gofluent corporate brochure 2012
DESCRIPTION
goFluent is the European leader in custom-made English training.TRANSCRIPT
English as a BusinessCommunication Tool
On-demand Distance Business English
Training that combines eLearning,
eWriting and Live Coaching
English as a BusinessCommunication Tool
The History of goFLUENT
Founded in New York in 2000 by 26-year-old French entrepreneur
and banker Christophe Ferrandou, goFLUENT was born from
Christophe’s idea to find a flexible English training program
adapted to his needs and to the industry in which he was working at the time.
With the lack of such a provider, he built a solution for himself. He hired a
trainer to give him lessons over the telephone, and set up a website to share
his homework with his trainer and manage his training and progress.
Recognizing the progress he was making, he decided that this training
method would interest a wider audience and goFLUENT was therefore
created.
He chose the name goFLUENT as fluency was a critical aspect of the
communication barrier he successfully overcame with the training program
he set up.
A few months after launching goFLUENT in the United States, goFLUENT
began its international expansion, starting in Europe at the end of 2000 and
reaching Asia in 2005. By 2010, goFLUENT was present in 10 countries
in the Americas, Europe and Asia.
In January 2010, NTT Communications, the world’s third largest telecom
operator and 31st largest company (Fortune 500), acquired 29.7% of
goFLUENT Group SA.
A year later, Christophe Ferrandou was honored as one of “Europe’s top 10
e-Learning movers and shakers“ by e-Learning professionals.
English as a BusinessCommunication Tool
Our vision Making your company more
efficient and profitable when doing
business globally
Every year, goFLUENT helps over
60,000 business executives in more
than 2,000 international corporations
to make their companies more
efficient and profitable in doing
business globally and managing
intercultural situations.
As a key player in the education industry,
one of our central goals at goFLUENT is
to make the world a better place by
improving communication.
The standards of our recruitment process
are extremely high, and many important
factors are considered when hiring for
our training and corporate teams. From
our New York office, where it all started,
to our offices in Geneva, Moscow, and
Tokyo, we are proud to have dedicated,
talented employees.
10 years of success and innovation
10 offices worldwide
2,000 corporate clients
RELIABLE
560 employees
20 nationalities
10 countries
220 in Asia, 140 in Europe, 60 in the USA, 40 in Canada
COmmITEd pEOpLE
Award-winning
60% of the world’s 20 largest corporations use goFLUENT’s solutions
A sTRONg RECOgNITION
English as a BusinessCommunication Tool
Native speakersAt goFLUENT, we strongly believe that
conversing with a native speaker is the best
way to learn to communicate effectively in
any language. Therefore, our blended
solution that combines eLearning with our
live coaching by telephone is the most
efficient form of distance English training.
Business-oriented content As our clients are business professionals, it is our priority to
provide them with relevant, business-oriented content. The
video and article resources found on goFLUENT’s eLearning
platform are taken from real-world situations, making the
information immediately applicable to the workplace.
Our resources are also individualized according to level and
topic, because every learner has specific needs and goals.
Finally, learners are updated daily to keep them motivated,
and new content is on the cutting edge of current events
and technology.
Authentic
Relevant
Customized
Business-oriented
Updated daily
1 LIVE COACHINg 2 CONTENT
Our Vision of English LearningEffective English language acquisition is based on the combination of 4 key elements supported by the latest technology.
English as a BusinessCommunication Tool
Native speakers
Business background
Blended learning
High quality
5
A strong technology supportThanks to the most advanced technology and
individualized learning paths, goFLUENT’s
distance-training solution delivers fantastic
results along with very high satisfaction rates.
goFLUENT gives the utmost flexibility to
learners by enabling them to participate in
English training that can be taken anytime,
anywhere.
The best teaching method In just over 10 years, goFLUENT has designed the
most efficient distance English training method,
with the support of two very highly recognized
experts in English training: Dr. Charles Browne
and Anya Leonardia.
The goFLUENT Method is based on 5 core
elements (Input, Output, Vocabulary, Andragogy/
Emotional Intelligence and Social Learning) that are
integrated throughout the individualized learning
path of each learner.
