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Page 1: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 2: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 3: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 4: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 5: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 6: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 7: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 8: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 9: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 10: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 11: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 12: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 13: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 14: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 15: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 16: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 17: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 18: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 19: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Gold Compass TravelTravel. In the right direction.

Terri FargoTerri FargoJonathan ScharffenbergJonathan ScharffenbergSally Arizaga Sally Arizaga Ramon Perez Ramon Perez Christian MachadoChristian Machado

Page 20: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

MissionMission

Provide customers with a unique and Provide customers with a unique and personalized vacation planning personalized vacation planning

experience in a manner that reflects experience in a manner that reflects our passion for travel and our passion for travel and

commitment to superior customer commitment to superior customer service. service.

Page 21: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

VisionVision

Our vision is to facilitate the creation Our vision is to facilitate the creation of positive life experiences through of positive life experiences through

travel.  travel. 

Page 22: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

ConceptConcept

Luxury Vacation Planning SpecialistsLuxury Vacation Planning Specialists

Customer Value ThroughCustomer Value Through ““Above and Beyond” ServiceAbove and Beyond” Service

Customer DatabaseCustomer Database Destination PacketsDestination Packets Vacation DebriefingVacation Debriefing SeminarsSeminars

Page 23: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

ConceptConcept

Convenient AccessConvenient Access Store LocationStore Location Web siteWeb site ““House Calls”House Calls”

Page 24: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Organization and Organization and ManagementManagement

General Partner and ManagerGeneral Partner and Manager Terri Fargo Terri Fargo

Limited Partner and AgentsLimited Partner and Agents Sally ArizagaSally Arizaga Christian MachadoChristian Machado Ramon PerezRamon Perez Jon ScharffenbergJon Scharffenberg

Augmented by Advisory BoardAugmented by Advisory Board

Page 25: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

IndustryIndustry Industry OverviewIndustry Overview

Travel Agencies: SIC 4724 & NAICS 561510Travel Agencies: SIC 4724 & NAICS 561510

Travel & Tourism- 3rd Largest Retail IndustryTravel & Tourism- 3rd Largest Retail Industry

Overall Travel Expenditures $679.4 billion in Overall Travel Expenditures $679.4 billion in 20062006

Page 26: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

IndustryIndustry Industry Characteristics & TrendsIndustry Characteristics & Trends

Mature and growing at 2.9%Mature and growing at 2.9% Consolidation of IndustryConsolidation of Industry Declining Commissions = Service FeesDeclining Commissions = Service Fees

Industry CompetitorsIndustry Competitors Online (Expedia and Priceline.com)Online (Expedia and Priceline.com) Local MarketsLocal Markets

Page 27: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Gold Gold Compass Compass TravelTravel

Zoe’s Zoe’s Cruises & Cruises & ToursTours

AAAAAA TravelStTravelStoreore

Target Target MarketMarket

High income, High income, educated educated travelerstravelers

Princess Princess passengerspassengers

AAA MembersAAA Members Business Business TravelersTravelers

OperatiOperationsons

5 agents - 1 5 agents - 1 location location

8 agents – 1 8 agents – 1 locationlocation

6027 agents – 6027 agents – 1066 locations1066 locations

280 280 agents -agents -25 25 locationslocations

CustomCustomererServiceService

Customer Customer satisfaction satisfaction through through personal personal serviceservice

87% 87% customer customer referralreferral

Complaints: Complaints: UnprofessioUnprofessionalnalDifficult to Difficult to get get informationinformation

Members onlyMembers only

Complaints:Complaints:UnprofessionalUnprofessionalProblems with Problems with travel planningtravel planningDid not resolve Did not resolve customer customer complaintscomplaints

Awarded Awarded “Leader “Leader in Luxury in Luxury Travel”Travel”

Page 28: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

MarketMarket

44% Increase in Millionaire 44% Increase in Millionaire Households Since 2003Households Since 2003

Increased Luxury Consumer Increased Luxury Consumer Spending in 2006Spending in 2006 3.8% of income 3.8% of income $56,000 estimated in 2006$56,000 estimated in 2006

Page 29: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian
Page 30: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

During the During the last 12 last 12 months months

have you:have you:

Household IncomeHousehold Income

   $100K+$100K+ $150K+$150K+ $200K+$200K+

Purchase Purchase any luxury any luxury productproduct

89%89% 92%92% 97%97%

Purchased Purchased any luxury any luxury serviceservice

85%85% 87%87% 93%93%

Purchased Purchased traveltravel 57%57% 64%64% 68%68%

Purchased Purchased electronicselectronics 56%56% 59%59% 66%66%

Purchased Purchased fragrance/bfragrance/beauty eauty productsproducts

43%43% 46%46% 45%45%

Purchase Purchase maid maid serviceservice

37%37% 45%45% 63%63%

Page 31: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Target MarketTarget Market Individuals Age 30-Individuals Age 30-

