Gonzalez ByassA family business since 1835

A brief introduction

Gonzalez Byass was founded in 1835 in the town of Jerez,Andalusia, in Southern Spain. Still in hands of the founding family (now in its 5th generation), it has always based its business policy on one principle – namely the passion of its founder, Manuel M. Gonzalez, for excellence in wines.

1835: Foundation of the Company by Manuel M. Gonzalez. Still in hands of

the 5th generation of the family

1844: Tio Pepe first sold in the UK. Nowadays it is the number one selling

Fino, sold in over 70 countries

1855: The Byass family, distributors in the U.K., become shareholders of the

Company, a business relationship that has lasted until the 1980s

Between 1855 and 1865 the exports of the Company accounted a 2% of all

Spanish exports.

Important dates

Gonzalez Byass today

With brand leaders such as Tio Pepe, Soberano, Lepanto and Croft already established the Company has taken a strategic decision to play a role in the production of wine in the most important wine regions of Spain

The 20th Century has supposed a big investment in vineyards and cellars in order to become the ONE STOP SHOP FOR SPANISH WINES, offering the full diversity of Spain:

D.O.JEREZ

D.O.Ca RIOJA

D.O.CAVA and D.O. PENEDES

D.O. SOMONTANO

VINOS de la TIERRA de Castilla & Cadiz

1969: The Company buys Alcoholera de Chinchón, where Chinchon anissetes are produced

1982: Gonzalez Byass bought Rioja’s cellar Beronia in 1982. After resounding success which has went from sales of 50.000 cases to nearly half a million, the Company has invested in distinct areas of Spain:

1982: Penedes: Wines and Cavas under the brand name Vilarnau, produced in the Can Petit Estate, where a new modern winery has recently been built

2000: Vino de la Tierra de Cadiz: red icon wine under the brand name Finca Moncloa. The Estate is located in Arcos de la Frontera, at 20 km from home town Jerez

2001: Vino de la Tierra de Castilla: The Finca Constancia Estate, where Finca Constancia and Altozano wines are produced, began in 2001 with the plantation of 200 hectares, and in 2006 the new winery, constructed for the production of modern quality wines for demanding international consumers, was inaugurated

2008: Adquisition of Viñas del Vero, the number one selling bodega in the D.O.Somontano

Gonzalez Byass today

Own distribution in Spain, Mexico and the UK, and office in the United States and China have contributed to the expansion of the Company, whose products can be found in more than 70 countries worldwide

GB Analysis by product, all markets

Export marketsSpanish market

Sherry30%

Spirits54% Wine

16%

Gonzalez Byass’ % in exports markets (2007 numbers)

1%Cava

1%Rioja

31%Brandy

11%Tio Pepe

16%Vino de Jerez

Main figures 2009

• Turnover: 160€ million• Volume: bottles

• Spanish market 68 %• Export markets 32 %

• Team: 497 people

• Present in over 70 countries

• The nº1 visited bodega in Europe, with over 230.000 visits per year

What the experts say about Spain

• ROBERT PARKER “Spain will be the star”

• CHARLOTTE HEY “There is no doubt about the potential of Spanish

wines”

• JOHN RADFORD “Different wines, unique and, above all, quality

wines”

• JEREMY WATSON “Spanish wines are recognised as being among the

best in the world”

• JULIAN JEFFS “The Spanish panorama is surprising for its wealth, variety

and abbundance”

Gonzalez Byass has an international name as a Jerez wine and Brandy producer. With over 170 years of history, the Company is proud of the quality and variety of its products, which include leading brands such as Tio Pepe fino (nº1 selling fino worldwide) and Soberano brandy (leading brandy in Spain)

Gonzalez Byass – brief history

• 1835: Foundation of the Company by

Manuel M. Gonzalez

• 1844: Tio Pepe first sold in the UK

• 1844: González Byass starts producing and

selling Brandy

• 1855: The Byass family, distributors in the

U.K., become shareholders of the

Company. The Company name changes to

Gonzalez Byass in 1863

• The first cellars were inaugurated in 1855

• 1870: Opening of the Bodega “La Concha”

inspired in the designs of Gustave Eiffel

• 1936: TIO PEPE logo is launched

• 860 hectares of vineyards in D.O. Jerez plus another 500 in long term contracts. This represents a 10% of all the vineyards in the Jerez DO

• 90% of the vineyards planted with Palomino grape + 10% planted with Pedro Ximenez.

• Gonzalez Byass owns a 374.535 m2 plot in Jerez, with buildings covering 127.612 m2 of the area.