Individualization
Flexibility
Anytime
Anywhere
Seamless
3 TECHNOLOgY
4 mETHOd
dr. Charles Browne,goFLUENT SeniorAcademic Advisor
Dr. Charles Browne is a Professor of Applied
Linguistics and head of the English teacher training
program at Meiji Gakuin University in Japan. He is
well-respected and widely-published expert on
English education in Asia with over 25 years
experience. He is also a specialist in CALL
(Computer-Assisted Language Learning) and Second
Language Vocabulary Acquisition and has helped
guide the development of many language learning
applications for mobile devices and PCs.
Anya LeonardiagoFLUENT Director of Learning & Resources
Anya Leonardia is an educational psychologist
specializing in the interplay of cognitive and
affective learning. Her research has included
studies on the failure to learn, motivation in adult
learning, and teacher responses to difficulties in
the learning process.
She is a former university instructor of Educational
Psychology and has worked in the field of
education and instructional materials development
for over ten years.
Our Vision of English LearningEffective English language acquisition is based on the combination of 4 key elements supported by the latest technology.
English as a BusinessCommunication Tool
goFLUENT solutionsOur Products and Services for Learners
The only eLearning solution that contains up-to-date, relevant Business English content.
goFLUENT’s eLearning solution was designed to meet the needs of Human Resources Directors who are looking
for a comprehensive, integrated solution that can be deployed worldwide to large numbers of employees of
different English levels and native languages.
The online platform is centered around authentic Business English content that are relevant to the learners’ jobs
and will increase their overall efficiency and fluency when communicating in English at the workplace.
600+ Business English videos and articles
250+ business modules (How To guides for work scenarios)
Extensive grammar and vocabulary modules
eLEARNINg
English as a BusinessCommunication Tool
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Learner sends a short message to a coach
Feedback and corrections from coach within 48 hours
Coach suggests training resources
Learner uses resources on the eLearning platform
eWRITINg
goFLUENT’s eWriting is the perfect solution for companies whose employees are required
to communicate in written English.
The approach is personalized, the product is easy to use, and the skills are immediately
applicable in the learners’ professional environments.
24 hours a day, 7 days a week
Scheduling up to 30 minutes before lesson
400 trainers in the USA, Canada and the Philippines
Extensive Lesson Report
TELEpHONE
Conversation with a native English speaker is an essential component of the language learning
process. goFLUENT’s telephone lessons are completely personalized according to each
learner’s level and goals, ensuring the most efficient and effective lesson possible.
Trainers available from 7 am until midnight
Free cancellation up to 6 hours before lesson
Scheduling possible up to 30 minutes before lesson
400 trainers in the USA, Canada and the Philippines
Extensive Lesson Report, complete with suggested resources for further training, sent after
each lesson
Learner sends a short messageto a coach
Feedback and corrections from coach within 48 hours
Learner uses resources on the
eLearning platform
Coach suggests training resources
English as a BusinessCommunication Tool
Blended LearningCombining different training approaches to create the most efficient and relevant learning experience
goFLUENT has always put the trainer/learner relationship at
the center of its learning strategy. The goFLUENT eLearning
solution was therefore designed to be fully integrated in
this relationship. Trainers make use of the eLearning solution
when working with their learners, and learners have no limit
in terms of autonomy and individualized learning path.
goFLUENT has designed a fully blended and integrated
learning program that combines self-paced learning with
Live Coaching via telephone and Written Communication
Coaching (eWriting).
goFLUENT BLENdEd AppROACH
Using one provider with a platform shared between
the learners and their trainers ensures that learners
will receive consistent, logical and structured
training. The content and training method remain
consistent even if learners combine independent
time on the portal, live coaching via telephone, and
written communication coaching. They can go at
their own pace according to their own level, but
there is always a native English-speaking trainer
giving feedback and direction.
This integration is also a key benefit for the L&D
managers who can work with a single provider,
locally or globally, allowing them to have consistent
monitoring and reporting.
KEY BENEFITs
English as a BusinessCommunication ToolEnglish as a BusinessCommunication Tool
One Portal
One Methodology
One Content
One Provider
One Reporting
CORPORATE LEARNING PORTAL
CORPORATE LEARNING PORTAL
TELEPHONE
eLEARNIN
G
eWRITING
METHOD
ASSE
SSM
ENT ASSESSM
ENT
CONTENT
CONTENT
goFLUENT Key success Factors
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THE goFLUENT mETHOd pRINCIpLEs
Language input (extensive, intensive, and analyzed) – The learner must be
appropriately exposed to the target language, and must focus on what is
comprehensible and potentially useful to him.
