The Golf Club at North Hampton Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf

Florida's First Coast of Golf

Florida's First Coast of Golf

VISIT FLORIDA BLOG

Booking Initiatives www.florida-golf.org

Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).

Partnership Investment

The Annual Membership Dues are part of a $1.94 Million co-op

Marketing Plan

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign Florida's First Coast of Golf Sponsored Promotions

Double-click to enter titleMay "Golf Month" Promotion

North Hampton & Amelia Hotel Golf Package Give-away

Double-click to enter titleMay "Golf Month" Register to WIN

Golf Club at North HamptonDigital Marketing through

FFCG | | | | Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast FFCG June & August 2013

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

FFCG Clicks to 16 Golf Courses with matching YTD Data

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Year to Date + 22%

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Print Applications

Promotions

Co-Op Marketing

SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

International Efforts

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Public Relations Intern

Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning