go mobile by thinslices

7/27/2019 Go Mobile by ThinSlices

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I skate to where the puck is going to be, not where it has been.

Wayne Gretzky


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This is what we called smartphones in 2005

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Now look around you. This is what we all have in our pockets,

at home and in the offices.

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The number ofInternet mobile devices sold worldwide is

already larger than the number of PCs sold

6Sources: Gartner, IDC

250,000

200,000

150,000

100,000

50,000

0

2008 2009 2010 2011 2012 Q2

Tablets

Smartphones

PCs

300,000

Thousands


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and this is only the beginning. Global Internet mobile device

shipments will increase significantly in the next 4 years

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Tablets

Smartphones

PCs

We are here

3,000,000,000

2,500,000,000

2,000,000,000

1,500,000,000

1,000,000,000

500,000,000

2000 2002 2004 2006 2008 2010 2012e 2014e 2016e

Units

Sources: Gartner, IDC


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The mobile-computing experience increasingly involves more

day-to-day interactions with the world around us.

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Watching TV with twitter on the tablet

Reading a book with Wikipedia at the fingertip

Shopping in stores with our smartphone in hand


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We dont go online" anymore, we are always connected.

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Mobile is the first order priority device for access.

The desktop's at the office. The TV's at the house.

We are generally not watching TV during the day,

but the smartphone is always with us.


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The majority of our media consumption is now screen-based

Source: Google research

90%

of all media interactionsare screen based

38%of our daily mediainteractions areon smartphones


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and we move between multiple devices to accomplish our

goals

90% of people use multiplescreens sequentially

Search is the most common way consumerscontinue from one device to another

Popular cross device activities

Browsingthe internet

Shoppingonline

Managingfinances

Planninga trip



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The TV used to be the only screen for media. And it received

our full attention. Not anymore.

77%of the times thatviewers watch TV, it iswith another device



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Online shopping is also a multi-screen activity.

of people have usedmultiple devices sequentiallyto shop online


67%

19%Planned purchases

81%Spontaneouspurchases


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Smartphones are now the most common starting place for

online activities.

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66% of social networking started on a smartphone.

65% shopping online started on a smartphone.

65% searching for information started on a smartphone.

59% managing finances started on a smartphone.



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Source: www.lukew.com, February 2012 15

More smartphones are

bought every day

than children are born

in the world.371KBabies born per day

378K

iPhones sold per day

700KAndroid devicesactivated per day

200KNokia smartphones


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as of October 2012

There are now more than

1 billion smartphones

in use worldwide

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How are people using their smartphones:

19Source: comScore MobiLens, 3 months avg. ending Dec-2011


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What are people in the US doing with their smartphones:

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Source: Pew Internet & American Life Project


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Mobile devices play an increasingly large role in commerce.

We are using our smartphones to

Buy items directly - actual mobile commerce

Open emails for discounts and coupons

Compare prices while in stores

For in-store payments


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Deloitte estimates mobile will influence

$158 billion of retail sales in 2012.


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Forrester Research forecasts U.S.

mobile commerce to hit $10 billion

in 2012, up from $6 billion in 2010.

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Smartphone owners use mobile to research products.

71% of smartphone owners research products

on their mobile device.

32% do this on a weekly basis.

Source: Econsultancy.com, October 2012, US


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The point of sale is now everywhere.

35 million Americans have paid with Square


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Mobile shopping activities in the US:

Source: Nielsen, April 2012

Compareprices

online whileshopping in

store

Browsingproductsthrough

websites orapps

Readingonline

reviews ofproducts

Searchingfor or using

onlinecoupons

Purchasingproducts

Scanningbarcode forprice or info

Usinglocationbased

services tofind a retail

location

Placing abid through

an onlineauction

Purchasingtickets toevents

Purchasingmusic or

videocontent

Paying forgoods or

services atpoint of

sale

38% 38%

32%

24%

22% 22%

18%

15%

12%

10%9%


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Global mobile traffic has reached 10% of Internet traffic

Source: StatCounter Global Stats

15%

10%

5%

0%

Dec-2008 Aug-2009 Apr-2010 Dec-2010 Aug-2011 Apr-2012

1% in Dec-2009

4% in Dec-2010

10% in May-2012

%o

fInternettraffic


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Tablets are disruptive media consumption devices

(even if they are not as effective as PCs for certain work tasks)

The types of media content that people

consume on mobile devicesTablet Smartphone

Books Movies TV Shows Magazines News SocialNetworking

Downloadedmusic

Sports Streamingradio

41%

27% 26%23%

59%

53%

29% 29%

22%

Source: Nielsen Q4 2011 Mobile Connected Device Report


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Tablet owners not only consume huge amounts of content,

but they pay for it as well.

