Global Plasma Solutions Customer Marketing Playbook

Table of Contents

Overview ................................................................................................... 3 Press ............................................................................................................ 3 Customer Marketing Enablement ............................................................ 3 Social Media Guidance .............................................................................. 4

Overview GPS aims to relay consistent messaging across all our communications—from sales and web content to social media. Consistency is key to positioning our products clearly, accurately, and competitively. This playbook represents our emphasis on GPS’s longstanding leadership in the Indoor Air Quality solutions market, our commitment to reliable science and an unwavering obligation to the safety of our customers and communities.

Press For media inquiries, please contact: Communications@globalplasmasolutions.com or 980-279-5622 Customers and partners are empowered to discuss Global Plasma Solutions product benefits with local media, so long as those individuals do not represent themselves as being employed by or a spokesperson of GPS. Please refer to the FAQ section of our site for approved messaging. https://globalplasmasolutions.com/faq/

Customer Marketing Enablement GPS has created a collection of digital assets to assist you in your marketing efforts to support the GPS brand and product line. These documents are pre-approved for your use and select pieces can even be easily customized to include your company logo and contact Information. Please visit our website at: https://globalplasmasolutions.com/resource-library/ Password: Resources Select approved assets for customization include:

• Flyer / Sell Sheet • Tri-Fold Brochure • Sales Presentation • Email Blast(s) • LinkedIn Post(s)

Social Media Guidance The following is a list of all official Global Plasma Solutions social accounts. Employees, customers, and partners are encouraged to engage with these accounts. Please ensure your relationship with GPS is clear and disclose that the views you are sharing are your own. Please refrain from creating new GPS accounts and contact GPS Marketing regarding any international market needs.

• LinkedIn: https://www.linkedin.com/company/global-plasma-solutions/ • Facebook: https://www.facebook.com/globalplasmasolutions • YouTube: https://www.youtube.com/user/GlobalPlasma

Global Plasma Solutions’ official company social media accounts will not respond to any competitor or person posting negative reviews or comments about the company or our products. We ask that GPS employees and partners take the same approach. If you see any concerning comments, please respond with an offer to discuss offline or reach out to your local rep.

*DISCLAIMER: Global Plasma Solutions (GPS) uses multiple data points to formulate performance validation statements. GPS technology is used in a wide range of applications across diverse environmental conditions. Since locations will vary, clients should evaluate their individual application and environmental conditions when making an assessment regarding the technology’s potential benefits. The use of this technology is not intended to take the place of reasonable precautions to prevent the transmission of pathogens. It is important to comply with all applicable public health laws and guidelines issued by federal, state, and local governments and health authorities as well as official guidance published by the Centers for Disease Control and Prevention (CDC) (https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/prevention.html), including but not limited to social distancing, hand hygiene, cough etiquette, and the use of face masks