reaching key decision makers through social networks by globalwebindex
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Reaching Key Decision Makers Through Social Networks by GlobalWebIndexTRANSCRIPT
REACHING KEY DECISION MAKERS THROUGH SOCIAL NETWORKS
Tom Smith, CEO, GlobalWebIndex
Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelism
Source: GlobalWebIndex Q2 2013, Decision Makers/Senior Decision Makers – number of respondents
261 million Decision Makers and 120 million Senior Decision Makers globally
China
Singap
ore
Indo
nesia UAE
India
Malays
ia
Hong
Kong
Philipp
ines
Thail
and
Mexico
Russia
South
Afri
ca
Argen
tina
Brazil
Poland
Italy
Vietna
m
Taiw
an
Canad
aSpa
in
Saudi
Arabia
Austra
lia
German
y UK
Turk
eyUSA
South
Kor
ea
Fran
ce
Nethe
rland
s
Sweden
Japa
n0%
5%
10%
15%
20%
25%
30%
35%
Decision Maker Senior Decision Maker
Decision Makers & Senior Decision Makers are more engaged on social networks
Source: GlobalWebIndex, Q2 2013, Question: When purchasing products/services for your business or department, which of the following sources mostly influence your decision?
Conversations on Social Networks are the most influential channel for Decision Makers & Sr. Decision Makers
0%
2%
4%
6%
8%
10%
12%
14%
16%
13%
10%10%
8% 8% 8%
7% 7%6%
6%
3% 3%
15%
11%
9%
7%
9% 9%
6%
8%
6%
4%
2%
3%
Decision Maker Senior Decision Maker
Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers who used a social networking service in the past month via either of the devices PC/Laptop, Tablet, Mobile Phone
Decision Makers in emerging markets are the most engaged
Thaila
nd
Turke
y
Mex
ico
Indo
nesia
Argen
tina
Mala
ysia
China
India
South
Afri
ca
Saudi
Arabia UAE
Spain
Philipp
ines
USA
Vietna
mBra
zil
Poland
Austra
lia
Singap
ore
Italy
Canad
aUK
Taiwan
Hong
Kong
Russia
South
Kor
ea
Sweden
Nethe
rland
s
Franc
e
Germ
any
Japa
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Decision Makers Senior Decision Makers
Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers and Average Internet Users who used a social networking service in the past month via either of the devices PC/Laptop, Tablet, Mobile Phone
Decision Makers and Senior Decision Makers more likely to use Tablet/Mobile device than average users
PC Mobile Tablet62%
64%
66%
68%
70%
72%
74%
76%
78%
67%68%
67%
76%
74%
71%
75% 75% 75%
Average Internet User Decision Maker Senior Decision Maker
Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelismhttp://socialbusinesssandy.com/@sandy_carter
Tom Smith, CEO, [email protected]@TomSmith_GWI
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