gnergy tisee

SOFTWARE FOR LEEDING

GREEN BUILDINGS

http://gnergy-software.com/




GREEN BUILDINGS & STANDARDS

• GREEN BUILDINGS VS “STANDARD BUILDINGS” – IMPROVED ENERGY EFFICIENCY & LOWER CO2

– BETTER LIVING/WORKING CONDITIONS

– ADVANTAGES: FINANCIAL, MARKETING, SOCIAL, ENVIRONMENTAL

• MANDATORY ENERGY STANDARDS FOR BUILDINGS – EU: ENERGY PASSPORTS & CERTIFICATES

– US: ASHRAE 90.1

• VOLUNTARY HIGHER-END STANDARDS FOR GREEN BUILDINGS – LEED (US) (LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN)

• MUCH STRICTER, REQUIRES ASHRAE 90.1

• VERY ATTRACTIVE FOR REAL ESTATE INVESTORS

– DGNB (GERMANY), BREEAM (UK)

http://gnergy-software.com

LEED: OVERVIEW

• US CREDIT SYSTEM FOR BENCHMARKING GREEN BUILDINGS • REQUIRES ASHRAE 90.1 • 0 TO 100 (+10 BONUS) POINTS • DIFFERENT CERTIFICATION LEVELS

– CERTIFIED: 40–49 PTS – SILVER: 50–59 PTS – GOLD: 60–79 PTS – PLATINUM: 80+ PTS

• 20% OF THE POINTS REQUIRE SOFTWARE ENERGY SIMULATION • ~50% CAN BE COVERED BY SOFTWARE

– DAYLIGHTING SIMULATION, ACOUSTIC SIMULATION… – OTHER AUTOMATIONS


LEED: INCENTIVES

• CUSTOMER INCENTIVES – HEALTH

– COMFORT

– GREEN

• BUILDING DESIGN TEAM INCENTIVES – COMPETITIVE ADVANTAGE

– DESIGN TEAM CHARGE $500-$2000 PER ACHIEVED POINT

– PERSONAL INCENTIVES FOR ARCHITECTS

• INDUSTRY INCENTIVES (EXAMPLES) – GSA DEMANDS LEED

– SIEMENS DEMANDS LEED


LEED: REAL ESTATE INVESTOR INCENTIVES

• GREEN IMAGE

• HIGHER SALE/RENTAL PRICE

• PRECERTIFICATION OPTIONS AT DESIGN STAGE

• GREATLY REDUCED BUILDING OPERATING COSTS

• TAX INCENTIVES

– ASHRAE TAX REDUCTIONS

– FEDERAL INCENTIVES

– STATE INCENTIVES

• CONSTRUCTION PRICE IS ALMOST THE SAME*


CUSTOMERS, MARKET, TRENDS

• US ARCHITECTURAL/ENGINEERING COMPANIES

– DESIGNING GREEN BUILDINGS

– INVOLVED IN LEED CERTIFICATION

• 15,000+ US GREEN BUILDING COUNCIL MEMBER ORGANIZATIONS

• 20,000+ REGISTERED LEED PROJECTS

• 130,000+ LEED PROFESSIONALS (LEED APS)

• EVERY BUSINESS DAY BUILDINGS WORTH $464M REGISTER FOR LEED CERTIFICATION

• NUMBERS ARE EXPECTED TO DOUBLE IN 2013


EXTENDED MARKET

• EU MANDATORY NORMS

– 20/20/20 BY 2020 (GHG/RENEWABLES/EE IMPROVEMENTS)

– EPBD (EUROPEAN PERFORMANCE OF BUILDINGS DIRECTIVE)

• DGNB (GERMAN), BREEAM(US)

• TRENDS (COLLIERS RESEARCH):

– GREEN BUILDING MARKET IS EXPECTED TO GROW 780% IN 2020

– GREEN BUILDING CERTIFIED SPACE • GROW FROM 0.6B M2 IN 2010 TO 5.3B M2 IN 2020

• 80% WILL BE FOR COMMERCIAL BUILDINGS

• MAJORITY IN LEED & BREEAM IS NEW BUILDINGS


SOFTWARE WHOLE BUILDING

ENERGY SIMULATION

ENERGY

CO2

COMFORT

WATER

HVAC

$$$

DESIGN CONSTRUCTION MAINTENANCE

1. WHOLE BUILDING ENERGY SIMULATION PROGRAM 2. WEB PORTAL FOR PROJECT MANAGEMENT


BIM (BUILDING INFORMATION MODELING)