• Pioneers in enological and viticultural research. CIDIMA [Calidad (quality) Investigación (research) Desarrollo (development) Innovación (innovation) Medio Ambiente (environment] founded in 1955

• 85.000 barrels, all American oak. Total ageing capacity 54.500.000 litres

Gonzalez Byass portfolio

Gonzalez Byass produces a complete range of Jerez wines:

• The portfolio is leadered by world’s best sold Fino TIO PEPE. With TIO PEPE, a complete Jerez range is offered (Amontillado, Oloroso, Oloroso Dulce, Abocado and Pedro Ximenez)

• The Company also produces a range of exclusive 30 year old wines, certified as VORS by the Regulatory Council. The wines have won over 20 Gold medals in the IWC in the last 15 years

Gonzalez Byass has been producing

Brandy since 1844:

• Two alembics are based in the Jerez

property for the distillation of Brandy

Lepanto Solera Gran Reserva.

Produced from the Palomino grape

and aged for at least 12 years, it is

offered in 3 different finishes

• The Soberano range is a versatile,

young, and modern approach to

Spanish Brandy. There are 3 different

styles depending on their ageing

period

Gonzalez Byass portfolio

Recent Prizes Gonzalez Byass Jerez• Tio Pepe

2009: Japan Wine Challenge – Silver

2008: Bacchus – Gold, Vinordic – Best Overall Fortified,

International Wine & Spirits Competition – Silver best in

class.

• VORS

2009: IWSC: Del Duque – Gold best in class, Apostoles – Gold

best in class, Matusalem – Gold best in class, Noé – Silver

best in class.

IWC: Apostoles – Gold trophy

2008: Bacchus: Del Duque – Gold, Apostoles – Gran Gold, Noe – Gold

San Francisco Wine Competition: Del Duque – Gold, Matusalem –

Gold

Bodegas Beronia, under the D.O.Ca Rioja, is at present one of the most representative cellars of the Gonzalez Byass group. Acquired by GB in 1982, today Beronia sells over 4 million bottles of wine, controls over 840 Hectares of vineyards and has a warehouse with capacity for 28,000 barrels, with an average age of 4 years.

Bodegas Beronia- brief history

• In the 3rd Century BC the area now known as La Rioja was inhabited by the “berones”, from which the winery has taken its name

• Bodegas Beronia was founded by a gastronomic society in 1973 and bought by Gonzalez Byass in 1982

• Nowadays is one of the top 12 Rioja bodegas in the Spanish market, with an increase in sales of 10% in the last year

•30 hectares of vineyards on site and a total of 840 hectares of vineyards controlled with long term contracts planted with Tempranillo, Garnacha, Graciano, Mazuelo and Viura. •Most of these vineyards are located within 10km radius from the cellar, giving the wines a very distinctive Rioja Alta personality

• 28.000 mixed oak barrels (French and American) with an average age of 4 years , the oldest being 8 years.

• Over 2.7 million bottles stored in Beronia’s cellar

Bodegas Beronia Classic Range

Beronia elaborates two different ranges of wine: a classic line and a modern single variiety line:

• Beronia’s classic range includes a young white, a crianza, a reserva and a Gran reserva.

• This range can be described as “modern classic”: wines have more colour and aromas than what is known as “classic rioja” thanks in part to the use of new wood and to the use of mixed barrels

Bodegas Beronia Single Variety Range

• To satisfy its innovative and creative vocation, Beronia also produces a modern line of wines, all single variety and unique in their style:

– White barrel fermented viura– Tempranillo Special production– 100% Mazuelo Reserva (the

only Rioja cellar with this product)

– 100% Graciano

• The range is completed by III aC, an Icon wine produced with grapes coming from old vines, with very concentrated flavours

Recent Prizes Beronia

2009: IWSC: Crianza 2006 – Silver best in class, Reserva 2004 – Silver best in

class, Gran Reserva 2001 – Gold best in class

Decanter: Gran reserva 2001 – Gold

Japan Wine Challenge: Reserva 2005 – Gold

San Fracisco Wine Competition: Tempranillo 2006 – Double Gold

2008: IWSC: Reserva 2001 – Frescobaldi Trophy, Tempranillo Special Production

2006 – Silver best in class

Japan Wine Challenge: Reserva 2001 – Gold

Vilarnau, under the Cava and Penedes D.O.s has been producing still wines and cavas since 1948 and has recently built its new cellars in St. Sadurni D’Anoia.

