SAP BusinessObjects Predictive Analytics

Pierpaolo VezzosiSAP Analytics Product Management

2Customer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the

permission of SAP. This presentation is not subject to your license agreement or any other service or subscription

agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any

related presentation, or to develop or release any functionality mentioned therein. This document, or any related

presentation and SAP's strategy and possible future developments, products and or platforms directions and

functionality are all subject to change and may be changed by SAP at any time for any reason without

notice. The information in this document is not a commitment, promise or legal obligation to deliver any

material, code or functionality. This document is provided without a warranty of any kind, either express or implied,

including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-

infringement. This document is for informational purposes and may not be incorporated into a contract. SAP

assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s

willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ

materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Legal disclaimer

SALES &MARKETING OPERATIONS

FRAUDAND RISK

FINANCEAND HR

OTHERSECTORS

• Churn Reduction• Customer Acquisition• Lead Scoring• Product Recommendation• Campaign Optimization• Customer Segmentation• Next Best Offer/Action

• Predictive Maintenance• Load Forecasting• Inventory/Demand

Optimization• Product Recommendation• Price Optimization• Manufacturing Process Opt.• Quality Management• Yield Management

• Fraud and Abuse Detection• Claim Analysis• Collection and Delinquency• Credit Scoring• Operational Risk Modeling• Crime Threat• Revenue and Loss Analysis

• Cash Flow and Forecasting• Budgeting Simulation• Profitability and

Margin Analysis• Financial Risk Modeling• Employee Retention

Modeling• Succession Planning

• Life Sciences• Health Care• Media• High Education• Public Sector /

Social Sciences• Construction and Mining• Travel and Hospitality• Big Data and IoT

© 2016 SAP SE. All rights reserved.

Past data Model

Learn

Understand ‘why’

Strategic decisionsAnalytical

?

Exploratory Analytics

Apply to new data

Quickly react

Real time decisionsOperational

Prescriptive Analytics

6Customer

SAP BusinessObjects

Predictive Analytics

Is a Game Changer

Accurate results in days,

not weeksAccelerate your work with automated techniques

Machine learning at scaleMaintain peak performancefor thousands of models

Insights where people interactEmbed predictive in business processesand applications

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

SAP Advanced Analytics Solutions

SAP Analytics

(Business Intelligence…)

SAP Applications

(S/4 HANA, Fraud Management…)

Expert Analytics

Automated Analytics

SAP BusinessObjects Predictive Analytics

Create, apply and manage predictive models Leverage the outcomes of the predictive models

Access and store data, apply predictive models

Major databasesPredictive Analysis Library

Automated Predictive

LibraryR Scripts

BW/4 HANA / SAP HANA / HANA Cloud Platform

Other Native

Libraries

Hadoop

Predictive

Factory

HCP Predictive Services

14Customer

Delivering Personalized Banking

Experiences for 4.5 Million People

Using SAP BusinessObjects Predictive Analytics,

mBank was able to respond to customer needs in real

time, deliver insights that supported their customer first

banking experience philosophy, and optimize their

entire discount offer program with dramatic results and

response rates.

Results:

400% higher hit rate for nonmortgage

loans

250% larger hit rate for savings products

200% increased hit rate for insurance

products© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: MBANK

Find Out More

15Customer

Targeting the Right Customers with the

Right Offers and Increasing Revenue

Improve the targeting accuracy of its catalogs and

recommendations of maintenance, repair, and

operations products to small and midsize

manufacturing companies.

Results:

200% increase in sales campaigns

>500 campaigns optimized per year

1,000% boost in predictive model

productivity

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: MONOTARO

Find Out More

17Customer

Better Forecasting Improved Planning

Flexible, accurate forecasting validation means EMS-

GRILTECH can reduce inventory levels and costs

while increasing product availability, delivery

capabilities, and customer satisfaction. User-friendly

analytics mean production planners don’t have to be

statisticians to perform monthly assessments of

quarterly sales forecast data.

Results:

Year-Round sales forecasting

Increased product availability

2 months to go live

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: EMS-GRILTECH

Find Out More

SAP BusinessObjects Predictive AnalyticsCore workflows

• Build analytical datasets with clicks, not code

• Create thousands of derived attributes to increase predictive accuracy

• Automate dataset production & create reusable transformations

• Timestamp populations identify which variables are changing over time

Prepare Data with Data Manager

• Automated Predictive Modelling with Classification, Regression, Clustering, Time Analysis, Association Rules

• Automatic identification of key contributing variables on very wide datasets (64k+)

• Executive and operational reports

• In Database Execution – APL on SAP HANA & Native Spark Modelling on Hadoop

• Easy to Use - Drag-and-drop data selection, preparation and predictive modelling

• Use the predictive models in SAP HANA such as UDF, PAL & APL

• Leverage 8000+ existing R functions and libraries

• Embed the models in external applications

Build robust Predictive Models quickly with Predictive Modeler

Use Expert Analytics to build complex Predictive Flows

SAP BusinessObjects Predictive AnalyticsCore workflows

• In-database scoring using SQL

• Interface with business applications using scoring equations and code: SQL, Java, PMML, SAS, C, C++

• Real Time Scoring on SAP HANA and Spark Streaming environments

Scoring

• Manage thousands of models in parallel

• Apply models to new data.

• Detect model deviation & retrain when required

• Event and time based scheduling

• Segmented Time Series Modelling

Operationalization with Predictive Factory

• Extract variables for enhanced link analysis and prediction

• Identify communities amongst your customers

• Find influencers within communities to focus efforts where they count the most

• Create personalized recommendations for each visitor

Link Analysis & Recommendation

SAP Advanced Analytics Solutions

SAP Analytics

(Business Intelligence…)

SAP Applications

(S/4 HANA, Fraud Management…)

Expert Analytics

Automated Analytics

SAP BusinessObjects Predictive Analytics

Create, apply and manage predictive models Leverage the outcomes of the predictive models

Access and store data, apply predictive models

Major databasesPredictive Analysis Library

Automated Predictive

LibraryR Scripts

BW/4 HANA / SAP HANA / HANA Cloud Platform

Other Native

Libraries

Hadoop

Predictive

Factory

HCP Predictive Services

Useful Links

Key links

Roadmaps on SAP Service Marketplace http://service.sap.com/saproadmaps

SAP Community Network http://scn.sap.com/

Predictive Analytics Community http://scn.sap.com/community/predictive-analytics

SAP BusinessObjects Predictive Analytics 30 days Trial

https://www.sap.com/trypredictive

SAP BusinessObjects Predictive Analytics http://go.sap.com/solution/platform-technology/predictive-analytics.html

Where to go to provide product feedback and ideas

SAP Idea Place https://ideas.sap.com

Predictive Idea Place https://ideas.sap.com/PredictiveAnalytics

Influence programs http://service.sap.com/influence

Sign up to our newsletter http://scn.sap.com/docs/DOC-66912