Language output (extensive, intensive, and analyzed) – Training must include
the direct and immediate application of new learning. Regular use of the
target language increases the learner’s motivation and confidence, and
strengthens his memory of its words and structures.
Vocabulary – Without the necessary words, a learner cannot understand or
communicate in the target language, even if he masters its grammatical rules.
Andragogy and emotional intelligence in learning – Adult learners learn
best when they are given the right level of challenge and difficulty – not more,
not less.
The goFLUENT method is anchored on the following important concepts related to language training:
LANGUAGE INPUT
LANGUAGE OUTPUT
VOCABULARY
ANDRAGOGY and EMOTIONAL INTELLIGENCE
SOCIAL LEARNING
Quality is in the DNA of goFLUENT. This standard starts with the
recruitment of employees and trainers with a reputation for excellence in
all that they do – people who can successfully take on the responsibility of
providing our clients with the most efficient and effective distance
English training on the market.
At goFLUENT, we are extremely proud of the amazing team of
experienced English trainers in our three offices in North America and our
two offices in the Philippines. All of our trainers participate in an ongoing,
comprehensive training program based on the goFLUENT Method.
Whether during their initial training program, their certification or their
training sessions, the focus is always on the quality of the training they
deliver and the relevance of the training content to the learner.
Thanks to our global teams of Account Managers,
Learning Consultants and Customer Service
Managers, along with our strong back office teams
and technologies, our clients’ experience, from the
training to account management, is seamless and
hassle-free. In a survey conducted in 2010, 100%
of the HR Managers interviewed were satisfied
or very satisfied with goFLUENT and almost 90%
said that they had been contacted by their account
manager at least once in the past three months.
Trainers
Content
Technology
Learning design
Account managers
Learning consultants
HR Portal
Global presence
QUALITY ExECUTION
The Benefits of a global partner
By blending live coaching with self-paced
learning, goFLUENT has designed the most
efficient English learning method.
goFLUENT’s focus on Business English as well
as its ability to reach learners worldwide
makes our learning programs efficient for the
companies, as well as the learners.
goFLUENT’s solutions are accessible online with any kind
of browser, without any software installation. This pure SaaS/
on-demand solution allows our clients to deploy our training
programs very easily, anywhere. Our local support, available
worldwide, is an important service we offer to our clients as we
can assist and support local HR teams.
As all of the goFLUENT training solutions are integrated on the
same platform, our clients can seamlessly deploy our blended
programs, including eLearning, Written Communication
Coaching, and Live Coaching by Telephone, worldwide.
Global reach
Blended learning
Business English
On-demand and mobile learning
Local and ultilingual support
Fully integrated
EFFICIENT sEAmLEss
English as a BusinessCommunication Tool
The fantastic innovation of blended learning
in the language training market allows
companies to implement a complete,
efficient English training solution,
worldwide, within a matter of days,
through one vendor with one contact
point.
The competitive global business environment makes it important
for companies to be able to measure the return on the investment
they are making from any training, including English training.
goFLUENT’s HR Portal allow our clients to measure, in real time,
globally and locally, the English levels of their employees, as well
as their attendance, completion rates, satisfaction, and the like.
With goFLUENT, it’s actually possible to measure the ROI of
English Training.
One vendor worldwide
Distance Training ROI
Proven methodology
HR Portal
Global ROI monitoring
Measurable learner progress
COsT sAVINgs mEAsUREmENT
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goFLUENT’s WORLdWIdE LOCATIONs
OFFICES
REGIONAL HEADQUARTERS
English as a BusinessCommunication Tool
success stories5,000 satisfied customers
English as a BusinessCommunication Tool
“goFLUENT really is a perfect program. In my 20-year career I have never seen something so nice, so exciting, and so powerful.”