Source: Nielsen Q4 2011

Downloadedmusic

Books Movies Magazines TV Shows Streamingradio

Sports News

70%

60%

50%

40%

30%

20%

10%

0%

US Italy UK GermanyMedia content ever paid for on a tablet


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Popular websites are increasingly accessed from mobile devices

2008 2009 2010 2011

1%

33%

26%

55%

25%

5%

60%

Facebook

Twitter

Pandora

%o

ftrafficfromm

obile


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Mixi is the top social networking site in Japan. Four and a

half years ago, 14% of Mixi's page views were on mobile.

Today, 85% of page views are on mobile.

YouTube is now delivering 25 percent of its content to

mobile devices

The Weather Channel registered 1.1 billion online page

views in October 2011 and 1.3 billion page views on

mobile devices.

Approximately 40% of all searches on Yelp came from

mobile devices in March 2012.


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PayPal has already reached $4 billion in mobile payments

per year

Mobile payments

(in $ billion)


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Mobile gross merchandise volume

(in $ billion)

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ebay has seen a similar trend, with $5 billion in mobile GMV

(gross merchandise volume) in 2011


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as of October 2012, Source: companies releases 34

Welcome to the app economy

People have downloaded 35

billion apps from the store.

There are now 700.000+ apps for

iPhone and 250.000+ for the iPad.

Over 20 billion downloads to date.

600.000 apps available.


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About 70 percent of the current top 100

highest-grossing iPhone apps are completely

free to download, generating all of their

revenue (up to hundreds of thousands of

dollars per day) through in-app purchases.

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The In-App Purchase Era: consumers pay for mobile services

and experiences


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Your business can benefit from the increased usage of mobile

devices (smartphones and tablets) in several ways

A more

effective workforce

Sell more

(reach more customers,

more often)

More efficient

business processes

(operational, commercial)


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Insurance company Aflac, the largest provider of supplemental

insurance in the United States, with a field force of over 72,500 agents,

reported that the equivalent of 25 million customer calls have been

handled through its mobile app by agents sitting in their clients office.

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Companies are already seeing a return on their investment

in mobile

Walgreens, the largest drug retailing chain in the US, with 8,300 stores

in all 50 states, has 25 percent of its transactions come from its

mobile app.


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Like in an Apple Store, checkout will no longer need

to take place at a cash register, but rather anywhereon the Lowes sales floor via an iPhone that will

process the sale and charge a credit/debit card.

Lowe's is an American chain of retail home

improvement and appliance stores with more than

14 million customers a week in its 1,714 stores in

the United States and 31 in Canada.

iPhone is quickly becoming a powerful sales tool.

Lowe's bought 42,000 of them


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Mobile accounts for 30% of traffic for fab.com, the world's

fastest growing e-commerce platform.

It has grown from 175,000 members at launch in June

2011, to over 8 million as of October 2012 and will

reach aprox. $150M in sales in 2012.

LifeTimeValue of customers buying on iPad is 2 times

higher then web customers.

7% Conversation rate of the iPad app (whenever

someone opens the app).


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The new reality

We are really starting to live in a new reality,

a kind of ambiguity of the desktop and

mobile screens.

Apps users really move from intent to action

much more faster and more seamlessly.

Larry Page, October 2012


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Mobile computing is advancing much faster than other

technologies did in their early years.

Years it took to reach an audience

of 50 million people

Radio

38

TV

13

Facebook

3.5

Internet

4

Instagram

1.3


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Mobile is not a nice to have anymore.

Mobile is a low-end alternative to the desktop/laptop computing market. It

gives people access to a technology they never had before. It is the Internet

for 50 million Americans, who only access it through mobile devices.

Yet the mobile experience for the majority of companies is sub-optimal: non-

optimized sites, subsets of content, limited features.


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1. Mobile devices battles

2. Mobile apps & HTML5

3. Personal cloud4. Internet of things

5. Hybrid IT & Cloud computing

6. Strategic Big Data

7. Actionable Analytics

8. Mainstream In-Memory computing

9. Integrated Ecosystems

10. Enterprise app stores

Top 10 Strategic Technology Trends for 2013


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ConsumerBroadbandconnections

(millions)

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The future is mobile

2005 2010 2015e

Fixed Fixed Fixed

Mobile

Mobile

3,000

2,500

2,000

1,500

1,000

500

0

Source: Boston Consulting Group, Kleiner Perkins, Morgan Stanley Research

G-20 Internet Access


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You dont get to decide which device

people use to access your content.

They do.

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So when you have 1 billion people with

smartphones and tablets in their hands

the time to start with mobile is

yesterday.

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download this presentation from here

www.thinslices.com/mobile
http://www.thinslices.com/mobilehttp://www.thinslices.com/mobile


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