go beyond bi with predictive analytics -...
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Go beyond BI with predictive analyticsPierpaolo Vezzosi, SAP BusinessObjects Product Management
2
The evolution of BI?
Sense & Respond Predict & Act
Raw
Data
Cleaned
Data
Precanned
Reports
Ad Hoc
Reports &
OLAP
Predictive
Modeling
Recommendation
What will happen?
How can I make it happen?
Co
mp
eti
tive A
dvan
tag
e
Maturity of Analytics Capabilities
DESCRIPTIVE --- DIAGNOSTIC --- PREDICTIVE --- PRESCRIPTIVE
What happened?
3
The evolution of BI?
Sense & Respond Predict & Act
Raw
Data
Cleaned
Data
Precanned
Reports
Ad Hoc
Reports &
OLAP
Predictive
Modeling
Recommendation
What will happen?
How can I make it happen?
Co
mp
eti
tive A
dvan
tag
e
Maturity of Analytics Capabilities
DESCRIPTIVE --- DIAGNOSTIC --- PREDICTIVE --- PRESCRIPTIVE
What happened?
Chasm
4
Past data Model
learn
The basics of advanced analytics
(the rules hidden in your data)
5
Past data Model
learn
Strategic and operational decisions: Exploratory and Prescriptive Analytics
Predictive
Apply to new data
Quickly react
Machine to machine
Real time decisionsOperational
Prescriptive Analytics
Understand ‘why’
Machine to human
Strategic decisions
Analytical
Exploratory Analytics
6
Size of data
Complexity of questions
What? Why? What next?
Extend the reach with advanced analytics
7
Working with data in BI and in advanced analytics
BIAdvanced
analytics
Work with aggregates, simplify,
make human readable,
provide multiple views
Work with details, enrich, add columns,
create a single huge table
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BI and advanced analytics are complementary
Identify opportunity,
detect risksTell how to benefit from the opportunity,
tell how to avoid the risk
BI Advanced analytics
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
SAP Predictive Analytics Solutions
SAP BusinessObjects
Predictive Analytics
Predictive libraries
3rd Party
DatabasesSAP BW
SAP HANA
Applications
Embedded
Model Use, Prescriptive
Store and apply
SAPBusinessObjects
BI
Discover
10
Prescriptive analytics you use every day
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
SAP Predictive Analytics Solutions
Predictive libraries
3rd Party
DatabasesSAP BW
SAP HANA
Applications
(Embedded)
Model Use
Store and apply
Discover, Exploratory
SAP BusinessObjects
Predictive Analytics
SAPBusinessObjects
BI
12
Exploratory analytics in SAP BusinessObjects solutions
13
SAP BusinessObjects solutions let you cross the chasm
Sense & Respond Predict & Act
Raw
Data
Cleaned
Data
Precanned
Reports
Ad Hoc
Reports &
OLAP
Predictive
Modeling
Recommendation
What will happen?
How can I make it happen?
Co
mp
eti
tive A
dvan
tag
e
Maturity of Analytics Capabilities
DESCRIPTIVE --- DIAGNOSTIC --- PREDICTIVE --- PRESCRIPTIVE
What happened?
Chasm
