going green · © hargadon 2009 we are not going to regulate our way out of the problems... we can...

© Hargadon 2009

Going GreenInnovation, Energy, and ICT

Professor Andrew HargadonSoderquist Chair in EntrepreneurshipUniversity of California, Davis

© Hargadon 2009

We are not going to regulate our way out of the problems... we can only innovate our way out.

— Thomas Friedman, Hot, Flat and Crowded“ ”

© Hargadon 2009

"Our previous investments in science led to the birth of the semiconductor, computer, and bio-technology industries that have added greatly to our economic prosperity. Now, we need similar breakthroughs on energy..

— DOE Secretary Steve Chu

“”

© Hargadon 2009

“It’s a poor sort of memory that only works backwards”

— the White Queen, Alice in Wonderland“ ”

© Hargadon 2009

Johann Gutenberg; Printing press (1450)

James Watt; Steam engine (1769)

Eli Whitney; Cotton gin (1793)

Michael Faraday; Electric Motor (1821)

Cyrus McCormick; Reaper (1831)

Samuel Colt; Revolver (1835)

Samuel Morse; Telegraph (1837)

Alfred Nobel; Dynamite (1866)

Alexander Graham Bell; Telephone (1876)

Thomas Edison; Phonograph (1877)

Thomas Edison; Light Bulb (1879)

Marchese Marconi; Radio (1895)

Wright Bros; Airplane (1903)

Henry Ford; The Automobile (1908)

Picasso; Cubism (1910)

Philo T. Farnsworth; Television (1925)

Alexander Fleming; Penicillin (1928)

William Shockley; Transistor (1948)

Watson & Crick; The double-helix (1953)

Elvis Presley; Rock and Roll (1954)

The Great Man Theory

© Hargadon 2009

1. It’s not about the idea.

© Hargadon 2009

4,400242

© Hargadon 2009

0

75,000

150,000

225,000

300,000

1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914

1,599

264,972

© Hargadon 2009

I invented nothing new. I simply assembled into a car the discoveries of other men behind whom were centuries of work. . . . Had I worked fifty or ten or even five years before, I would have failed. So it is with every new thing. Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.

— Henry Ford”“

© Hargadon 2009

2. Innovation is about connecting, not inventing.

© Hargadon 2009

Pixo Design

Linear Tech

Sony

Sharp

Apple Industrial

Design

Wolfson Micro

Portal Player

ARM

MP3

Toshiba

FIIC

© Hargadon 2009

?

© Hargadon 2009

Revolutions set their own course.

© Hargadon 2009

Internet Growth (in IP addresses)

0

5,000,000.0

10,000,000.0

15,000,000.0

20,000,000.0

69 70 71 72 74 77 79 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97

© Hargadon 2009

ICT and Energy Efficiency

Supply-side waste28%

Trans Waste24%

Transportation6%

Industrial Waste4%

Industrial17%

Res/Comm Waste5%

Residential/Commercial16%

61%

© Hargadon 2009

ICT and Energy Innovation

New combinations of old ideas.

The network.

Evolution.

ASICs

networks

communicationsapplications

operating sytems

measurement devices

computers standards

power producersregulators

consumerscomputing firms

utilities

telecom companies ?

going green · © hargadon 2009 we are not going to regulate our way out of the problems... we can...

Documents