glasgow - inventing the future
TRANSCRIPT
Inventing the Future
Disruptive Innovation
Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
Clayton Christensen via Wikipedia
The Internet
The Internet
The Internet
Future
Arapanet 1969
First use of term Internet
1974
Internet opened to commercial interests
1988
Facebook2004
Google YouTube2006
Twitter, etc
Future
Today
Future
Today
Orality
Orality
Literacy
Orality
Literacy
Electracy
Electracy
electronic enabled thought, processes, writing, storytelling, business practices - all based on electronic, visual, motion media communication.
Greg Ulmer, Teletheory, 1989
Orality
Poetry & Discourse
Writing
Printing Press
Photos
Film
Video Games
Internet
Cross-Media
Future
Future
Thanks Jenny Toomey
Future
Potential Roadblocks:Policy - need Net Neutrality
Lack of Vision & Creativity
Lack of Business Models
Established Players
Thanks Jenny Toomey
Future
The best way to predict the future is to invent itAlan Kay
Participatory Culture
A Conversation
LanceWeiler.com
Usage by Age Group
US and Int’l Growth
US and Int’l Growth thanks to Oprah
Source: ComScore
Zoe Keating @ZoeCello 1.38 million followers on Twitter
Building Community
Friends & Fans
CrowdSourcing
Turning Community into Funders
• $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.
• $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses.
• $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop-di-doo!
• $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.
• $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
Details from Jill’s Next Record website
• $500 (limited edition of 15) -- 5 Sold! Only 10 left!
• Signed CD/DVD and digital download
• T-shirt
• Signed Cymbal and sticks
• Meet me in Venice, CA and we go floating in a Sensory Deprivation Tank (filmed and posted on youtube).
• *Dinner at Sizzler (get your $8.99 Steak and "all you can eat" Shrimp on)
Details from Josh Freese website
www.kickstarter.com
Participatory II.
A Viral Video Conversation
Remix Culture
Mash-Ups and Sampling – Participatory Cinema
Multi-Platform
Agnostic, Viral & Mobile
Free
(Plus Fee)
Generatives
• Immediacy– Give them something now
• Personalization– To their needs
• Interpretation– With study guide, or commentary
• Authenticity– From you directly, signed by you
• Embodiment– Speaking fees
• Patronage– Support the artist; Radiohead model
• Accessibility– Make it easy to get; convenient
• Findability– Work with partners who make you
findable
From Kevin Kelly’s: Better Than Free
CwF + RtB = $$$
Mike Masnick, TechDirt
CwF + RtB = $$$
Mike Masnick, TechDirt
Connect with fans, give them a reason to buy and make money.
Cross-Platform
Cross-Media, Transmedia
TransmediaDevelop the story across multiple entry points
Multi-platform Types/examples:Audience can become immersed in experience Events
Deep audience engagement Games/ARG
Encourages participatory audiences Interactive components
Each element a distinctive experience Graphic Novels
Story flows & builds rev streams Online & viral content
Think Outside the norms - experiences
TransmediaKeep a mind towards audience dev. components from the beginning
Some Experts:
Think beyond marketing Christy Dena
It’s not all about the film - extend the experience Stephen Dinehart (coined)
Think about impact & social change Jeff Gomez
Not just games.... events, gallery shows, etc. Henry Jenkins
Some projects may not need to be a film Mike Monello
...or can become one if successful John Threat
Transmedia can be simple Lance Weiler
Many more
Thomas Allen Harris: Through a Lens Darkly
New Forms of Story-based Media
Cross-Media
Next?Augmented Reality Electronic translation
Touch technology Virtual worlds
Geo-location Open source
Controller-less games Tagging metadata to clip level
Robotics Collaborative “cloud” editing
Online/Offline social networks Application Program Interface (API)
Film/Video/Animation Micro-projectors
Visual Search Quick-Response (QR) Codes
3D Brain-computer Interface (BCI)
Future
?
