global destination competitiveness tourism

8/9/2019 Global Destination Competitiveness tourism

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Global DestinationGlobal DestinationCompetitivenessCompetitiveness

Lecturer : Niki MacionisLecturer : Niki Macionis

Subject Code : TO5103Subject Code : TO5103

Presented By : Nilesh MhasanePresented By : Nilesh Mhasane


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OotyOotyOoty is quite hill stationOoty is quite hill station

popularly known as thepopularly known as the Queen of hill stationsQueen of hill stations

It has a picturesqueIt has a picturesqueview of, tea gardens,view of, tea gardens,dense forest, flat plainsdense forest, flat plainsblooming with flowers,blooming with flowers,towering btowering blueluemountains.mountains.

As the name implies the As the name implies themountain range exhibitsmountain range exhibitsa stunning blue hue.a stunning blue hue.


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CORE RESOURCES &CORE RESOURCES & ATTRACTORS ATTRACTORS


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Physiography and ClimatePhysiography and Climate

It It is located in the state of is located in the state of Tamilnadu in south of India.Tamilnadu in south of India.The area of the hill station isThe area of the hill station is

321sq km. The main321sq km. The mainlanguages spoken islanguages spoken isBadaga,Tamil, Kannada,Badaga,Tamil, Kannada,Hindi, Malayalam andHindi, Malayalam andEnglish.English.Ooty is surrounded by fourOoty is surrounded by fourmajestic hillsmajestic hills- - Doddabetta,Doddabetta,Snowdon, Elk Hill and ClubSnowdon, Elk Hill and ClubHill.Hill.


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ClimateClimate

OotyOoty lies in the altitude of lies in the altitude of 1266 m above sea level.1266 m above sea level.Maximum temperature inMaximum temperature in

summer rises up to 25summer rises up to 25degree c and in winter it isdegree c and in winter it isdown to 5 degree c.down to 5 degree c.The best time to visit thisThe best time to visit thisplace is from June toplace is from June toDecember.December.

The natural featuresThe natural featuressurrounding town includesurrounding town includerich forest of pine, eucalyptsrich forest of pine, eucalyptsand tea gardens.and tea gardens.


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Culture & HistoryCulture & History

Ooty is now called asOoty is now called as UdghamandalamUdghamandalam. The British. The Britishcalled it called it SnootySnooty Ooty.Ooty.During theDuring the British rule in India,British rule in India, the town was athe town was a hillhillstationstation, where th

e British people spent hot summers., where the British people spent hot summers.

Cultures and rituals of Tamilnadu, Kerala andCultures and rituals of Tamilnadu, Kerala andKarnataka is observed as it lies in border regions of Karnataka is observed as it lies in border regions of Ooty.Ooty.It has witnessed rule of several empires from EmperorIt has witnessed rule of several empires from EmperorCheran to British Empire.Cheran to British Empire.South Indians mainly dominate the population, theSouth Indians mainly dominate the population, thetown also has strong Christian influence.town also has strong Christian influence.During India's colonial days, several Britishers settledDuring India's colonial days, several Britishers settledin Ooty.in Ooty.The native inhabitants of Ooty, the members of theThe native inhabitants of Ooty, the members of theToda tribe are also found in large numbers.Toda tribe are also found in large numbers.


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Special eventsSpecial events

Hindu FestivalHindu Festival: : Thaipoosam is celebrated in theThaipoosam is celebrated in thegrand and ancient temple dedicated to the Hindugrand and ancient temple dedicated to the Hindugod Murugan.god Murugan.

Tea and tourism festivals is organised in the monthTea and tourism festivals is organised in the monthof January.of January.

In summer show are organised by department of In summer show are organised by department of tourism like boat race, dog show, fashion show,tourism like boat race, dog show, fashion show,flower &fruit show.flower &fruit show.


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Entertainment Entertainment

Golf courseGolf course

Night clubNight club

Madras race clubMadras race club

Boating clubBoating club

One can also take a joy ride in the century old nilgiri railwaysOne can also take a joy ride in the century old nilgiri railways

that twists and turns around the hills and through waterfallsthat twists and turns around the hills and through waterfalls ..


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Murgan TempleMurgan Temple

Toda Tribe Hut Toda Tribe Hut

St. Stephen's ChurchSt. Stephen's Church


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Market TiesMarket Ties

The quality infrastructure is attracting tourists, newlyThe quality infrastructure is attracting tourists, newlyweds.weds.

Off late even students are coming to this place to pursueOff late even students are coming to this place to pursuea career in hospitality.a career in hospitality.

More and more film shootings are taking place in thisMore and more film shootings are taking place in thisregion due to its beauty thus generating huge revenueregion due to its beauty thus generating huge revenueto the government.to the government.