• BUILDING INFORMATION MODELING

– 3D

– META-INFORMATION FOR ALL BUILDING ASPECTS

– ALL MEMBERS OF THE DESIGN TEAM USE THE SAME SOFTWARE

– GREATLY AUTOMATES WORKFLOW: SAVES TIME

– THE FUTURE OF CAD SOFTWARE

• SOFTWARE

– AUTODESK REVIT

– GRAPHISOFT ARCHICAD

– NEMETSCHEK ALLPLAN


DEMO

DEMO


SOFTWARE SPEC

• GENERAL PURPOSE ENERGY MODELING – Mainstream market

• ASHRAE 90.1/LEED ENERGY MODELING – ASHRAE 90.1 app. G

– LEED EA p2, c1

– INTEGRATION WITH HTTP://LEEDONLINE.COM

• REVIT

• ENERGY+

• PORTAL – In the cloud

• EU MANDATORY ENERGY STANDARDS


http://leedonline.com/





FUTURE SOFTWARE SPEC

• LEED – COVERAGE OF MORE LEED CREDITS

• MANDATORY EU ENERGY STANDARDS • DGNB & BREEAM • BIM

– ARCHICAD – ALLPLAN

• GEOGRAPHY – EU – MIDDLE EAST, CHINA, INDIA

• MAINSTREAM MARKET – MOBILE APP FOR SIMPLIFIED MAINSTREAM ENERGY MODELING


BUSINESS, PRICE, DISTRIBUTION

• WEB SERVICE WITH AN ANNUAL SUBSCRIPTION

• CONSULTING (ASHRAE 90.1, LEED EAP2, EAC1)

• PRICE

– BASIC (GENERAL PURPOSE ENERGY MODELING) - $590/Y

– PRO (ASHRAE/LEED ENERGY MODELING) - $1,890/Y

• DISTRIBUTION & MARKET ENTRY

– AUTODESK DEVELOPER NETWORK

• RESELLERS & DIRECT SALES IN US

• DISTRIBUTORS OUTSIDE US

– GNERGY DIRECT & ONLINE SALES


COMPETITION & COMPETITIVE ADVANTAGES

1. BETTER ASHRAE 90.1/LEED INTEGRATION

2. THE LEADING BIM MODELER (AUTODESK REVIT)


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IES-VE ― ― APACHE $1,000/Y TO

$2,000/Y

DESIGNBUILDER ― ― ― ENERGY+ $950 TO $2,700/Y

AUTODESK ECOTECT +

GREEN BUILDING STUDIO ― ― DOE2 ― $2,545 + $725/Y

GRAPHISOFTARCHICAD +

ECODESIGNER ― VIP CORE $4,250 + $500/Y

BENTLEY TAS SIMULATOR

+ HEVACOMP ― ― ― ― ENERGY+ N/A

GNERGY TARGETS ― ENERGY+ $590/Y BASIC

$1,890/Y PRO

3. THE LEADING SIMULATION ENGINE (US DOE ENERGY+)

4. USABILITY 5. IN THE CLOUD

TEAM & STATUS

• MARTIN GOGOV, VLADIMIR DIMCHEV, MIROSLAV BRATANOV

• GNERGY WAS FOUNDED DECEMBER, 2009

• AUTODESK AUTHORIZED DEVELOPER

• WORKING PUBLIC SOFTWARE PROTOTYPE

– GNERGY ENERGY MODELER REVIT PLUGIN V0.2

– GNERGY PORTAL: HTTP://PORTAL.GNERGY-SOFTWARE.COM

• CONSULTING: ASHRAE/LEED ENERGY MODELING


http://portal.gnergy-software.com/









FUNDING (ROUND 1)

• ROUND 1 – MONTHS 1-10 – FINISH SOFTWARE, PREPARE SALES

– NEEDED FROM INVESTOR • € 240,000

• FIND SALES DIRECTOR

• HELP RAISE ROUND 2

– € 80,000 FROM ROUND 2 WILL BE USED FOR SALES PREPARATION (MONTHS 5-10)

– OP “COMPETITIVENESS” IS NOW REALLY OPEN


Size Month 1-4 Month 5-10 Month 11-22

Round 1 € 240,000 Finish software, prepare sales

Round 2 € 630,000 Aggressive sales, marketing until positive cashflow

FUNDING (ROUND 2)

• ROUND 2

– MONTHS 5-27

– UNTIL POSITIVE CASHFLOW

– € 630,000

– EXIT FOR INVESTOR: MOST LIKELY THROUGH ACQUSITION

• AUTODESK EXAMPLE (ECOTECT + GREEN BUILDING STUDIO)

• BENTLEY SYSTEMS (HEVACOMP + TAS SIMULATOR)


Size Month 1-4 Month 5-10 Month 11-22

Round 1 € 240,000 Finish software, prepare sales

Round 2 € 630,000 Aggressive sales, marketing until positive cashflow

FINANCIALS

CUSTOMER RETENTION RATE: 80%

AUTODESK RESELLER COMMISSION: 60%

SALES PERSON COMMISSION: 15%


YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

REVENUE € 496 € 202,936 € 1,061,232 € 2,330,105 € 3,071,997

EXPENSES € 397,186 € 793,376 € 1,041,930 € 1,269,151 € 1,370,414

NET INCOME € (396,690) € (590,439) € 17,372 € 954,859 € 1,531,425

ACCOUNTS SOLD ( BASIC) 4 411 1174 1718 2027

ACCOUNTS SOLD (PRO) 6 377 1056 1553 1850

RESELLERS 4 10 12 14 15

SALES PEOPLE 2 3 5 6 6

gnergy tisee

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