gold book 2012

The Business of Communications

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VOL 19 ISSUE 3 March 2012VOL 19 ISSUE 3 March 2012

184 pages including coverSpecial subscription offer on Page-168 NOW CIRCULATED IN SAARC

Vijay SethiHero MotoCorp

Amitabh KumarEssel Group

Ramandeep S VirdiIndiGo Airlines

Rajiv S SehgalFortis Healthcare

Vipin KumarEscorts

Subramanya RBrigade Group

Karanbir SinghBSES

Ved Prakash NirbhyaTech Mahindra

Alpana DoshiRCom

UC DubeyIffco Tokio

Navin ChadhaVodafone

Rajendra DeshpandeIntelenet

Sriram KrishnanING Life Insurance

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TELECOM AND NETWORKING PRODUCTS & SOLUTIONSDeployment Trends in 11 Verticals

Dialogic® technology has been enhancing our customers’ mobile experience since the inception of cellular communications. Dialogic can help position you to succeed in delivering services in today’s communications market, even as the mobile experience evolves and advances. We can offer:

Mobile Value-Added Service (VAS) Innovation Platforms: Countless mobile value-added services around the world, including video-based VAS such as video SMS and video voice mail, high quality audio and video mobile conferencing services, and mobile commerce, have been developed on Dialogic technology.

Award-Winning Mobile Bandwidth Optimization Solutions: Achieve up to 50% mobile bandwidth savings, resulting in signifi cant reductions in CAPEX and OPEX, improved performance and user experience, as well as growth opportunities for new subscribers.

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Softswitch Solutions: Support for TDM and IP traffi c, including mobile IP traffi c, and is designed for cost-effective scalability and confi guration fl exibility, allowing service providers to create a comprehensive solution portfolio.

Video Quality Monitoring and Tracking Software: Analyzing and tracking video quality as perceived by the end consumer – which helps improve the user experience and overall customer satisfaction, thus enabling companies in the mobile video ecosystem to monetize their offerings.

Dialogic offers products and technologies that range from enabling the creation of content at the inception of a mobile session, through management and session enablement of content within the network, to the fi nal delivery of the service to the end user. Our technology, and the experience we have enhancing mobile networks, can help you and your customers provide an unparalleled mobile experience.

Download Analyst Report “The Future of Audio and Web Conferencing” by OVUM Research at www.dialogic.com/solutions/unifi ed-Communications/ovum-2015

www.dialogic.com

4 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

C O N T E N T S

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VERTICAL38TELECOMCustom Stitched

44 ITWalking a Tightrope!

48BPOChanging Times...

52INSURANCEHot and Happening!

56BANKINGMapping ICT Impact

64GOVERNMENTA Great Help

66HEALTHCAREMainstreaming ICT

70REAL ESTATEDriving IT in Realty

72FMCGRedefining Business

76AUTOMOBILEFiring on All Cylinders

78AVIATIONReaching New Heights

Your success is our success!

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C O N T E N T

CIO SPEAK82RELIANCE COMMUNICATIONS‘Challenges faced by telcos are like a dual-edged sword’ —Alpana Doshi, CIO,

84VODAFONE INDIA‘We work very closely with all our user departments’—Navin Chadha,director, IT, Vodafone India

86TECH MAHINDRA‘Cost optimization is planned on the complete IT and communica-tion platforms’—Ved Prakash Nirbhya, CIO, Tech Mahindra

88INTELENET—A SERCO COMPANY‘Telecom is the backbone for all connectivity, and in turn the BPO industry’—Rajendra Deshpande, chief technology

90ING LIFE‘Investing in a new technology requires a business case’—Sriram Krishnan, -

92IFFCO TOKIO GENERAL INSURANCE‘Mission critical applications like BCP and DR would see more in-vestments in future’—UC Dubey,

96ING VYSYA BANK INDIA‘We are focusing on efficient, easy-to-use rich apps as well as voice based authentication and OLTP’ —Aniruddha Paul,

98ESSEL GROUP‘The real opportunity in the Indian media will come from digitization of the network’—Amitabh Kumar, director, technology,

100FORTIS HEALTHCARE INDIA‘India lacks country-specific healthcare IT regulations’—Rajiv Singh Sehgal,

102MAX HEALTHCARE‘We have pioneered a mobile health platform in collaboration with MphRx’—Dr Neena Pahuja, CIO,

104BRIGADE GROUP‘Mobile apps and BI are the key tools for the real estate sector’ —Subramanya R,

106BSES‘ICT has helped us in empower-ing our consumers while provid-ing transparency throughout’ —Karanbir Singh

108ESCORTS‘Outsourcing works well when it is constantly monitored by a strong in-house IT team’—Vipin Kumar,

110HERO MOTOCORP‘In the next fiscal, our focus of investment would be on social media and mobility’ —Vijay Sethi, CIO,

114INDIGO‘Innovations like virtualization and cloud computing have ensured a better uptime’ —Ramandeep Singh Virdi

116INDIANOIL‘We are formalizing our compa-ny’s roadmap for cloud technol-ogy; it will be done in phases’—S Ramasamy,IndianOil


C O N T E N T

167BYODAn Unstoppable Trend Is BYOD a passing trend or a concept which is here to stay? While we may wait-and-watch,

170LBSSecurity Guaranteed LBS as a technology will not only ensure

enterprises

171CLOUDCOMPUTINGAre We Ready? With cloud comput-

-

EMERGING TECHCASE STUDY

120HUGHES

122AVAYA

123SHYAM NETWORKS LTD.

124 ARKADIN

125RADWIN Wireless Solutions India

126COMVIVA

ENTERPRISES

128STRUCTUREDCABLINGThe Bigger Picture

136T&MTelcos Root for Testing

146VSATSimplifying the VSAT Ecosystem

-

150NETWORKSECURITYReady, Set, Go...

153MVASMusic to the Ears

-

157OSS/BSSPump It Up!

160VoLTEData Voice Tango

161AUGEMENTED REALITYA Game Changer

-

162BIG DATACloud Meets Big Data

together

163NFCA Contactless Affair With NFC technology, the world seems small as one can now transact, share content, and

164SOCIAL TVEmbracing a New Trend

soaps and TV programs through Social TV

165SDRImplementation Challenges

-

success

166INTERNET OF THINGSStuff Dreams are Made of

reality

REGULARSEditorial 10

Voicemail 12

Tele-Stats 14

News & Views 16

182

CEO CONCLAVE 2012

1723G Asks for Patience! The unanimous opinion across the in-

ISA VISION SUMMIT 2012

178A Boost to Electronics Manufacturing

-mitment to the electronics industry

Indus is affording the

schoolgirl in Gujarat a

chance to use the mobile

phone to gain access to

a host of online learning

opportunities.

Indus’ solar powered

telecom towers are leading

the way for clean, low cost

energy solutions in India.

Indus has significantly

contributed to making the

mobile phone available for

India’s sabziwllah, milkman

and coolie, increasing their

earning potential manifold.

Becoming the world’s largest telecom tower company is no small triumph.

Making connections that matter

PUTTING INDIA FIRST

We Transform Lives By Enabling Communication www.industowers.com

EMBRACE THE MOBILE

INTERNETWWW.SPIRENT.COM


V O I C E M A I L

FEBRUARY 2012

RIM in Motion, AgainThis is with reference to an analysis ‘RIM

VOICE&DATA

-

-

n Suchitra Ranganathan

This is with reference to an analysis ‘RIM VOICE&DATA

-

n Ajay Dhir

Solarization of TowersThis is with reference to a story ‘Solariza-

VOICE&DATA

-

n Sir Robert McCabe

-VOICE&DATA

-

-`

n J Devgan

Decongesting the Congestion-

VOICE&DATA

n Sujaur Rahman

BA: Doing Business Analytically-

VOICE&DATA

n Arun Dhir

Strengthening the Backbone-

VOICE&DATA

-

n Avni Mathur

FORM IV(See Rule)

Statement of ownership and other particulars about the newspaper VOICE&DATA to be published in the first issue every year after the last day of February1. Place of Publication : New Delhi2. Periodicity of Publication : Monthly3. Printer’s Name : Pradeep Gupta

Whether Citizen of India : Yes Address : D-74, Panchsheel Enclave, New Delhi – 110 017

4. Publisher’s Name : Pradeep Gupta Whether Citizen of India : Yes Address : D-74, Panchsheel Enclave, New Delhi – 110 017

5. Editor’s Name : Ibrahim Ahmad Whether Citizen of India : Yes Address : D-74, Panchsheel Enclave, New Delhi – 110 017

6. Names & addresses of individuals who own : Cyber Media (India) Limited the newspaper, and partners or shareholders D-74, Panchsheel Enclave, New Delhi – 110 017 holding more than one percent of the total paid-up capital : List of shareholders holding more than 1% of the paid up capital of the company as on 15th February 2012:

Pradeep Gupta, Sudha Bala Gupta, Dhaval Gupta, Anuradha Gupta, Globe Capital Market Ltd, Vimgi Investment Pvt Ltd, Yukti Securities Pvt Ltd, Jagdish Pershad Gupta, Navin Bhagat, Archana Saluja, Swarn Kaur, Ashish Dhawan, Deepa Agarwal and Jamsheed Merwan Gandhi.

I, Pradeep Gupta, hereby declare that the particulars given above are true to the best of my knowledge and belief.Sd/-

Publisher

For subscription related issues, contact us [email protected] can also write toReader Service Executive, VOICE&DATA,Cyber House, B-35 Sector 32, Gurgaon-122 001, Haryana

Fax: 91-124-26380694

SEND YOUR FEEDBACK FORUS TO SERVE YOU BETTER. . .


T E L E - S TA T S

Statistics on GSMCity/Circle Dec’11 Jan’12 % Growth Over

Previous Month

Metros

Delhi 26,903,225 27,337,475 1.61

Mumbai 22,405,986 22,647,035 1.08

Chennai 11,408,476 11,488,266 0.70

Kolkata 15,091,598 15,302,543 1.40

Total 75,809,285 76,775,319 1.27

A Circle

Maharashtra 47,523,259 48,222,166 1.47

Gujarat 38,710,672 39,082,512 0.96

Andhra Pradesh 47,752,741 48,195,021 0.93

Karnataka 36,693,814 37,310,439 1.68

Tamil Nadu 49,236,075 49,895,518 1.34

Total 219,916,561 222,705,656 1.27

B Circle

Kerala 26,632,524 26,691,724 0.22

Punjab 21,987,734 22,153,148 0.75

Haryana 14,243,281 14,469,884 1.59

UP (W) 36,799,938 37,305,519 1.37

UP (E) 53,883,857 54,859,921 1.81

Rajasthan 33,199,530 33,920,026 2.17

Madhya Pradesh 32,649,007 33,135,968 1.49

West Bengal and A&N 32,530,048 32,832,497 0.93

Total 251,925,919 255,368,687 1.37

C Circle

Himachal Pradesh 5,521,740 5,534,785 0.24

Bihar 44,709,188 45,477,032 1.72

Odisha 18,236,864 18,624,187 2.12

Assam 11,052,037 11,089,406 0.34

North East 7,169,116 7,117,369 -0.72

J&K 5,259,712 5,296,399 0.70%

Total 5,296,399 5,388,517 1.74

All India 91,985,344 93,231,296 1.35

Subscriber Base

Subscriber Base

Subscriber Base

Subscriber Base

Market Share: January 2012

Operators Subscribers % Market Share

Bharti airtel 176,954,165 27.30

Vodafone Essar 148,602,105 22.93

IDEA 108,127,280 16.68

BSNL 93,426,223 14.42

Aircel 62,462,121 9.64

Uninor 38,798,376 5.99

Videocon 5,848,729 0.90

MTNL 5,492,222 0.85

S Tel 3,430,288 0.53

Loop Mobile 3,246,776 0.50

Etisalat 1,692,673 0.26

All India 648,080,958 100.00

Company-wise Market Share (in %age)

All India GSM: 648,080,958 subscribers

5.99Uninor

0.90Videocon

0.85MTNL

0.53S Tel

0.50Loop Mobile

0.26Etisalat

27.30Bharti airtel

22.93Vodafone Essar

16.68Idea

14.42BSNL

9.64Aircel

Source: COAI

NEWSANDVIEWS


Sony Appoints Kazuo Hirai as CEOSony Corporation has appointed Kazuo Hirai as the CEO and president of the company, effective April 1, 2012. Also Howard Stringer, current chairman, CEO, and president of the company, will become chairman of the board of directors in June 2012. He recommended the company’s board of directors to appoint Hirai, currently executive deputy president, as his successor as president and CEO. Stringer will continue as chairman of the company, until he receives the board chairmanship, which will become effective upon board approval following the annual meeting of shareholders in June.

VH1 Unveils Radio Mobile Service for Bharti airtelVH1, India’s international entertainment channel, has tied-up with Hungama Mobile to launch VH1 Radio Gaga mobile radio service for airtel subscribers. This collaboration enables the VH1 listeners to get a chance to tune in to their favorite international song anytime of the day. To subscribe VH1 Radio Gaga, airtel mobile customers can dial the hotline number 55841. They can also hear songs from VH1’s 4 definitive categories—VH1 Top 10, VH1 Hip Hop Hustle, VH1 Rock Rules, and VH1 Classic. The service is priced at `2/daysubscription, with 3 paise/sec browsing rate for consumers.

Alcatel-Lucent Shifts Genesys Business for $1.5 bnAlcatel-Lucent has transferred its Genesys business to Permira Funds and Technology Crossover Ventures, for a cash payment of $1.5 bn. The agreement includes the transfer of approximately 1,800 employees worldwide, the management team, and the existing business structure of Genesys, to ensure that the company continues to serve its customers and other stakeholders. The transaction has closed after ALU received a binding offer from Permira and has followed the completion of regulatory approvals and consultations in various countries, including a review by the Committee on Foreign Investment in the United States and the French Ministry of Economy and Finance.

INTERVIEW

expansion.Video communications market is cur-rently $3 bn industry and it’s growing at a rate of 15-20%. It’s growing rapidly in the

LifeSize did not have the presence in other markets. We would like to be as large as we

We cannot divulge the investment but we doubled our investment last year in the Asian market. We see this as an important market going forward. India is our second largest R&D center in the world.

-

easier to use and easier to connect are also driving.

How would the recently launched HD

LifeSize has fundamentally changed the

growth in the video conferencing indus-

because of the complication and as it

companies to buy what they need today and scale it as they go. Therefore it cuts the overall cost.

--

LifeSize is on a constant growth since the

has been increased to 500 people. The -

video. We are able to bring together Log-itech’s webcam to our connect products

-

LifeSize has launched a HD video

and network address translation

mobile video conferencing solutions

2011; these companies are integrated into LifeSize division and are assets.

have been hard by not being a part of the Logitech’s family.

‘We are investing in the emerging markets’

Colin BuechlerCEO, LifeSize

Malini [email protected]

NEWSANDVIEWS


NetApp’s Q3 Net Income Down 55%NetApp’s net income for the Q3 ended January 27, 2012, counted $120 mn, decreasing 55% compared to the year ago quarter. The company reported a net income of $186 mn in the year ago quarter. The total revenue of the company for the quarter stood at $1.566 bn, compared to $1.290 bn for the same period a year ago.The revenue for the first 9 months of the fiscal 2012 totaled $4.531 bn, compared to revenues of $3.694 bn for the first 9 months of the prior fiscal year, increasing 23% on y-o-y basis.

GE, Microsoft to Form JVGeneral Electric (GE) and Microsoft will be forming a joint venture Caradigm, expected to be launched in the first half of the year 2012. The 50-50 venture, after formation will market an open, interoperable technology platform and clinical applications, focused on enabling better population health management to improve outcomes and the economics of health and wellness. Both the companies have also announced several executives who will work under Michael Simpson, CEO of the upcoming venture. The board of directors of the joint venture will include executives from both the companys.

UNET Selects Ciena for Network EnhancementUNET, a Dutch communications services provider, has selected Ciena’s Carrier Ethernet Solutions (CES) for the expansion and upgradation of its metro and access network. Ciena collaborated with Telindus-ISIT, a provider of network based solutions, to offer UNET with a solution for rolling out scalable, cost-effective service provider services and expand its geographical reach in the Netherlands. The operator will be implementing Ciena’s Carrier Ethernet solutions, including the 5305 Service Aggregation Switch and 3960 Service Delivery Switch, delivering sub-50 ms protection and recovery switching.

INTERVIEW

Verticals like consumer electronics, BFSI, and government are expected to adopt Big Data immediately owing to the

such as Healthcare and Telecom are also likely to be one of the early adopters of

business environment changing and becoming more dynamic, it is expected that Big Data adoption will eventually happen across retail, engineering and

What are the components of Big Data infrastructure?

-nents to be considered in the value chain

In terms of infrastructure requirements, the system should address processes related to data acquisition, data

data must deliver low, predictable latency

There are over 120 open source key-value databases for acquiring and storing big data, with Hadoop emerging as the primary system for organizing big data

reach into less structured data sets to

frequently used to acquire and store big

typically of a high variety because the systems are intended to simply capture all data without categorizing and parsing

The growth of high-volume, low-den-sity data has outstripped the capacity to provision and operate the required

Enterprises are unable to handle unstruc--

prevents the kind of analysis necessary

decisions because they don’t have a

-

from Big Data?Big Data implementations have just

-

-wide including the Indian market which will match steps with other countries in

“Telecom is one of the early adopters of Big Data”

Kapil Soodvice president, systems business, Oracle India

Akanksha [email protected]

NEWSANDVIEWS


IBM Unveils Software to Manage Smart DevicesIBM has introduced Endpoint Manager, a software to help organizations support and protect the growing mobile workforce. With this software, firms can use a single solution to secure and manage smartphones, tablets, laptops, desktop PCs, and servers. It manages Apple iOS, Google Android, Nokia Symbian, and Microsoft Windows Mobile and Windows phone devices. The software also assists in configuring and implementing passcode policies, encryption, and virtual private network settings.

