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c brand toolkit 2013

typographylogo

official iconBASIC COLORS

novecento wideNORMAL

BOOKLIGHTMEDIUM

BOLDDEMIBOLD

Choose the color that fits with your advertising

You can use it with opacity or solid and any color you want.

You can use it with theicon or without

Select the one that fits with your advertising.Use minimum 2 versions to make a nice contrast or

you can combine it with other typo

dashed line irregular AND

REGULAR bANNERS

BASIC ICONS

EnvironmentSOCIAL

ENTREPRENEURSHIPhealth CULTURE education

Use these issue icons for external promotion

Choose the direction that you prefer Play with different shapes and directions

The icons can be used in positive or negative

AIESEC BRAND

VISUALelements

aiesec signatures Powered byAn initiative by Helvetica Oblique (Required)

(Required)

Only 2 options are allowed

With opacity or solid color

This shapes never sustitute de AIESEC logo

(Required)

ALL THE COLORSYOU CAN USE

BluePantone 286CWeb (hex) #003399RGB 0/51/153CMYK 100/91/6/1HSB 220/100/60Lab 25/21/-61

AIESEC LOGO

c

LONG LOGO SHORT LOGO

*USE THE LOGO OR AN AIESEC SIGNATURE FOR ADVERTISING. aLSO YOU CAN USE BOTH AT THE SAME TIME

How can I makebrand alligned

advertising?

c

STEP 11.1 Choose your language

The languge that you choose needs to be theofficial one for all the program in your country

1.2 Select your global issuesDepending on your focus issues select the icons

that you want to use

1.3 DECIDE YOUR MAIN CHANNELSThis will help you to make a better promotionalmaterial. Remember that the importance of anadvertising is that it needs to fits with all your

communicaction channels

culturaSALUD

Recommendations

STEP 22.1 select your info

Think about which info you want todeliver. What do your customer needs to know?

2.2 Select your typosTry to combine different typos with the official one.

Select one that can reflects the essence of the program.

2.3 choose your imagesSelect all the images tha are going to representyour program. All of them need to be the same

in all your channels

Recommendations

iNTERCAMBIO SOCIAL

culturaSALUD

¿QUÉ ESPERAS?

6 A 8 SEMANAS

Inscríbete

aiesec.org.mx

colombia y perú

STEP 33.1 design your banners

Try to make something that can fits with theAIESEC brand and can support all the info

that you want to give

3.3 pimp your add with theaiesec brand and make

your guidelinesSelect the shapes that fits better with yourbanners and pictures. Established your guidelines so that will be easier to make

different applications.

3.4. make your campaignversions!

Respect all the guidelines that youestablished!

Recommendations

iNTERCAMBIO SOCIAL

6 A 8 SEMANAS

¿QUÉ ESPERAS?

Inscríbete

colombia y perú

aiesec.org.mx

cultura SALUD

c

6 A 8 SEMANAS

¿QUÉ ESPERAS?

Inscríbete

colombia y perú

aiesec.org.mx

cultura SALUD

iNTERCAMBIO SOCIAL

c

any doubts?contact us:

crissettea@ai.aiesec.org