gnss opportunities in location based services
DESCRIPTION
GNSS opportunities in Location Based Services. Justyna REDELKIEWICZ European GNSS Agency (GSA ) European GNSS Applications in H2020 Prague, 04/02/2014. Mobile applications are getting closer to where you are. Person tracking Supporting blind and disabled persons Locate children and pets. - PowerPoint PPT PresentationTRANSCRIPT
GNSS opportunities in Location Based Services
Justyna REDELKIEWICZEuropean GNSS Agency (GSA)
European GNSS Applications in H2020Prague, 04/02/2014
Mobile applications are getting closer to where you are
Navigation• find your way to destination on foot, by car etc.
Person tracking•Supporting blind and disabled persons
•Locate children and pets
Emergency call•e112•eCall
POI search• find closest restaurant
Community•Friend finder•Social networking
LBS advertising• Advertise nearby available
products and services
Vertical applications•Logistics•Sales force automation
Games & sports•LBS games•Training assistant
LBS address different user needs
Segment Description Primary LBS needs
Primary applications
Young and funky
Young, internet savvy users, Social networking adepts
Killing timeCommunity
Games & Sports
Safety conscious
Parents worried about the safety of their children or their ageing parents
Safety and care for loved ones
Emergency callPerson tracking
Early adopters Tech-savvy gadget freaks. Exploring new and innovative services
All
Professional Require specific LBS applications for day-to-day use in job
Productivity at work
Vertical applicationsNavigation
Lifestyle users Use LBS to organise their busy lives better
Active use of leisure time
POI searchCommunity
Bulk users Service providers or advertisers catering to many users
Commercial success
LBS advertisingVertical applications
Seamless integration of various location technologies is key in the complex LBS pyramid
APPLICATIONS
APPLICATION STORES
DEVICES
Apple App Store, Windows Phone Store, Google Play,…
Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,…
*Indoor Messaging System
POSITIONINGTECHNOLOGY
Cell ID, GNSS, INS, Wi-Fi, …
Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars
0%
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15%
20%
25%
0
100
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300
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500
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700
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900
2006 2007 2008 2009 2010 2011 2012
GN
SS p
enet
ratio
n
Uni
ts (m
illio
ns)
Shipments of GNSS devices by region
EU27 North America Rest of the World GNSS penetration
LBS market has seen phenomenal growth…
*The penetration represents the percentage of LBS devices in use that are GNSS enabled
*
…however success is not guaranteed in this highly competitive environment!
0%
5%
10%
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45%
50%
0
500
1,000
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2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
GNSS
pen
etra
tion
Uni
ts (m
illio
ns)
Shipments of GNSS devices by segment
Smartphones Tablets Digital cameras Portable computers Fitness devices People tracking GNSS penetration in installed base
Further growth will be additionally stimulated by new GNSS platforms
What will drive the next wave of growth?
Increasing penetrati
on of GNSS
devices
More intensive
use of these
devices
More devices
per person
Beyond human
markets: internet of things
Disruptive new
applications
7
Increasing penetration of GNSS in devices
8
But what about:• Cost of the device• Maps and content in new
regions• Privacy and regulations
More intensive use of these devices
9
But what about:• Indoor positioning• Urban canyons• Accurate geo-enabled
content• Improved user experience• Trusted position
More devices per user
10
But what about:• Power consumption• Trusted positioning• Indoor coverage• Cost of the device
Beyond human markets …
11
But what about• Integrity, reliability and
trust• Service guarantee• Power consumption• Multi-path• Communications
EU GNSS benefits Location Based Services
• Better performance in urban canyons due to and increased availability
• Robust signal characteristics provide better resistance against multipath interference
• Social benefits in terms of lives saved due to quicker response time and better accuracy in emergency caller location (112 emergency number)
Potential areas of research
• Galileo-enabled software applications for consumer devices (smartphones, tablets)
• Safety-related applications (e.g. emergency call)
• Ensuring seamless switch outdoor/indoor
• Seamless integration of various location technologies in devices
• Network - assisted services for mobile users
• Augmented reality applications
• Development of performance standards
Thank you!
Justyna REDELKIEWICZMarket Development
European GNSS Agency (GSA)