Subex Q3 Net Profit Up `4.5 CroreSubex has reported an increase of `4.5 crore in its net profit for Q3FY12, compared to the year ago quarter. The net profit for the quarter stood at `28.5crore, compared to `24 crore in Q3FY11. The company’s consolidated revenue stood at `132.8 crore ($26.05 mn) for Q3FY12, up from `126.7 crore ($24.86 mn) in the year ago quarter. The product revenue for the company stood at `118.7 crore ($23.28 mn), contributing to 89.36% of the consolidated revenue. The company’s product EBITDA counted `43.9 crore ($8.02 mn), while the consolidated EBITDA for the period stood at `44.3 crore ($ 8.70 mn), compared to `38.6 crore ($7.58 mn) in Q3FY11.

SC Rejects All 122 2G LicensesIn a historic decision, the Supreme Court of India has canceled all 122 2G licenses for mobile networks issued during A Raja’s tenure as telecom minister in 2008. This verdict of India’s apex court has affected telecom players like Unitech Wireless, Tata, Aircel, and Idea. The Supreme Court has now asked the telecom regulator Trai to make fresh recommendations for how 2G licenses should be allotted within 4 months from the date of cancellation. Simultaneously, the court also fined 6 telecom firms, 3 among them—Etisalat, Uninor, and Tata—have been penalized with `5 crore each. Loop and Essar have been fined `50 lakh each.

INTERVIEW


with an annual revenue of $960 mn by December 2015.

How are LPOs benef i t ing the telecom sector?The telecom sector benefits just like any other sector from LPOs. The value

How do you see the growth graph of LPOs in India?

-

like cost savings, availability of 1.8 mn -

However, I believe, like we saw with

leverage this.

Which issues are the LPOs facing currently?

challenge for Global Fortune 500 com-

to retain the vast amount of intellectual

What are your immediate focus areas in the company considering your leader-ship experience from IBM Daksh?At IBM Daksh, I ran operations that

-

-

ensure that we are nimble. Here again,

Where do you stand presently in the LPO market in India?

-

revenue of almost $45 mn. This repre-sents a growth of 80% over the prior

‘India is the preferred destination for LPOs’

Pavan Vaishglobal chief operating officer, UnitedLex Corporation

© 2011 Avaya Inc. All rights reserved.

Nothing speeds the pace of business like collaboration.This is why Avaya is dedicated to delivering products that allow the right people

to share the right information in real time. Because faster collaboration leads to

smarter decisions. And smarter decisions are a sure path to a better business.

Learn how real-time collaboration can improve your business atavaya.com/thepowerofwe.

To learn how it can help you serve customers better, improve efficiency, and grow your business contact us at [email protected]

NEWSANDVIEWS


McAfee Introduces Multi OS Security SoftwareMcAfee has launched the next-generation mobile security software, supporting Android based smartphones and tablets, including those running on Intel architecture, as well as BlackBerry and Symbian smartphones. The security software provides smartphone and tablet owners with more options to secure their privacy and protection against financial fraud, identity theft, and viruses. The new features of the software include McAfee App Alert, which provides important information about what apps are doing with users’ personal information.

Airtel Uganda Launches airtel MoneyAirtel Uganda has unveiled its mobile money platform ‘airtel Money’ in the country. The service provides customers with convenient access to affordable and innovative financial services, via their cellphones. It allows customers to top up their phones with airtime, send and receive money, pay their critical utility bills, access their bank accounts, and withdraw airtel money across all inter switch ATMs countrywide. The operator has partnered with international and regional banks, including Standard Chartered Bank, Postbank, Pride Microfinance, Centenary Rural Development Bank, Equity, and others.

Sprint Unveils ZTE Optik Tablet under $100Sprint has introduced ZTE Optik, the company’s first tablet under $100 category. The 3G tablet features a 7-inch touchscreen display with WXGA 1280x800 resolution and pinch-to-zoom, Android 3.2 Honeycomb operating system, and dual cameras. The tablet is packaged with a 1.2 GHz dual-core Qualcomm Snapdragon processor, 1 GB of RAM, 16 GB of storage, and a 7-inch capacitive touchscreen, allowing users to get work done or stay entertained while surfing the web, playing games, and watching videos with Adobe Flash-enabled websites. Its other features include—Wi-Fi (802.11 b/g); Swype; integrated GPS; 4000 mAh lithium-ion battery; expandable memory slot, etc.

INTERVIEW


products on a capex based, but today with

managed services, working on revenue sharing model, and providing end-to-end services to the operator.

-

We have added new services to our VAS

SMSC, MMSC, CBC, and LBS. We have introduced broadband gateways, service

3G to pick up, however we ought to get

markets also, Europe took 7 years for 3G

There is a lack of awareness among customers as well.

SMS, video ring back tone, broadband

Although it might not give returns now, yet these are immensely profitable in the long run.

One-third of our resources is set aside for -

labs, interoperability labs, location -

nologies labs.

It, initially, and for quite some time

the past 6 months TeleDNA has been going through a massive shift. We

We had been focusing on India and Saarc, but now we are focusing tremendously on Africa, APAC, and Middle East markets. We have increased our presence in Africa. Globally, we have bagged 5 international customers this year—3 in Africa, 1 in APAC, and 1 in the US.

partnerships. We have strengthened our sales team and built a strong customer

We have realigned our products portfolio by comparing our products

a 2-year roadmap for each of our

VAS market. TeleDNA has transformed from a mere

products company to services company, at

‘We have transformed from a products to a services company’

Udit ShankerCEO, TeleDNA Communications

NEWSANDVIEWS


Qualcomm’s Q1, 2012 Net Income up 20%Qualcomm’s net income for the first quarter of fiscal 2012 has reached $1.40 bn, up 20%. The consolidated revenue of the company for the quarter stood at $4.68 bn, increasing 40% y-o-y, while the operating income of the giant counted $1.55 bn, up 24% y-o-y. The company in the quarter shipped 191-195 mn 3G/4G device units, at an estimated average selling price of approximately $212-218/unit.

TTML’s Q3 Revenue Rises 8% Y-o-YTTML generated a revenue of `634crore in its third quarter, which ended on December 31, 2011, with a growth of 8% y-o-y, compared to the year ago quarter. The company’s EBIDTA stood at `136 crore for the quarter. The company maintained a strong focus on wireless broadband services, and its VAS and data revenues accounted for 32% of total wireless revenues for the quarter. For the 9 months ending period, the company registered a revenue growth of 7%, at `1,845 crore, compared to `1,730 crore in the corresponding period of the previous year. The company has extended its network strength to over 9,000 towers in the last few months.

Samsung Launches Champ Deluxe Duos PhoneSamsung Electronics has introduced Champ Deluxe Duos, a dual-SIM phone with 2.8 inch touch display with Smart Touchwiz, an easy to use user interface. The phone also offers native apps for sites like Facebook and Twitter, and ChatOn Multi IM feature for instant messaging from the mobile. Priced at `4,790, its other features are: 1.3 MP camera, MP3 player, FM radio, and a 3.5 mm earphone jack. It also comes packed with Bluetooth 3.0 connectivity at 24 Mbps, push mail with ActiveSync and Opera Mini browser. The ChatOn (Samsung messenger service) available on the phone, connects everyone in a single easy chatting service, supporting multiple platforms including Android, iPhone OS, Bada OS, BlackBerry OS, etc.

INTERVIEW


enterprise services launches. We will be focusing more on manageability and

mobile fusion and the big focus will be on this in 2012. More and more personal liable devices are being used in the

importance as a trend, we see mobile

in the industry so far which can cater to these products securely.

As far as mobile devices are concerned,

February. It’s going to have an upgraded

along with new improved consumer

this year in select key countries. A new range of smartphones will be launched

system. Cloud is an important part of our roadmap, not only for the enterprise but also for the consumers. Many companies are moving messaging technologies to

What will you say is BlackBerry’s uniqueness?We lead Industry’s secured network

space is very strong as well. Keeping our high-market share in corporate liable space, we have a key share in India in

enterprise services a lot convenient for the enterprise users with innovative products and technologies. We have

This is helping us to grow our market in personal liable space.

What is the purpose of your visit to India?

of the countries which understands what enterprise means and what enterprise

focus here in India is to increase our

market for RIM’s enterprise and cloud services. In the past few months, we have put together an enterprise business unit within RIM. To understand the Indian enterprise market and keep ourselves abreast with scope of growth for our enterprise services in India, we keep on surveying the targeted markets and keep

and what needs to be done to meet the

visit this part of the world.

What is the roadmap for BlackBer-ry enterprise products and solutions for 2012?

devices and solutions. We launched

Jan 30th in certain markets, which is

‘2012 will be the year of BB enterprise devices and solutions’

Mark Amszedirector, enterprise product management, Research In Motion

NEWSANDVIEWS


RIM Enhances its Enterprise App BusinessCanadian handset manufacturer Research in Motion (RIM) has collaborated with various companies for enhancing its presence in the enterprise application market. The company has tied-up with companies like MphRx, Apalya, DigitSecure, Mobifusion, and Mobiquest to showcase its various enterprise based applications based on cloud and Near Field Communication (NFC) technology. The BlackBerry maker is focusing on features such as augmented reality, NFC, including mobile payment, access control, ticketing, data sharing, access control, and advertisements.

Airtel Introduces Portal for Prepaid SubscribersBharti air tel has launched India’s first online self-care services portal for its prepaid mobile customers across the country. The prepaid mobile customers of air tel can log on to www.air tel.in to access and manage their mobile accounts anytime, anywhere. The online portal offers services including checking balance, recharging, starting and stopping VAS services, provisioning 3G, raising and tracking service requests, and viewing last 5 recharge details. The users can also receive and activate customized offers on ‘my air tel, my offer’ (MAMO), view tariff & top up options, and request for the itemized bill.

Madhouse Forays in IndiaMadhouse, a Chinese mobile marketing company, has entered the Indian market to capitalize the booming demand for customized mobile marketing solutions. The firm works with over 120 clients, including HP, Intel, Coke, KFC, Unilever, VW as well as agency groups like GroupM, Aegis, OMG, VivaKi, and their associated agencies. It is targeting to harness the opportunity of using mobile as a mass media device, with more than 850 mn mobile connections in the country. The company says that lack of scaled solutions in data, voice, and text are the major barriers in mobile marketing, and hopes to address them with unique and innovative services.

INTERVIEW

Gyana Ranjan [email protected]

How has been the growth path for Matrix

Our growth path in the industry has been a constant success with our revenue growing at approximately 60% per annum currently. We have been successful in growing our customer base to almost a million customers this year with it growing at a rate of 60-70% y-o-y.

Though there are many companies oper-

In any technical product, there are innate

At Matrix Cellular, our objective is to work around these challenges in order to provide the best service to our customers

The main challenges other players in the industry may face mainly pertain to providing the best possible rates to the customers. To ensure the best possible services we solely deal with the biggest and best local service providers. To further provide these services to our

rates and because of our buying and

our customers with the best possible rates and service.

-

International SIM cards is a technical product and any product of this nature is bound to face technical difficulties. Sometimes service maybe restricted in certain geographical locations such as mountains and remote areas where cellular towers are unable to provide network coverage. Due to these technical reasons along with the nature of the product, customers may face certain

this is not a regular occurrence with our products and services, and our large

Today, India’s economy is growing at a very fast pace with an average growth of 7-10% per year and a large number of Indians are traveling abroad every year. We can easily say that approximately 15 mn Indians travel abroad per year and this number is growing at a rate of 6% per annum. Taking into account that

`5,400 crore, after incorporating the average revenue per user for our industry.

In today’s fast moving world, everyone

Our records state that approximately 5-7%

abroad. These statistics are largely dominated by business travelers, with

roaming services while traveling abroad for business purposes and 35% pertaining to leisure travelers.

‘We work around key challenges to provide the best service to our customers’

Arun BatraCEO, Matrix Cellular

NEWSANDVIEWS


BSNL Launches ‘Penta’ Low-cost TabletsBSNL launched 3 Android tablets manufactured by Pantel Technologies, a ‘smart’ devices hardware company headquartered in Noida. The Penta TPAD IS7O1R is a 7-inch touchscreen tablet, with a 1 GHz processor and 256 MB DDR2 RAM. Priced at `3,499, the tablet runs on Android Gingerbread OS and offers Wi-Fi, 3G Dongle support, a 0.3-megapixel camera. The Penta TPAD WS704C comes with a 1 GHz processor and 512 MB of RAM. It runs on 2.3 version of the Android OS, and costs `9,917. It comes packed with BSNL’s plans, offering a 5 GB 3G usage for `750 and 7.5 GB 2G usage for `250.Whereas Penta TPAD WS802C has an 8-inch capacitive display and comes with 1.2 GHz of processor and 512 MB of RAM on the hardware front and is priced at `12,678.

Tulip Telecom Appoints New CFOTulip Telecom has appointed Umesh Garg as the company’s new chief financial officer with effect from February 16, 2012. Prior to Tulip, Garg served Shyam Telecom Group for over 10 years, and held a dual position of group CFO and COO (manufacturing division). With over 22 years of experience in various financial fields, he is expected to enrich the company.

Apple Becomes World’s Leading Smartphone VendorAs per Gartner, Apple has become the world’s top smartphone vendor in the Q4 of 2011 and also for the entire year with a market share of 23.8% and 19%, respectively. The total global smartphone shipments counted 149 mn units in the Q4 of 2011 with a 47.3% increase, compared to the year ago quarter. While the total sales of the smart devices for the year stood at 472 mn units, rising 58% compared to the year 2010. With this, Apple has became the third largest mobile phone vendor in the world, overtaking LG.

The quarter also saw Samsung and Apple strengthening their positions further at the top of the market, because their brands and new products clearly stood out.

INTERVIEW

Ritu [email protected]

With operators showing their preference for LTE-TDD while rolling out BWA services, T&M vendors are gearing up

catering to this future demand. From

growing demands from the operators, the vendors are gearing up to extend

(FDD) and (TDD).

Aeroflex focuses on the needs of

that these products are well designed and tested for real-world conditions,

is through the use of our TM500 test mobiles for benchmarking and feature

the de facto reference mobile, the TM500

test mobile that is used for testing new features.

companies outsourcing ever increasing amounts of value added work to their Indian subsidiaries and partners. India is also taking a leadership position on TD-LTE and that will further drive

trends will benefit companies with a

I don’t think that I could have chosen

going through a change and although there are ups and downs, the general

because of the optimistic approach

fortunate to recruit some talented individuals to help drive the initial

Aeroflex’s LTE products are poised to aid India’s LTE network launches. Aeroflex’s TM500 test mobile and 7100 LTE UE tester are well established in India as critical enablers for LTE

development. On top of that, we have added general purpose RF signal

‘India is taking a leadership position on TD-LTE, which will further drive development of T&M’

Stephen Hiregeneral manager, Aeroflex India

NEWSANDVIEWS


Tata Comm Provides Connectivity to Formula OneTata Communications has signed a multi-year technology service and marketing agreement with Formula1, in order to provide connectivity to all its global 20 race locations. The company will also provide hosting and content delivery services to Formula1 website, which is accessed by millions of fans around the globe. All the race locations will be connected to the Tata Global Network (TGN), supported by secure MPLS connectivity. It will also provide Formula1website with managed security suite, and will apply an additional layer of managed security monitoring to increase the level of protection to Formula One management’s IT infrastructure.

McAfee Appoints Jagdish Mahapatra as MDMcAfee has appointed Jagdish Mahapatra as the managing director of India and Saarc region. Reporting to Wahab Yusoff, president, McAfee South Asia, Mahapatra will be responsible for driving enterprise and consumer-driven product revenues, increasing the customer base across verticals, and leading channel partner and alliance engagements. Prior to the appointment, he served Cisco as senior VP, IT services sales and worked with the company for almost 12 years. Prior to Cisco, he managed the networking business for Godrej Pacific for over 3 years.

ZTE Leads GPON RankingIn current analysis recent product performance evaluation report of the GPON market, ZTE ZXA10 C300, ZTE’s optical smart access platform, has achieved the top ranking. The platform supports standards based GPON and EPON, as well as point-to-point (P2P)/active Ethernet FTTP and 10G EPON/GPON. It can be used across a variety of FTTx access network architectures such as FTTH, FTTC, FTTO, FTTB, FTTB+LAN, and FTTB+DSL. It also supports 800 Gbps switching and matrix capacities, and up to 3.2 terabits backplane capacity. Offering up to 40 Gbps of bandwidth/subscriber slot, the ZXA10 C300 can help operators supporting more bandwidth-hungry services like high-definition video.

