Global Food TrendsDaventry,

20 October 2004

• 12½ % van kinderen extreem overgewicht

• Health

• Sensory

• Connectivity

Mega Trends

Health

• The new diet

• Functional Food

• Raw Food

• Food on the go

• Children’s food

Health

• Cooking trends

The new dietSlow carb

• Low slow

• Slow digesting carbohydrates

• Lesser refined foods

Popular diets

• South Beach (America), Naturlig Slank (Norway)• Montignac (France) , GI-factor (Australia)

Slow carbsPulses, grains, vegetables

Low carb

Trend

Slow carb

Fad

Slow carb

• Less sweet

• More texture

• More vegetables, more whole grain bread

Functional food

• Protein

• Peptide milk protein

• anti-ageing (baby boomers)

Raw Food

• Taste matters

• Charlie Trotter ambasador

Food as pure as you can eat

First global food trend

Food on the go

Food pyramids Eastern & Mediterrenean

Food on the goSweden

Food on the goParis

Children’s food

Children’s food

Children’s food

Healthy cooking trendsDressings

Health cookingMarinades

Steaming, grilling, Roasting

Health trends

Sensory

• 12½ % van kinderen extreem overgewicht

• The new taste

• Taste boasting techniques

• Chock food

• Authenticity

Sensory

Safe adventure

New Taste

Sweet & spicy

New Taste

New spicesSumac, grains of paradise, piment d’espelette

Taste boasting technicsBarbecuing, smoking, curing, pickling

Winter barbecue

Indirect grilling

‘Webering’

Comfort food, bold soothing flavours

Look out for: Hungary, Austria, Russia

Eastern Europe cuisines

Schock foodContrasts

• Sensational ingredients

• Experience!

• Creator: Ferran Adria

• Devotees on all continents

Authenticity

• Better taste

• Greater variety

• Freshness

Extra-ordinairy in ordinairy

New delicatessen:

Fresh, seasonal and regional products

New delicatessen:New variaties, branding

New delicatessenBranding

Connectivity

• 12½ % van kinderen extreem overgewicht

• Slow Food

• Fooding

• Home Entertaining

Connectivity

Slow Food

• Gastronomic culture

• Taste

• Conservation biodervisity

• Protection traditional foods

FoodingRadio Nova Planet

Fooding

• Food + feeling

• Character + harmony

• Respect

• Dedication

Home Entertaining• nr. 1 weekend leisure, quality time• Involvement

Baby boomers

Social skills

Echo boomers

Culinary skills

Back to the table

Worldwide!