go mobile or go web?
TRANSCRIPT
![Page 1: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/1.jpg)
Digital Marketing WebinarGo Mobile Or Go Web?
May 8, 2015 | Kunal Mehta (Lead Trainer at Digital Vidya)
www.digitalvidya.com
![Page 2: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/2.jpg)
Web Analytics 2.0An Introduction
![Page 3: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/3.jpg)
“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of
understanding and optimizing Web usage.”
![Page 4: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/4.jpg)
Clothing Store
![Page 5: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/5.jpg)
![Page 6: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/6.jpg)
Analytics
![Page 7: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/7.jpg)
Web Analytics• Data accumulation
• Get user profile
• Get customer behavior
• Get site vitals
• Provide actionable inferences
• Provide data to drive decisions
No Analytics
![Page 8: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/8.jpg)
Common Metrics
It could be a count of number of times a milestone has occurred on site.•Visitors•Visits•Conversions•Page Views•Page Views per Visit•Time on Site•Returning Customers•Bounce Rate•Newsletter signup•App Launch
![Page 9: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/9.jpg)
Adobe Analytics (Omniture)
![Page 10: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/10.jpg)
Adobe Analytics – User IDs
![Page 11: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/11.jpg)
Adobe Analytics – Orders
![Page 12: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/12.jpg)
Segments
Inbuilt segments
Custom Segments
![Page 13: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/13.jpg)
Funnel
![Page 14: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/14.jpg)
User profiles
Data captured helps us identify their personas by assessing their behaviors and patterns.
![Page 15: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/15.jpg)
Analytics Tools
![Page 16: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/16.jpg)
A/B Testing
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It is a method to validate that any new design or change to an element on your webpage is improving your conversion rate before you make that change to your site code.
![Page 17: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/17.jpg)
It offers real-time personalization of all content for each individual visitor as they are going through the site and in context.
1:1 Targeting
![Page 18: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/18.jpg)
Predictive AnalyticsPredictive analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends.
Applications:•Which marketing effort would a customer respond to?•Which customers are more likely to buy?•Which customers are more likely to miss their mortgage payments?•Credit Scores•Who is more likely to get into accidents?•Predicting market ups and downs by reading sentiments through blogs.•Recommendations engine
• Completely Based on PA• Customer Lifetime Value• Customer Profiles
![Page 19: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/19.jpg)
Results
![Page 20: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/20.jpg)
Best Practices• Track everything and get solid data
• Update and optimize consistently
• Good understanding of business requirements
• Good documentation
• Trust not only Lift, but also Confidence
• Always test changes before they go live.
• Early involvement
• Fire code towards the end of the page
• Do not capture PII
![Page 21: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/21.jpg)
fin
![Page 22: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/22.jpg)
Join upcoming
Digital Marketing Webinar live!
http://www.digitalvidya.com/
www.digitalvidya.com
![Page 23: Go Mobile Or Go Web?](https://reader034.vdocument.in/reader034/viewer/2022051400/55a9ea331a28ab13638b45cd/html5/thumbnails/23.jpg)
Join upcoming
Digital Marketing Webinar live!
http://www.digitalvidya.com/
www.digitalvidya.com