INTERVIEW


model. At the core of IMImobile’s managed

ESP, developed in over 5 years in India at its Hyderabad facility. To delivers carrier grade SLAs and 24/7 support to more than 80 operators globally, IMImobile uses an

model deployed from its Hyderabad

manages the company’s platform and infrastructure comprising 1,000 high-end

networks and in 6 data centers spread

Are the operators driving enough user awareness to promote various

However the problem is with the

need to heighten their focus towards

base expansion. Therefore the operators

the multi-territory telecom operator

countries and over 100 mn subscribers.

reduced, the average revenue per user increased, and the local content was

consumers will now be exposed to video on their mobile phones. Additionally,

larger and more vital role.

customers the latest and innovative

content through short-code based services, premium content, and video subscriptions through an easy-to-use

services and recoup their investments in

and global acceptance, IMImobile expanded rapidly both organically and

‘The problem is with the availability and promotion of high-quality VAS’

Vishwanath Allurifounder, chairman and CEO, IMImobile

NEWSANDVIEWS


Bharti airtel Embraces Uniform License FeeBharti airtel has welcomed the decision of the government to impose uniform license fee, across different telecom licenses and service areas, announced by Kapil Sibal, minister for IT & communications. Over the next couple of years, it also expects from the government to cut the license fee to 6%, as recommended by Trai. The government should also consider allowing spectrum sharing in all the bands. However the higher spectrum usage charge, which is applied on the total spectrum held by both the operators, will act as a deterrent to sharing. Operators hope the government will review this.

BT Enhances Investment in Turkey, Middle East, and AfricaBritish Telecom (BT) intends to invest in people, infrastructure, network, and services across Turkey, the Middle East, and Africa, in order to double its business in the region. The companies investing in these regions, as well as the organizations expanding further will be supported by the highly qualified staff, including professional services specialists of BT. These initiatives of the company are build on similar programs in APAC and Latin America, where orders in the first 9 months of this financial year were up over 50%. As part of the new program, BT will hire around 170 new employees across the 3 regions.

Amdocs Launches OSS Solution for LTEAmdocs has unveiled an automated operational support systems (OSS) planning and design solution, enabling service providers to reduce the design time for new base stations and optimize configuration for LTE, 4G, and 3G networks. It cuts base-station design times by up to 90%, with the usage of pre-configured, automated design processes; reduces capital expenditure by up to 10%; and decreases redesigns by up to 50%. It also support 3G, 3.5G, and 4G/LTE network technologies, and works well with almost all cell-site and transmission equipment.

INTERVIEW

Rimit [email protected]

calls worldwide, schedule conferences, and send an SMS from TringMe’s website or by

on their phones. TringMe’s Mobile VoIP

Are you looking at enterprise users as customers?

platform in the industry. Enterprise

and get started right away. TringMe is being used by large

corporate houses for their business needs

MTV/Viacom18, and AOL are some of our enterprise customers.

The best thing about TringMe is that it is

external funding requirements.

started seeing interesting applications

as smartphones are gaining increasing

12 months, the company has witnessed a

requires one to download and install the

by logging into TringMe’s website one can

‘In the last 12 months, we have witnessed a growth in customers by 400%’

Yusuf Motiwalafounder and CEO, TringMe

NEWSANDVIEWS


IMImobile enhances its cloud offerings with IBMIMImobile has deployed IBM’s software to upgrade its existing service and cloud infrastructure management processes. With the deployment of ‘IBM SmartCloud Foundation’ software, IMImobile will further streamline management of its cloud services infrastructure, increase compliance with stringent service level agreements (SLAs), improve infrastructure utilization, and evolve process maturity with compliance. The implemented software will also help the company to adopt a follow-the-sun model for service management across IMI’s Virtual Network Operations Centre (VNOC) teams spread in Europe and India.

Tulip partners with Polycom for HD conferencing solution Tulip Telecom has collaborated with Polycom to offer a High Definition managed video conferencing solution, to Indian enterprises. The solution is a cloud-based service, aimed primarily at the large and medium businesses, offering scalability and interoperability. The operator will offer video conferencing and telepresence services on a hosted model, providing the organizations a high end, telco-grade infrastructure hosted by the company in its data centers. The users can use the technology on a ‘pay-as-you-use’ model.

Government seeks time till March 2013 for 2G auction The Union Government has moved the Supreme court and sought time till March 2013 to auction the 2G spectrum licences that were revoked by the apex court on February 2. The government said that planning and execution of auction is a herculean task. The government in its affidavit submitted that it has already undertaken detailed examination and is taking steps to formulate a process for spectrum allocation through auction process and it would take nearly 400 days. The application has sought court’s clarification in accordance with the government’s roadmap. It said that the process commencing from the date of the receipt of TRAI recommendations may take at least 400 days.

INTERVIEW

Pravin [email protected]

What is the total employee base for Matrix Comsec?

What products are being manufac-tured in your Vadodara facility? Are you also looking at a new category of products?

Where do you see the company two years down the line?

How are you competing with estab-

for Matrix. What is the plan for 2012?

Is there any plan to launch a new range of products this year?

‘We plan to launch more and more converged solutions for national and international markets’

Ganesh Jivanimanaging director, Matrix Comsec

V E R T I C A L


V E R T I C A L T E L E C O M

Custom Stitched ICT solutions have to be tailor made to optimally utilize scarce spectrum while keeping the costs low

The Indian telecom industry is

phase. While on one hand there -

3G has been launched and 4G is about to be launched. We have 10+ operators in each circle and amongst the lowest

Rapid changes in technological and regu-

plague operators the world over.-

-

there has been a huge spurt in CDR vol-

big challenge. It has increasingly become tougher to manage customer experi-ence around 3G and data services. Such

volumes put a huge pressure on the ICT

and more importantly at a reasonable cost per unit is a big challenge.

Telcos at all levels are struggling with

managing resources and new business

-



be new business models evolving around data services which would have to be sup-

Immediate Issues-

-

business model has come undone, and -

-

the-top providers, all enabled by open

-

-tors are increasingly challenged to deliver high bandwidth services while growth in average revenue and margin per user

-

-percore, a totally new approach that gives the core unprecedented scale, simplicity

-

-

-

ICT Solutions

-

a reduced cost and yet deliver to the

considerable pressure as they struggle to

-

-

-

or due to the challenges posed by cloud

-

-

-

“Revenues are fast shifting towards network edge (from transport to services). Thus telcos need to focus more on the services layer and IT innovations”

NAVIN CHADHA, director, IT, Vodafone IndiaALPANA DOSHI, CIO, RComRAVI CHAUHAN, managing director, Juniper Networks India and SaarcDAISY CHITTILAPILLY, vice president, sales, Cisco India and SaarcCR NARAYANAN, CIO, Tulip TelecomGURPREET SINGH KOHLI, associate VP, HCL ISD, HCL TechnologiesAJAY GUPTA, head, strategy and marketing, Ericsson IndiaSAMIR SAYED, VP, sales, AGC NetworksSANDEEP GIROTRA, Head of India Region, Nokia Siemens NetworksTARUN SINGHAL, Director of Communications Service Provider, India, CA TechnologiesBALA MAHADEVAN, CEO, Orange Business Services, India



For more related articles go to voicendata.com Akanksha Singh

[email protected]

Service providers need to set up cloud infrastructure and governance mechanisms to support future growth in data center requirements due to data explosion on account of video VAS, Big Data etc.

and Backup as a Service will be key to -

ployment of out-of-the-box technologies

Virtualization to implement “Use as you grow” model without compromis-ing on performance and SLA will be a

Stronger goal-oriented working in the IT team can ensure increased IT user sat-

-ing process improvement teams which

as well as using the available but unused -

Challenges Today

resources from being a cost center to a

--

and presence aware systems are just a few -

managing it under acceptable costs is

minimal cost. IT risk analysis can highlight

the overall IT architecture and infra-structure. They can also bring about an enhanced utilization of the IT assets through squeezing of unused business

Return per Rupee spent.Network is the backbone of business

-tant component to run the business. With cloud services, Machine to Machine

services and devices and social network-

are knocking at the doors. All this would

Increasing development in the capac-ity of transmission technology is the need of an hour. Telecom companies require technology for the ever-increasing need for bandwidth, which will allow them to

-with voice, data and digital images. There is increased requirement of bandwidth and cost optimization, change of the networks from analog to IP, and switching from circuit switched to packet switched. The new converged network approach

ICT is converging into a universal informationinfrastructure driven by the combined forces of mobility, broadband, and cloud services

supplemented with advance backbone

internet services for personal and busi-

Networking solution providers are working on the network for mobility, designed to address rapidly changing customer behaviors and expectations,

and revenue returns for service provid-ers. This new technology framework

experience and operator economics of mobile broadband.

Visionaries, they recognize that successful -

ment with the business.

need to spend time on activities that

-aging non-technology business issues.

which will help telcos to introduce a new plethora of services for their customers.

ConclusionThe Indian telecom industry is going through short-term turbulence. Industry envisions a Networked Society, an era that follows the Information Society.

infrastructure driven by the combined forces of mobility, broadband and cloud

-dustry focus on network capacity and quality of services. Revenues are fast shifting towards network edge (from transport to services). Thus telcos need to focus more on the services layer and

to surpass this phase of uncertainty in

TOP ICT Challenges of Telcosn Reduce cost by leveraging technologyn Enhance ability to Innovaten Improve Customer Servicen Quality and efficiencyn Capacity managementn Capex reduction


V E R T I C A L I T

IT managers are currently grappling with new-grown IT network requirements while managing costs

T -

-

-

-

-

Rough Path

-

-

--

-

Walking a Tightrope!

VED PRAKASH NIRBHYA, CIO, Tech MahindraDAISY CHITTILAPILLY, VP, sales, CiscoRAVI CHAUHAN, MD, Juniper Networks India and SaarcBALA MAHADEVAN, CEO, Orange Business Services IndiaSAMIR SAYED, VP, sales, AGC NetworksNITIN KULKARNI, executive director & CPO, Persistent SystemsSUBASHINI RAMAKRISHNAN, chief technology manager, Dax NetworksCR NARAYANAN, CIO, Tulip TelecomPRATIK CHUBE, country GM, products, Emerson Network Power India

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V E R T I C A L I T

-

-

-

Changing Needs and Demands

-

-

--

-

-

Skipping Stones!

--

-

-

-

-

-

Next in Line

-

-

-

-

-

‘de facto’

BYOD will become more widespread among Indian enterprises,hence will need network readiness


[email protected]

CSG has been enabling businesses to accurately capture, manage, generate and


V E R T I C A L B P O

Changing Times...With the changing times and trends, BPO has also donned new roles and functions. By integrating non-voice processes and social media, it is all set to woo customers

The speed and nature of de-mographic, technological, and social change are fast exceed-

-ditional contact center to effectively service customers.

being set and reset by new customer en-gagement innovations. On the other,

-ing products, services, and experiences is now exchanged faster, more extensively, and more dynamically.

Transgressing from the TraditionalNon-voice processes such as email, chat, SMS, and social media are becoming more relevant, as consumers use mul-

important component, especially in the telecom sector, and to a great extent in BPOs is the uptake of videos in mass. BPOs are providing video services in ad-

-

looking for in the coming quarters. Hence telecom companies need to gear up with a higher bandwidth to meet their network demands at reduced costs. CIOs face a series of challenges in making sure that network investments keep pace with the

Pain Points

a record pace, thanks to SaaS, VoIP, video, -

will quickly grow to 10 GbE in less than 5 years, and requirements are outpacing

-ing to 10 GbE in the data center to keep

cycle management, whereas IT managers would rather see their network teams

The need to upgrade networks is exac-

struggle with the sheer magnitude of traf--

ing forward, a network upgrade does not mean just building bigger pipes. In short,

SANJEEV PRASAD, CIO, GenpactRAJENDRA DESHPANDE, CTO, IntelenetMD HAYATH C, director, contact center sales (India and Saarc), Avaya IndiaSAMIR SAYED, VP, sales, AGC NetworksDAISY CHITTILAPILLY, VP, sales, Cisco India and SaarcRAVI CHAUHAN, managing director, Juniper Networks India & SaarcBALA MAHADEVAN, CEO, Orange Business Services IndiaPRATIK CHUBE, country GM, products, Emerson Network Power India


V E R T I C A L B P O

Instead, high-performance networks that minimize latency, decrease packet loss,

required. The primary driver will be the explosion in SaaS, the convergence of

storage, and a much heavier reliance on

Furthermore, any implementation needs to factor in the RoI that it provides. A similar case in point would be cloud

case for RoI and security, which is a key

Telecom being the backbone for all

hence plays a key role in the growth of

-gling to meet business demands of high

Local land infrastructure and regula-tory controls make it tougher for telecom companies to provide a scalable and resilient infrastructure for customers. Few telecom providers even share the core backbone connectivity, which in turn reduces the resiliency and de-feats the purpose of having redundant service providers.

Emerging Faces of Outsourcing

the service provider market. A new set of

South Africa are emerging as outsourcing -

of technology that can help in business transformation and help streamline the next wave of changes while hav-ing segregated IT environments. For

needs to be further customized within

IT environments.

Pain Relievers-

for voice and non-voice processes that

set of tools and technologies with open architectures and industry standard protocols to achieve them.

The industry needs virtualiza-tion with tighter integration of non-voice channels with a differentiated customer experience.

reminiscent of Software as a Service

provides advantages that go beyond cost

business advantages especially for capital-

-ligiously following technologies such as

while also providing technology for the

-ness enabler. Having seen significant

growth in the last many years and having made huge investments in ICT set-ups, the

management, etc, are some of the ways to do so.

means of leveraging technology to -

ployees, customers, partners, and suppliers. It has increasingly becoming

-

furthermore deliver business outcomes

-

dynamic requirements, IT infrastructure services have been in tremendous pres-sure of delivery of services for business.

capital expenditure to pay-per-use facil-ity to enable end clients to keep cost low as they have shorter business contracts. This facility has helped lot of booming

outsourcing processes at a cheaper cost and skilled services.

To meet industry requirements,

need to collaborate with each other to provide an end-to-end service delivery model at a cheaper cost. Addition-ally, product manufacturing companies would need to enhance products to act as a single system for end-to-end busi-ness requirements.

Growing business demands to expand operations in rural areas of domestic

on deploying a centralized system archi-

Telecom companies have been spreading

-

deployment in rural areas as the depend-ency has now reduced only on providing telecommunications infrastructure in

Business process as a service (BPaaS) is emerging as a BPO game-changer, reminiscent of Software as a Service (SaaS) a decade ago


[email protected]


V E R T I C A L I N S U R A N C E

UC DUBEY, executive director, IT, IFFCO-TOKIO General InsuranceSRIRAM KRISHNAN, EVP, IT, ING Life InsuranceHEMAL PATEL, CEO, Elitecore TechnologiesVISHAK RAMAN, senior regional director, Fortinet India & Saarc

The Indian insurance industry has been firing on all cylinders since the last couple of years, all thanks to ICT

The insurance industry has been growing in leaps and bounds. All the bigwigs of the business world have made their presence felt in

this sector. The growth in the industry can

topping the chart happens to be the im-

insurance industry is expected to witness a dynamic growth in the ensuing years.

-ance is undergoing dynamic growth owing

implement technology in the areas of

process management.With the ongoing growth in customer

-

it has exhibited a steady but impressive growth rate over the years.

Hot and Happening!

Embracing TechnologiesAlmost all insurers have set aside a sig-

-ments as and when the need arises. With a commitment to embrace all possible

-

and provide seamless service to custom-

investments and the progress of business

and driven by business goals. Hence the

to grow from last year’s ̀ 76.17 bn with a

Growth Drivers

the network today is bandwidth. New

barrier making data available in more ways than we can think of today. Some of

-ing insurers to reach out to a larger

untapped markets.

policy issuance and other operations.

-

provide more personalized service to the

-mercial purposes can be made easily accessible at home through basic telecom

-able insurers to reach out to housewives who can work as insurance agents from the comfort of their homes.

HotspotsTechnology that empowers database management and provides stronger data security has also been a hotspot area of the industry. Database is a key area for

growing with the growth of the company. -

-ment and archive it in a low-cost storage


V E R T I C A L I N S U R A N C E

environment, so that it can be accessed

Trends

Concerns

Moreover, the demand from vendors is

DriversNeed for better customer servicePresence of huge volume of dataRise in internet usageRise in enterprise mobility

Almost all insurers have set aside a significant part of their investments for IT to upgrade and maintain the IT requirements as and when the need arises

Ritu Singh [email protected]

For more related articles go to voicendata.com


V E R T I C A L B A N K I N G

ICT has made pure banking and non-banking financial services disappear, paving the way for banks to offer all types of financial services under one roof

ANIRUDDHA PAUL, head, IT change delivery, ING Vysya Bank IndiaJOYDEEP DUTTA, CTO, ICICI SecuritiesHEMAL PATEL, CEO, Elitecore TechnologiesVISHAK RAMAN, senior regional director, Fortinet India & Saarc

Indian banking is one sector which has undergone rapid change and transformation. Hence, what we have today as banks is completely

yesterday. Similarly, banks tomorrow

today. One technology that has and will always be consistent in transforming the face of the Indian Banking System from

-

industry has been without fail working towards the development of technologi-cal changes and its usage in the banking

efficiency. To get the benefits of en-hanced technologies, Indian banks are

e-banking or netbanking, mobile and

establishment of call centers, etc.

