go heritage run - an overview
TRANSCRIPT
An Overview
Runs at heritage sites
Consistent, high quality experiences
Fun runs, not races!
For everyone in the family
A reason to travel - explore, connect to our history
Taste of the destination – art, culture and craft
Jan 25Hampi (Karnataka)
Mar 22Warangal (Telangana)
May 31Ooty (Tamil Nadu)
SeptemberPune (near)
October 18 Udaipur (Rajasthan)
November Bidar (Karnataka)
DecemberAjanta/Ellora (Maharashtra)
Abu SalehGHR - Bidar
SouvikGHR - Warangal
Gita DasikaGHR - Hampi
JasmineGHR - Ooty
Sarayu NatarajanGHR - Ooty
Local administration
Heritage organizations
A.S.I
Running clubs
At Go Heritage Runs, we believe in working together with partners and explore synergies.
Bidar – Bidri work medals
Hampi – medals with embroidery
Warangal – Cheriyal painting
medals
Our runs promote local arts, culture and craftsby incorporating them into the run experience.
Bidar – Karez aqueduct tour
Hampi – bouldering, yoga session
Warangal – Perini dance
We design unique experiences around the run. Often, experiences that money cannot buy.
40% outstation runners
Sec A, A+ audience from metros
Amateur runners, families with
young children
Go Heritage Runs attract participation from a wide cross section of society.
Participants – nearly 300
Participants by City
Hyderabad
Bangalore
Gulbarga
Hoboken
Participants - 500
4
11 16 19 22 25 28 31 34 37 40 43 46 49 52 55 59 63
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Participants by Age
2010 2014
Source – timingtechnologies.com, rpstechnologies.com, runinfinity.com. Full analysis - link
Promotes Heritage Tourism
Backed by GoUNESCO (supported by UNESCO)
World wide visibility to destinations
Proven track record
Loyal, tenacious, and committed following
Most inclusive of events
Represents most demographics: age, income, education
Ajay Reddy
• Electrical Engineer, NIT Jaipur• Marathoner• Organized and grew Airtel
Hyderabad Marathon to 2nd
largest marathon in India
LinkedIn - link
GoUNESCO
• UNESCO supported private initiative, started by Ajay Reddy
• Recognized by various Indian and international heritage organizations
• Global reach
Website – www.gounesco.com
