global collapse of information integrity
DESCRIPTION
There is an inverse relationship between the ease with which content is created and distributed and its inherent value. It's a myth that the social web is characterized by democratization and participation. Few people are creating new content. Our current social networking tools are focused on liking, sharing, upvoting and repinning existing content. We have reached terminal content velocity -- the point at which we have too many pieces of suggested content to read or make sense of any of them. We are over-curated and over saturated with non-information.TRANSCRIPT
the global collapse of information integrity
Santa Cruz Community Media LabMay 1, 2013
Joel Postman
© 2013 Joel Postman & Socialized
2012 Top Writer
There is an inverse relationship betweenthe value of information and the ease with whichit is created and distributed.
There are forces at work driving a global declinein the value of information.
© 2013 Joel Postman & Socialized
the myth of participation
only 1% of people actually create;90% are passive.
© 2013 Joel Postman & Socialized
content swirl: we’ve made it too easy
© 2013 Joel Postman & Socialized
2.7BLIKES
PER DAY
5B+1
PER DAY
575LIKESPER
SECOND
>80%OF PINS ARE
REPINS
53%OF USERS
NEVERUPDATE
clicking, liking, sharing, & doing nothing
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlhttp://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/http://www.marketingprofs.com/charts/2013/10002/world-internet-stats-websites-email-social-media-and-more© 2013 Joel Postman & Socialized
© 2013 Joel Postman & Socialized
terminal content velocity
declining trust in online information
© 2013 Joel Postman & Socialized
ap hacked: reports white house explosion
© 2013 Joel Postman & Socialized
minutes later, market plunges, recovers
Within three minutes, Dow Jones dropped 145 points (about 1%) and
S&P 500 index also fell nearly 1pc briefly wiping out $136.5bn of the index's value, according to Reuters.
© 2013 Joel Postman & Socialized
tmz reports lil wayne’s pending demise
© 2013 Joel Postman & Socialized
tmz & lil wayne aftermath is mixed
© 2013 Joel Postman & Socialized
commercial agenda clouds the waters
© 2013 Joel Postman & Socialized
“I thought of my post as a piece of writing, and they sent me a bottle of vodka.”
Louise Crawford, Absolut Blogger
© 2013 Joel Postman & Socialized
will blog for booze
© 2013 Joel Postman & Socialized
who is selling what to whom?
© 2013 Joel Postman & Socialized
© 2013 Joel Postman & Socialized
chipping awayat trust and
brand equity
© 2013 Joel Postman & Socialized
World Health OrganizationCharacteristics of a Psychopath
• Callous unconcern for the feelings of others• Reckless disregard for the safety of others• Incapacity to maintain enduring relationships• Deceitfulness; repeated lying and conning others
for profit• Incapacity to experience guilt• Failure to conform to social norms with respect to
lawful behaviors.
© 2013 Joel Postman & Socialized
what kind of person is the corporation?
root cause: performance management
• 20 – 70 – 10 rule• Reward top performers• Retain “vital 70”• Manage out “bottom 10”• Measure performance
Jack WelchChairman and CEO of General Electric 1981 to 2001
© 2013 Joel Postman & Socialized
writing is a declining commodity
© 2013 Joel Postman & Socialized
© 2013 Joel Postman & Socialized
© 2013 Joel Postman & Socialized
corporate editorial
© 2013 Joel Postman & Socialized
“writing” in a corporate environment
• Still opportunities in corporate editorial• Social media influence has been mixed• Few “pure” writing jobs• Project management is valued• Metrics are increasingly important• Plenty of professional communicators still
don’t get it, but that’s changing, too
© 2013 Joel Postman & Socialized
ever changing definition of journalism
© 2013 Joel Postman & Socialized
thank you! @jpostman 415-279-3444
© 2013 Joel Postman & Socialized
• Net income last quarter was $3.1 million, down from $42.1 million in the same period last year
• Income from continuing operations is down to $3.1 million from $8.7 million a year earlier
• Ad revenue declined 11.2 percent to $191.2 million from $215.5 million
• Print advertising at the Times, Boston Globe and International Herald Tribune declined 13.3 percent
• Digital advertising revenue declined 4 percent
April 25, 2013
the new york times: continuing financial decline
© 2013 Joel Postman & Socialized
• Lower priced general interest consumer paid product
• Lower priced products with access and additional content in politics, technology, opinion, the arts and food.
• Enhanced, higher price “all digital access” tier, with possible incentives like exclusive access to Times events, and ability to gift subscriptions and provide full family access.
the new york times: paid content strategy
April 25, 2013© 2013 Joel Postman & Socialized