ICT Advancements

-plied with printed account statements.

of new private sector banks and with the

branches which resulted in low cost vis-a

Then came data warehousing which in itself is the complete solution for

this, it makes available the total view of the bank, makes the bank’s current and

decision making, makes decision-support

Mapping ICT Impact

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 57


V E R T I C A L B A N K I N G

Following it is the latest one that is facilitating m-banking. Combining the mobile and the banking sectors will have

economy on the whole. SBI has recently

-

Key Drivers-

rience is what is going to be the key to

call centers.

channels will be highly in demand—a mo-

-

those bandwidth demands with smooth and faster data transfer and networks.

Challenges

are increasing and becoming more so-

-

high so far.

-nerable to social engineering in which

-

-

-

access card.

-

services where the bank does not have

-

Looking Ahead-

at low costs and thinning interest margins

-

Future Trends

n Unified security through one single appliance

n Secured firewall within administration control

n Protecting internal users, applications and data

n Powerful anti-malware and anti-spam engines

n User-centric content filtering

n Continuous internet connectivity

Ritu Singh [email protected]


UNIFIED COMMUNICATIONS


U N I F I E D C O M M U N I C A T I O N S

Connecting AnewThe UC market in India is ready to adopt new technologies, which will give further boost

The need to remain connect-

-

-

UC Solutions

-

-

-

-

-

-

Demand for UC

--

-

--


NEERAJ GILL, MD, Polycom India & Saarc DAISY CHITTILAPILLY, VP, sales, CiscoRAVI CHAUHAN, MD, Juniper Networks India & SaarcMD HAYATH C, director, contact center sales, Avaya India & Saarc

ABS India,

1. What are the thatthrough

a

2. What

to our theto the

3. How are &how

•

• CRM-

•

• Test

• of Pre Sales PostSales

TheA

4. How(UC) to

5. How to theof

•& OEMs

• the

•

•

• We and are open to new

Mr.

[email protected]

Special Feature

ABS

ABS India – Enabling Enterprises


V E R T I C A L G OV E R N M E N T

Manpower and business process re-engineering will help the government departments to deploy ICT projects in a big way and make up for lost time

Government is one of the

-

-

-

-

Challenges

-

-

--

-

-

A Great Help


Solutions for Government

Future Technologies



PRAKASH KUMAR, director, IBSG, CiscoNIVEDAN SAHNI, VP and business head, Tata Teleservices


V E R T I C A L H E A LT H CA R E

JASBIR SINGH, senior vice president, corporate, Teleradiology Solutions

RAJIV SEHGAL, chief information officer, Fortis Healthcare India

DR NEENA PAHUJA, chief information officer, Max Healthcare

RATAN JALAN, principal consultant, Medium Healthcare Consulting

Development, and more importantly implementation, of a National ICT Policy integrated with healthcare delivery would boost the implementation of ICT in this sector

The healthcare industry has been -

ing a greater demand for care

medical errors. The healthcare system

quality of health services and also their

in the health sector. Some key things to be focused on in

-tronic models by changing the mindset of

levels across the country.

--

-

Tech Priorities

-

resources and achieve significant use.

--

-

-frastructure and storing the vast amount

for managing biomedical devices such as

Mainstreaming ICT


infrastructure viz networks, PCs, servers, and databases. Involving business intel-

The need for data storage is doubling

-

and retrieval.

ICT Adoption in India

-

-conferencing and standard telephone

ie, as non-internet-dependent ICT tools.

-

-

-

network lines goes down, the BGP rout-ers are able to switchover to send data packets through another connection.

is in the process of developing a portal,

-

-

-

--

-

-

-

-

Wherever required, these desktops have -

-care is riding on a private cloud, with

videoconferencing at the point-of-care

Videoconferencing is also planned to be

the ICT infrastructure for reaching out to

reasons for clinicians not using CPOE is

--

Concerns--

Need of the Hourn Establishing IT governancen Taking technology to rural massesn Country specific healthcare IT regulationsn International healthcare information exchange standard enforcement



V E R T I C A L H E A LT H CA R E

-

-

-

-

-

-

-

-

-

-

--

`

`

Into the Future

-

-

--


Problems pertaining to radio frequency interference, device compatibility,patient privacy, and device security are on the rise as wireless medical equipment is becoming common


V E R T I C A L R E A L E S TAT E

Icommunication (ICT) is highly re-

-

-

-

-

-

Driving IT in RealtyThe use of information and communication technology is slowly but surely changing the real estate business scenario in India

SHRINIVAS RAO, CEO, Vestian Global Asia Pacific

SRIDHAR V, chief people officer, Mantri Developers

SUBRAMANYA R, DGM, IT, Brigade Group


ICT Intake in Realty

-

system, learning management system,

-

-

-

-

-

-

-

-

-

--

-

ICT—Realty Drivers

-

-

-

-

Hurdles

-

-

For more related articles go to voicendata.com Malini N

[email protected]

Highlightsn ICT supports information control, enables process supportn ERP ensures real-time update of financialsn Mobility solutions are making inroads into project managementn Online technology has increased automation


V E R T I C A L F M C G

Redefining BusinessThe ICT spend in FMCG is going up and companies are focusing strongly on improving speed of decision making, accuracy of information, and flexibility of doing business

The fast moving consumer goods (FMCG) sector in India is a $25 bn market and it currently con-

largest sector in the economy and creates

-

is currently rising at a double-digit growth

is characterized by a well-established dis-

The critical needs of FMCG per se include management of the largest dis-

-

FMCG but infrastructural constraints and

Information and communication technologies could be a greater relief in

business alongside easing the business

to build and consolidate their business units across the country including new

-

The FMCG sector understands busi-

Tech @ FMCG

is a dire need of redundancy both at

offers a number of advantages over

-


-

--

Company-wiseTech Initiatives

-

--

Technologies such as mobility solutions, POS solutions, data warehousing, and enabling the distributor’s supply chain would be more popular in FMCG

Tips for CIOs

n Ensure redundancy both at hardware and circuit end in MPLSn Having an effective security policy is crucialn Multi-vendor solution derisks the dependency on a single vendorn Convergence would redefine interaction with consumers

-

-

-


V E R T I C A L F M C G


[email protected]

create DRP/BCP strategies. The company follows a mixed approach with regard to

maintenance jobs are outsourced at Pepsi,

management, etc, are done in-house.-

work mainly comprises of VPN, VSAT, leased lines, etc, as the backbone for the company to conduct, business. This network is spread across the length and breadth of the country

of the company. It also connects to its customers, suppliers, and other business partners. This network has been growing as IT penetrates to integrate all our business partners. Since 2005, ITC’s businesses are leveraging IT infrastructure to create new business processes and models. For exam-

Since 2006, Dabur has taken the ad-vantage of centralized SAP ERP system

across all its business units and WAN Infrastructure was also implemented to run a centralized ERP system. It has a data

undertaking e-procurement. Further to -

and wastage control.

Tech LimitationsTechnology is the backbone for any

the best technology is a big challenge for any enterprise. There is also the

implement in the right technology that will eventually enable high network

-

stakeholders.

One of the major issues in ICT is the

this change once 3G falls in place. Wireless holds great promise but unless the service providers and operators guarantee dedi-

over these networks.CIOs consensualize that the enforce-

ment of service level agreements (SLA) by service providers to the fullest extent,

expensive and this is one area that needs to be addressed. As the telecom indus-

dynamics do not allow CIOs to plan too far into the future especially with the current changing scenario in terms of technology and policies, it is very dif-

in the future.


V E R T I C A L AU T O M O B I L E

Firing on All Cylinders Major automobile organizations deploy centralized integrated software solutions to integrate and monitor their business transactions across multiple areas

The automobile industry has over the years risen from being tradi-

--

-

-

The Market

VIPIN KUMAR, group CIO, Escorts

VIJAY SETHI, VP and CIO, Hero MotoCorp


IT Leading the Way

Road Ahead

Top ICT Challenges for the Auto Industryn High cost of infrastructure rolloutn Reliability of infrastructure in semi-urban and rural areasn Rollout of major software applications across the sales networkn Maintenance of distributed infrastructure present across locationsn Lack of out-of-the-box mobile applications to address various business needsn Using ICT to fully automate the physical manufacturing processes in the

automobile industryn Managing/analyzing the huge amounts of data that is being generated by the organiza-

tions and the ecosystem—this would include things like sentiment analysis, big data, etcn Supporting social collaboration with the help of ICT

For more related articles go to voicendata.com Gyana Ranjan Swain

[email protected]


V E R T I C A L AV I AT I O N

It is only with the strategic, widespread, intensive, and innovative use of ICT in future airport development policies and programs, that passenger convenience and airport security can be achieved

Reaching New Heights

T -

-

-

-

-

-

--

- -


V E R T I C A L AV I AT I O N

-

The Market

-

-

-

-

-

Aviation Security Needs

-

-

Future Measures

-

-

-

-

-



Key Trendsn Customers are becoming more mobile and

online than ever before, therefore airlines need to offer a complete mobile experience

n Secure contactless technologies like NFC and RFID will revolutionize check-in, payment, and other related processes

n Business intelligence to offer real-time in-depth analysis of the operations, financial or commercial data

n Cloud, virtual services, and storage to ensure better SLAs and cost optimizations

n System-oriented architecture for quick service delivery and integration

C I O S P E A K


C I O S P E A KC I O S P E A K

VOICE&DATA

‘Challenges faced by telcos are like a dual-edged sword’

—Alpana DoshiCIO, Reliance Communications

What are the Top 5 ICT challenges faced by pan-India operators in telecom? And the key trends?

Challenges faced by today’s telecom op-erators are like a dual-edged sword. On

-

at the top of our agenda. Under these

in my opinion are: Cost reduction by

-

oriented to reduce cost of rolling out new

and Business Intelligence (BI), sales and dis-


encouraging customers, which has the -

-

What is the investment planned for ICT in FY12 and the forecast for FY13? Which are the areas where you are planning to invest in ICT?

-

IT plan for RCom. How much have you achieved so far in that plan?

-

-

-

What’s your roadmap for business

-

With a growing subscriber base and big data boom how is the company geared to deploy big data for increasing quality of

enhancement? -

-

-

Today, I can proudly say that we have met all cost targets, which is seen as a major contributor in corporate-level decision-making

You have been stressing a lot on cus-

taken by RCom in this regard.-

In FY13, RCom is planning to deploy

-

-

-

our customers.





You believe that the CIO is actu-

some of the changes and inno-

The role of the CIO has undergone a sea change over the last decade. To leapfrog ahead of competition, the CIO has to not only understand technology but also work hand in hand with business. If we are not open and adaptable to changes,

a CIO to adapt to the changing scenario

change leader.

-

As I said earlier, in today’s scenario, the

to leverage all possible business oppor-

We work very closely with all our user

products, and services best suited for the market. For our subscribers, we have launched services like chota recharge

technology as the enabler, Navin Chadha, director, IT,

for business users so as to enable internal customers to take informed decisions. He is currently responsible for all aspects

leadership in start up environment, re-engineering in periods

developing strong teams. Prior to Vodafone, Chadha was senior director at wireless AT&T and VP at Idea Cellular. Chadha spoke to VOICE&DATAin Vodafone go hand in hand, and more. Excerpts—

‘We work very closely with all our user departments’—Navin Chadha,director, IT, Vodafone India


the IT related needs and requirements of our internal customers. Our customer service call centers deploy standardized processes and technologies across the board. All calls of the subscribers land at our centralized IVR to ensure a uniform service experience.

What is the IT/telecom infrastructure spend of your company so far in FY12?Vodafone’s IT outsourcing contract has ensured keeping our IT infrastructure

vendors and service providers in the ICT

and IT services. We consider technical

-

deploying ICR has been acclaimed glo

needs and huge surge in data volumes. We have invested heavily in improving

tomer experience. Our plan is to move

based IT architecture to support big data requirements.

near future?

this huge data is a big challenge. It has increasingly become tougher to manage customer experience around 3G and



business users so as to enable them to take informed decisions. We have helped

communication infrastructure (video

-

telecom operator?I think India is a unique market. We have

steadily declining. Rapid changes in tech

Detail Records (CDR) volumes. At Voda

under sheer pressure of volumes and are not able to scale. To crunch so much of data through available products in real

able cost per unit is a big challenge.

-

pan India?

transformed our business intelligence

What solutions are deployed in your -

strategic business and IT outsourcing



‘Cost optimization is planned on the complete IT and communication platforms’

VOICE&DATA

—Ved Prakash NirbhyaCIO, Tech Mahindra


-

-

-

Which are some of the trends in ICT that you see gaining immense importance in the near future for the IT Industry?

-

How is Tech Mahindra using 3G for its

plan to leverage LTE and 4G?-

-

Who are your telecom and net-working partners?

-

My key focus area is to provide a

infrastructure, enabled with highly available IT



You have seen your profile change in the organization. What are your immediate focus areas as the CIO of Tech Mahindra?

-

--

What are the Top 5 ICT challenges faced by Tech Mahindra? And the key challenges for the Indian IT Industry?

-

-

Which are the areas where you are planning to cut down cost through

-

ICT tools that have been deployed, or are being planned, at Tech Mahindra for

-

-

How are you ensuring that cloud comput-

enterprises?-

--

Security is a big issue in the IT world. What is your security policy and how do you see it unveiling over the years?

Have you outsourced any activity, or plan to?

How do you plan to move on in inter-

-

-



A --

-

The role of a CIO has changed over the years from merely providing services to

advantage to the business. At Intelenet, -

silos while building the enterprise and

we needed a secure, high computing environment. In a BPO environment,

Verizon on a pay-per-use model to create -

For one of our UK based travel clients, we developed an end-to-end business

this with various service providers and OEM products to improve service for end customers and capture instant post–call

In a career spanning more than 25 years, Rajendra Deshpande, chief

achieve excellence in enterprise IT

—Rajendra Deshpande, chief technology officer, Intelenet—A Serco Company

‘Telecom is the backbone for all connectivity, and in turn the BPO industry’


-

-

-

been the status with your company in this regard?

-

-

To meet industry requirements, telecom companies and OEMs will need to collaborate with each other to provide an end-to-end service delivery model at a cheaper cost

-

-

-

-

-

As demand for BPO services is boom--

has this pressurized the IT and telecom infrastructure of BPO companies?

-

-



What are the immediate issues the BPO industry is facing with respect to IT infra-structure and the technology needs that it requires the most?

--

-

-

-

-

-

-

year IT strategy and refresh cycles as



The insurance industry has been growing in leaps and bounds. All the bigwigs of the business world have made their presence felt in this sector. The insurance industry, like many others, has been in this business for quite

ING Life Insurance is a joint venture between ING

BV and Exide Industries. Today the company is

and serves over 1 mn policy holders in India. The company distributes its products through 2

and alternate channel. ING operates through 3 businesses in India: ING Vysya Life Insurance, ING Vysya Bank, and ING Investment Management. VOICE&DATA spoke to Sriram Krishnan,

ING Life Insurance to get a rundown on the company’s ICT infrastructure and its plans for the future. Excerpts—

—Sriram Krishnan, executive VP, information technology, ING Life

‘Investing in a new technology requires a business case’


-

What challenges do you face while sourcing ICT products and tools from the Indian market?

-

How do you see the role of an IT head

What is the investment planned for ICT in FY12 and the forecast for FY13?

-

-

Have you opted for outsourcing with respect to ICT-related works. How is it working for you?

There is a lot of pressure on a CIO to reduce costs. What strategies have you planned for your company?

-

Are you looking at deploying big data?

With the advent of social media, it is very important to understand the needs of our customers and employees

your internal or external working?



What are the top ICT challenges faced by the insurance sector? And the key tech trends?

-

-

-

What are the trends in the insur-ance sector as far as ICT deployment is concerned?

--

-

-

-


C I O S P E A K

—UC Dubey, executive director,IT, IFFCO Tokio General Insurance

Incorporated in 2000, IFFCO Tokio General Insurance (ITGI) is a joint venture between the

and its associates, Tokio Marine and Nichido Fire Group, the largest listed insurance group

presence with 57 ‘strategic business units’ and a wide network of over 100 lateral spread centers and 280 bima kendra.

of customers from farmers to some of India’s largest automobile manufacturers. From a modest `

`becoming one of the India’s leading private players.

It is also the only insurance company in the

channel to service its retail customers called IFFCO TOKIO Insurance Services (ITIS). Today,

employees in over 350 towns. VOICE&DATA

rundown on the company’s ICT infrastructure and their plans for the future. Excerpts—

‘Mission critical applications like BCP and DR would see more investments in future’

What are the top I C T c h a l l e n g e s faced by the insur-ance sector? And what are the key

tech trends?Insurance sector has been a quite dynamic and evolving segment for the past couple of years. High growth, dynamic chang-ing requirements due to the upcoming

been some of the major ICT challenges that the industry is facing today.

Any failure in power, telecom, data cent-

also been a roadblock. Being an emerging economy, India has a high-growth rate compared to the developed markets. Hav-ing scalable systems from both hardware

Changing systems to meet the growth has

an impact on the business both in terms

Agility of the systems also comes up as a major challenge. There is a constant need for change in systems in terms of new requirements or functionality. In most cases, requirements are unable to

taken to implement such changes is also

There are diverse trends in the insurance


C I O S P E A K

the network today is bandwidth. New technologies, such as 3G, will break that barrier making data available in more ways than we can think of today. Some of the

3G is making IT accessible to even remote locations, which is helping insurers to

-etrate into currently untapped markets.

bandwidth, causing delays in policy issu--

able them to handle large volumes more

be addressed as soon as we deploy 3G

As the business grows, we constantly ramp up our IT infrastructure and services

-able in the market that would help us run

What measures do you take to address security issues?

