globalitv postcard 12 10 2015 - eubrasilcloudforum · hbbtv and ginga, in di˚erent broadcast...
TRANSCRIPT
“Parallel to the switchover from analogue to digital television, di�erent interactive television (iTV) systems have been developed so far around the world - some only recently, some already more than a decade ago. However, these systems are based on speci�c broadcasting technologies, di�ering from country to country.”
Marcelo Knorich Zuffo, Universidade de São Paulo (USP)Brazilian Coordinator
"GLOBAL ITV proposes an interactive TV platform that enables the coexistence of di�erent systems, o�ering new global business opportunities for consumer electronics and media content by transcending the boundaries of broadcast systems."
Klaus Merkel, Institut für Rundfunktechnik GmbH (IRT)European Coordinator
[email protected]: www.facebook.com/globalitvwww.linkedin.com/company/global-itvtwitter.com/global_itv
GLOBAL ITVInteroperability of Interactive and Hybrid TV
systems: A new advanced scheme for future services and applications in a global environment.
The GLOBAL ITV project has received funding from the European Union's Seventh Framework Programme (FP7/2007-2013, call FP7-ICT-2013-10.2) under grant agreement n° 614087 and from the Brazilian Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) under grant CHAMADA MCTI/CNPq Nº 13/2012 and project number 490088/2013-9.D e ce mb e r 2013 - N ove mb e r 2015
GLOBAL ITV enables the coexistence of interactive TV systems, in particular HbbTV and Ginga, in di�erent broadcast systems and proposesHTML5 as future basis for a truly global interactive TV standard.
GLOBAL ITV highlights the bene�ts of enabling the coexistence of di�erent interactive TV systems and the evolution towards a common system for broadcasters, content creators, and consumers.
Sharing experiences gained in the di�erent, yet similar BR and EU digital interactive TV landscapes and exploiting this shared knowledge in the creation of future systems, and establishing expert networks for tackling future challenges.
GLOBAL ITV delivers solutions, speci�cations and prototypes that allow the exchange of interactive TV media content in the global market.