globalwebindex mapping your audience online
DESCRIPTION
The GlobalWebIndex in the only online strategic planning tool to put you in control of the largest and most detailed set of market research data ever compiled on web, social media, and the role for brands onlineTRANSCRIPT
Mapping my
consumers’
digital ecosystem
“We already know
that the web and
social media is a big
deal”
“We need to go beyond
and understand what it
means for my audience,
my brand, and my
category” Tom Smith – Founder of the
GlobalWebIndex
The GlobalWebIndex in the only online strategic
planning tool to put you in control of the largest and
most detailed set of market research data ever compiled
on web, social media, and the role for brands online
With a fully interactive navigation system,
GlobalWebIndex has proved to be a revolutionary concept,
an innovator in the market, bringing heavy research data
to the hands of planners, strategists, and marketers
– Map your target audience, brand and
category online through 500+ consumer
variables
– Explore the deepest set of data on web
usage, social media and the role for
brands online ever compiled
– Establish your category impact of social
media, by understanding purchasing
patterns, research and consumer
contribution on your products
– Go beyond the URL to understand
motivations, attitudes and desires of
web users globally
– Track the growth of online into the post
browser age through 3 waves of global
trend data a year
The
GlobalWebIndex is
the only global
strategy tool that
puts you in control...
Unlike other research driven services, the GlobalWebIndex gives you the
ability to build completely customised targets, interact with
the data and the graphs, and interrogate the areas of your interest, specific to
your business
The visual interface has been inspired by the need to overcome
the fears and system restrictions associated with using existing research
reports and cross-tab systems. It is a graphical fully-interactive interface built
on leading edge technology to allow any user to easily read, interpret, and
export into their own branded documents
GlobalWebIndex is populated with data from the largest and most
detailed ongoing market research study into online,
social media and brands online ever conducted, quantifying behaviour across
26 markets and 140,000 web users by the end of 2011
The GlobalWebIndex platform was designed to be community
driven with user profiles, open support, and regular dialogue on future
developments and areas of interest. It is continuously evolving to its users
needs and preferences
With a huge appeal to a wide range
of forward thinking agencies (PR,
media, full service), corporates, and
web-brands across the globe, the
GlobalWebIndex has a strong record
of clients and advocates using the
platform for both innovative insights
as well as rigorous analysis
Deep Dive
Analysis
Exploration of
Emerging Marketing
Opportunities
By Bespoke
Audience
By products
and
categories
By markets
Emerging
and
unexplored
platforms
Brand
comms
opportunities
Valuable to
your
business
consumer
and market
segments
By
purchase
mode
By online
behaviour
Global
Data
Bespoke
Audience
Definition
Web
Behaviour
Data
Social
Media
Deep Dive
Complete
Comms List
Product
Category
Focus
Total
Online
Universe
User
Custom
Analysis
Live
Delivery
Trend
Data
Online
Insight
Tool
Specialist
Digital
Reports
Local
Market
Surveys
Online Audience
Measurement
Tools
Buzz Tracking
Trend / Market
Reports
Filling a gap in
the market
– Discover the online behaviour of your target audience: understand what they
do online, what motivates them, how they influence or get influenced, what brand
communications they value
– Understand the evolving web behaviour: explore penetration and behaviour in
content creation, sharing of information, social media consumption, conversations
online
– Track the growth of online into the post browser age through 3 waves of global
trend data a year
– Identify and quantify new audiences and markets opportunities: discover the
biggest influencers, the most passionate bloggers, those intending to purchase or
research products in the next month, the business decision makers
– Spot the market differences and regional or global consistencies: understand
similarities and differences and develop your own market clusters that will bring
communication efficiencies
– Quantify the value of all digital brand communications: versus traditional media
and professional sources
– Assess how your brand should embrace the social media world: see what
consumers want from brands by category; from customer service...to outreach... to
content
– Get inspiration: identify genuine platform and concept opportunities instead of
following the hype
How can you
use it?
Demographic
Region
Gender
Age
Children in HH
Education
Marital
Status
Living
Situation
Income
Country
Recreating and
identifying target
audiences and
consumer segments
had never been easier
and more flexible....
With over 500 elements to choose
from there is a good reason to
think beyond basic demographics
With the GlobalWebIndex you can
now use your creativity to identify
and quantify bespoke audiences,
behaviourally and attitudinally- in
the online or offline world, in their
personal or even professional life.
Professional
Life
Employment Status
Work Status
Business
Position
Responsibility Areas
Decision
Making
Power
Web
Behaviour
Access points/devices/locations
Types of
websites
visiting
Web actions
Years
online
Frequency of
visits of websites
Lifestyle
Self-perceptions
Outlook
on the world
Outlook
on the web
Areas of
interest
Shopping power
Purchase
Involvement
and Influence
Intention
to purchase
Online Research
behaviour
Purchase
Behaviour by
category Online Purchase
preferences
Packaged Food
Automotive
Drinks (alcoholic,
soft drinks)
Technology
Travel
Fashion
Financial
Luxury products
Entertainment
(music, film,
games etc)
Healthcare
Pharma
Beauty
Telecommunications/Wireless
35 product
groups
and 100+ web
brands...