-ment team, which carries out various

-vironment is protected. The team is also in-charge of working on policies regarding

-ance. They are a strategic part of all the

Investment planned in 2011-12 for ICT is approximately `20 crore. It is expected to increase by 10-15% in the next year

There is a lot of pressure on CIOs to reduce costs. What strategies have you planned for your company?

are in-house FTEs for various technologies used in IT and they are complimented with outsourced vendor’s resources to

and outsource services is used.

Are you looking at the deployment of big

Big data is not planned for current projects. However the use of big data is slowly but surely becoming a key way for the leading companies to outperform their peers and they are realizing that it is well worth the investment; hence it looks certain to be a part of our projects in 2013-14.

your internal or external working?



-cept of BYOD. However there is surely a drive

the technology—portals, mobile, remote

delivery management, which would ensure that in the long run, we are bound to be cost and performance oriented. Outsourcing is another trend which needs to be constantly

-sourcing, and how is it working for you?Outsourcing is an important part of our strategy and we believe in having a right balance between insourcing and outsourcing. For instance, a few of our outsourced ICT-related works are facility

-

What are some of the key telecom prod-ucts you procure on a regular basis?Smartphones and tablets are being pro-cured centrally for top management. Other employees are free to procure their own mobile phones, for which reimbursements are made. The technology trends that are

-

vendors. Service enabling the architecture

Has your company deployed mobile ap-

your partners?As of now, we have not deployed mobile

well as for our partners. However looking at the rapid acceptance as well as mobile

-ing a pilot project to implement Siebel remote for our mobile work force.

What are your investment plans for technical

What is the investment planned for ICT in FY12 and the forecast for FY13?Investment planned in 2011-12 for ICT is

`

Some of the areas for investment include

-

What challenges do you face while you source ICT products and tools from the Indian market?

there are over promises by sales team.

What are the technological improvements that you expect from the industry?The insurance sector of the country is

-standing of industry requirements and

further foster the technological improve-ment of the sector.



Clearly, there is a trend in sharing of databases or building integra-tion between the ERP softwares in the bank and insurance companies, to authenticate data and recognize the transaction simultaneously in both systems.

Founded in 1930, ING Vysya Bank, is a joint venture of the Indian Private

powerhouse, ING of Dutch origin. Being

ING, the bank’s total assets exceeded

3,893 mn in December 2010. This global

with around 105,000 employees which serves over 85 mn customers, across 40

for its integrated approach of banking, insurance, and asset management.

providers by successfully establishing life insurance companies in countries with emerging economies, such as Korea, Taiwan, Hungary, Poland, Mexico, and Chile. VOICE&DATA spoke to Aniruddha Paul, head, IT change delivery, ING Vysya Bank India, the man handling all the ICT demands as well as challenges of the company. Excerpts—

What are the top ICT challenges faced by the insurance sec-tor? And what are the key technologi-

cal trends in this industry? I’ll concentrate on the way banks and

-

challenges lie in the way the 2 companies

‘We are focusing on efficient, easy-to-use rich apps as well as voice based authentication and OLTP’

—Aniruddha Paul, head, IT change delivery, ING Vysya Bank India


What challenges do you face while you source ICT products and tools from the Indian market?As a large bank, we have a responsibility towards our customers and sharehold-ers; therefore, when we buy products, we do not look at just the quality of the product but also at the sustainability

there have been far too many products

Having said that, we take pride in sup-

areas where we believe the risk–reward

-

management, where we have been very

we are not necessarily looking at big

your internal or external working? If yes, could you name some of these deployed

While we do have a string of products

bandwidth coverage to be more per-

-

-

-

What is the investment planned for ICT in FY12 and what is the forecast for FY13?

not like to comment on the investment

Which are some of the technological improvements that you expect from

customers?

after decades of organized banking, -

-

We have great hopes with Aadhaar, and

various pilots that we have engaged in



In which areas have you opted for outsourcing with respect to ICT-related works and how is it working for you?

and business analysis, and outsource

Which are some of the key tel-ecom products you procure on a

collaboration, WAN communication, and video conferencing equipment, ie, aspects that foster greater col-laboration and communication at

as well as for your partners?

as well as mobile apps for internal pro-

What strategies have you planned for your company to reduce costs, in terms of operational and also manpower, on IT?

-

-

more on social media, research, and

the market share?-

Our current wave of investments

conferencing equipment



—Amitabh Kumar, director,technology, Essel Group

What are the top challeng-es faced by the media industry?These are not challenges

bringing. In India, we are far behind the

Amitabh Kumar is responsible for deployment of new technologies in the Essel Group. His present focus is media-oriented architecture based on cloud,

teleport and Singapore broadcast

and Kumar is responsible for the

VOICE&DATA, Amitabh Kumar, director, technology, Essel

Excerpts—

‘The real opportunity in the Indian media will come from digitization of the network’

in other countries trials are going towards

top TV (OTT) whereas in India, the trend


In terms of security, we have our own

How do you see digital rights manage-ment (DRM)?

-

Now that convergence is taking place in ICT, how important would it be for TV channels?

-

Availability of ‘content on demand’ will be

convergence. Choosing the right partners and clarity

various technologies successful

-

Are you planning to adopt cloud comput-

architecture in the current year and move

-



-

How do you see the scope of HDTV in the country?

TV. What are the plans for it?

-

What is the ICT spending of Zee Group and how are you planning to cut down cost?

`

tsunami in Japan, the cost of the tapes



—Rajiv Singh Sehgal,CIO, Fortis Healthcare India

With over 20 years of experience, Rajiv

`

‘India lacks country-specific healthcare IT regulations’

What are the Top ICT challenges faced by the healthcare indus-try, and what are the

key trends?Overall, the healthcare industry lacks the

-

-ping communication technology with organized information, and medical

Over the last few years, majority of healthcare service delivery were catered

the quality healthcare and increasing de-

foreign direct investments in the health-

Hospitals seem to be gradually moving towards ICT outsourcing. Are you plan-

The core reason for outsourcing is to

-

senior IT management and they are un-


-

What is the investment planned for ICT in FY12 and what is the forecast for FY13. Areas where you are planning to invest in ICT?

-

What is the rate of Computerized

in India? Has it been deployed in your hospital?

services to corporate and end-customers

-

-

Technology may introduce new sources of error and risks; how do you handle this risk? What is your security strategy?

-

of your ICT initiatives? And how do you plan to monitor and improve going forward?

--

your hospital undertake next?



-

EMR/EHR in your hospitals?

-

How are you leveraging e-health and m-health services in your hospital?

-

A lot of acquisitions are happening in this sector. How does ICT assist post-merger?

-

--



—Dr Neena PahujaCIO, Max Healthcare

Dr Neena Pahuja, CIO, Max Healthcare, with an experience of over 27 years, is ingenious in IT

EHR system which features drug-to-

some mobile healthcare delivery

has steered IT outsourcing together

cloud to support the required scale of

What are the techno-logical trends in health-care sector? And what are the prominent

ICT challenges?Increasingly, the healthcare sector is adopt-ing IT to provide quality services which

-ally, healthcare workforce is mobile yet

free the workforce and make it possible

Overall, the healthcare industry is

the most important ones include—code

interoperability/data exchange, integrat-

striking a balance between access and

security, and training in usage of system together with high initial investment

How important is ICT outsourcing in healthcare?Primarily, hospitals are the providers of healthcare services, which encompasses the complexities of diseases and their

-pitals’ core competency is in managing

‘We have pioneered a mobile health platform in collaboration with MphRx’


What is the rate of Computerized Provider

-

-

We have implemented an open-

-

you made any advancements/upgrada-

-

-



-

the quality of healthcare and administra-

-

-

-

-

-care services in the remote areas of



Subramanya R has successfully handled IT infrastructure management, IT security, problem management processes, incident analysis, incident and problem management, and IT service delivery. Likewise, he has resolved technical

technology environment. In

in delivering IT services and

talking to VOICE&DATA he

technological developments at Brigade Group and in the realty

‘Mobile apps and BI are the key tools for the real estate sector’

—Subramanya R, deputy general manager, IT, Brigade Group

What are the key tech-nological trends in the construction/real estate sector?

There is a rapid growth of real estate sector. And forward thinking compa-nies within the industry are planning to

-

Technology per se has a crucial role to play

the realty industry. There is a dire need

Some of the technologies that are gaining

-

--

dustry to hang onto and increase their sales leads. It does this through lead

-ing and warranty costs. It also helps to

the real estate sector deals with a host

-

disciplined approach towards planning


-

-

How do you see 3G? Are you looking at

--

-

-

-

at Brigade Group?

-

-

-

--

-



-

-

-

-

--

-

--

-



`

VOICE&DATA

‘ICT has helped us in empowering our consumers while providing transparency throughout’

How important is the use of ICT for the energy industry and what are the tools and processes being used?

ICT plays a very important role in the energy industry. ICT has many roles to play such as business support system,

demand side management, customer care/consumer relationship manage-

ICT helps in tracking revenue of com-pany through M2C, ie, metering to cash

all customer touch points. ICT can help in

-

payments, etc.

What are the top ICT challenges faced by the energy sector? And the key tech trends?The energy and that too the electric en-

the chain in all and that had not been

not only succumbing under mounted loss-es, but challenges to make run the fragile

—Karanbir SinghVP, IT and CIO, BSES


There are some customer-centric mobile -

There is a lot of pressure on CIOs to re-duce costs on IT. What are the strategies you have planned for your company?A lower cost to serve as well as lower

-

For better management and energy, power industries need to connect with

you doing it?

-

The demand side management with

If so, which are the areas?-

-

-

well as for your partners? -


-

-

-

-`



-

revenue for the company?

-

-

-

-

-

been deployed and what do you intend to deploy further?

-

The time is now to extract maximum



The Escorts Group is one of the highly

VOICE&DATA

—Vipin Kumar, group CIO, Escorts

‘Outsourcing works well when it is constantly monitored by a strong in-house IT team’

What are the main ICT tools and processes being used in the au-tomobile industry?ICT has large foot-

prints in the automobile industry. Large automobile companies generally operate in different geographies, which neces-

of information across regional/branch

the automobile companies have a robust

point-to-point lease lines, audio/video -

-

What are the top ICT challenges faced by this sector? And the key trends?

ICT in the automobile sector are:n High cost of infrastructure rolloutn Reliability of infrastructure in semi-

urban and rural areasn -


There is lot of pressure on CIOs to reduce costs. What strategies have you planned for your company?

has become possible

-sourcing and how is it working for you?

-

your partners?

What is the investment planned for ICT in FY12 and what is the forecast for FY13?



n

n

n

the company?

what do you intend to deploy over and above all these?



What are the top ICT challenges faced by the automobile sector?

the challenges which a typical automo-

scenario are:n

physical manufacturing processes in the

n Managing/analyzing the huge

n

Hero MotoCorp (formerly Hero Honda Motors) is one of the largest manufacturers of two-wheelers, based

Dharuhera, Gurgaon in Haryana and at

has a customer loyalty program since

a power ride on global roads and has

Honda, and Yamaha in the cut-throat

and is poised to shine on the global arena.

technology in the automobile sector and

and future strategies. Excerpts—

—Vijay Sethi, CIO, Hero MotoCorp

‘In the next fiscal, our focus of investment would be on social media and mobility’

What are the main ICT tools and processes being used in the au-tomobile industry?

-

which are leveraging all the relevant tools

--

-



mobile and not just smartphones, which

There is lot of pressure on a CIO to reduce costs. How are going about it?

-

-

-

interacts with the sales touch points, it is -

which help us connect and collaborate

Money that is spent on IT

and not cost

-FY12 and what is the forecast for FY13?

-

-



as well as with our partners and also to

processes are automated to the adequate -

-

-

and compliance is another thrust area

need to connect with their branch of-



kiosks have now become de factodelivery models.

What are the top 5 ICT challenges faced by

Airlines operate in a complex and turbulent environment where the challenges are numerous, but the following stand out—

n

restrict the adoption of technological

paper based reports with hard signa-tures are required instead of digitally signed e-forms.

VOICE&DATA to

—Ramandeep Singh Virdivice president, IT, IndiGo

‘Innovations like virtualization and cloud computing have ensured a better uptime’

How important is use of ICT for the aviation industry and what are the main ICT tools and processes being

geographically distributed airline opera-

airline to connect with its customers

-

ers convenience, safety, and a hassle-free

-

-forms like ERPs, business intelligence, SOA, and technologies like 3G, mobil-

-

costs. Air industry processes like web-enabled crew portals, online check-ins,


ing we are now living in a highly connected

There is lot of pressure on CIOs to reduce costs. What strategies have you planned for your company?

-

-spect to ICT related works? Which areas

is it working for you?

We religiously track RoI across all the

learnings are shared across all the levels

-

your partners?




n

n

n

n

n

n

n

n

n

the company?



S Ramasamy is responsible for IT

development, technology

A veteran in the industry, Ramasamy has 33 years of extensive experience

coupled with strategic planning and

He was the brain behind Project

has been rolled out at more than

providing consultancy experience for SAP deployment at Sri Lankan

Presently, he is focused on

Excerpts—

‘We are formalizing our company’s roadmap for cloud technology; it will be done in phases’

What is the ICT vision of IndianOil?Adding value to busi-ness by providing real-time informa-

What are the top ICT challenges faced by IndianOil?

-—S Ramasamy, Executive Director (IS), IndianOil


-

Do you see an increase in ICT budget as you are planning lot of activitiesin FY13?

-

How do you plan to leverage your ICT

-

-

-

-

--

-



-

-anOil currently working on?

--

-

-

for IndianOil?

-

C A S E S T U DY


C A S E S T U D YC A S E S T U D Y



Businesses have been interested in video communication for decades as a means to reduce travel expenses, increase efficiency, and spur collaboration and innovation. More recently, the

imperative for organizations to become more “green” enterprises has increased video’s allure. Still, video deployment has been slow, impeded by cost considerations, technology limitations and lack of a compelling business case for adoption.

Today, those barriers are dissolving. The price points for video technology are dropping rapidly. CIOs are increasingly engaged in driving the business forward with process and technology innovations. Slimly staffed businesses are anxious to improve productivity. The drumbeat for enterprises to reduce their carbon footprints grows louder. And then there is this fact: 55 percent of communication is visual.1 With voice-only calls, people are denied the important messages and inferences drawn from body language, eye contact and perhaps even a smile.

True video collaboration may, in fact, finally be here. However, for any organization, successful deployment and an effective ROI will ultimately depend on employees’ ability and willingness to use it. In this point of view, Peter Finney, a member of the Avaya Strategic Communications Consulting Practice, discusses how businesses can improve the prospects for wide, even enthusiastic, user adoption of video collaboration tools.

Peter, why is video collaboration gaining traction more quickly in the marketplace?

Along with the organizational issues around cost containment, efficiency and the environment, technology advances are a key factor. In the past, video deployments were typically large, room-based systems or expensive desktop end points, served by dedicated lines.

Today, as we see with consumer services, such as Skype, Google Video Chat and others, video conversations are happening over the Internet using webcams and PCs. Video-enabled smartphones have created another potential catalyst for video adoption. Also, a new generation of desktop video devices and tablets is emerging, featuring touch screens, high-definition video cameras, Web browsing, e-mail, instant messaging and more. Finally, network providers in many countries are accelerating deployment of the broadband and wireless capacity needed to carry video to the end user at a price point for businesses and consumers that could make video adoption over these mediums attractive.

Along with technology, another important consideration is the readiness of people to use video — in other words, how to drive cultural change. A group that I believe will help accelerate video adoption is Generation Y, or the Millennials. They have grown up with technology. They are constantly online, are comfortable multitasking among activities and technologies, and see video as simply another way to communicate. At the same time, there are other — and it’s fair to say, generally older — people who may require some persuading to embrace video.

What actions should be at the top of the list for companies considering video collaboration?

A key first step is to establish a business case for the initiative. Determine how video aligns with the organization’s vision, strategy and objectives. Then, establish criteria for measuring return on the investment.

ROI comprises two components. One is business relevance — how the organization will benefit. The drivers may be cost savings, productivity improvements, better customer relations, a greener organization or a combination of factors. In some cases, the business benefits of video are tied to the particular vertical industry.

A good example of this is health care. Enabling a consulting surgeon to communicate with patient caregivers via video rather than driving two hours to another hospital provides obvious benefits, including more time to operate. Or, in financial services, kiosks can be set up in bank branches, where customers can talk to loan officers in a centralized service center. This supports better resource allocation, while giving the loan officer the benefits of visual communication — the other 55 percent.

The second component of ROI — and the key to achieving your projected benefits — is personal relevance for the user. Or, put another way, “What’s in it for me?” Answering this question persuasively is fundamental to user adoption, to converting people from detractors to advocates who embrace change.

For some people, the case can be fairly easy to articulate. If someone is working 80 hours a week, and 30 of those are spent traveling, the ability to eliminate part or all of that time on the road can provide obvious benefits in better work-life balance, less stress and better health, not to mention more time for productive work.

What are some leading practices that can help companies promote and increase user adoption of new video collaboration applications?

