givegab_company overview ppt
TRANSCRIPT
Company Overview 2015
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A huge domestic market
$350B annually1.5M nonprofits< 10% of giving transacted onlineUnsustainable churn 43% donor retention
Two main market segments
1. Major GiftsWealthy individuals or institutions who write ‘large checks’.Provide ~$300B annually.2. Smaller GiftsPrivate individuals who make casual donations. Fastest growing category, major generational shift. Provide ~$50B annually.
The Market
Charitable giving is an enormous market comprised of two main market segments
88%of donations come from Major Gifts
12%of donationscome fromSmaller Gifts
12%of donors giveMajor Gifts88%
of donors giveSmaller Gifts
3The Problem
Nonprofits lack adequate resources to gain,engage and retain smaller donors, basically ignoring and alienating a large and rapidly growing market segment
Major GiftsWealthier donors capable of making big gifts; provide high ROI (think “high touch”, “big fish”)Existing market solutions are:Resource-intensive Time-consuming ExpensiveBasically Salesforce for nonprofits— manually intensive and thus inefficient for gaining small donors
Smaller GiftsPredicated on automation and low interaction with target donors (think “low touch”, “small fish”)Traditional means (direct mail) are:Highly-inefficient Archaic AlienatingCrowdfunding solutions are used to raise money online—designed to generate dollars, not engaged donors
The ResultNonprofits must jump between old, CRM-like solutions with new window-dressing andnew inefficient crowdfunding methods that ignore long-term relationships
Enter
The first and definitive social platform that helps nonprofits connect to, and build relationships with, the donors and volunteers that support
them
5The Solution
A powerful, easy-to-use, and scalable cloud platform built to optimize nonprofit fundraising and engagement
Engageinstead of Manage
Integrated volunteer opportunities link givers to the nonprofitSocial networking connects givers with other givers who have similar interests
Empowers givers to easily become expert fundraisers
Build Relationships instead of MarketsEngaged donor retention increases to 70% vs. 20% for new donorsGetting the second donation drastically increases lifetime value (average 18 donations)
Donors and volunteers become “engaged” and are 10x more likely to recruit other donors
Transformational instead of TransactionalMaximize the lifetime giving relationship rather than focus on the transaction at handSimple and lightning fast donation flow deemphasizes thetransaction, making it feel painless and more fulfilling
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Campaign/Event Creation and Management Nonprofits can quickly createbeautiful, branded campaign and event pages that fit within overall fundraising efforts
Embedded Responsive Best Practices Designed by nonprofits,for nonprofits, with a dynamic toolbox that guides nonprofits throughout the entire campaign
RetentionIntegrated volunteering and continuous communications drastically increases engagement
The Product
Engagement
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Empower donors and volunteers to become fundraisers by harnessing the power of their networks
Peer-to-Peer FundraisingWe turn donors and volunteers into fundraising experts with baked in tools and best practices
Social ToolsEasy tools and gamified rewards to share, tweet, email and recruit
The Product
Building Relationships
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Donors can make a donation in less than 15 seconds, making the transaction painless
Minimal data collection making for a pleasurable donor experience
Transparent processing fee disclosure, no surprises
80% of donors elect to cover fees
The Product
Transformational Funding
9Business Model
GiveGab’s marketplace efficiently and effectively connects donors and nonprofits, benefiting all parties
Revenue Generation
5.9% GiveGab processing fee
2.2% + $0.30 credit card fee
Fees can be borne by donors instead of nonprofit (increases loyalty among nonprofits)80%+ of donors covering fees to date (and increasing)
No other fees
GiveGab’s fee structure dramatically increases recurring revenue while eliminating fixed fees (loathed by nonprofits)
Customer Retention / Recurring Revenue
Nonprofits average 5+ campaigns/year
~50% of customers have larger events, gaining 500+ engaged donors annually100% of GiveGab customers have reserved more campaigns and referred at least one other nonprofit
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The Competition
No other platform exists to access and engagethe rapidly growing smaller giving market segment
Most competitors charge fixed subscription and other fees in addition to processing fees to force recurring revenue for a sub-par product
GiveGab delights customers by providing elegant easy-to-use tools that help them raise more funds at an effective lower overall cost
Name Industry Comments Competitive Strength
Blackbaud Nonprofits Database product tied to major giving model
Classy Nonprofits Database product tied to major giving model
Kimbia Nonprofits ‘Day of giving’ product focused on transactions
Crowdrise Nonprofits Nonprofit-focused crowdfunding platform
Indiegogo Generic Crowdfunding platform
Kickstarter Generic Crowdfunding platform
PayPal Generic Payments
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We’ve outperformed our projections for donation volumes which are ramping quickly
882%
80% 98%139%
234%
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Forecast
MS DoG
Actual
$750,000
$1,000,000
Traction and Next Steps
Since launching in January 2015, we’ve seen incredible engagement from nonprofits and donors alike
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DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2014 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015
Pilot $60Kthru 4/18
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Product traction and roadmapQ4 2014
Customer Development (Nonprofit Advisory Board)
January 2015
Campaigns Launch
February
P2P Fundraising Champions
March
Campaign Manager Analytics Dashboard Hit $50K in lifetime donations
April
Event Fundraising and WoofTrax Partnership App Hit $100K in lifetime donations two weeks later
May
Team-Based Fundraising and Customer Support
June
Non-Profit Self-Service Registration
July
Day of Giving Portals
August
Ithaca Day of Giving
September
National Marketing Campaign Launch
October
Mississippi Day of Giving
December
Donor Management v1 and Giving Tuesday
Traction and Next Steps
Since launching in January 2015, we’ve seenincredible engagement from nonprofits and donors alike
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The Team
Our team has the leadership, track record and industry knowledge to succeed
Charlie Mulligan CEO, Head of Sales and Founder—20+ years in Executive leadership roles,high-growth sales and nonprofit management (last role CRO of print advertising business)
Cornell MBA
Aaron GodertCTO, Founder—15+ years in Engineering leadership roles(last role Manager, Enterprise Integration and Vendor Applications at Cornell)Cornell MBA
Chris SmithCFO
—15+ years in Finance leadership roles in publicly-traded, privately- held and high-growth startup companies(last role VP of Finance and Controller at Quirky)Big 4 CPA
10 other FTEsincluding5 Engineers2 Product/Design leads