5050 College EducatedCollege Educated MarriedMarried Three CategoriesThree Categories

Near AffluentNear Affluent AffluentAffluent Super-AffluentSuper-Affluent

Highest Mean Highest Mean Income: El Dorado Income: El Dorado County & Placer County & Placer CountyCounty

Sacramento Metro Area Demographics

010000200003000040000500006000070000

County

Num

ber o

f Hou

seho

lds

Near Affluents

Affluents

Super-Affluents

Page 32: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Customer ProfileCustomer Profile

Affluent TravelerAffluent Traveler Less likely to book onlineLess likely to book online Want convenienceWant convenience Want to be “educated”Want to be “educated”

Page 33: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Customer ProfileCustomer Profile

Seek Experience Rather Than Seek Experience Rather Than Material GoodsMaterial Goods Enjoyment & pleasure Enjoyment & pleasure Quality of lifeQuality of life

Relaxation & stress reliefRelaxation & stress relief ““Making memories”Making memories”

6 trips per year6 trips per year Almost $26,000 on travelAlmost $26,000 on travel

Page 34: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Sales ForecastSales Forecast

National MarketNational Market 33,000 establishments 33,000 establishments $59.5 billion$59.5 billion

State MarketState Market 5,785 establishments5,785 establishments $7 billion$7 billion

Page 35: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Sales ForecastSales Forecast

Local MarketLocal Market 223 establishments 223 establishments $196.4 million$196.4 million .45% penetration.45% penetration $900,000 in revenue$900,000 in revenue

Gold Compass TravelGold Compass Travel ..15% penetration 1st year15% penetration 1st year $288,708 in revenue$288,708 in revenue

Page 36: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Start-Up CapitalStart-Up Capital

Owner InjectionOwner Injection General Partner - $500General Partner - $500 Limited Partners - $7,000 eachLimited Partners - $7,000 each Total = $28,500Total = $28,500

LoansLoans $55,000 the 1st year$55,000 the 1st year 1st year only interest payments1st year only interest payments 2nd year start paying the principal on the loan2nd year start paying the principal on the loan

Page 37: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Credit FinancingCredit Financing

$200,000 Line of Credit$200,000 Line of Credit

Amortized over 30 years at 8.25% Amortized over 30 years at 8.25% interest with a balloon after 6 yearsinterest with a balloon after 6 years

Page 38: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Use of FundsUse of Funds

Rent & Tenant ImprovementsRent & Tenant Improvements Tenant improvements $7,800 Tenant improvements $7,800 Rent $16,000Rent $16,000

SalariesSalaries $80,000 $80,000

TechnologyTechnology $6,110$6,110

Page 39: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Use of FundsUse of Funds

MarketingMarketing $28,565$28,565

Licenses & CertificatesLicenses & Certificates $5,355$5,355

Page 40: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Growth RateGrowth Rate

0%

2%

4%

6%

8%

10%

12%

0 2 4 6

Year

Gro

wth

GoldCompassTravel

Industrygrowth

Page 41: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Revenue and Net IncomeRevenue and Net Income

RevenueRevenueYear 1= $288,708Year 1= $288,708

Year 2= $363,525Year 2= $363,525

Year 3= $398,865Year 3= $398,865

Year 4 = $430,776Year 4 = $430,776

Year 5 = $465,238Year 5 = $465,238

Net IncomeNet IncomeYear 1= $18,580Year 1= $18,580

Year 2= $91,754Year 2= $91,754

Year 3= $107,731Year 3= $107,731

Year 4 = $117,109Year 4 = $117,109

Year 5 = $135,583Year 5 = $135,583

Page 42: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Total AssetsTotal Assets

Year 1 = $135,849Year 1 = $135,849 Year 2 = $253,727Year 2 = $253,727 Year 3 = $368,605Year 3 = $368,605 Year 4 = $496,774Year 4 = $496,774 Year 5 = $642,538Year 5 = $642,538

Page 43: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

ProfitabilityProfitability

5 Year Annual Average5 Year Annual Average Return on Investment = 80%Return on Investment = 80% Gross Profit Margin = 90%Gross Profit Margin = 90% Net Profit Margin = 23%Net Profit Margin = 23%

Page 44: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Allocation of Profits and Allocation of Profits and LossesLosses

General Partner General Partner Terri FargoTerri Fargo

30% equity position30% equity position

Limited Partners Limited Partners Christian, Jon, Ramon, SallyChristian, Jon, Ramon, Sally

17.5% equity position each = 70%17.5% equity position each = 70%

Page 45: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Exit StrategyExit Strategy

Remain in businessRemain in business Alternative:Alternative:

Sell at the end of year fiveSell at the end of year five No less than balance sheet value of $642,538No less than balance sheet value of $642,538 DCF Valuation of expected cash flowsDCF Valuation of expected cash flows

Page 46: Gold Compass Travel Travel. In the right direction. Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian

Thank you for viewing our Thank you for viewing our presentationpresentation

QUESTIONS?QUESTIONS?