girls who rock class of 2011 social media campaign

10
Photo Credit: Emily Tan Social Media Campaign for GIRLS WHO ROCK 2011

Upload: shelleyt

Post on 12-Apr-2017

147 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Photo Credit: Emily Tan

Social Media Campaign for GIRLS WHO ROCK

2011

Page 2: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Capabilities

• Blogger and Twitter influencer outreach

•Proficient in social media platforms: Twitter, Facebook, Blogger, Tumblr

•HootSuite for Twitter

•Write press materials/guest blog posts

Page 3: GIRLS WHO ROCK Class of 2011 Social Media Campaign

GIRLS WHO ROCK is an annual crowd-pleasing, change-making concert

supporting girls and education worldwide.

She’s The First is a not-for-profit that sponsors girls’

education in the developing world. We

encourage people, especially Millennials, to creatively fundraise for girls’ sponsorships with their online and offline

social networks.

Page 4: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Top Twitter Influencer of #IWNY

@GIRLSWHOROCKNY is the #2 most influential Twitter handle of Internet Week New York, according to the

Social Media Monitoring and

research company Synthesio.

Page 5: GIRLS WHO ROCK Class of 2011 Social Media Campaign

As a result of my outreach 16 unique Twitter Influencers

tweeted about GIRLS WHO ROCK.

Combined these Twitter accounts reached a

total of 67,039 followers.

Page 6: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Twitter Influencers Promoting GIRLS WHO ROCK

Page 7: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Fundraising Powered by Social Media

GIRLS WHO ROCK more than doubled last years proceeds, raising $15,000+ to date. The money will help sponsor 29 girls at The Arlington Academy of Hope in Uganda.

Page 8: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Photo Captions/Credits: Nina Sky (Marc Hall), JoJo (Kate Lord), Eddy (Emily Tan)

Page 9: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Photo Captions/Credits: KimberlyNichole (Marc Hall), DJ Kiss (Kate Lord), Nikki Jean (Kate Lord)

Page 10: GIRLS WHO ROCK Class of 2011 Social Media Campaign

Photo Captions/Credits: Emcee Toure (Marc Hall), Data the Robot & Heather Knight (Marc Hall), Data (Kate Lord)