodes

    of

    deadly

    violence

    as

    in

    war

    (Scheff

    1999).

    Lack

    of attention

    to

    reflexivity

    in

    Presentation

    of Self?and

    in

    Goffman's subse

    quent

    works?is

    puzzling.

    Reflexivity

    can

    be

    interpreted

    on two

    levels:

    in

    relation

    to

    the

    author and

    in

    relation

    to

    the

    contexts

    of social

    life

    with

    which he is concerned. Goffman

    rarely

    seems

    "present"

    in

    his

    books, any

    more

    than Durkheim

    or

    Radcliffe-Brown did.

    Yet

    there

    are

    plenty

    of

    questions

    to

    be

    asked.

    What

    impression

    did

    Goffman want

    Presentation

    of

    Self

    to

    make

    on

    the

    reader?

    Every

    book is

    about

    impression

    management,

    since books

    are

    designed

    to

    convey

    certain

    messages,

    not

    only

    about what the

    text

    "says"

    but about the

    impressions

    it

    also

    "gives."

    In

    using

    so

    many

    fictional

    examples,

    yet

    introducing

    them

    in

    a

    casual and off-handway, Presentation of Self

    gives

    an

    impression

    of

    lightly

    worn

    erudition

    and also

    a

    certain

    cool.

    It

    is

    clearly designed

    to

    draw readers

    in

    and

    cause

    them

    to

    reflect

    upon

    their

    own

    lives?"now

    that

    Goffman

    has

    pointed

    it

    out,

    I

    recognize

    that,

    yes,

    this

    is

    2

    For

    a

    relevant

    discussion,

    see

    Kasson 1990.

    what

    I

    do,

    how others

    react

    to

    me

    and how

    I

    react to

    them."

    The author

    appeals

    to

    the

    same

    body

    of

    tacit

    knowledge

    in

    persuading

    the

    reader of

    his

    argument

    as

    the

    characters that

    appear in the text.

    What

    does Goffman

    actually

    mean

    when

    he

    compares

    his

    use

    of "the

    language

    and

    mask

    of

    the

    stage"

    to

    scaffolding

    that

    can

    be

    dismantled

    once

    the

    job

    is

    done?

    He

    could

    mean

    something

    banal?that the

    metaphor

    of

    the theatre

    directed

    his

    attention

    both

    to

    a

    "subject-matter"

    (copresence)

    and

    a

    way

    of

    analyzing

    it,

    which

    when

    uncovered,

    could

    better be

    discussed without the framework

    that

    originally

    inspired

    it.

    et

    Goffman's

    comments

    raise the

    problematic?and,

    one

    would

    have

    thought,

    inescapable?issue

    that

    reflexivity

    presumes

    in

    relation

    to

    itself.The student of

    reflexivity

    is

    also

    a

    reflexive actor?the

    sense

    in

    which

    Goffman's

    observations

    are

    "objec

    tive"

    then

    becomes

    harder

    to

    tease out.

    Reflexivity

    also

    directly impacts

    the

    episodes

    and

    happenings

    that

    are

    the

    stuff

    of

    Goffman's work. In one sense, he is the

    sophisticated

    analyst

    of

    the

    phenomenon.

    He

    shows that the

    reflexive

    monitoring

    of the

    body,

    the

    gaze,

    and of

    cues

    routinely

    given

    and

    given

    off

    by

    others

    is both

    amazingly complex

    and intrinsic

    to

    social life.

    Yet

    reflexivity

    is

    also

    a

    learning

    process,

    and

    this

    thought

    leads

    us

    back

    to

    history.

    All

    social

    actors

    are

    capa

    ble

    of

    reflecting

    the

    conditions

    of

    their

    action,

    and

    of

    altering

    them.

    Not

    only

    are

    they

    capa

    ble of it, theydo it all the time,both setting

    into

    motion

    and

    being

    influenced

    by

    wider

    problems

    of

    change

    which

    are

    therebybrought

    about.

    I

    findGoffman's disinclination

    to

    wres

    tle

    with

    such

    problems

    frustrating.

    The

    Presentation

    of

    Self

    first

    published

    in

    1959,

    was

    Goffman's first

    book.

    It

    was

    suc

    ceeded

    by

    a

    dazzling variety

    of

    others,

    each

    and

    every

    one

    of

    them

    a

    major

    achievement.

    I

    don't

    think he

    coped fully

    with

    the

    range

    of

    problems

    I

    have

    noted

    above,

    but he elaborat

    ed

    brilliantly

    on

    many

    of the

    observations

    and

    insights

    introduced

    in

    resentation

    of

    Self.

    His

    most

    directly

    "structural"

    work

    was

    his

    study

    of

    "total

    institutions"?organizations

    such

    as

    asylums

    or

    prisons

    in

    which

    individuals

    are

    kept

    confined from the

    larger

    social world

    (Goffman

    1961).