An important first step is to identify the real-life scenarios of potential users and determine how video is relevant to their role and daily work. How do people communicate and collaborate, and what is the associated

culture today? Next, it is important to make users aware of how video can improve communications for them within their departments and between cross-functional teams.

The IT department will need to be organized and tasked to support the video deployment and operation across IT areas, including desktops, networks and operations. Also ensure that the IT help desk team is fully trained on the video solution and ready to support users.

A critical aspect of designing the system is to embed cultural change. One way to do that is to reduce the options and choices given to users. For instance, if a meeting involves people in two video-enabled locations, human resource policy can mandate that video be used rather than having people travel. Denying travel requests will put teeth into the policy.

Also, keep change simple. The IT organization needs to clearly understand how to deploy and manage the solution.

Begin system deployment with a small user trial or pilot prior to mass rollout. Before the trial, communicate what is happening to users so they are not surprised by

the new features available to them. This also will help them feel more involved in the process and potentially embrace the change better.

Trial users should be selected from those who will benefit most from video and collaborate regularly across different departments, business units and teams. This trial user base will attract co-workers to the benefits of video by word of mouth.

Gain feedback from the trial users and use it to build a list of frequently asked questions for initial user self-support. Adapt the rollout strategy and training as required based on feedback. You may also want to adopt a “train the trainer” approach to user training — one user trains five others, those five train five and so on. Remember that focusing on relevant benefits to the end user, as well as the business, will help drive user adoption.

A well-thought-out communications plan is also key to driving user adoption. Examples of this include news alerts via e-mail and the Intranet, simple and quick reference cards, tips of the day, flash demos, and video clips.

After deployment, monitor video utilization to determine if employees are adopting the new methods of communication and collaboration and not reverting to previous methods and habits. Adapt training as required for those who are slow to adopt video.

Finally, develop a road map to evolve the video deployment and integrate the benefits of video into existing or new business processes, procedures, workflows and applications.

Prepare your people for the spotlightAs business imperatives and technology advances converge to help

jump-start video collaboration, a key to successful deployment is wide user adoption. Educating users regarding the potential for this new way of communicating to make their jobs — and lives — easier and more productive can be a vital element in supporting and realizing the business case for video tools.

About the authorPeter Finney is a senior consultant in the Strategic Communications

Consulting Practice of Avaya, Inc. He helps organizations align customer interaction strategies with business objectives and facilitate the positioning of communication technologies to achieve strategic goals.

Video collaboration: Lights, camera, user adoption?


With cloud technology delivering ease of use and coming to the fore for a number of applications, surveillance is not left behind and is now being

offered on the cloud as well. Cloud based surveillance or VSaaS (Video Surveillance as a Service) is designed for the end user, keeping in mind simple navigation, easy usability and ready to use IP security cameras. What acts as a major advantage for the IT managers, in a VSaaS scenario, there is no local DVR surveillance equipment required to be purchased.

Cloud video surveillance system is hosted on secure off-site, cloud surveillance servers. And an enterprise can simply connect their number of surveillance cameras to the internet and the video feeds are sent to the cloud surveillance servers where the video is automatically analyzed and recorded.

What is more exiting is the fact that this type of surveillance system arrangement, driven by cloud can have 1 camera or 10,000, there is no limit as such. And one can connect almost any camera, using any resolution up to 10 megapixels. Cameras include: Analog/CCTV (using IP encoder), IP, PTZ or Megapixel.

Cloud surveillance allows enterprise customers and government stakeholders to instantly scale their surveillance and security infrastructures as their needs change, while considerably reducing the TCO (total cost of ownership).

Working well for the enterprise segment, hosted cloud surveillance system allows IT managers to manage their surveillance cameras from both new and existing surveillance installations, with a single login. Hence, giving them freedom and flexibility to deploy new surveillance cameras in a fraction of the time.

Cloud based surveillance system holds key to empower IT managers and CIOs with a cloud surveillance platform

that is always running for you and is up-to-date, they don’t have to continuously be on their toes all the time and most importantly this cloud based approach to surveillance delivers growth as and when they need it.

Who needs Cloud Surveillance?This is typically useful for organizations, who do not want

to invest financial resources in local DVR Security Equipment. This also makes sense for enterprise which have a large number of remote users such as: banking organisations, local government agencies, healthcare organizations, and educational institutions.

In addition to the above, VSaaS has got special importance when it comes to companies which do not want to purchase and maintain local video storage drives and other security hardware at their own cost. And with VSaaS companies can monitor multiple locations, instantly and effortlessly.

Advantage on the CloudThere are a number of advantages that a cloud driven

surveillance brings to the table for an enterprise, VSaaS delivers uninterrupted access from Windows & Mac desktop. It also delivers access from smart phones & tablets; iPhone, Android, Blackberry and Windows. As a result, it becomes quite easy for IT managers to manage such systems which support so many convergence friendly device ecosystem.

In addition to the above, VSaaS does not need DVR security equipment to purchase. Hence there is no fear of data loss due to failure or theft. This arrangement is scalable to unlimited cameras, video storage and user accounts as well. Hence, it today’s challenging IT scenario, a concept like VSaaS comes as a fresh breeze of air and is set to revolutionize the way surveillance systems are designed and delivered at the enterprise level.

As cloud computing is continuously gaining on momentum and importance in

almost all the different segments of IT ecosystem, VSaaS is set to revolutionize

the way surveillance is delivered at the enterprise level

Surveillance — Eye on the Cloud

Nafis Kazim, Sr. Vice President, Shyam Networks Limited


OverviewKildare County needed a solution for Traffic surveillance that

improves traffic control and management. One of the top priorities of Kildare County is to manage traffic from a central location. After a careful evaluation process, The Kildare County, Ireland chose RADWIN Point to MultiPoint and Point to Point Solution to serve the building blocks of its traffic surveillance network. RADWIN 5000 HPMP deliver traffic information and CCTV images from video cameras installed throughout the county back to the Kildare Traffic Management Center. Bandwidth Telecommunications Limited, a leading SI in Ireland, was in charge of project design and implementation.

The challenge & SolutionScott Fennelly, Senior Executive Technician at the Traffic

Management Dept. in Kildare County, said: “We sought a new traffic management system that would allow us to manage traffic from a central location. Costs had to be kept as low as possible so aspects of cabling and civil work were to be kept to an absolute minimum. After assessing various options we chose RADWIN 5000 HPMP because it allowed us to establish a wireless surveillance network rapidly and affordably, and the systems deliver high quality video in real-time directly to our NOC.”

Eamonn O’Donnell, President of Bandwidth Telecommunications, said: “RADWIN 5000 Point-to-MultiPoint met the needs of this project and the installation was easily carried out. The subscriber units are lightweight and unobtrusive, and RADWIN 5000 operates in the toughest conditions including non line of sight scenarios.”

Mark Sutton, RADWIN’s Managing Director UK, Ireland & Scandinavia, said: “RADWIN 5000 sets a new level of performance and robustness. It is ideal for video surveillance applications, delivering 24x7 high quality video in real time from any point. We are happy to serve the needs of the Kildare council today and in the future.”

Why the Kildare County , Ireland Chose RADWIN

environments with RF interference.

interference common to collocation installations. This enables installing multiple radios in one location.

reliability

About RADWINRADWIN provides a complete portfolio of point-to-point

priced products that achieve unmatched reliability, flexibility and installation simplicity in over 140 countries around the world. RADWIN serves multiple applications including broadband

broadband mobility applications.

Contact RADWIN

RADWIN Wireless Solutions India Pvt. Ltd.Tel: +91-011-40539176 / 09650396402 [email protected]

RADWIN 5000 Wireless Point-to-MultiPoint Solution Chosen for Traffic

Surveillance Project in IrelandRADWIN 5000 Delivers Traffic Information & High-Definition CCTV Images to Central Traffic Center

E N T E R P R I S E


E N T E R P R I S E S T R U C T U R E D CA B L I N G

The Bigger PictureEfficient, holistic networks are a result of meticulous planning and thoughtful design in cabling

As India is growing, maturing, and advancing technologically, the structured cabling market is scaling up parallelly. As organi-

their network infrastructure is the key and fundamental component, and an inseparable part of bandwidth-hungry applications, internet-led applications such as VoIP and video conferencing,

business needs.The Indian structured cabling market

was pegged at `1,382 crore in FY11, according to VOICE&DATA estimates. Re-couping from recession in 2009-10, the structured cabling market escalated in 2010-11 with a growth rate of 24.7%, although US and European markets have dominated the global structured cabling

systems market. However the structured

Japan) is expected to be growing the fastest. This growth would be led by a host of factors such as a greater demand for enhanced bandwidth, more adop-



structured cabling is evolving faster than ever before with the mix of network technologies being the most volatile while the overall growth seems to be

driving change.Companies are placing greater empha-

sis on structured cabling as a part of their IT infrastructure and are willing to ensure that their network cabling performance is top notch. They also have to see cabling as a future-proof investment that can ac-commodate moves, adds, and changes easily, therefore maintaining optimal network performance over a long period

In the early days, enterprises used several types of cabling systems like co-

to the existence of proprietary standards of various manufacturers. This raised is-

standards like TIA/EIA, ISO, IEC emerged

approach to cabling systems. Transforma-

cost, and network performance.In recent years, there has been an

increased deployment of fiber-optic systems including components and

with the growing performance needs of data centers and networks. Cabling vendors are vigorously focusing on a con-

closely with customers to understand and address their business requirements.

-nesses, bend insensitive fiber cords, Cat 6A, Cat 7, etc, are few new product segments and trends expected. Some of

at present include AMP Sigma link cable

on structured cabling which has a longer lifespan. Structured cabling provides good RoI for any customer. The upgrades required would be very minimal, thereby

to understand this before they decide on

Ruling TrendsA structured cabling system should be consistent and should use the same ca-bling systems for data, voice, and video.

-port any changes within the systems. It

cabling systems and problems are less

-

opening up all over the country. Today,

Today, the physical infrastructure is being recognized as a fundamental and

convergence and top-of-rack switching technologies have changed the require-ments for the underlying physical net-

and re-purposed. The structured cabling segment is experiencing growth in order to keep pace with advanced technologies such as in-building wireless, thin-client terminals, VoIP phones, videoconfer-

environmental sensors and controls, security systems, smart panels, and the overall connected building infrastructure

Industry stalwarts say that it is a bad idea to forgo structured cabling and invest in a network switch. Structured cabling investments have a lifespan of at least 3

therefore it is crucial to build a structured cabling system that supports any and

build in growth. The system should have

which were on unstructured cabling are migrating to SCS when they renovate or upgrade their facilities. The data

annually.Customers must lay emphasis on per-

formance and sustainability rather than price factor. And they should focus more

Customers must lay emphasis on performance and sustainability rather than price, while building a structured cabling system that supports any and all existing technologies which have a longer lifespan

RAJIV KAPOOR, country director, Leviton Network Solutions

NATARAJAN VISWANATHAN, managing director, CommScope Enterprise Solutions India and Saarc

DEEPAK JAGTIANI, regional sales director, MPN India & ASEAN, Molex Premises Networks

KK SHETTY, director, TE Connectivity India and Saarc

DILEEP KUMAR, country chair, BICSI India

GAURAV AHLUWALIA, managing director, Reichle & De-Massari India

NAVIN JACOB MATHEW, division manager-Communications Market Division, 3M Electro &

Communication India

Bridging the gapbetween IT investment and critical business results

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MIIM™ Advanced Physical Layer Management solution enables IT investment to improve results through increased productivity, quality information, reduced down time, and generate a healthier organisation.

MIIM™ is the bridge between network investments and providing measurable improvements to the wider organisation.

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For further information visit our website or contact us directly on +91 9004091665

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XLR8 Pre-Polished Fiber Connectors, GG45, Cat-5e, Cat-6, Cat-6A, Cat-7, Cat-7A, EMAC (Environment Monitoring and Con-

among others.Some of the trends in vogue from past

couple of years include early deployment

centers, and increasing acceptance of intelligent cabling.

Intelligent Cabling

-

inefficient manual moves, reliability, -

dundant ports, and inaccurate records.

control, and manage them from one

them remotely.

physical layer management system for the

-

for remote monitoring and management

-cess and manage the system. It increases

-

an issue.

Copper Cabling

At present, most of the cabling vendors

India currently than any other cabling infrastructure. Category 6a operates at

this technology is suitable for indus-

computing platforms to support very

be deployed in server farms, storage

-

it is inadaptable, issues in installation issues and cables ought to be repulled.

latest technology.

generally not called for in most commer--

is cheaper, and therefore more common,

steel mills generally use shielded cabling

Ethernet cable.

increase reliability over distance and in -

Highlights

n Intelligent cabling provides real-time management of the physical layern The conduit or casing should not be filled completely with the cables, there should be room for future expansionn Testing is of prime importance to assure correct polarity and acceptable link performancen Shielded Twisted Pair is suitable for environments with electrical interferencen Well-trained partners/system integrators should be roped inn Installations not carried out properly, where the best practices are ignored are likely to lead to complications or failures

www.panduit.com/india

+91 80 49122106



Fibering

Drivers

Designing–The Key

The key things to future proof the cable infrastructure is—select the optimally required components, install them from trained/certified installers and get the network certified as well as documented



[email protected]

-

-

-

--

-

-

-

-

-

-

-

-

-

-

-

Wireless Technology: Complementing or Competing?

-

-


E N T E R P R I S E T & M

Telcos Root for TestingChanting the success mantra of ‘ensuring QoS’, telcos are all set to be proactive and not just reactive

The service providers and ISPs are expanding their subscrib-er base at a robust growth rate. Consequently, the growth

of mobile network is taking place at a very rapid pace with millions of subscrib-ers being added every month. If they had not been able to provide a minimum decent quality in all their services, they wouldn’t have reached where they are now.

-

that is increasingly becoming quality conscious, especially with technologies that nowadays need to be treated as a whole? These include LTE & LTE-A, tech-

data center, security, cloud and virtualiza-

devices for the Indian market. No, it will certainly be a death knell for them, if

Hence, going forward, with the explod-ing services and subscribers, the focus has

the service providers to manage their

to the service providers.

their focus to address the ever-increasing

-

they must manage an increased level of

-less, and outsourced content delivery networks. Equipment manufacturers have responded by moving resources to

growth markets such as smartphones, higher speed wireless networks, and

with Ethernet as the transport technol-ogy of choice.

The industry has seen significant -

dustry. Large and small enterprises, as well as consumers, are now demanding

-ryday. New mobile devices are driving the need for faster wireless networks such as

are increasing both revenue and customer loyalty. Examples include the extraordi-nary growth in smartphone usage, the

tablet devices, and the download of bil-

The customers are more demanding than ever bef ore, they crave for more

video calling, mobile TV, etc, and it is mov-ing towards mobile networks. These can only be accepted by the user if proven

highlights the need to have measure-

technologies for user requirements. The increased demand for mobile services and low tolerance for poor quality has spurned investment in new technologies as well as the backhaul and core por-

HS BHASKAR, country manager, Spirent CommunicationsGAUTAM AWASTHI, GM, marketing, electronic measurement group, Agilent TechnologiesMANOHAR REDDY, MD, Aishwarya Telecom LtdSTEPHEN HIRE, GM, Aeroflex India



and more enterprises transit toward usage of new and advanced telecommu-

-fer. Network infrastructure and services

-

telcos and its vendors.

Growth Drivers

-

--

are spending a mere

operators will prompt

--

-

-

-

customer QoE.

Worthy Investment

-

-

All for the Right Investment

n Wireless data services are expensive to deliver and complex to manage particularly for the scale of operations like Indian Mobile alliances—preferred roaming partners threatening valuable international roaming businessn Managing content providers QoS—which is perceived by customers to be your QoSn Perception of QoS versus reality—the whole customer experience is importantn Mobile number portability will allow customer to change the operators without change of number and they expect user churn due to QoS issuesn Wireline operators offering triple-play services have to compete with DTH and cable operators and should provide better user QoE, more towards HDTV side than SDTV

GPS/Galileo simulation easier than ever.The ¸SMBV100A vector signal generator with

GNSS software options

signal generator.

Galileo satellites

Visit : .in



expanding their network to support the exploding number of mobile subscribers, giving rise to the demand for mobile and broadband testers.

in the industry, telecom service providers -

ment procurement and also leading the handset manufacturers.

The growth of wireless and broadband is driving the market and this will acceler-ate with new players coming in and the

the operators are preparing themselves by upgrading their backbone network for

-

needs to be watched out for, as its suc-cess is directly related to the end-user

from concept to design to volume pro-

of subscriber handsets.-

frastructure development, growth in the mobile phone market, and the advent of

network, and carrier and metro Ethernet.

services, and the growing demand from this sector will add further impetus to the

being set up by the vendors have also been fueling the growth of the industry at the steady place. QoS is also an impor-tant issue for service providers, who will

the problem.

-fense sector have been largely dependent

Challenges-

self because customers are becoming demanding and prices are reducing. Basically, the customers want lesser downtime, more servicing, and more

towards the packet-oriented network

-

series of testers.--

possess is truly astounding. The greatest

give customers ways to test these new devices and technologies.

