global careers exhibitor pack

The Global Careers Fair (4th edition)#GCF

Exhibitor Pack

May 2014

Tuesday, 25 March 14

terra firma terra firma

What is a Global Careers Fair?

A virtual event

where YOU meet and interact with

YOUR potential future employees

wherever THEY might be

at no cost to THEM

without leaving YOUR office



Previously, at GCF...

GCF 2013

Social Media channels audience

Exhibitors 20 organisations

Media 5 partners

Registrations 14,411 registrations

Diversity 176 nationalities

Average visit 342 Minutes

Check-ins 36, 000 booth visits*



Attendees Demographics

Total of 176 Nationalities represented



Key benefits of attending #GCF4

1. Improve the quality of your candidate pipeline

‣ Reach out to a greater and more diverse audience

‣ Allow potential candidates the opportunity to interact and self-select

‣ Enhance your diversity intake (gender, skills, nationalities, etc)

2. Tomorrow’s objectives, today

‣ Position your organization as forward-thinking and innovative

‣ Bring your employer brand to life

‣ Increase your exposure to passive candidates & those that might not have

thought of your organization as a potential employer

3. Save time and money

‣ Meet candidates from across the globe in your office, without traveling

‣ Low costs for your booth compared to a real life stand

‣ Minimal carbon foot print, no travel, no production, no transport costs....



#GCF 2014

First event‣ 10-11 February 2014, with a timetable to reach all time zones

‣ Accessible for 28 days after the event

‣ Focus on the International Public Sector

‣ Targeting all professional experience levels, worldwide

Interaction areas 1. Exhibition Hall - present your organization and discover other exhibitors

2. Exhibitor/Media booth - welcome & interact with visitors and potential candidates.

3. Connect Lounge - network with other event attendees.

4. Resource Centre - access all available exhibitor information from a central location

5. Improved Chat - larger dialogue space,

and New from 2014...5. Dedicated blog - post, read and interact around articles on international careers, share and

promote your own content and brand

6. Social media landing pages - use our LinkedIn and Facebook presence to deliver your message to job seekers

7. Free Job-board - post and promote your vacancies in the dedicated international jobs platform for the International Public Sector

8. Multiple events - during 2014, targeting disciplines, geographies and/or topics

9. Your event - you want it, we power it!



What does #GCF4 look like

Lobby - Entry Hall

Exhibition Hall - Navigation

Example Booth

Vacancies



And from 2014?

Extending and owning talent pools

Collectively



More than just an event

Candidates

YOU

Countries pools

Sponsored content

User generated

content

Blog

Diversity pools

Disciplines pools

Discussions

Jobs

News

...a multi-channel experience !



a Blog...



a Social page...



a professional group...



and a jobboard...

Free for recruiters and candidates alikeTuesday, 25 March 14


Enhance your experience‣ Share with your followers news about your attendance at the Global

Careers Fair (#GCF and @GCFSocial). Several times before the event!

‣ Actions:

‣ subscribe to our Blog (globalcareersfair.net)

‣ follow our LinkedIn Page

‣ ‘Like us’ on Facebook (www.facebook.com/globalcareersfair)

‣ follow our Twitter feed (twitter.com/GCFsocial)

‣ and share and retweet our posts both from your corporate and professional perspectives

‣ Finally, promote your attendance at the event by an advertising campaign across relevant media to reach your target audience

Benefits? 1. leverage your audience for recruitment purposes2. convert passive audiences into advocates and candidates3. extend your Employer Brand beyond its traditional reach4. Secure a better deal (a discount if unclear!)


http://globalcareersfair.net/

http://globalcareersfair.net/

http://www.facebook.com/globalcareersfair

http://www.facebook.com/globalcareersfair


Terms

‣ A range of packages1. Basic $5,950 €4,595 £3,9502. Corporate $6,450 €4,950 £4,1503. Premium $7,450 €5,750 £4,750

‣ A range of discounts

‣ promote your attendance at #GCF event (5%)‣ Secure discounts for second (33%) and third (66%) events(*)‣ and an early bird discount (15%) for bookings

confirmed before xx/xx/xxxx‣ Invoicing possible in 2014

‣ Booking possible with either media (GCF) or agency (TFA)

(*) special terms apply



Packages breakdown

Basic @pre-show Banner

@event Booth: Banners/buttons Brand ExposureInformation x1 brochureLive Chat Candidate engagement

Job Board: Job listings unlimited free postingsFeatured Jobs x6 upgrades to job postings (3 months)

Corporate Basic package PLUS:

@pre-show Sponsored discussionsx2 on GCF Facebook page (sponsored content)x2 on GCF LinkedIn Group (sponsored content)

@event Booth: Information x3 brochuresx1 video

Job Board: Job listings unlimited free postingsFeatured Jobs x18 upgrades to job postings (6 months)Employer Profile 1 profile (6 months)

Premium Corporate package PLUS

@pre-show Sponsored discussionsx2 on GCF Facebook page (interviews and/or bespoke content)x2 on GCF LinkedIn Group (interviews and/or bespoke content)

Job Board: Job listings unlimited free postingsFeatured Jobs x30 upgrades to job postings (12 months)Employer Profile 1 profile (12 months)



Production for event booth

Components1. Corporate logo (100x100 pixel)

2. Booth banner (450x80 pixel)

3. Corporate overview

4. A 100 character welcome message

5. Marketing materials (PDF format)

6. For every PDF a thumbnail (jpg 85x120 pixels)

7. Contact details (email, website)

Optional assets1. Max. 5 images/messages for viewing on "TV Screen" (199x111 pixels)

2. Videos - links to Youtube

3. For every video, a thumbnail (128x68 pixels)

4. Name, email and photo of booth attendants (200x200 pixels)

Copy and Preparation1. Corporate FAQ/Profile

2. Human Resources FAQ

3. GCF email address assigned to appropriate contact person


Fernando de BenavidesTerra Firma Associates

Main: +44 207 253 11 37Mobile: +44 7780 718 066

[email protected]

Questions?



mailto:[email protected]

mailto:[email protected]