gmc digital media · gmc is uplifting entertainment gmc is the uplifting tv destination where...

GMC DIGITAL MEDIAgmclife.com

TV on-air integration

gmc gmc gmc gmc is Uplifting Entertainmentis Uplifting Entertainmentis Uplifting Entertainmentis Uplifting Entertainment

gmc is the uplifting TV destination where viewers go to be entertained, inspired and to feel good about the faith and family values they cherish

• Mission is to entertain, uplift, and inspire

• Reaches over 47 million cable and satellite TV homes across the U.S.

• The fastest-growing TV network in cable

• #1 digital cable network in perceived value of audi ence

• #3 digital cable network in audience satisfaction

• Leading destination for Christian and Gospel music

• Music, movies, dramas and comedies are a safe haven for family viewing

Source: Nielsen Marketbreaks Live +7 Q409 vs., Q4/08 M-SU 7a-1a & BETA Research 2009 Digital Cable Subscriber Study

Call now to discuss your next campaign! (949) 429-1000

17.8 21.3

46.4 5060

2007 2008 2009 2010 2011

gmcgmcgmcgmc Registers Significant Registers Significant Registers Significant Registers Significant Distribution GrowthDistribution GrowthDistribution GrowthDistribution Growth

Universe Universe Universe Universe (Millions)(Millions)(Millions)(Millions)

Source: Year end subscribers cable, Verizon, satellite 2007, Nielsen UEs Dec 2008, Dec 2009, 4Q/10 projections, 2011,UE projections. 47.3 million HH as of 3/1/10

+237%+237%+237%+237%

EXPECTING A 237% INCREASE EXPECTING A 237% INCREASE EXPECTING A 237% INCREASE EXPECTING A 237% INCREASE ---- 2011 vs. 20072011 vs. 20072011 vs. 20072011 vs. 2007

3


gmc gmc gmc gmc AdvertisersAdvertisersAdvertisersAdvertisers

gmcgmcgmcgmc Ranks #1 in Perceived ValueRanks #1 in Perceived ValueRanks #1 in Perceived ValueRanks #1 in Perceived Value

Rank Network Viewers

1

1 NFL Network

3 Tennis Channel

4 PBS Kids Sprout

5 SOAPnet

5 TV One

7 CBS College Sports

8 ID, Investigation Discovery

9 History International

10 MTV Jams

Top 10 networks ranked on Average Perceived Value Top 10 networks ranked on Average Perceived Value Top 10 networks ranked on Average Perceived Value Top 10 networks ranked on Average Perceived Value among past 4 week network viewers among past 4 week network viewers among past 4 week network viewers among past 4 week network viewers

BETA Research Study 2009BETA Research Study 2009BETA Research Study 2009BETA Research Study 2009

Source: BETA Research, 2009 Digital Cable Subscriber Study

Perceived value is the amount a person is willing to pay for a given channel each month if they purchased it separately

gmcgmcgmcgmc Delivers Viewer SatisfactionDelivers Viewer SatisfactionDelivers Viewer SatisfactionDelivers Viewer Satisfaction

Rank Network Viewers 20091 ID, Investigation Discovery 65%

2 PBS Kids Sprout 63%

3 62%

3 Discovery Health Channel 62%

5 History International 59%

5 National Geographic Channel 59%

7 ESPNews 58%

7 Weatherscan 58%

9 NFL Network 57%

9 The Science Channel 57%

Top 10 networks with Very Satisfied Viewers Top 10 networks with Very Satisfied Viewers Top 10 networks with Very Satisfied Viewers Top 10 networks with Very Satisfied Viewers among past 4 week network viewers among past 4 week network viewers among past 4 week network viewers among past 4 week network viewers

Source: BETA Research, 2009 Digital Cable Subscriber Study

BETA Research Study 2009BETA Research Study 2009BETA Research Study 2009BETA Research Study 2009

gmcgmcgmcgmc’s’s’s’s New Family Programming New Family Programming New Family Programming New Family Programming

7

Cosby

Doc

Joan of Arcadia

Early Edition

Dr. Quinn

Sue Thomas FB Eye

Friday and Saturday Movies and Weekday Family ShowsFriday and Saturday Movies and Weekday Family ShowsFriday and Saturday Movies and Weekday Family ShowsFriday and Saturday Movies and Weekday Family Shows

Hosted by Rebecca St. James


Christian Movies on SundaysChristian Movies on SundaysChristian Movies on SundaysChristian Movies on SundaysAs leaders in the Gospel/Christian music industry, gmcgmcgmcgmc has evolved into the #1 destination for Christian movies.