To manage the cost of telecom net-works, many service providers are becom-

-

needs to be addressed immediately so

The challenge before service provider

large audience and in turn generate more

one take care of new technologies in -

network to guarantee a minimum thresh-

well as new upcoming technologies.With product life cycle decreasing,

the biggest challenge for CTOs is reduced

changing technology world, the telecom

Tips for CIOsn CIOs look towards solutions where QoS and QoE are measured together

n Upgradability and modularity of measurement platform, ease-of-use, automated test scripts, one-button test, robust design, application, calibration, and repair support to be looked at while choosing

n Solutions should help service providers monitor baseline trend and QoS, and troubleshoot by segmenting the problem

n Service providers have to ensure that any HW/SW going into their network is tested rigorously

n Get a complete solution or you need to invest in SW development

n Deploy different solutions together to a system; getting solutions from a single supplier saves integration time

n Carefully consider vendors’ focus, competency, and commitment toward the market

n Consider vendors’ local capability, supports, warranty, and products’ interoperability and scalability

n Demo of how various mobile applications will run under varying RF conditioned

n 24x7 service assurance tools for IP networks

n Synchronization quality for transport and wireless network

n Operators should adopt concurrent proactive monitoring and reactive troubleshooting tools

n The company’s focus and competence and its commitment to the market

n The company’s local capability (in India) including its sales, support, repair, and calibration

n Scaling beyond the capacity of the devices and the network being tested is an important criterion



players are under pressure to come up with new products in the shortest possible

On the manufacturing front, there is a wide gap between India’s mobile intake

has to talk about exports if we plan to

There have been a lot of announcements

on the infrastructure front, it is more of

The biggest challenge is the product

mean that the telecom players are under pressure to come up with new products in

is consumer demand for lowering costs at

life cycle and hence T&M has to cater to

to be the ‘necessary evil’ in product development—everyone wants to do away

TrendsMost importantly network operators, service providers, and handset manufacturers have realized the need for T&M and their T&M spent has also increased rela

In recent years, T&M vendors have

packages and the deployment of large

instruments, also known as virtual instruments, consist of modular hardware and

ments with custom data processing using

important feature has become extremely

The most prominent testing tools include RF, microwave testers, signal generators, oscilloscopes, logic analyzers, power meters, Ethernet testers, SDH

of T&M instruments by service providers `20 crore,

`Vodafone’s spent was `12 crore ap

procured 12 sets of T&M instruments worth `out ` `4

InnovationsSpirent, one of the key players in the space has also come up with innova

center, cloud computing, high speed Ethernet, wireless, applications, and

most to service providers and equip

conformance to performance, physical

acceptance, and commits to bring the

on highway or on the sea, with Spirent

Concerns for Operators

n Mobile number portability causes user churning due to QoS issuesn Making a valid business case, and justifying investment in deploying T&M solutionsn Wireless data services are expensive to deliver and complex to manage. They need right solutions to manage itn Preferred roaming partners threatening operators’ valuable international roaming businessn Satisfactory customer experience is important while measuring QoSn Wireline operators offering triple-play services have to compete with DTH and cable operators



For more related articles go to voicendata.com Ritu Singh

[email protected]

Spirent has been in UMTS device test-

arenas for quite long. With a focus on

enabling service providers to ensure that their networks and device can deliver on the voice and data service reliably with the promised quality of subscriber experience. The company sees many new opportunities in UMTS and it’s a market where it has experienced good growth over the past couple of years. It

evolve to HSPA+.

early access support for testing next-generation 802.11ac WLAN chipsets

-ity standards including 802.11ac.

NI’s 802.11ac WLAN test solution

and 80+80 160 MHz for both Tx and Rx for

-

board-level embedded devices featuring

-erals for custom-embedded control and

and real-time processor technology through NI LabVIEW while maintaining

The connector provides direct access to

Microsystems announced a custom

new products to market.The company also expanded its PNA-X

nonlinear vector network analyzer to 67 GHz. A new 67 GHz phase-reference cali-

-quency non-linear measurements across a very wide frequency bandwidth.

Indulging to increase its product portfolio to cash in the prevalent op-

Schwarz recently demonstrated its latest spectrum analyzer. The R&S FSW signal

covering frequency ranges from 2 Hz to 8 GHz or 13 GHz or 26.5 GHz.

a global provider of microelectronic components and test and measurement equipment used by companies in the

other markets has also expanded its In-

general purpose RF signal generators and analyzers: S-Series 3 GHz and 6 GHz digital RF signal generators and 6 GHz and 13 GHZ vector signal analyzers.

Road AheadT&M vendors have to work on 2 promi-

tools are more vulnerable to become -

not guarantee a perfect measurement. It should constantly strive for greater accuracy in order to accommodate the greater use of technology. A relief is that T&M does provide tools to measure things otherwise it is too complex to measure with other instruments.

Industry in consensus believe that

India is that operators spend only 1% of their opex on T&M as compared to the

-

-all supply and demand chain related to the

for an all-in-one T&M instrument that can cater to many technologies and requires less investment. However looking at the

least glamorized and a dry area but one of the most crucial segments—T&M—is for sure poised for its bright innings under the spotlight and get its long awaited acknowledgment!


E N T E R P R I S E V S AT

Overall, VSAT players have much

-

-

Issues to Confront--

-

-

-

Regulatory Constraints:-

Simplifying the VSAT Ecosystem

For many years VSAT dealt with escalating bandwidth prices and scarce satellite capacity; but the next few years will bring terabytes of bandwidth at vastly reduced costs

SHIVAJI CHATTERJEE, vice president, Hughes Communications India

SANJAY GUPTA, VP, customer support (India), HCL Technologies


E N T E R P R I S E V S AT


if any interference. Considering this kind of issues, the Max transmit data rate for a Star Mode VSAT has been capped to 1 Mbps.

has come up with various plans to reduce such kind of issues in the future.

Increased and Improved Terrestrial Services: With improved presence and per-formance, the need to have VSAT at many geographical places can be ruled out in favor of alternate terrestrial low-cost media. But

up media for even the terrestrial media, as

Bandwidth Crunch:various DTH operators, there is a huge crunch of satellite bandwidth and this

for satellite transponder bandwidth with foreign satellite operators.

VSAT-oligopoly Market: Even though

-

VSAT service providers are looking at vari-

Reasons to SmileThe reasons to smile are millions in spite of

-

case. And, the VSAT industry is bringing the cost of ownership and improved bandwidth on the given spectrum. Comparatively, today the cost of VSAT and its deployment

Since an installed VSAT with integrated router costs approximately the same as a medium-level router, so it’s the most at-

requirement is small to medium, and for

access purposes. With Ka-band, the cost per bit will reduce manifold and will be

then the cost of deployment of VSAT will reduce by 20%.

Despite massive progressive changes, the current VSAT ecosystem cannot be

of C-band services was heralded by some when Ku-band became common, yet this has not happened.

In the same way, both C- and Ku-band services will endure in many segments of the telecom market despite the advent of Ka. Some highly specialized VSAT service providers will have to plan just how to incorporate Ka-band services into their

a steeper learning curve as they are forced

The communication technology, in

industry developing various technologies, which have led to an overall decrease in the total cost of ownership. The various innovations include DVB-S2 with ACM, SCPC with DVB-S2, advancement in coding techniques, RF NMS, VNO, umbrella NMS, SOTM, etc. These technological advances

improvements.Considering the higher uptime that

VSAT provides, it does have a lot of business sense. The only disadvantage which leads to higher cost is the bandwidth cost. The new technologies are introducing various

-

-gies will even bring down the cost of the bandwidth. As everyone knows that the bandwidth is the most costly resource, hence by bringing down the cost of band-

bandwidth, leads to lower cost of band-width for the end-user, which will make the

Key HappeningsThere are many major developments happening in VSAT industry, but a few of

only decide the future course of VSAT in-dustry but also expand the scope of VSAT

banking, e-governance, media, SME, retail,

developments are:n Ka-band: Since Ka-band is the future

service providers.n Carrier in Carrier & Paired Channel

These are bandwidth-sav-ing technologies which exploit the excess power available with the satellites and reuse the bandwidth again.

n Improved Encoders for Broadcast and DTH Markets: The latest encoders have greatly reduced the bandwidth required over

n SCPC Return with DVB-S2: This

reduce the total cost of ownership.Other developments include use of

smaller antennas for easier deployment;

throughout and triple-play integration; use of latest coding for higher bandwidth and lower cost per bit; mobile VSATs for use in strategic areas like police, railways, defense; multiple warehouse for faster

on mobile phones and iPads.

n Ka-band and the new business models

n Carrier in Carrier & Paired Channel Multiple Access Technologies

n Improved encoders for broadcast and DTH markets

n SCPC return with DVB-S2

n Business continuity in a hybrid DSL/VSAT configuration

n Mobile VSAT services

n Consumer market opportunities

What’s in Store for VSAT



E N T E R P R I S E N E T W O R K S E C U R I T Y

Network security can be best ensured by assessing risks, designing a security policy, building an architecture based on it and then deploying suitable tools

The ever-increasing demand for

network expansion across en-terprises and they are running

drives many businesses of the enterprises. The growth and expansion of enterprise

-nesses on them, have given rise to new

the security environment worsens due to -

comprehensive manner than it is being done today.

threats increases, the menace cannot

that most enterprises don’t understand. Network security can be best ensured by

-

-

Key Threats

of them. For enterprises, security threats

--

-

But the biggest threats, the enterprises

n Complacency:-

recognizing that threats do exist and -

curity measures.

n -curity measures are worse than none at

n The Naive Employee: Human nature

-dures a nuisance and skip them to get the job done. To combat this, nothing beats

of users.

Security Trends‘The bad guys are making money’-this

trend that has been going on now for three years and since they are making

Ready, Set, Go...

HEMAL PATEL, CEO Elitecore TechnologiesVISHAK RAMAN, sr regional director, India & Saarc, Fortinet


E N T E R P R I S E N E T W O R K S E C U R I T Y


a third party, remote management from

-

-

-

-

A Tough Task at Hand

-

-

-

-

-

Outsourcing Security Management

Managed Security Service Providers: Multifold Benefits24x7 MonitoringIt is estimated that almost 60% of the attacks happen during the graveyard shift—a period where availability of skilled resources is always in question. To proactively detect and respond to attacks, 24x7 monitoring becomes an imperative. 24x7 monitoring involves a three-shift operation. Powerful Event CorrelationIn a corporate environment, event handling tends to become people dependent. Given the inconsistency in event occurrence, it becomes difficult to co-relate similar incidents to detect an attack. MSSPs provide automated event co-relation capabilities that list events with similar patterns and co-relate them to detect an attack.Managing False AlertsFalse positives constitute 99% of total security alerts, making it extremely difficult to segregate the 1% of real alerts. MSSPs have automated tools that segregate the 1% actual attacks from the false positives making security management a much easier task.Emergency ResponseEmergency response becomes difficult if an enterprise is managing its security inhouse. The security team is either not available or doesn’t have adequate tools, processes, policies to respond to an attack. MSSPs operate on SOPs that ensure near real-time response to all security incidents.Reporting and Documenting EventsIn-house reporting tools provide limited or no visibility into the security infrastructure. Reporting becomes extremely crucial for forensics and also to analyze the type of event and method to counter it. MSSPs provide real-time visibility into the security infrastructure letting a CIO know the status of his network at any point of time.Trained and Dedicated ProfessionalsCertified security professionals at an MSSP undergo extensive security training and rigorous background checks prior to managing or monitoring an organization’s equipment.Guaranteed ResponsivenessAn MSSP begins escalation the moment a problem is detected and the source is identified. Aggressive Service Level Agreements (SLAs) ensure that an organization will be notified immediately.Enhanced Internet SecurityThis is critical, if governments and businesses are to move high-value transactions and sensitive information online. For many organizations, a managed security service represents the most effective approach to deploying enhanced internet security.


E N T E R P R I S E M VA S

Music to the Ears Mobile VAS will be the mover and shaker for the Indian telecom industry in the coming times...

Looking at the changing dynamics of the Indian telecommunica-

The last decade of the Indian telecom -

`

VAS Market

-`

`

`

`

-

Growth Drivers

-

-

RoadblocksInfrastructure: Lack of advanced infrastructure to facilitate VAS offering to consumersRevenue Share: Low revenue share modelSecurity: Security related issues with regards to video applicationsRestraints: Restricted use of VAS in enterprisesImplementation: Slow pace of 3G implementationPenetration: Low penetration of 3G handsetsLocalization: Lack of content localization

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Prof. Rahul SarpeshkarAssociate Professor of Electrical Engineering Department of Electrical Engineering and Computer Science, MIT

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E N T E R P R I S E M VA S

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What’s Hot

Challenges

`

Looking Ahead



E N T E R P R I S E O S S / B S S

Clearly, the Indian OSS/BSS mar-ket remains one of the most sought-after markets, given the unfolding of new revenue

-

play a major role in making these new

-

Pumping Pressure

CSPs are anxious to take advantage of the

-

-quirements are supported will determine

-

is on the rise due to the overwhelming

-

environment—many operators are provid-

and new revenue streams is a reason

Meeting the Demands

Pump It Up!The social media and mobile devices have caused an explosion of data—the OSS/BSS market must now come up with solutions

LETCHU NARAYANAN, vice president, CSG International South AsiaPARAG GROVER, VP, Comptel West AsiaNIKHIL JAIN, COO & director, Elitecore TechnologiesAJAY GUPTA, head of strategy and marketing, Ericsson India


E N T E R P R I S E O S S / B S S


pressure, the industry is keenly work-

-

--

-

-

high-value premium customers, and an-

(voice, video, and data) to enterprise,

-

-

-

-

-nerships with ecosystem which now com-

More to Come

-

ahead, compliance initiatives will also

which come with every new technology, -

-

digital content value chain and the emer-

-

n Operational agility–introducing rapid changen Customer information management - modeling

n Cost efficiencyn Deployment of cloud technologyn Unification of computing platforms

Top 5 ICT Challenges of CIOs

n Move towards real-time applicationsn Standards based solutionsn Change from voice to IP based platformsn Mobile data offload platformn Scalability

n Interoperabilityn Intelligent packet coren Content & partner management applicationsn BSS Applicationsn Other solutions

Innovations


EMERGING TECH


E M E R G I N G T E C H VO LT E

Data Voice TangoWith the deployment of Voice over LTE (VoLTE), the ‘impossible’ task of using data and voice services on the same network will be a ‘thought’ of the past

A-

-

-

-

-

-

-

Prevailing Bumps-

-

Defining Interfaces

-

Operationalizing LTE in India

-

-

For more related articles go to voicendata.com V&D Correspondent

[email protected]


E M E R G I N G T E C H AU G E M E N T E D R E A L I T Y

A Game ChangerAugmented Reality offers both entertainment and real-life experience, and is certainly grabbing attention for augmenting revenue

Augmented Reality (AR) has allowed users to interact virtually with their surround-ings by bringing a wealth of collected data to the users’

Defining Augmented RealityAR is a term used to describe a live view

-

While the technology has been around

Blurring the Dichotomy

-

the line between what’s real and what’s

In the recently held Mobile World

-

-

to give viewers an ‘X-ray vision’ while

-

-

indicates that AR technology will generate

-

consumer segment that valued high-

The stunts were reminiscent of X -

and to create generate renewed interest in

V&D [email protected]

-

that astronauts will be using the system

--



E M E R G I N G T E C H B I G DATA

I

Increase in DemandCloud Computing

Cloud Meets Big Data Big data has arrived and it’s here to stay. Industry experts believe that it is now time for cloud and big data to come together



E M E R G I N G T E C H N F C

A Contactless Affair With NFC technology, the world seems small as one can now transact, share content, and enjoy other benefits in a secure manner

Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the

world by making it simpler to make trans-

connect electronic devices with a touch.

What is NFC?NFC is a short range wireless technol-

each other.

your train ticket using your phone in countries like Japan. You can connect a Bluetooth accessory to your phone by just

share content like wallpapers and photos by tapping 2 devices together.

Exploring NFC and its BenefitsSamsung Electronics has announced a

Sony has jointly developed contactless

-

`has announced that 45 of the world’s

were holders of a Nokia 6212 handset

(with embedded NFC chip) with a Voda-

the selected retail outlets by just tapping their phones at the pre-installed payment

-

bn worldwide by 2014.

Mobile Payment Transactions: A New Trend

mobile money users will double by 2013

--

that the number of mobile-payment

by 2015.

Other BenefitsAn interesting NFC solution from NXP

hotel guests to bypass check and use their mobile phones as room keys.

Congress announcement relates to device

--

that deliver anything from the latest news to service updates to consumers with NFC-enabled smartphones.

of the country’s leading social media

tapped their devices to the smart posters in its stores.

-

make it possible for users to download

they are redeemed at a contactless ter-minal at the point-of-sale.

Ensuring Security

that more than 60% of consumers are concerned about the security of


[email protected]


E M E R G I N G T E C H S O C I A L T V

Embracing a New Trend Youngsters are not just talking and sharing about fashion, but are also hooked to soaps and TV programs through Social TV

W --

-

-

-

-

Promising Developments

-

n IntoNow:-

n BeeTV: -

n GetGlue:

-

n Tunerfish: -

n Miso: -

n SnappyTV:

-

Personalized Experience

-

-

-

The X FactorCoronation Street, EastEnders, Skins,

Glee

-


[email protected]


E M E R G I N G T E C H S D R

Implementation Challenges Difficulties and bottlenecks have to be resolved to make SDR a success

A

More than Just Implementation


Challenges


E M E R G I N G T E C H I N T E R N E T O F T H I N G S

Stuff Dreams are Made ofWith the ‘Internet of Things’ (IoT) the dream of mankind to build smart homes, offices, streets, and cities is shaping up into reality

The term Internet of Things (IoT) was invented by Kevin Ashton,

-

-

-

--

Advantages-

--

-

Emerging Trends

n Decrease in Size: -

-

n Mobile Phones as Data-capturing Devices: -

Hindrances

-

-

are numerous sensors in the market with Rimit [email protected]

-

any kind of harsh environment and har-ness energy from their surroundings.