    Goffman's

    originality

    is

    in

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    S

    NTflTIONf

    S

    Lf

    295

    full

    display

    in his

    analysis,

    but he

    left

    t

    to

    oth

    ers

    to

    supply

    thewider

    developmental

    context

    in

    which such institutions

    ame

    into

    being

    and

    evolved.

    It

    was

    Michel Foucault

    (1975)

    who

    most

    persuasively

    showed how total

    organiza

    tions

    connect

    to

    wider

    processes

    of

    modern

    ization and

    to

    power.

    In

    one

    of

    my essays

    (Giddens

    1988)

    I

    note

    that,

    ust

    like

    Durkheim,

    Foucault

    seemed

    to

    deny

    to

    individuals

    those

    very

    qualities

    as

    agents

    which

    Goffman focused

    upon

    so

    per

    suasively.

    The

    mystery

    of

    the social world is

    how

    it

    can

    be

    the

    case

    that

    all

    ('competent')

    human actors are highly skilled and knowl

    edgeable

    about

    what

    they

    do and

    why,

    but

    are

    at

    the

    same

    time

    driven

    by

    social

    forces

    far

    larger

    than

    themselves. Goffman

    was

    com

    pletely

    correct how

    extraordinarily

    complex

    human

    action and interaction

    are,

    and

    that

    they

    have

    to

    be

    actively

    and

    continuously

    monitored

    by

    thosewho

    produce

    them.

    Yet,

    in

    an era

    of

    globalization,

    Durkheim's

    stress

    that

    society

    is far

    greater

    than the

    sum

    of

    the indi

    viduals who

    compose

    it seems tome more

    acute

    than

    ever.

    No

    individual

    possesses

    more

    than

    a

    miniscule

    fraction of the

    knowledge

    upon

    which social

    continuity

    and

    order

    depend;

    yet

    somehow

    it all

    more

    or

    less holds

    together,

    even

    now

    that

    our

    interdependence

    with

    others

    is in

    many ways

    worldwide.

    R F

    R

    NC S

    Elias,

    Norbert.

    1969.

    The

    Civilizing

    Process.

    2

    vol

    umes.

    Oxford,

    UK:

    Blackwell.

    Fine,

    Gary

    Alan,

    Philip Manning,

    and

    Gregory

    W.

    H.

    Smith,

    eds.

    2000.

    Erving Goffman.

    4

    volumes.

    London,

    UK:

    Sage.

    Foucault,

    Michel.

    1975.

    Discipline

    and

    Punish: The

    Birth

    of

    the

    Prison.

    New York: Random House.

    Giddens,

    Anthony.

    1988.

    "Goffman

    as

    a

    Systematic

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    Paul

    Drew and

    Anthony

    Wootton.

    Cambridge,

    UK:

    Polity.

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    Erving.

    [1959]

    1990.

    The

    Presentation

    of

    Self

    in

    Everyday

    Life.

    New York:

    Penguin.

    -.

    1961.

    Asylums.

    New

    York:

    Doubleday.

    Granet,

    Marcel. 1929.

    La

    civilisation

    chinoise.

    Paris,

    France: Editions Albin

    Michel.

    Kasson,

    John

    F.

    1990.

    Rudeness and

    Civility:

    Manners

    in

    Nineteenth-Century

    Urban

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    Being Mentally

    III:

    A

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    de

    Gruyter.

    Anthony

    Giddens

    is

    a

    member

    of

    the

    ouse

    of

    Lords,

    a

    Fellow

    of

    King's

    College, Cambridge,

    and

    Emeritus

    Professor

    at

    theLondon

    School

    of

    Economics. He

    was

    Director

    of

    theLSE

    from

    1997

    to

    2003,

    and

    was

    made

    a

    peer

    in

    2004.

    He

    has

    honorary degrees

    or

    comparable

    awards

    from

    21

    uni

    versities.He

    is

    an

    honorary

    ellow

    of

    the

    American

    Academy of

    Arts and

    Sciences,

    the

    Russian

    Academy of

    Science,

    and the

    Chinese

    Academy

    of

    Social Sciences.

    He

    was

    the BC Reith

    Lecturer in

    1999.

    According

    to

    Google

    Scholar, he is themost

    widely

    cited

    sociologist

    in theworld.His many

    books include The Constitution

    of

    Society

    (1984),

    Beyond

    Left and

    Right

    (1994),

    The Third

    Way

    (1998),

    and

    Europe

    in theGlobal

    Age (2006).

    His

    most recent

    major

    work

    is

    The Politics

    of Climate

    Change

    (2009).

    His

    books have been translated

    into

    more

    than

    forty

    languages.

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