glutenfreeroads - ict tourism innovation at a glance
DESCRIPTION
Concepts for the development of Glutenfreeroads.com, a global social network for travelers with alimentary disease. The project is funded by Dr. Schär, a worldwide leading company for gluten free products. I idea - Tourism go mobile II Idea- Chef at Home III Idea - Gluten Free Destination The work was presented at the headquarter of Dr. Schär on July, 2013.TRANSCRIPT
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GlutenFreeRoads
.com
Idea for a innovative digital service
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Innovation in Food & Tourism
what comes in my mind
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I idea - Tourism go mobile
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I idea - Tourism go mobile
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I idea - Tourism go mobile
• immediatly
• on the hand
• (always) connect
• updated
• geolocalized
• calculation of fares
• chance to book the table
• information directly available
• gamification
• community / social network related
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I idea - Tourism go mobile
Some challanges:
• online vs. offline
• home vs. abroad
• usability (screen wide)
• apps vs. m-site
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II Idea- Chef at Home
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foodzai
II Idea- Chef at Home
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II Idea - Chef at Home
Building a real community through digital
resources.
Real home chef creates wonderful recipes
using Dr. Shaer products.
People talk and share experiences on
Glutenfreeroads.
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II Idea- Chef at Home
what we get?
• Great (viral) PR
• True life experience
• Emotion and sharing
• Great traffic
• More sales
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III Idea - Gluten Free Destination
http://www.youtube.com/watch?v=e91c0mWP960
Do you know Obermutten ?
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III Idea - Gluten Free Destination
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III Idea - Gluten Free Destination
Why shouldn't GlutenFreeRoads have a
destination?
Get partnership with a tourist board, some
hotels and restaurants
Creating a Gluten Free Destination where
Coeliac people find their Paradise
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.. and again we get:
• Great (viral) PR
• True life experience
• Emotion and sharing
• Great traffic
• More sales
III Idea - Gluten Free Destination