Bible Movies

Contemporary Hits

gmcgmcgmcgmc Christian /Gospel Music DailyChristian /Gospel Music DailyChristian /Gospel Music DailyChristian /Gospel Music Daily

9

Why Buy Why Buy Why Buy Why Buy gmcgmcgmcgmc Digital MediaDigital MediaDigital MediaDigital Media

gmclife.com is the #1 site for Christian / Gospel music fans– gmclife.com outranks the competition in attracting Christian / Gospel music fans

annually*• High click through rates (over 300% above industry average) indicate highly engaged users • High video plays indicate strong interest in entert ainment• Targeting of banner ads by geography available

Online and On-air Integration Opportunities– Combine the reach of TV & gmclife.com through econ omical TV/Web packages

• GMC creates your :15 video spot to run simultaneous ly with your online campaign • On-air spots drive traffic to our website to showca se additional client content • Product mentions during original Joyful Noise Café music video show• VOD – Video on Demand platform allows your :15 pre-r oll video to be seen in over 20

million cable homes before captive viewers selectin g “on demand” content

Email and social media platforms drive traffic and e ngage fans– GMC builds fan loyalty and captures new fans through online promotions / contests

• Gmclife.com, Twitter, and Facebook promotions captu re new fans • Weekly newsletters with low attrition rates get you r ad message to Christian music

/entertainment lovers• Dedicated emails are targeted for better response b y behavior, music interest, or

geography

*SOURCE: Compete.com


gmclife.comgmclife.comgmclife.comgmclife.com#1 Source For Fans of Faith Friendly

Music and Entertainment

Gmclife.com brings the hottest news, reviews, videos and mp3 downloads right to the desktop of gmc music & entertainment fansExclusive video and editorial content from top industry contributors (credits include Billboard, MSNBC, Chicago Tribune, BET, Essence Magazine, CCM, and more)PLACEMENTS

Video placement on home page and video page4 ROS rotating banner placements

•728x90 and 300x250Weekly newsletter with display units drives to site

•160x600, 468x90, 728x90Featured Release of the Week

•60x60Dedicated html email – audience and geo-targeting Average click through rate Average click through rate –– 0.55%*0.55%*Sample banner ad click through rates:

•Soul Gospel Ad – 0.85%•Pop / CCM Ad – 0.75%•Worship Ad – 0.64%•Christian Movie Ad – 0.75%•Christian publishing Ad - .76%

*Source: Internal ad-server analytics


SOURCES: Hitwise 2009 for age Income and Household Date Source: List services Corp; Internal site statistics for traffic and email

MaleMaleMaleMale 45%45%45%45%FemaleFemaleFemaleFemale 55%55%55%55%MarriedMarriedMarriedMarried 61%61%61%61%AgeAgeAgeAge 65% < 4565% < 4565% < 4565% < 45Have ChildrenHave ChildrenHave ChildrenHave Children 64%64%64%64%Median IncomeMedian IncomeMedian IncomeMedian Income $68k$68k$68k$68kHomeownersHomeownersHomeownersHomeowners 81%81%81%81%Mail Order BuyersMail Order BuyersMail Order BuyersMail Order Buyers

Avg. Unique Visitors/MonthAvg. Unique Visitors/MonthAvg. Unique Visitors/MonthAvg. Unique Visitors/MonthAvg. Monthly Page ViewsAvg. Monthly Page ViewsAvg. Monthly Page ViewsAvg. Monthly Page ViewsEmail RecipientsEmail RecipientsEmail RecipientsEmail Recipients