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SupportingSupporting Factors & ResourcesFactors & Resources


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InfrastructureInfrastructureTourist Information centresTourist Information centres - -Tourist Office, Government of Tamil Nadu. It Tourist Office, Government of Tamil Nadu. It providesprovides maps, guides and useful information such as train times.maps, guides and useful information such as train times.

BanksBanks There are several banks in the Town andThere are several banks in the Town and several ATM s in convenient several ATM s in convenient locations.locations.

There is a police station and police outpost in the region 100 is the emergencyThere is a police station and police outpost in the region 100 is the emergencynumber for the police control room.number for the police control room.

Several well known hospitals offering quality medical assistance like government Several well known hospitals offering quality medical assistance like government hospital and private nursing homes.hospital and private nursing homes.

There are numerous internet cafes in the region offering high speed internet facilitiesThere are numerous internet cafes in the region offering high speed internet facilitiescharge 30 Rs (AUS$1) per hour.charge 30 Rs (AUS$1) per hour.

Ph otograp hy Ph otograp hy There are several places for processing film and digital pictures.There are several places for processing film and digital pictures.

Ooty Head Post Office (HPO) is a fully computerized.Ooty Head Post Office (HPO) is a fully computerized. It provides various types of mailIt provides various types of mailservices such as express parcel post, eservices such as express parcel post, e- -post, epost, e- -billing, registered post, parcel andbilling, registered post, parcel andmoneymoney--orderorder


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Accessibility Accessibility

By AiBy Airr-- The nearest airport isThe nearest airport is PeelameduPeelamedu situated insituated inCoimbatore, 50km from Ooty.Coimbatore, 50km from Ooty.

By RailBy Rail-- RRail connectivity to Ooty is from all major citiesail connectivity to Ooty is from all major citiesin Tamilnadu and other states of India.in Tamilnadu and other states of India.By RoadBy Road- -There are government operated buses and carThere are government operated buses and carrentals available and at the same time private tourrentals available and at the same time private touroperated luxury and semi luxury buses and car rentalsoperated luxury and semi luxury buses and car rentalsalso available easily.also available easily.


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Facilitating ResourcesFacilitating Resources

International tourists require a tourist visa that isInternational tourists require a tourist visa that isnormally issued for 180 days and can be obtained fromnormally issued for 180 days and can be obtained from

any nearest Indian embassy.any nearest Indian embassy.This facility is also available online these days. GettingThis facility is also available online these days. Gettingan Indian tourist visa is not a difficult task but it isan Indian tourist visa is not a difficult task but it isadvisable that one applies early.advisable that one applies early.


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HospitalityHospitality

The local people are very friendly and will willingly helpThe local people are very friendly and will willingly helpanyone in need. There is an old saying in India Aithitianyone in need. There is an old saying in India Aithitidevo bhava which means guests are equal to God.devo bhava which means guests are equal to God.

There are several parties and public events organised inThere are several parties and public events organised inthe town.the town.


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EnterpriseEnterprise

There are several individual run shops andThere are several individual run shops andestablishments that do active business in the region. Theestablishments that do active business in the region. Theregion offers one of the finest Shawls and sweaters. But region offers one of the finest Shawls and sweaters. But the problem with such small establishments is that theythe problem with such small establishments is that theyare not regulated and hence a check cannot be kept onare not regulated and hence a check cannot be kept onthe uniformity of products and service offered. But thethe uniformity of products and service offered. But thelocal industry thrives on the repeat visits of tourists.local industry thrives on the repeat visits of tourists.


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Political WillPolitical Will

The state government of Tamilnadu has taken numerous steps toThe state government of Tamilnadu has taken numerous steps tomake Ooty a competitive destination. It has provided several luxurymake Ooty a competitive destination. It has provided several luxuryand semi luxury buses and cars on rental basis from several majorand semi luxury buses and cars on rental basis from several majorcities. The government has setup several cottages owned and runcities. The government has setup several cottages owned and runby the state tourism board. There are formal organised tours byby the state tourism board. There are formal organised tours byqualified guides. The government has recently allocated 20 Millionqualified guides. The government has recently allocated 20 MillionRupees for the beautification of the region. This region is now aRupees for the beautification of the region. This region is now aplastic free zone and all the activities are eco friendly. This showsplastic free zone and all the activities are eco friendly. This showsthat the government is indeed serious about the development of thethat the government is indeed serious about the development of theregion.region.


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ConclusionConclusion

Considering all the aspects, Ooty can be considered as aConsidering all the aspects, Ooty can be considered as acompetitive tourist destination. There is good network of competitive tourist destination. There is good network of

infrastructure in the region with active participation of infrastructure in the region with active participation of the tourism department to promote tourism in thethe tourism department to promote tourism in theregion. There are hotels and other recreational activitiesregion. There are hotels and other recreational activitiesthat match international standards. Thus considering allthat match international standards. Thus considering allthe factors i conclude that Ooty is a competitivethe factors i conclude that Ooty is a competitivedestination.destination.


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global destination competitiveness tourism

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