credentials 2013 (en)
DESCRIPTION
TRANSCRIPT
CREDENTIALS
FROM POINT CONSULTING TO COMPLETE SOLUTION
Our mission:• building a two-way communication in the media
environment
• image of the client - positioning and control
• sales channels creation, sales promotion
• achievement objectives
Team <glp>• GLP - digital marketing agency of strategic decisions,
earlier
• professionals with years of experience in development
of UANet, in CIS countries and Europe
• innovators in digital technology, channels of
advertising, R&D
WHO ARE WE?Our customers
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... full client list is on the website
BRAND STORY
032007 2010 2013
3 specialists
Services:Creative: • Design
• Corporate Identity
Web developmentPromotion: • SEO • SEM
12 specialists
Services:Development: • RnD
• Web development
Creative: • Design • Corporate Identity • Augmented Reality • Mobile Development
Digital MarketingStrategy
20 specialists
Services: ResearchStrategyCreativePRPromo: • Media buying, nonstandard • PPC-advertising • Search marketing
• Analysis and Audit
DevelopmentSystem solutions
<GLP> STRUCTURE
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CUSTOMER SERVICEGeorge Giorgadze
Managing Partner
Daria Yaremenko
Account manager
Dmitry Lysyuk
Online strategist, Consultant
Alexander Poberezhnyi
Customer Service Specialist
WEB-DEVELOPMENTYuriy Kovalenko
Web-developer
Igor Sklyar
Web-developer
Vladimir Ryazhechkin
Web-developer
Dmitriy Mazurin
Web-developer
PROJECT MANAGEMENTLudmila Mihno
Pr Project Coordinator
Eugene Voinov
Project manager
Pavel Chumak
Technical director
PROMOTION Sergei Salnikov
Mediaplaner
Tatyana Soroka
Context advertising Specialist
Ilya Pipenko
Search engine optimization
ADMINISTRATIONVictor Makarov
Financial Management
Artem Tsivinskiy
Legal Counsel
Vladimir Lomah
Legal Counsel
Dmitriy Kamysh
System administrator
КРЕАТИВMichael Dykun
Art director, designer
Nickolay Boot
Copywriter
OUR SERVICESFROM POINT CONSULTING TO COMPLETE SOLUTION
Research
Development
Strategy
PromotionPR
System solutions
Creative
• Social research• Point research• Monitoring• Analysis and audit
• Marketing Strategy• Digital Strategy• Business consultation
• Branding, naming, branding, copywriting• Media adaptation• Turn-key concept
• Media buying, nonstandard• PPC-advertising• Search Engine Marketing• Analytics and Audit
• PR personality, PR brand.• Consulting
• The project concept.• Reputation management
• Crisis management• SMM, the blogosphere
• PR-content seeding, information support• Creation of new media
• Evaluation of Public Relations Effectiveness
• The introduction of integrated system solutions
• Storage and data transfer networks• IP telephony, call-centers
• Implementation of CRM, ERP• Information Protection
• Auditing of system security• Turnkey business solutions
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• Layout Development• Web-sites, portals, internet-shops
• Landing Pages• Social Networking apps
• Mobile applications• System development:
implementation of major projects, testing, auditing,
• Content Management
RESEARCHResearch provides a basis for making strategic and tactical decisions in the beginning and during the promotional campaign:
• Competitive advantage and the ability of the data projection for the campaign as a whole;
• Measurement of opinions, moods, preferences, intentions, the target audience to date;
• Detailed description of the portrait, moods and preferences of the target audience in their attitude towards the brand, issue;
• Identification of problems and topics, most exciting of the target audience;
• Research of public evaluation of resonance events occurring during bursts of information and event-activity.
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Research Unit includes the following areas:
Social research
• Installation
• Point / resonant
• Cyclic / syndicate
Monitoring
• Online and offline media
• Blogosphere and forums
• Comments and mentions of the brand
• Social Networking
Analysis and Audit
• Similar experience of other
countries
• Channels of communication
• Effectiveness of advertising
campaigns, PR
• Web sites
STRATEGY
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Strategy (marketing strategy) represents a certain process during which are planned and implemented
activities aimed at achieve the company goals.
