global technology services effective online marketing strategies
TRANSCRIPT
Global Technology Services
© 2008 IBM Corporation
Effective Online Marketing Strategies
May 11, 2012HKTDC Entrepreneur Day
Paul ChuFounder & Managing Director, RedWolf AirsoftChairman, Entrepreneur’s Organization Hong Kong
“It doesn’t need to cost a fortune”
RedWolf Airsoft
Page 2
What business am I in? Founded in 1998 Offices in 3 continents Specialize in Airsoft / War Game
equipment Retail, wholesale & private label Our customers include recreational
war gamers, police & military, and movie productions
“Founded the company on zero budget and had to find
a low cost marketing technique”
“Founded the company on zero budget and had to find
a low cost marketing technique”
Mission Impossible III
Lord of War
Triple Tap
Overheard 2
RedWolf Airsoft
Who & Where Are Your Customers?
Page 3
Do you know what I want?
Do you know where I spend most of my time & money?
What are my dreams, aspirations & fantasies?
Do you know how to talk to me in my language?
With limited resources, you need to spend time on activities
with fastest payoff!
RedWolf Airsoft
Be The Expert – Make A Name On The Right Forums
Page 4
RedWolf Airsoft
Facebook Taking A Lot of Customer’s “Share of Time”
Page 5
Contests &Giveaways
Refer friends
Interact withcustomers & create
social platform
Createmanufacturer
Sites
RedWolf Airsoft
New Social Sites Allow Unprecedented Targeting
Page 6 EMBA Strategic Marketing
RedWolf Airsoft
But Make Sure Your Target Country Uses Facebook
Page 7
RedWolf Airsoft
Gary Vaynerchuk Effect – From Nobody To Super Star
Page 8
RedWolf Airsoft
Viral Videos – A Biological Weapon!
Page 9
Funny
Resonates
Involving
RedWolf Airsoft
Videos Are Effective Brand Builders
Page 10
Weekly Video(Fresh)
Contests
AnswerCustomer Q’s
Relevant
RedWolf Airsoft
Set Up Costs Are Low – Creativity Is The Hard Part
Page 11
RedWolf Airsoft
Some Tips on What Videos To Make
How to… Top 10… 10 Best… 10 Worst… Top 5 Myths… The Most
Misunderstood… Why… etc
Page 12
People like buying from Experts
So position yourself as such
It’s all about
“INFOtainment”
Some things are funny
in any language
Spicy or Nasty
Middle of the road = boring
RedWolf Airsoft
Let Other High Profile Youtubers Review Your Product
Page 13
RedWolf Airsoft
Use Alexa.com – See Where Eyeballs Are Going
Page 14
RedWolf Airsoft
Banner Ads Are Expensive with Questionable Effect
Page 15
RedWolf Airsoft
Affiliate Marketing
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Affiliate Marketer $
$
Expensive setup costs Effectiveness depends on the
marketer’s expertise & network Some level of IT proficiency
required Some do themselves instead of
outsourcing
RedWolf Airsoft
Use eBay to Build Customer Base
RedWolf Airsoft
Ask The Customer
Page 18
RedWolf Airsoft
Branding & Perception Go A Long Way
Mavens & Salesman – The Social Network Define your market segment and stay focused (premium) Once you go down, you can’t go back CEO & Employees are walking billboards for the company Do not underestimate perception
Page 19
German Quality? Japanese High Technology? Japanese Quality / Durability?
RedWolf Airsoft
Great Books To Read
Page 20
How do some ideas or
brands spread and grow like
wild fire?
Hint: It doesn’t happen by chance
RedWolf Airsoft
Get On Cameron Herald’s Mailing List
Page 21
Cameron Herald (Backpocket COO) is one of North America's most innovative business visionaries.
As COO of 1-800-GOT-JUNK, he led a company which ranked #2 Best Employer to work for in Canada, growing the company from $2 million to $105 million in six years.
www.backpocketcoo.com
