girl's gone child - i'm with the brand: on lovingly bonding brand with blog
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I’m with the brand
Rebecca Woolf: Girl’s Gone Child
Signal, San Francisco 3/21
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Girl’s Gone Child
• My life• My blog• My passion(s)• My audience• My brands
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Girl’s Gone Child: Year One
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Girl’s Gone Child: Year Seven
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Case Study #1 Levis:
- Why I said yes to the partnership- What I did: (Made it personal.)- Why it worked:
- Disclosed immediately. - Content felt like it belonged on GGC. - Curve ID was a perfect fit (zing!) with my
Postpartum style section. Because, hi, curves. How you doin’.
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Case Study #2: Best Buy (Captured Series)
- Why I said yes to the partnership- What I did: Used the opportunity to share stories I wouldn’t have had the chance to share otherwise. Ex: Golf story. - Why it worked:
- $500 gift card. For a holiday giveaway? Huge. - The exchange of story? Even bigger. - Also: I LOVED doing this series. (thus, my readers
loved it back.)
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Case Study #3 HGTV
• Why I originally said no to the partnership.• Why three years later I said yes. • What we’re doing.• Why it works. • Lesson: Sometimes one has to say no to an
opportunity to say yes to it later. (Timing is everything.)
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Sponsored opportunities = just like any other relationship. What are we worth to each other? When should we say no?- Traffic isn’t everything.- Heart before head.- Respect your audience.- Stay transparent.- Narrative always wins.