global mobile entertainment market 2015-2019
TRANSCRIPT
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Global Mobile Entertainment Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “Mobile entertainment service providers collect personal data to customize an advertising message and reach the target audience. They track cookies to gather information. This includes gathering data on customer behavior, customer profiling, data mining, and using other specific tools. Indiscriminate use of this data can infringe customer privacy.”
• Mobile entertainment refers to a wide range of entertainment activities, such as games, music, and TV, which can be accessed on mobile devices. With the growing number of mobile devices, it has gained popularity and has become an essential part of everyday activities.
• Technavio's analysts forecast the global mobile entertainment market to grow at a CAGR of 17.82% over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Global Mobile Entertainment Market 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Global Mobile Entertainment Market 2015-2019
Activision Blizzard
Apple
Electronic Arts
Activision Blizzard, a gaming company, was established in 2008. It develops and publishes interactive gaming/entertainment software. It publishes online, PC, video game console, handheld, mobile, and tablet games.
In terms of revenue, Apple is the world's second largest IT company. The company was incorporated in 1977 as a PC developer and manufacturer and is headquartered in Cupertino, California, US. It offers PCs, mobile devices, operating systems, related software and applications, and peripherals.
Electronic Arts was founded in 1982 and is headquartered in Redwood City, California, US. It is one of the world's leading developers of video games.
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Market Landscape• The growth of the global mobile entertainment market is driven by an increase in
disposable incomes.
• The growing spending capability allows people to spend more on leisure activities.
• The growing middle-income population worldwide is expected to drive the market.
• Further, the growth of the smartphone and tablet market is also expected to influence market growth.
• This is because APAC has the highest number of mobile shipments across the globe, which further leads to an increase in adoption of mobile entertainment activities.
• A large number of users are spending a considerable amount of time as well as money in playing, installing, and subscribing to the latest versions of games and music available, which helps the market growth.
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameter DetailsCost
The cost of the mobile entertainment services should be affordable.
Availability There should be ample availability of the mobile entertainment services for all the OSs in the mobile devices.
Compatibility Entertainment services provided by vendors such as games and music streaming should be compatible with the mobile devices.
Security Security related to consumers' personal and financial information is very important and should be secure and confidential.
Features Mobile entertainment products and services provided by the vendors should offer value-added features and benefits.
Quality Quality of service provided should be high. For instance, games offered in mobile applications should be good in terms of graphics and effects.
Large Database There should be a wide variety of games, songs, and channels for users to play, stream, and browse.
Flexibility Mobile entertainment service providers should be flexible to cope with the changing technology, standards, and new products and services being launched in the market.
Payment Options Vendors in the global mobile entertainment market should support mobile/online payment options such as credit card, debit card, and mobile wallet.
Brand Brand includes brand loyalty and brand recollection. Higher recollection and loyalty lead to higher credibility of the brand.
User Friendliness Services provided by mobile entertainment vendors should be easy to use.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Global Mobile Entertainment Market 2015-2019
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