Claire AylesManaging Director

Richard ScarlettSenior Account Manager: UK

Oliver FischerAccount Manager:

Germany

Violaine DesmonsAccount Manager

France

Aislinn CollinsAccount Executive:

UK

Challenge

Low media profile

Objective

Educate enterprises, service providers and

channel partners about Gigamon’s differentiators

and brand values

Objective

Hard hitting, relevant campaigns to

establish thought leadership and define

market need

Challenge

Emerging and technically

complexmarket

Campaign planning

Issues-based campaign

CSR campaign

Social media

Corporate campaign

Campaign planning

Kick off meetings

Meet with key HQ, EMEA and local personnel

Six month plan

Objectives, messages, activity timelines and

measurable objectives

Media training

Issues-

based

campaign

See what you’re

missing

See what you’re missing: Months 1-3

Multi-country CIO survey

Report for Gigamon website

Localised releases

121 interviews to announce news/strike up relationships

Use stats in media pitching

See what you’re missing: Longer term activities

Article series (two/quarter/country)

• How 2013’s IT projects need better network visibility• The network as the poor relation of IT• The security threats of having limited visibility• How the channel can refocus tech investment on the network• Vertical themed articles

Rapid response to breaking news

Forward features

See what you’re missing: Longer term activities

Speaking programme/trade shows

• Pitch for speaking slots on the ‘See what you’re missing’ theme• Pre-show publicity• At show news and interviews• At show tweeting to increase foot fall to the stand

One event per country/per year

Corporate

Campaign

Corporate campaign: 1-3 months

Multi-country channel campaign

• Partner programme news plus interviews• Personal profiles in each country• Pan-European profile

Analyst kick off

• Meetings/conference calls with key targets

Corporate campaign: Longer term activities

News and customer reference programme

• New wins• Exclusive interviews• Case studies

Awards

• Telecoms: GTB Awards/WCA Awards• Channel: Microscope Aces/CRN Awards• General IT: BCS/Computing Awards

Analyst relations

Social

media

• Populate following/follower lists with European targets

• Create local tweets – coverage, themes

• Use hashtags and enter into dialogue

• Create compelling content to spark conversation

• Show behind the scenes glimpse of Gigamon

CSR

campaign

Gigamon London BlackSpot App

Black spot and safe route selector

Register for branded hi-viz pack

Photo shoot at London’s worst black spot

Media launch

Social media buzz

• @GigamonSafeCycling• Hijack Facebook Groups

Hi-viz sponsored ride

Gigamon branded hi-viz gear

Celebrity endorsement

Social media push

Local/trade media outreach