Vilarnau – brief history

• The Vilarnau cavas date from 1949 and were located in the town centre of Sant Sadurní’ d’Anoia. Its philosophy has always been quality and attention to detail. It is part of the Gonzalez Byass group since 1982

• The vineyards were bought in 1990 and the new bodega, located within the vineyards was inaugurated in 2005

• It is situated 6 km outside Sant Sadurni d’Anoia, in the highest point of the area, Espiells, some 200 metres above sea level

• The Estate “Can Petit i les Planes de Vilarnau” is nested at the foot of the Monserrat mountain range, where the vineyards experience a Mediterranean Climate.

• The total surface of the Estate is 15 Hectares, of which 11 are planted with Chardonnay, Pinot Noir, Macabeo, Xarel-lo and Parellada, where precision viticulture is applied.

• The new winery, the guaranteed suply of grapes due to the ownership of vines and the constant introduction of methods to improve production and ageing process assure the quality of every single bottle of Vilarnau

• The wines and cavas transmit the modern personality of the winery, up-to-date, elegant and minimalist, without renouncing the tradition and origin of Vilarnau

• Cava:- The range of Vilarnau cavas include:

Brut nature, Brut, Demisec, Rose and Vintage- The Albert range, icon cavas from selected vineyards, include a

Chardonnay and a barrel fermented Chardonnay.

• Wine:- The range of Vilarnau Wines, D.O.Penedes include:

Xarel-lo, Chardonnay, rosé Pinot Noir and Cabernet Sauvignon

Vilarnau’s portfolio

The biggest project for Gonzalez Byass in recent years has been the construction of the Finca Constancia winery in Otero, Toledo. Focused on the production of still wines under the classification of Vinos de la Tierra and surrounded by over 200 hectares of vineyards, the wines are produced with both indigenous and international varieties in a modern, fruit driven style.

Finca Constancia – brief history

• Aware of the importance of Spain’s new wave wines, Gonzalez Byass decided to invest in the area, buying 230 hectares in the town of Otero, Toledo, in Castilla.

With this investment, Gonzalez Byass proves that Spain can provide an excellent alternative to the New World: fruit-driven wines from Spanish and international varieties which offer consistent quality and excellent value for money.

• Gonzalez Byass bought the land in 2001 and the construction of the Bodega started in 2005, with the official inauguration in May 2006

• The estate is located in the town of Otero, 86 Km south-west from Madrid, between the Gredos mountains, the Toledo mountain range and the rivers Tajo and Alberche

• The Estate has 230 hectares, of which 193,7 are planted with both indigenous and international varieties: Tempranillo (70H), Cabernet Sauvignon (37H) Graciano (7,7H), Shiraz (35,5H), Cabernet Franc (10H) and Petite Verdot (10H) for the reds and Verdejo (12,5H), Sauvignon Blanc (4,2H) and Chardonnay (3,8H) for the whites

• With total control of the production process, viticulture and vinification, Gonzalez Byass ensures the maximum quality for the wines.

•The 70 different plots in which the vineyard is divided permits the wines to be

produced individually, allowing a perfect trazability of the wines

•100 Tanks all of them with automatic temperature control and 8 tanks specially

designed for the production of highly expressive wines with a special filling system that

avoids the pre-crushing of the grapes

• Capacity for 2.000 barrels

Finca Constancia portfolioTwo completely separated lines of wines, differentiated from the vineyard:

• Altozano:

Young, fruity wines blended with a Tempranillo base, designed to be a high- rotation range with the best quality and a Spanish character. Possibility of both cork and screwcap closure.

• Finca Constancia: Blend of 6 varietals (mainly Tempranillo and Cabernet Sauvignon, with small percentages of Syrah, Cabernet Franc, Petit Verdot and Graciano) carefully selected in a wine that shows the complexity and personality of the terroir.

In a region known for Sherry, Gonzalez Byass has pioneered with the production of red wines made from both indigenous and international varieties. Finca Moncloa shows the quality and diversity Gonzalez Byass are able to offer and reflects the growing potential of Spanish wines

Finca Moncloa – Brief history

• The Gonzalez Byass vineyards management department started experimenting with red and white varieties in Andalucia in 1972, and it was in 1999 when the first vinifications took place

• Due to the excellent quality of these wines, and as part of the company’s significant investment in wine, Gonzalez Byass decided to invest in the Andalucia region, buying Finca Moncloa in 2000

• The site in Arcos was chosen for its variety of soil types and its high altitude, to obtain the greater variation between day and night temperatures needed for controlled maturation of the grapes