Aline Estevant, Vice President of Human Resources
for O-I Europe
“goFLUENT is effective, efficient, innovative, but most of all, it is a very good partner for us.“
Carla Costa, Global Learning and Development,
Europe and South America for Eli Lilly
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“We chose goFLUENT because of its specialized solution. It corresponds perfectly to the needs of our employees who need to travel for their jobs.“
Hélène Fontana, Human Resources Director
162,000 employees, with 10,200 branches in 22 countries.
goFLUENT’s services are available to employees in the 22 countries where Unicredit operates.
3,000+ employees have
been enrolled in goFLUENT’s
English training.
Lexmark International, Inc. made $4 billion in revenue in 2010. Its products are sold in more than 170 countries.
goFLUENT’s services are used by employees in more than 15 countries, thanks to the goFLUENT method which combines a global contract with a local reach.
200+ employees are enrolled
in goFLUENT’s English training
in more than 15 countries.
Sanofi-Aventis is a diversified global healthcare leader with 100,000 employees in more than 100 countries.
goFLUENT offers flexibility to their busy employees.
3,000+ sanofi-Aventis
employees have been
enrolled in goFLUENT‘s
English Training over the
past 3 years.
THK-BP is the third largest oil company in Russia and is among the top 10 private oil companies in the world by production volume.
goFLUENT’s training is available to learners all over Russia. Even in remote oil facilities.
200+ employees have
been enrolled in goFLUENT’s
English Training.
“ We continue to use goFLUENT and offer both eLearning and Telephone lessons and this program continues to be a success!“
David Avallone, Training Specialist
”The phone training is a great way to improve English as it is flexible in scheduling classes and there is highly personalized content…”
Doris Bisaro, Training Manager
“I saw a great improvement in the English level of our employees thanks to goFLUENT.”
Annabelle Corre, Human Resources Director
English as a BusinessCommunication Tool
pROVEN sUCCEss pER INdUsTRY
Food & Beverage
DanoneCadbury
Coca-ColaHJ Heinz
Kraft FoodsMcDonald’sStarbucksLactalis
Energy
ArevaChevron
EDFE.ON
Exxon MobilGazprom
Saipem / ENITNK BP
Banking / Insurance
AllianzAXA
Banco SantanderBNP ParibasING Direct
ChartisGenerali
HSBCUnicreditNatixis
Technology
Hewlett-PackardLexmark
Pitney Bowes
QuestSAP
Salesforce
Automobile
Johnson ControlsMichelinSiemens
Valeo
VolkswagenDelphi
Magneti Marelli
Telecommunications
Alcatel LucentBouygues TelecomDeutsch Telekom
NTTOrange
Telecom Italia
Healthcare / Pharma
AbbottGSK
Johnson & JohnsonLilly
MerckPfizer
SanofiAstrazeneca IPSEN
TevaAllerganUnilever
Novo Nordisk
Other industries
AlcoaAlstomCartierKPMG
Owens Illinois
PPG IndustriesSaint-Gobain
SEBUnicef
Walt Disney
Aeronautics
EADSLufthansa
MBDA
SafranThalesAgusta
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CONTACT Us
EuropE
FRANCE - REGIONAL HQ52 rue Chaussée d’Antin75009 Paris+33 1 72 71 83 [email protected]
ITALY - Romepiazza Galeno, 100161 Roma+39 02 33 94 91 [email protected]
SWITZERLANDvia Bolta, 1220151 Milano+39 02 33 94 91 [email protected]
GERMANYSchadowplatz, 12D-40210 Dusseldorf+46 211/165 [email protected]
RUSSIAZemlyaniy Val ul.,7 office 424105064 Moscow+7 495 980 40 [email protected]
ITALY - Milanvia Bolta, 1220151 Milano+39 02 33 94 91 [email protected]
SPAINCalle Brethon de los Herreros, 5528003 Madrid+34 91 447 66 [email protected]
North AmEricA
USA - REGIONAL HQ101 Jefferson Avenue Endicott, NY 13760+1 607 821 [email protected]
CANADA666, Sherbrooke W (Suite. 104)Montreal, QC, H3A 1E7+1 514 844 [email protected]
AsiA
JAPAN - REGIONAL HQ3-chome Bldg., 3F3-22-1 Torranomon,Minato-ku105-0001 [email protected]
PHILIPPINES10/F IBM Plaza,Eastwood City,Libis 1110, Quezon City+63(2)[email protected]
www.gofluent.com
English as a BusinessCommunication Tool