Video Streams/MonthVideo Streams/MonthVideo Streams/MonthVideo Streams/MonthCTR avg. CTR avg. CTR avg. CTR avg. –––– High Impact Banner AdsHigh Impact Banner AdsHigh Impact Banner AdsHigh Impact Banner Ads

82%82%82%82%

250,000250,000250,000250,0001 mln1 mln1 mln1 mln

200,000/wk200,000/wk200,000/wk200,000/wk

300,000/mo300,000/mo300,000/mo300,000/mo0.55%0.55%0.55%0.55%

gmcgmcgmcgmc Site Stats and DemographicsSite Stats and DemographicsSite Stats and DemographicsSite Stats and Demographics


Combine the reach of TV & Web into a powerful multi-platform promotion. Build results with the impact of the combined promotion of TV spot to GMC’s 47 million homes with email newsletters and website banners. Extremely limited availability maximizes focus on your campaign and drives powerful results.

Sponsorship Elements Formats Pricing

TV & Web E-motion Package A – ONLY 1 per month!• Four weeks of sponsor content mentioned in on-air GMC promotional :15 “billboard” spots• At least 60 spots over flight• GMC web site ads: 300,000 views• Dedicated landing page on gmclife.com with advertiser links and content. Page intended as destination from TV mentions; or spot can push to home page video on gmclife.com• Sponsorship banner in two issues of the G|News GMC’s email newsletter (200,000+ subscribers x 2 sends)

Specific formats & content TBD

$10,000

TV & Web E-motion Package B – 2 max per month. • Four weeks of sponsor content mentioned in on-air GMC promotional :15 ‘billboard” spots•At least 30 spots over flight• GMC web site ads: 150,000 views • Dedicated landing page on gmclife.com with advertiser links and content, or spot can push to video on home page. Page intended as destination from TV mentions.•Sponsorship banner in one issue of the G|News GMC’s email newsletter (200,000+ )

Specific formats & content TBD

$6,000

TV & Web “ETV & Web “ETV & Web “ETV & Web “E----Motion” PackagesMotion” PackagesMotion” PackagesMotion” Packages

Volume Discounts available – please inquire.


Advertise name, date, and city specifically to each tour city in targeted web banners and HTML email. Target ads stop when ticket sales close for the city. Historical click through rates of .79% SAMPLE AD

Base Level Package – Geo-targeted Web Banners• Banner ads at $10 cpm up to 150,000 impressions; cl ient provides creative• One bonus national email newsletter ad to 200,000 f ans (468x60 or 160x160)• Minimum $1500 – higher ad impressions may be added a t $10 cpm

Bonus Upgrade - Dedicated HTML Email Customized by Ev ent or Tour City• Customize city name, date – target by region• Value Pricing - $0.06 per email; $500 minimum and ba se package required

Bonus Upgrade - TV Spots Promote Event or Tour & Dri ve to Website• GMC produced :15 billboard spot runs 30 times on-ai r; drive to GMC site Tour page• $3500 added to either package; base package require d

A La Carte available starting at $975

Reach Christian music fans/event goers efficiently with strong CTR

Targeted Tour Or Event PackagesTargeted Tour Or Event PackagesTargeted Tour Or Event PackagesTargeted Tour Or Event Packages


VOD on gmc - Music Programming Viewers Access Anytime

• 1.45 million views per quarter

• In 20 million + cable homes

• 484k avg. views per month

• 234k avg. unique users/month

• Ads run for minimum of one month

• Sponsor provides :15 mp2 or mp4 video file to run prior to viewer’s selected show on cable VOD

VOD VOD VOD VOD –––– Video On DemandVideo On DemandVideo On DemandVideo On DemandOn-Air Advertising Opportunity


gmclife.com Standard Ratesgmclife.com Standard Ratesgmclife.com Standard Ratesgmclife.com Standard Rates

Customized Packages and Volume Discounts Available

Property Placement Ad Size Types of Rich Media Accepted Rate Type Rate Minimum Order

gmclife.com (gmc)DISPLAY ADS (ROS)