• The 45 Hectare Estate is planted with both international and indigenous grape varieties: Cabernet Sauvignon (14 Has), Syrah (9,2 Has) Tempranillo (6,75 Has), Cabernet Franc (4,1 Has), Merlot(3,7 Has), Tintilla de Rota (3 Has), Petit Verdot (2,0 Has)

• The altitude, slopes of vineyard and year-long sunshine produces grapes with intense concentration and aroma and the tannins needed for ageing

• Vinification takes place in the Gonzalez Byass winery in Jerez• The wine ages for 9 months in American or French oak barrels previous to

blending and then is aged for 1 year minimum in bottle. Miimun treatments are applied to the wine

The wine

Finca Moncloa is premium quality red wine, with a completely new approach:

“ A terroir wine from Andalucia”

Focused on small, limited productions

Decanter Silver Medal 2009Wine Innovation Awards – Silver Medal 2009

Viñas del Vero was founded in 1986 with the specific goal to produce a wide range of “modern, branded and value for money” wines from both local and international varieties. It is the leading Winery in the Somontano D.O., with a market share of 42%.

Viñas del Vero- brief history

• Viñas del Vero was established in 1986 in the Somontano region, in northeast Spain. The first wines were launched in 1991

• It was adquired by the González Byass group in August 2008

• Viñas del Vero owes its own name to the river Vero, that flows along our vineryards

One of the biggest vineyard holdings in Spain, with 750 has of own vineyards and410 has from locals growers, with a total of 1.160 has (75% own harvest)

Capacity of processing 70.000 hectolitres. 250 stainless steel deposits and 8.000 American and French oak barrels

Viñas del Vero products

• Dual varietals: Each year, the young wines series includes wines made from the most traditional Somontano varieties: white, rosé and red

• Vinos de Crianza: Wines made from local and international varieties grown at Viñas del Vero own vineyards in Somontano.Crianza and Chardonnay

Viñas del Vero products• Colection series: varietal wines with grapes selected from a single estate of limited production, which gives the wines their unique and exclusive characteristics. Gewurztraminer, Chardonnay, Merlot, Cabernet Sauvignon, Syrah, Pinot Noir

• Winemaker’s selection: personally designed by oenologist Pedro Aibar. The adaptation of each process to the characteristics of the varieties used has enabled Pedro to produce two exclusive wines of limited availability: Gran Vos Reserva and Clarión.

Recent Prizes Viñas del Vero

2009: Challenge International Du Vin: Secastilla 2005 – Silver

IWSC: Secastilla 2005 – Silver

Mundus Vini: Chardonnay 2008 – Gold

Expansion: Blecua 2004 – 15 top wines in Spain

2008: Robert Parker: Blecua – 94 points, Secastilla – 91 points, Gran Vos – 91

points

BLECUA

Our icon wine is the result of a “triple selección” process:

1) Selection of vineyards: The seven best parcels from our vineyards were selected to be the source of the grapes from which Blecua is produced (14 has.)

2) Selection of bunches: in the vineyards (hand pick grapes) and in the cellar (triage table)

3) Selection of barrels: new Allier oak barrels from 4 different cooperages

SECASTILLA

On stony slopes between 700 and 800 metres above sea level, we have recovered very old Garnacha vineyards, the traditional variety from Secastilla Valley.

The altitude together with a special orientation of the vines ensures many hours of sunshine, which naturally favors the ripening of the fruit.

Since the moment we discovered this area, we have been working to recover old vineyards and planting new ones: Parraleta, Moristel, Cariñena, ...... total 40 has.

We currently produce Secastilla, La Miranda de Secastilla and La Miranda Blanca in this area.

Chinchón is part of the Gonzalez Byass group since 1969 – Here, Chinchón

anisettes and other liquors are produced.

• A range of a sweet and a dry anisette which come from the distillation in stills of green aniseed or matalahuga.

• Made following the traditional Chinchon distilling system using exclusively natural ingredients.

Chinchon

One of only a handful of gins actually distilled in London and using the traditional method, The London No. 1 is a super- premium spirit with a unique blue colour

• Pot distilled under the supervision of Master Distiller Charles Maxwell. Triple distillation

• Made from the highest quality English grain spirit

• With 13 selected botanicals

• Unique in containing gardenia and bergamot, which gives a unique aroma and a sweet citrus note

• Prizes:– 2009: IWC – Silver, IWSC – Silver– 2008: Wine & Spirits Design &

Packaging Awards – Gold

The London No. 1