Goals of the each organization can be highly individual, but among them are the main ones:
• Increasing sales;
• Identification of the needs of the target audience;
• Increasing a Company’s Profits;
• Increasing market segment, etc.
Our area of expertise:• Marketing Strategy - detailed and comprehensive analysis
• Digital Strategy as the main area of our expertise
• Business advice, guidance
CREATIVE
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Creative, in most cases, has become synonymous with creativity, originality, unconventional approach and even fresh
design solutions. Definitely all these concepts are an integral part of good creative concept, they make it noticeable,
recognizable and memorable. They make a bright and well shaped IDEA.
We create:
• The creative concept of “turnkey”, based on the customer needs and wishes
• Branding, naming, corporate identity, brand book, copywriting
• Playback Media adaptation of the creative - TV, radio, printed materials, digital channels of
communication …
PROMO
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Promotional activity is a set of actions that enable users to learn about the advertised product, brand, service. Promo-
tional activity is brought to user with the use of communication channels, among which the most common are: TV, radio, press,
outdoor advertising, BTL. High growth dynamics and engaging in promotional activity demonstrate also digital communication
channels (Digital).
The main area of competence of <glp> specialists are digital communication channels:
• Media-buying (banner ads), non-standard solutions
• PPC-advertising (PPC and teaser advertising, remarketing)
• Search engine marketing, promotion in search
• Analysis and audit of the effectiveness of advertising campaigns and communication channels
PR
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The main objectives of PR:• Creating a positive consumer perceptions of the brand, increase product knowledge and the growth of customer loy-
alty;
• Developing and improving the image, the work on a positive reputation;
• Popularization, smoothing, or creation of intrigue, pseudo conflict, legend.
• Estimates of the resonant events occurring during bursts of information and the event activity.
The main directions of PR: • Develop PR-concept, writing
• Reputation management
• Crisis management
• SMM, the blogosphere
• Organization of PR-seeding, press events, interviews
• Effective partnerships in the market, cross-marketing
DEVELOPMENT
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We develop:• The original layout design, create a corporate identity for the brand, customer
• Web-sites, portals of any complexity
• Deploy and creation of “turnkey” online stores, online retail
• Landing pages
• Social Networking apps
• Mobile applications
• System development
• Content management, writing
We collect the development team for startups realization, implementation of the project work.
We control and manage the development of the project.
SYSTEM SOLUTIONS
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We offer a range of solutions for the business organization• Organization of call-centers of turnkey, organization of video surveillance systems
• Processing of video streaming, organization of video conferences
• Organization of storage services and data processing
• Allocation of space for hosting
• Corporate networks data storage and transfer, corporate mail
• Remote access service to the data
• Consultation, creation and complete solutions for IT-business
Protection of confidential data, the maximum exclusion of information leakage:• Protected telephone conversations - a wide range of solutions to protect and encrypt the telephone signal,
impossibility of access to signal;
• Protection of correspondence and sending text and multimedia data;
• Protected servers for storing and sharing data, data encryption.
EXAMPLES OF WORKSSOCIAL NETWORK OF POLITICAL FORCE
In the concept of the project laid a mechanism of party building using the
Internet as the main channel.
The project is based on the four blocks:
• Communication
• Education
• Resource Center
• Mobilization
Mechanisms used in the project can be scaled to build social networks of
different profiles - youth, narrow profile.
More information about the project can be found in a separate presentation.
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EXAMPLES OF WORKSThe M.D.N.A. TOUR 2012. KYIV
Win Platinum Fan Card for Madonna concert
Objective: creation of promotional activity in Facebook in order to inform the audience about the arrival of the pop
star, stimulating growth of fans of page Melnitsa International, sales tickets promotion.
Period: April - May 2012, the final of the competition and draw tickets - July 2012
Solution: landing page with the terms of contest - like page Melnitsa, buy tickets online, go back and fill in the form
for the competition, participate in the draw. For promo page was written a mini-CRM with the database of applica-
tions. Was launched contextual advertising in Facebook three types: covering, by interests and the target audience.