ROS Medium Rectangle & Leaderboard Units300 x 250 wide 728 x90 wide

GIF/JPG/Flash/Animated CPM $8 100,000

gmclife.com (gmc)Homepage

Featured Release of the Week60 x 60 wide N/A Flat/week $500 1 Week

gmclife.com (gmc)E- NEWSLETTER DISPLAY ADS

Weekly "G-Notes"; 200,000 active fans

468 x 60 wide 160 x 600 wide 728 x 90 wide

Static GIF/JPG Flat/send $1800 200,000

gmclife.com (gmc)TARGETED DEDICATED EMAILS

Maximum single send of 150,000600 - 800 wide/any

lengthCustom HTML $/M Emails

$80$75 $60$55

10,000100,000-249,999250,000-500,000

500,000+

gmc (on-air)VIDEO ON DEMAND PACKAGE :15 second spots plus content

n/a DigiBeta Flat/month $3,000 1 month

TV/Web Emotion A60+ On-air ROS :15 Billboard Spots in 4 wks / 300,000 web impressions / 2 newsletter sends

:15 video spot728x90 & 300x250

web banner ads160x600 newsletter

banner ad

GMC creates video & web page GIF/JPG/Flash for web

Static GIF/JPG for newsletterPackage $10,000

No more than 1 per month

TV/Web Emotion B30+ On-air ROS :15 Billboard Spots in 2 wks / 150,000 web impressions / 1 newsletter send

:15 video spot728x90 & 300x250


banner ad

GMC creates video & web page GIF/JPG/Flash for web

Static GIF/JPG for newsletterPackage

$6,000 No more than 2 per month

Tour / Event Packages

Selection of geo-targeted web banners /geo-targeted dedicated HTML Email,

Newsletter, and On-air billboard spots

:15 video spot728x90 & 300x250


banner ad

GIF/JPG/Flash for webStatic GIF/JPG for newsletter

Custom html for dedicated email and GMC creates video &

web page

Package

Varies based on packageoption

150,000 web banner impressions

GMC DIGITAL MEDIASample Placements


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gmclife.com Ad Display Unitsgmclife.com Ad Display Unitsgmclife.com Ad Display Unitsgmclife.com Ad Display Units


Provides weekly coverage of• top programming • latest Christian/gospel music news• exclusive entertainment content • Christian charitable news

Reaches 180,000 Christian / gospel music fans weekly

100% opt-in list with a highly loyal audience (<0.2% weekly attrition)

g|news Email Newsletterg|news Email Newsletterg|news Email Newsletterg|news Email NewsletterReaching Entertainment Fans Weekly

160x600 ad

468x60 ad

728x90 ad


Dedicated HTML EmailDedicated HTML EmailDedicated HTML EmailDedicated HTML Email

Dedicated HTML Emails • Broadcast to entire email list or• Target by music genre, artist interest, or

geographic region• Some advertisers have achieved >5% response• 100% opt-in list with a highly loyal audience

(<0.2% weekly attrition)• Client provides creative• Limited availability


gmclife.com gmclife.com gmclife.com gmclife.com Featured Release of the WeekFeatured Release of the WeekFeatured Release of the WeekFeatured Release of the Week

Home page placement above Top Songs Grid60x60 pixelsLink to sales order site$500 per week


TV & Web “ETV & Web “ETV & Web “ETV & Web “E----Motion” PackagesMotion” PackagesMotion” PackagesMotion” Packages

Creative Format & Specs for :15 Billboards

• Billboard includes text, still image, and voice over

• Creative by GMC with sponsor input and approval

• Sponsor name, logo, and product name included

• Spot drives to GMC website for product information

• Product’s “landing page” created by GMC w/approval

• Spots not available separately; only within packages

• Limited availability

• Full :30 and :60 spots available. Call FrontGate Media.Sample Billboard Ad on GMC

Combine the reach of the TV & Web into a powerful multi-platform promotion. Build results with the impact of the combined promotion of TV spot to GMC’s 45 million homes newsletters and website banners. Extremely limited availability maximizes focus on your campaign and drives powerful results.

gmc digital media · gmc is uplifting entertainment gmc is the uplifting tv destination where...

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