Indian AngleIndia being of the fastest growing market

-

-

-

-


E M E R G I N G T E C H BY O D

An Unstoppable Trend Is BYOD a passing trend or a concept which is here to stay? While we may wait-and-watch, it is definitely spreading like wild fire

In this cut-throat competition sce-nario, employers are pushing their employees to add more value to the business system, by enhancing their

anywhere, and on any device of their choice. With a growing demand of real-

are allowed to use their own devices like smartphones, tablets, notebooks, and ultra-portable PCs into the workplace for

concept of Bring Your Own Device (BYOD). -

employees and can increase their mobility -

employees are usually comfortable using their own devices, be it a smartphone or a laptop.

Gaining Momentum

with the concept of mandatory ‘work from home’ for the employees, due to unexpected bulk orders from the clients

a scenario, the employees are allowed to use personal devices on the company

-sonal use.

-prises started allowing BYOD to reduce costs and make the most out of their em-

that many employers have implemented

employees. With more and more compa-nies switching to BYOD, which enables its employees to use any device and access the entire corporate desktop environ-

change the nature of the support, which -

sourced suppliers are able to provide, as the requirement to support and maintain a plethora of devices, tablets, PDAs &

ways of working.

Taking Responsibility

responsibility for the support and mainte-

be feasible or responsible to place such responsibility in the hands of the user.

considered as one of the major areas for investments and many premium

century learning environment. By the use of BYOD, the students will be able to use their own devices to access the internet and collaborate with other students.

their wireless network with student’s per-sonal devices (laptops, netbooks, tablets, smartphones, etc)

ChallengesBYOD requires considerable technology

-V&D Correspondent

[email protected]

and corporate working, which can have

and possibly some cost, if say using a personal data plan for work causes them

both sides. Stipends cost everyone in

and validate each employee’s mobile line items.

about the BYOD concept and have cur-rently allowed the use of smartphones

of their clients without compromising

the industry experts, the level of security required for BYOD devices is not fully in place at present and the decision to go ahead will only be determined by the

risk, the less likely management will be

With a little forward thinking and planning, BYOD-related challenges can be overcome. Despite these challenges, the trend for BYOD is growing at quite a pace


E M E R G I N G T E C H L B S

Security Guaranteed LBS as a technology will not only ensure national security, but will also give socio-economic benefits to both consumers and enterprises

Amarket grows, the available

mobile devices are now ena-

use the wireless infrastructure of a cellular

for safeguarding their establishment both

Implementing and Defining LBS

uniform service experience throughout

-

--

ment of India has come out with a new

expansion of telecom services in various

the simplest and most common form of

-

Major Players

-

regions covered during the pilot include

including urban, sub-urban, and rural -

-

-

Deploying LBS Technologies

-

--

-

--

-set tracking, road traffic information,



E M E R G I N G T E C H C L O U D C O M PU T I N G

Are We Ready?With cloud computing based services knocking at the door, SMEs can now reap more by investing less in softwares and apps


Every business needs to make sure that all of its employees have the right hardware and software required to do their jobs

-pany hires a new employee, it

the tools they require to perform

Instead of installing a bulk of

a business only has to load one -

-pany would run everything from email

-

A Single Window Service

-

web browser or a light-weight desktop or

-

-

Prospects for India

-

majority of players are the small- and medium-size stores, the adoption of

-

-

investment area where emerging

but also lowers the business risk and

-

Solving Bigger IssuesIndia is planning to establish a powerful

-

-ing set-up at the behest of the Planning

promised a funding support of $1 bn

-

you-go model and is a key enabler for

-



C E O C O N C L AV E 2 0 1 2C E O C O N C L AV E 2 0 1 2

3G Asks for Patience! The unanimous opinion across the industry stakeholders that emerged in the VOICE&DATA CEO Conclave was that for 3G to be a success in India, we need to wait another few years

Despite being a couple of years old in India, the 3G services have not picked up as expect-ed and the gradual growth of

would take place if the issues surrounding the technology are addressed. Though

-ers plethora of services that can have an impact on their lifestyles, customers are struggling to avail it to the fullest as

-

The 10th VOICE&DATA CEO Conclave

saw many of the big names in the telecom

discuss and debate about the challenges -

berMedia cordially welcomed everybody to mark the beginning of its much-awaited


Setting the stage for a fierce intel--

VOICE&DATA-

-

-

-

-

From Right to Left: Satyen Gupta, chief regulatory advisor & director, government affairs, BT India; Chandan Ghosh, head, operations-carrier & enterprise business, Aircel; Jagbir Singh, director, network services, Bharti airtel; Ambrish Jain, deputy MD, Idea Cellular; Rajan Mathews, DG, COAI; AK Bhargava, executive director, MTNL; and Ibrahim Ahmad, group editor,VOICE&DATA

From Right to Left: Abhishek Chauhan, senior consultant, ICT practice, Frost & Sullivan South Asia and Middle East; Girish Trivedi, co-founder, director, Monk Consulting; Mahesh Uppal, director, Com First India; Naveen Mishra, lead telecom analyst, CMR; Ashish Basil, partner, telecom practice, Ernst &Young; Deepak Maheshwari, director, corporate affairs, Microsoft; and Jagannadham Thunuguntla, head, research, SMC Global Securities



its user.

-

-

-

-

VOICE&DATA-

Experts Show the Way

-

-

-

-

-

-

From Right to Left: Ranjan Sharma, director, wireless, ZTE; Sandeep Girotra, head, NSN India; Rajesh Chharia, president, Internet Service Provider Association of India; Rajiv Kumar, CEO, Rocketalk; Prashant Choudhary, head, brand sales, InMobi India; Vijay Shekhar Sharma, MD, One97; Rajat Mukarji, chief, corporate affairs, Idea; Parag Kar,VP, govt affairs, Qualcomm India & South Asia; and Pravin Prashant, editor, VOICE&DATA


Partners Need to Work TogetherThe 3G ecosystem partners play an im-portant role in enhancing the customer experience and the data usage habits in

-

panel discussion had CS Rao, president,

India (ISPAI); Manoranjan Mohapatra, CEO, Comviva; Vijay Sharma, managing

-

Prashant Chaudhary, head, brand sales, InMobi India; Parag Kar, VP, government

VOICE&DATA

Praveen Prashant, Editor, VOICE&DATA

providers is important and suggested that the industry needs to come out

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around ̀

the emerging economies are going to

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the product so that they can easily test



Girotra stated, “The network needs to be built up to move 3G and backhaul sharing will remain a must for the indus-try.” He commented that the enterprise requirements are misunderstood and the industry needs to understand the business. The government will play an important role along with the operators, which will bring new business avenues to the technology.

needs to be enhanced with coverage of 3G and mobile broadband being the primary

has picked up and suggested that we all

more years. The panel was summarized by Rajat Mukarji as he said, ‘’The government

and the handset vendors should focus on minimizing the cost.’’ He added that the cost of 3G-enabled handsets should be lowered and the technology should be made available to almost all the leading mobile brands in the country.

Setting an Example—The Enterprise WayThe success of 3G in India largely depends

which the enterprise will bring in the next few years, as it is expected by various

largely to the mobile space.The fourth and the last panel of the

conclave was summarized as how the enterprise can make the technology a success in the country as a major part of

Anil Jain, senior general manager, BSNL came up with the challenges which the technology is facing in India, as he sug-

be tested in all the leading handsets and there is a need of improving the qual-ity of video, robust MPLS system, and sufficient backhaul. Leading operators and VAS industry should focus on how to make the customer more aware of this technology.

He further said that by seeing the increasing mobile penetration in rural areas and to facilitate faster small-scale

-tors see mobile banking as one of their key

3G services.During the panel discussion, Jain also

came up with a term ‘Zero Banking’ as he suggested that in the future there will be no need of having physical banking branch or insurance companies as most of these corporates will be using 3G to connect customer through HD video and HD conferencing.

Rajeev Seoni, CIO, Ernst & Young com-mented that the 3G technology will soon

increase the number of smartphones on the network and will also upgrade the handsets in use. This would facilitate ac-cess to mobile banking services and make them user friendly.

“Security and feasibility assessment will remain a challenge for the industry

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opportunity, which will help to boost the growth of 3G technology,” said Sanjay Rohatgi, senior vice president, service providers, Cisco India & Saarc. He added that generally 3-4 years is taken for a country to adapt 3G technology.

Nivedan Sahani, VP and business head, Tata Teleservices agreed to what Rajiv said

needs should be moved to cloud, so as to increase the 3G adaptability, as most

and not the enterprise enabled.” He commented that the enterprise require-ment is misunderstood as the industry needs to understand the business from a new horizon.

Vijay Sethi, CIO, Hero MotoCorp agreed that adaptability remains the need of the hour and suggested that the Android ap-

we need to wait when the enterprise are ready to pay.

Ankur Gattani, associate vice presi-

suggested that the success of 3G largely depends on demand for super-quality voice services and heavy data, media-rich content. He further added that the im-

-tom-line compliance remains the need of the hour for the industry.”

The whole day event brought back some optimistic smile on the industry leaders as well as the audience, and it seemed as if the industry subconsciously

3G to mature in India. We are also hopeful -

cess stories to share when VOICE&DATACEO Conclave reappears again in the next year.

For more related articles go to voicendata.com Team V&D

[email protected]

From Right to Left: Anil Kumar Jain, senior general manager, BSNL, Vijay Sethi, CIO, Hero MotoCorp, Nivedan Sahni,VP and business head, Tata Teleservices, Jai Vikram Bakshi, president, Digiqom Enterprises, Sanjay Rohtagi, senior VP, service providers, Cisco India & Saarc, Rajeev Seoni, CIO, Ernst &Young, Ankur Gattani, associate VP, telecommunication, MapmyIndia, Sanjay Diwan, former VP, IMImobile


I S A V I S I O N S U M M I T 2 0 1 2I S A V I S I O N S U M M I T 2 0 1 2

A Boost to Electronics ManufacturingThe summit set the stage for a great new journey for the manufacturing sector in India, while hailing the government’s commitment to the electronics industry

This year’s Indian Semi-conductor

held on February 6th and 7th in

as the semi-conductor industry in India is witnessing a new dawn with the government waking up to the necessity of manufacturing in India. The industry stal-warts along with bureaucrats congregated

drivers for emerging markets: Semicon-

bon voyage for a great new journey with

successful. It touched upon India’s poten-

envisaging the next-gen electronic prod-

a fabless Indian semiconductor industry alongside ascertaining the government’s commitment to the electronics industry in India.

While launching ISA Member Directory

that the electronics industry in India would be $400 bn by 2020. He stated that

and delivery rather than vendor or policy

government will take some crucial deci-

responsibility of individual companies and

state governments to partner and deliver

possible help from the central govern-

small and medium enterprises that really

-ment of IT and Telecom asserted on the 5 major involvements in the industry task force to address the issues pertaining to the Indian design industry–establishment

up of electronics development fund for

to promote manufacturing and system.

about the Korean way and Chinese way

Key Drivers

is at the cusp of a highly growing oppor-

the third largest economy by 2030.

$1.8 tn currently would reach $2 tn by Kapil Sibal, minister of HRD and communication and IT, Government of India sharing the government’s plan of action on the emerging Indian ESDM industry @ ISA Vision Summit 2012



industry is projected to touch $400 bn by

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Taming the Roadblocks

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Semi-conductor Trends to Watch Out For

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Sachin Pilot, minister of state, communications & IT, Government of India and R Chandrashekar, secretary of department, IT and Telecom launching ISA Member Directory 2012 along with other eminent dignitaries

Seated L-R: Dr Hemant Kanakia, president, Kanakia Ventures; Balaji Kanigicherla, founder & CEO, Ineda Systems; Pradeep Gupta, chairman and managing director, CyberMedia (India) [Moderator]; Nitin Komavar, CEO, KeyTone Technologies and Vijay Naik, CEO & president, Karmic US spoke about fostering innovation and the challenges for start-ups


I S A V I S I O N S U M M I T 2 0 1 2I S A V I S I O N S U M M I T 2 0 1 2

What is the Government’s Motivation?

The Indian Government embraces a multi-pronged approach to promote the Indian Electronic Systems Design and Manufacturing (ESDM) industry assured Kapil Sibal, minister of HRD and communication and IT, Government of India at Indian Semiconduc-tor Association (ISA) Vision Summit 2012 held in Bengaluru on February 6th, 2012. The 6 approaches listed by Sibal comprise—government plans to create electronics development fund of about ̀ 10,000 crore to support R&D, innovation, IPR development, technology transfer of IT, and nanoelectronics.

Secondly, by establishing a semiconductor Wafer labs; on April 20, 2011 the cabinet set a committee to set up a Wafer lab in India. Thirdly, the clearance of Preferential Market Access on February 2, 2012—the government has announced a procurement policy. Fourthly, setting up a National Electronics Mission (NEM) which strives to achieve a turnover of $ 400 bn in the next 10 years. NEM would be implemented by autonomous electronics commission.

Fifth is, providing subsidies for modified chips and to identify various verticals of ESDM sector. Incentives would be extended for an investment made within a period of 10 years from the date of approval; this scheme would be available for 3 years from the date of notification. Sixth, setting up an Electronics Manufacturing Cluster (EMC)—it would be implemented through special purpose vehicle. EMC units ought to hold at least 51% of the stake capital of SVP and a single unit should hold 25%. Financial assistance would be extended—assistance for green field would be restricted to 50% of the project cost subject to a ceiling of `50 crore for every 100 acres of land; for brown field it would be restricted to 75% of the project cost subject to a ceiling of `50 crore.

Referring to Aakash tablet, he said, they would be launching Aakash 2 which is a much better, faster, and more efficient version of the Aakash that was launched. The current cost of Aakash is ̀ 2,276, ie, for 100,000 pieces. The cost would come down to ̀ 1,500 once the numbers increase to 1,000,000. Sibal said that half of the cost would be subsidized by the Government of India (GOI) and the remaining `750 would be funded by educational institutions; and it would be offered free for students. He also added that they are now going to diversify the production base and indigenize Aakash.

Speaking about the significance of developing ESDM industry in India he said, electron-ics is one of the fastest growing industry in the world, the industry is set to accelerate to 2.4 tn by 2020 from its present growth of 1.75 tn. ESDM industry in India needs strong attention—no country can afford to have an import bill of nearly $300 bn which would further increase in the coming years. Two, electronic is a metal resource that boosts other sectors which has high dependency on semi-conductors such as airline, automotive, etc. Three, semiconductor is at the heart of every device. India has around 120 semiconductor design companies and we develop nearly 2,000 chips and more then 20,000 engineers are engaged in chip designing. Annually India is contributing $2 bn in the chip designing. Hence we need to leverage this opportunity to ensure the development of the semiconductor manufacturing sector in India.

He stated that government has come up with a combination of 3 interdependent and synergistic policies—telecom, IT, and electronics manufacturing. These 3 policies together drive the national agenda for ICT and to foster health, rural, e-governance, banking services through technology.

He made a closing remark by emphasizing on electronics manufacturing policy which aims to create employment opportunities of $28 mn by 2020, to create 200 electronics hub and to achieve a turnover of $55 bn in the chip design and embed-ded software industry. He said this domain is an ideal investment opportunity for business and entrepreneurs.


Electronic Products’. Dr Shyam Vasudeva Rao, president and chief technology of-

vice-president & general manager, Semi-

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vice president, product engineering

Madden, corporate vice-president, Xilinx,

rapidly deployed rather than SOCs as

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threw light on the energy demands, he

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with wireless sensors and actuators aiding in remote healthcare service and 24-hour monitoring.

Dr Shyam Vasudeva Rao pointed, “Con-

and micro-array for gene mapping, point of care/screening devices.”

Competing with Other Markets

pool, excellent technology and a good

manufacturing sectors must be focused and improved

India had missed the bus, especially in the


PERSPECTIVE

Mobile World Congress 2012 (MWC) saw smartphone launches from Huawei, HTC, ZTE, Sony Mobile, Nokia, and LG catering to the premium and mid segment. A day before the event, Huawei and Sony Mobile launched their smartphones. Huawei launched the world’s fastest quad-core smartphone, the Ascend D1 Quad, an entertainment dynamo with high

its Xperia NXT series, the new Xperia P and Xperia U. Xperia NXT series is a connected entertainment experience and

HTC unveiled its new HTC One series of smartphones catering to the premium segment with a new level of iconic

2012 based on Intel’s smartphone reference design featuring the Intel Atom processor Z2460 with Intel hyper-threading

with Orange, ZTE, and Visa. MWC also saw focus on mobile apps and M2M (machine to machine), a new area which will open up future revenue

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by 2014.

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gies.

Pravin Prashant [email protected]

Mobile World Congress 2012—Smartphone and M2M Gaining Ground

RNI No.59233/94 DL(S)17/3114/2012-14Posting Date: 4&5 of every month. Posted at Lodi Road HPO. Licensed to Post WPP. U(C)199/2009-2011

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