global luxury retailing: market size, brand strategies and competitor performance - access your free...

6
Global Luxury Retailing Market Size, Brand Strategies and Competitor Performance - Access your free report extract Sample what Verdict has to offer by downloading a complimentary extract from our report. We identify luxury shoppers in China, present some of the strategies being used by luxury houses to showcase their brands in the country, and give you a list of national department stores and luxury goods websites which could be your gateway into this lucrative market. Access it now >> Access your free report extract

Upload: verdict-retail

Post on 26-Jan-2015

102 views

Category:

Business


0 download

DESCRIPTION

Following a steep but short decline in global sales, the luxury retail market made a stylish comeback in 2010 and continues to thrive in 2011. Affluent consumers are rekindling their love for premium brands, and those with newfound wealth are discovering them for the first time. Verdict forecasts that the market will grow 65% between 2010 and 2015. This report tells you exactly where that growth is occurring, the brands that are driving sales, and the key strategies being used to entice luxury shoppers.

TRANSCRIPT

Page 1: Global Luxury Retailing: Market Size, Brand Strategies and Competitor Performance - Access your free report extract

Global Luxury Retailing Market Size, Brand Strategies and Competitor Performance - Access your free report extract

Sample what Verdict has to offer by

downloading a complimentary extract from our

report. We identify luxury shoppers in China,

present some of the strategies being used by

luxury houses to showcase their brands in the

country, and give you a list of national

department stores and luxury goods websites

which could be your gateway into this lucrative

market.

Access it now >>

Access your free report extract

Page 2: Global Luxury Retailing: Market Size, Brand Strategies and Competitor Performance - Access your free report extract

Following a steep but short decline in global sales, the luxury retail market made a

stylish comeback in 2010 and continues to thrive in 2011. Affluent consumers are

rekindling their love for premium brands, and those with newfound wealth are

discovering them for the first time. Verdict forecasts that the market will grow 65%

between 2010 and 2015. This report tells you exactly where that growth is occurring, the

brands that are driving sales, and the key strategies being used to entice luxury

shoppers.

3 Ways this report will help you:

• Are you a department store, an investor, or a supplier to the luxury retail sector?

Identify which luxury brands you want to support by uncovering their key

performance indicators. Discover whether its sales of leather, cosmetics or clothing

that are burgeoning, by accessing category data for the market.

• Are you a luxury brand developing your e-commerce operations and aspiring to

be stronger than your peers? Benchmark your company's internet proposition and

discover new ways to improve your customers' shopping experience. Inform the

next stage in worldwide expansion for your online and store operations by

accessing luxury expenditure forecasts to 2015.

• Read about all the market trends that matter, and develop captivating business

pitches equipped with market insights derived from Verdict's interviews with key

executives at leading luxury houses and information from global wealth managers.

Page 3: Global Luxury Retailing: Market Size, Brand Strategies and Competitor Performance - Access your free report extract
Page 4: Global Luxury Retailing: Market Size, Brand Strategies and Competitor Performance - Access your free report extract

Key findings from this report: • In 2011 recovery in the luxury goods market has continued with retail expenditure

on branded luxury products forecast to expand by 17.3% in dollar terms year-on-

year. Asia Pacific is at the forefront of growth and China remains the key growth

generator in the region, but new demand from other markets such as South

Korea, Taiwan and to a lesser extent India, is also contributing to strong

performance.

• While previously luxury houses were sceptical about launching transactional

websites, now the majority of luxury players have at least a limited online offer.

However, there remains much confusion in the luxury goods sector surrounding

how to guarantee a premium service online. Moreover, many high-end retailers

still haven't seized the opportunity to use their transactional sites to communicate

frequently with their target audiences.

• Burberry saw its revenue rise by a compounded annual growth rate (CAGR) of

10.9% in 2006–10, which led the British company to overtake Giorgio Armani as

the seventh largest luxury fashion house globally. Burberry's exceptional

performance is down to effective management, a revamped brand image,

rapid international expansion, and, more recently, powerful engagement with its

customers through digital strategies.

Page 5: Global Luxury Retailing: Market Size, Brand Strategies and Competitor Performance - Access your free report extract