global & u.s. apparel market outlook 2013 - opportunities for vietnam & sea exporters
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Apparel Market Outlook 2013:
Global & U.S.
Dam Huy Binh (Daniel)
M (+84) 90 273 6863
Apparel Market Outlook : Global & U.S.
GLOBAL APPAREL MARKET OUTLOOK
• Subdued medium term GDP growth rate to 2015 for major consuming
economies – expected less than by 5%, except China and India
• Steadily reducing share of apparel and footwear in household
consumption in EU and in U.S.
• Growth rate of apparel market combined by CAGR (Compound Annual
Growth Rate) by 2020:
• World : 4%
• Japan, EU, US : 2%
• Brazil, China, India : 8%
• Rapid rise of e-Sales
P2 Apparel Market Outlook : Global & U.S.
TOP 15 WORLD FASHION BRANDS BY REVENUE IN 2012
3.48 3.68 3.79 3.80 4.51 4.67 4.76 6.04 9.71
11.83 11.91 15.65 15.83
18.82
37.14
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
USD Billion
P3 Apparel Market Outlook : Global & U.S.
2012 GLOBAL APPAREL MARKET SIZE BY REVENUE –
WHOLESALES TRADE
51,689
14,109
2,513
2,529
583
21
22
- 10,000 20,000 30,000 40,000 50,000 60,000
Sales Revenue Break
< USD 1M
USD 1M - 5M
USD 5M - 10M
USD 10M - 50M
USD 50M - 500M
USD 500M - 1,000M
USD 1,000M - 10,000M
Wo
rld
wid
e
16,038
4,672
1,052
1,035
257
12
11
- 4,000 8,000 12,000 16,000
Sales Revenue Break
< USD 1M
USD 1M - 5M
USD 5M - 10M
USD 10M - 50M
USD 50M - 500M
USD 500M - 1,000M
USD 1,000M - 10,000M
Wo
rld
wid
e
Men’s & Boy’s Clothing Women’s & Children’s Clothing
Worldwide: +163,000 companies Worldwide: +78,000 companies
P4 Apparel Market Outlook : Global & U.S.
2012 GLOBAL APPAREL MARKET SIZE BY REVENUE – RETAIL
TRADE
45,995
5,236
393
355
132
17
11
1
0 10,000 20,000 30,000 40,000 50,000
Sales Revenue Break
< USD 1M
USD 1M - 5M
USD 5M - 10M
USD 10M - 50M
USD 50M - 500M
USD 500M - 1,000M
USD 1,000M - 10,000M
> USD 10,000M
Wo
rld
wid
e
139,136
6,440
602
608
259
42
30
5
0 50,000 100,000 150,000
Sales Revenue Break
< USD 1M
USD 1M - 5M
USD 5M - 10M
USD 10M - 50M
USD 50M - 500M
USD 500M - 1,000M
USD 1,000M - 10,000M
> USD 10,000M
Wo
rld
wid
e
Men’s & Boy’s Clothing Women’s & Children’s Clothing
Worldwide: +84,000 companies Worldwide: +224,000 companies
P5 Apparel Market Outlook : Global & U.S.
Rising costs – Raw materials
– Wages
– Energy
– Logistics
– Exchange risk
KEY CHALLENGES
In most manufacturing countries, costs (minimum wage, inflation, utility costs, currency exchange) continue to rise faster than efficiency gains. Our costs have risen considerably over the years and right now there is more garment manufacturing supply than demand, which increases competition -- Roger Lee, Chief Executive of TAL Group --
We will continue to see big wage pressure in supply countries. Countries where we operate, or which are competitive in apparel supply - like China, Vietnam, Indonesia, Bangladesh, Burma and Cambodia - will all have double-digit labour cost inflation. This puts extra pressure on manufacturers because apparel is not increasing in price in the countries that we sell to.
--Andrew Lo, CEO of Crystal Group (one of Asia's largest apparel manufacturers, producing more than 230million
garments a year for Victoria's Secret, Levi's, A&F, H&M, M&S,
Uniqlo, JC Penney and Gap) --
P6 Apparel Market Outlook : Global & U.S.
• Look at how best to capitalize on trade preferences like duty-free arrangements;
• Need more hard skill knowledge. Need people that know the processes and equipment at ground zero;
• Focus on adding value through design, innovation and branding to protect margins; and the use of technology to integrate the multichannel experience;
• Manage inflationary trends: work much closer for the entire supply chain, eliminate waste and improve overall efficiencies
KEY TRENDS IMPACTING GLOBAL APPAREL MARKET
P7 Apparel Market Outlook : Global & U.S.
KEY TRENDS OF GLOBAL APPAREL SUPPLY CHAIN
P8
Consumer
Retailer
Wholesaler
Manufacturer
Consumer
Retailer
Wholesaler
Manufacturer
Consumer
Retailer
Wholesaler
Manufacturer
Past Present Future
• More complex
• Further pressure on shortened delivery time
• Increase number of SKU’s and lower order quantities per SKU
Apparel Market Outlook : Global & U.S.
United States Apparel Market Opportunities For Vietnam Exporters
P9 Apparel Market Outlook : Global & U.S.
U.S. 2012 IMPORT OF TEXTILE & APPAREL BY SPECIFIC ECONOMY
COUNTRY GROUP
ASEAN,
USD 18.5B, 18%
EU, USD 3.8 B,
4%
NAFTA, USD 6.0 B,
6%
Rest of the World,
USD 72.7 B, 72%
2012 U.S. Import Revenue of Textile & Apparel from Worldwide : USD 100.93 B
• Apparel: USD 76.81 B
• Non-apparel: USD 24.12 B
B-Billion
P10 Apparel Market Outlook : Global & U.S.
U.S. 2012 IMPORT OF APPAREL & NON-APPAREL BY SPECIFIC
ECONOMY COUNTRY GROUP
ASEAN, USD 17.3B,
23%
EU, USD 1,93B,
3%
NAFTA, USD 4.21B,
5%
Rest of the World,
USD 53,4 B, 69%
Apparel
ASEAN, USD 1.16 B,
5%
EU, USD 1,85B,
8%
NAFTA, USD 1.83B,
7% Rest of the
World, USD 19.3 B,
80%
Non-Apparel
P11 Apparel Market Outlook : Global & U.S.
U.S. 2012 IMPORT OF TEXTILE & APPAREL BY COUNTRY
China, USD 40.58 B,
40%
Vietnam, USD7.66B,
8%
India, USD 5. 90B,
6%
Indonesia, USD 5.2 B,
5.2%
Bangladesh, USD 4.6B,
4%
Mexico, USD4.63 B,
4.8%
Pakistan, USD 3.0 B, 3%
Rest of the World, USD 29.34 B,
29%
P12 Apparel Market Outlook : Global & U.S.
SIZE OF U.S. APPAREL IMPORTERS FOR MERCHANT
WHOLESALES
Total: 1,243 companies Total: 1,622 companies
Men’s & Boy’s Women’s & Children’s
P13 Apparel Market Outlook : Global & U.S.
SIZE OF U.S. APPAREL IMPORTERS FOR RETAIL TRADE
Total: 384 Total: 952
Men’s & Boy’s Women’s & Children’s
P14 Apparel Market Outlook : Global & U.S.
Sources: • ITMF-International Textile Manufacturers Federation
• OTEXA – Offices of Textiles & Apparel
• D&B HOOVERS
P2 Apparel Market Outlook : Global & U.S.