Personal Profiling
Online Activities
Social Media Behaviour
Content Economics
Motivations and Barriers
Influence and Opinion
Technology
Marketing Implications
The largest and
most detailed
data coverage
Personal Profiling
Demo-graphics
Pro-fessional
Life
LifestylePurchase Beha-
viour
Media Consum-
ption
Demographics Region
Country
Local Region
Gender
Age
Education
Marital Status
Living Situation
Income
Professional Life
Employment Status
Work Sector
Current Position
Responsibility in Workplace
Decision Maker
Lifestyle Self Perceptions
Outlook on the World
Outlook on the Web
Areas of Interest
Purchase Behaviour
Shopper Power in Household
Major Purchase Involvement
Major Purchase Intention
Regular Purchase Involvement
Research Online
Purchase OnlineMedia Consumption
Media Time Spent
Personal Profiling
Online Access Connection Type
Operating System
Web Browser
Internet Access Points
Number of Years Online
Time Online
Online Behaviour Internet Usage Motivations
Types of Websites Visited
Web Behaviour / Actions
Online Activity
Online Activity
Online Access
Online Beha-viour
Social Media
Behaviour
Social Media
Actions
Blog Behaviour
Microblog Behaviour
Social Network
Behaviour
Online Video
Behaviour
Chat-room / Forum / Message Boards
Behaviour
Photo Sharing
Behaviour Social Media Actions
Types of Social Websites Visited
Social Web Behaviour / Actions
Social Media Behaviour
Blog Behaviour
Platforms
Types of Content Post
Topics of Content Post
Frequency of Update
Blog Motivations
Microblog Behaviour
Platforms
Activities
Frequency of Update
Microblog Motivations
Social Network Behavior
Platforms
Activities
Frequency
Social NetworkMotivations
Online Video Behaviour
Platforms to Watch
Platforms to Upload
Types of Content Watch
Types of Content Upload
Frequency Watch
Frequency Upload
Online Video Motivations
Chat-room ForumMsg Board Motivations
Platforms
Activities
Types
Chat-room / Forum / MsgBoard Motivations
Photo Sharing Behaviour
Platforms
Photo Sharing Motivations
Content Economics
Downloading Content
Sourcing Content
Paying for Content
Downloading Content
Methods of Download
Motivations to Download
Content Economics
Sourcing ContentMotivations in Content Sourcing
First Source for News
Motivations By ActivityContent Paid For
Motivations to Pay for Content
Motivations and Barriers
Barriers Barriers by Social Media Activity
Motivations By Activity
Internet Usage Motivations
Blog Motivations
Microblog Motivations
Social Network Motivations
Social Network Group Motivations
Online Video Motivations
Chat-room / Forum / Msg Board Motivations
Photo Sharing Motivations
Motivations to Download
Motivations in Content Sourcing
Motivations to Pay for Content
Motivations to Influence Online
Social Media
Behaviour
Motivations By Activity
Barriers
Influence and
Opinion
Influence Power
Online Brand
Conver-sations
Influence Power Influence by Category
Sources of Trust
Influence and Opinion
Online Brand Conver-sations
Conversations by Platform
Products Talked About Online
Motivations to Influence Online
Technology
Mobile
Gaming Behaviour
Future Technology
Products
Mobile Mobile Features
Mobile Phone Behaviour
Mobile Internet Behaviour
Technology
Gaming BehaviourGaming Behaviour
Future Technology Products Future Technology Products Interest
Marketing Implications
Brand Role
Social Brand
Activation
Communi-cation Tasks
Brand Role List of brand roles Communications Tasks
Improve my Opinion
Keeps me informed
Gets me to Purchase
Social Brand Activation General Perception
Packaged Food/Drinks
Healthcare Product
Alcoholic Drink
Fashion Brand
Personal care / beauty brand
Technology product
Airline
Car / Automobile
Financial product / service
Luxury product
Marketing Implications
With a minimum sample of 2,250 surveys
per market per annum, GlobalWebIndex
guarantees statistically reliable samples to
allow for analysis both globally and locally
With over 50k surveys to date in 18 markets
GlobalWebIndex will be expanding its
coverage and appeal based on our client
needs and requests
Current subscribers will receive data
for 26 markets and 140K surveys
Wave 1
July 2009
Wave 2
Dec 2010
Wave 3
July 2010
Wave 4
Jan 2011
Wave 5
May 2011
Wave 6
Oct 2011
A global,
regional, and
local
perspective
Replicate your audiences, select your market
/region, determine a category...define anything
you want to look into.
From the drop down menu scan
through the data coverage and
choose your selections and areas of
interest
Click how you want to view the
output....are you a visual type of
person or a data lover?
Intrigued by few facts and numbers? With
a click you can drill down further...
Observe the trends from the consecutive waves.....
Compare your selections,
countries, audiences and
export
In 1 minute...
Let us know what
you think....
globalwebindex.net
+442085493955
Try it yourself
Request a demonstration
or subscribe and get on
board in less than 48
hours....