girl effect webinar - posting a project
TRANSCRIPT
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The Girl Effect Challenge
29 September 2011Britt Lake: [email protected]
KC Ellis: [email protected]
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What is GlobalGiving?
• $51 million from >200,000 donors
• Donor management and
communication
• Fundraising tools
• Fundraising campaigns
• Corporate Partnerships
• Media/Social Media Outreach
• GlobalGiving UK
• Reputation Building
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• Overall donations made through GG to date: $51.228.604
• Overall donations made through GG in 2011: $15,198,971
• Number of donors to date: 218,024
• Projects receiving funding: 4,535
• Number of visitors who visit GG.org each week: 30-40K
• Average donation size: $78 (Median: $25)
• Average donation amount per org: ~$9,000/year
• Countries disbursed to: 110 countries
• Top Donor Countries: USA, Canada, UK, Australia, India,
Singapore
GlobalGiving by the Numbers
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What is the Girl Effect Challenge?• Fund will be split evenly among 12 projects for one year
• 12 Finalists will benefit from the Girl Effect Fund for one year following the Challenge
– 6 Finalists determined by the # of unique donors received during the Challenge
– 6 Finalist chosen by the Girl Effect expert panel
• Girl Effect Fund
– About $250,000 was raised in 2010
– $240,000 has already been raised in 2011
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Girl Effect Participants– Don’t forget!• Important Dates
– Project-posting deadline: October 12, 2011
– Challenge Dates: October 15-November 15, 2011
– Winners included in the Girl Effect Fund: December 1, 2011 -November 31, 2012
• Your Challenge Project
– Organizations that are new to GlobalGiving: Projects will
automatically go into the Challenge
– Current GlobalGiving partners: MUST EMAIL their project ID to
[email protected] by October 10th
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Introduction to Project Entry (PE)
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Your Project Page
• You have less than a minute to grab a donor’s attention!
• What to focus on:
– Photo
– Title
– Giving options
– Summary
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Compelling Project PageSpecific,
action -
oriented
Easy to understand,
jargon-free, project
specific
Close-up,
high -
resolution
photo
Tangible,
realistic,
varied
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Title: Your introduction to donors
• No more than 50 characters including spaces
• Your title should answer:
– Who is your project impacting?
– What is the benefit?
– Where is the project?
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Which of these projects would you support?
• Protect the environment
• Empower 500 rural women in Pakistan through entrepreneurship
capacity for a more sustainable lifestyle
• Restore Eyesight to 500 Nepalese Villagers
• Send a Child to School in India for a Year
• ENDPO –economic development
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Which of these projects would you support?
• Protect the environment
• Empower 500 rural women in Pakistan through entrepreneurship
capacity for a more sustainable lifestyle
• Restore Eyesight to 500 Nepalese Villagers
• Send a Child to School in India for a Year
• ENDPO –economic development
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Summary: Provide further detail
• The project summary should support the title and describe in 100 words or less:
– Who is being helped?
– What are you doing?
– Where are you doing it?
– How are you doing it?
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Photos: Let donors visit your project
Use photos that best illustrate your project, the community it serves, and
the work you do.
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Giving Options: Providing a reference point
• Donation options describe what a specific donation amount will provide.
• The KEY is to show the impact that each donation has, linking that donation to something tangible and meaningful
• Include donation options of all levels.
• Donation options must be at least $10
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Life on GlobalGiving
• Editing and adding new projects
• Quarterly Reporting
• Ranking
• Disbursement
• Always Open!
– Email us: [email protected]
– One on one calls
– Blog: http://tools.blog.globalgiving.org/
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Questions?
• Oct 6: Fundraising Webinar
• Oct 12: Project submission deadline
• Oct 15: Challenge begins!