The result: more than 1500 applications in a specially designed CRM for 2 months, 5000 Likes Melnitsa page in
Facebook, the number of Discuss publications - 7000, the total coverage (the total of contextual advertising +
organic + virus) > 800 000 Facebook users
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Embroidery for MDNA
Objective: maximum PR-noise and resonance in the media for a few days before Madonna concert in Kiev
Period: late July - August 2012, finals and the party - mid August Media targeting: concert agency Melnitsa Inter-
national and UFW. The idea and concept - GLP and PR-agency Secret Service. Media patronage: 1+1, Komso-
molskaya Pravda
Solution: The contest landing page with the ability to upload a photo with the sketch of embroidery, view and vote
(Like) for the favorite sketch, which also housed in the TimeLine of person which liked this sketch, increasing reso-
nance around competition.
Result: totally more than 20,000 Likes of sketches. High frequency of mention of the competition in all types of
media (radio, TV, press, glossy magazines, videobordy etc.). Final action was held in Olmeca Beach Bar with cat-
walk, concert program, invited celebrities and maximum seeding in the media.
EXAMPLES OF WORKSValery Mironov and brand “Pravo Kiyan”
Formation of online reputation of Valery Mironov, “from scratch” in the elections
2012 to the Verkhovna Rada, corporate identity development, support the election
campaign.
Objectives: rebranding of “Pravo Kiyan”, the creation and development of its own
information platform in Internet - pravokiyan.info, creating noise in the media, cleaning
the negative references affecting the reputation of the candidate.
PR-tasks: creating a positive image of a person and strengthening of the brand
“Pravo Kiyan” development profiles in social media, and increased focus around a
personal blog Valery Mironov.
For 6 months of the project was designed and implemented Information portal
concept “Pravo Kiyan” with unique SMM-platform. The core of the Internet project
was super-successful legal Online consultation on the portal, which was
accompanied by a unique Promotional solution - context advertising with the
targeting of district in Podolsk region (using the Google targeting Advertising on GPS
and Geo-IP).
Valery Mironov constantly became top blogger on Korrespondent.net. <GLP> Team
also implemented a number of mechanisms for information security.
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EXAMPLES OF WORKSThe child will be
National Social project created to help women deeply worried about infertility.
The essence of the project: a woman fill out the form on the website, or commit
call to call center has the ability to take a free survey in any selected from a list of clin-
ic. After filling in the form of a specified clinic receive a notification of an application for
the passage of survey with contact details of surveyed.
Aims and objectives: to attract the target audience to the site for filling the applica-
tion with a further appeal to the clinic for examination and appointment procedures.
Development of this project consists of two parts:
- Frontend is designed to familiarize the target audience with posting on the site
relevant articles, completed application, and view a list of clinics participating in the
action.
- Backend CRM. Designed to work with clinics and control profiles.
Where it is possible to specify a detailed status for each of the applications,
Sort them in the order you want, and export base of applications in excel.
During the period from March 1 to April 1, 2012 the number of applications was more
than 1500, and continued to grow even after the campaign, exceeding all expecta-
tions of the customer is in the second week. 4000 completed questionnaires, filled in
the end, enough for sampling for deep social research.
Link: rebenok-budet.in.ua
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EXAMPLES OF WORKSLOGINFX.COM - CREATING AND COMPLEX SUPPORT
Product: LoginFX - elite trading in financial markets
Objective: Development of web-site, integrated with CRM,
White Label, developing additional mechanic, implementation
promotion and attracting audiences.
The solution: the development of the portal, integration with
aggregators content and Swiss WL, install and configure Sugar-
CRM, the development of additional modules for SugarCRM,
setting
IP-telephony for call-center, development of promotional iPad-
application, the implementation of social media promotion.
Link: loginfx.com
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Objective: Reputation management in the Internet
Solution: SERM - displacement negative pages from the search results
The result: displaced from the first 5 pages of search results
EXAMPLES OF WORKSSERM for the insurance company XXX
Reviews 05.03 08.01
Positive 197 253
Neutrals 152 151
Negative 113 12
The main pool is the current customer service reputation management - financial institutions (banks, insurance companies), as
well as individuals who do not reside in the territory of Ukraine. Due to certain issues of image, we can not disclose the names
of any of our customers or indirect data that characterize them.
