Executive Summary

“Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…

“Heartwarming advertising warms the deepest part of your heart”

Executive SummaryThe Problem

▪ New blog

▪ Poor

Client’s Marketing Needs

▪ Branding

▪ Knowing target audience

▪ Actions

▪ Entertainment

▪ Portfolio Tab

Executive SummaryOpportunity

Develop relationships with potentials and existing customers

Establish My Business as an freelancing Job

Connect people to my brand

Create opportunities for sharing

Our Solutions

SEO

Timelessness

Improve content of writing

Link to social mediasBring people back from social medias

Credibility Inspirational Ads stand out

Hand drawing illustrations

Portfolio Page

Advertising BS degree based

Biolango Writing- English & Tranditional Chinese

CredibilityOline Community Management

Hootsuit

Google Analystic

RSS

Webmaster

Adwords

Bing Ads

Facebook Advertising

Google Adwords

Twitter Ads vouchers

Local Listing

Credibility

Source: Google Webmaster

Web Site ContentWebsite content

Home page

Today’s big picture (Weekly picture)

Ads on Tv

Print Ads

Fun videos

About

Portfolio slideshow

Tank to me

Terms of Use

Security and Privacy

FAQ

Situation AnalysisMarket Trends

Micro-targeting

Mobile Will Dominate

Social Media Marketing

Client Business Opportunity

Promote my ideas

Promote myself to empllye

Mover my self forward

Situation AnalysisClient Goals

Analyze what’s worked

Be Specific

Measurable

Attainable

Relevant

Time-bound

Stay inspired

Competitors

1. Things are good http://www.thingsaregood.com/

2. A CUP OF JO http://joannagoddard.blogspot.com/search/label/design

3. Give in Style LA http://chelseyamaro.wix.com/thefashionproject

Campaign GoalsSocial Media Goals

1. Building/Strengthening the Brand- 10% Connection

2. Driving Conversions- 15% up

3. Increasing/Monitoring the Presence- 10% Up

Goal #1 Build the Brand

Goal #2 Drive Conversions

Goal #3 increase Presence

Marketing StrategyConcept

Promotional Strategy

Post Often

Take Interesting Excerpts

Post Images Separately

Rely on Social Insights

Have Real Dialogue

Spotlight the People Who Make Your Content Possible

Curate Thoughtfully

Use Communities

Link out to bloggers with large followings

Marketing StrategyGo after network, NOT mass-media goals

Community discussion

Reddit

BROADBAND DELReports.com

http://www.dslreports.com/forum/r18818063-Re-Inspirational-Commercial

SEO

Google Webmasters

Pet Project

Hibiki glass

Advertisings

Commercials

Heartwarming

Inspirational

Marketing StrategyWhy an Online Community will work best

#1: Gives your business worldwide exposure

#2: Gain knowledge from other online community members

#3: Form a formidable partnership

#5: Be wise in choosing your online community

#6: Builds relationships

Unique features of the Online Community

Heartwarming positive content

ProjectionsIn 8 months I will…

Get readers to read

post articles focused on the reader

Be Regular

To rise 15 visits per month

Have 100 readers by 2015 June

ProjectionsStatistics / DemographicsArt Lovers

spiritual people

Animal Lovers

$35-50k-300 Followers by June 2015

$50-$70- My target here will grow 20% by June 2015

ProjectionsStatistics / Demographics

Other, No children- Raise by 14%

ProjectionsStatistics / Demographics

Male

Female

21-34 Increase appeal by 14%

ProjectionsStatistics / Demographics

Black/ Af Amer/ Asian/ some other Race/ 2+ Races

Increase those by 15% by June 2015

MetricsIndicate how success/failure of the marketing will be measured

Success

Page views, hits

Positive feedback from followers

Number of mentions of the brands value-add

Failure

Negative reviews

FinancialsCost Breakdown

Support Social Sharing

Cost of each share=0Cost of impression=0Cost per download=0Cost per visit =0

Payment schedule

Oct. 15, 2014- Oct. 15, 2015

$ 144 yearly Domain Fee

FinancialsAdditional Expenses

Bing Ads-$100

Facebook Advertising -$50

Google Adwords- $75

Twitter Ads vouchers- %50

Local Listing- $100

(*Those are free because come with a domain package)

Audience – Personas18% by Personas by June 2015

Audience – Personas18% by Personas by June 2015

Audience – Personas18% by Personas by June 2015

Audience – PersonasAudience Storyboard

1. Send Fb page

invitation

2. Received and

Liked Good-bye

bad news blog

3. Checked About

page

4. Checked Ads on

Tv

5. Reviewed all Tv

ads

6. Watched one of

them

Audience – PersonasAudience Storyboard

7. Enjoyed the Tv

ads, go to About Me

page

8. Go to Print Ads

9. Read my POV on

Ads

10. Interested in

other page

11. Go to Fun page

12. Very interested in

my blog, so want to

talk to me

Audience – PersonasAudience Storyboard

13. Sending

message to me

14. He loved my blog

and want to be my

blogging friedns

15. I send him back

my feedback from his

comments, and we

move to the next step

Audience – User Journey

Implementation - SustainabilityInformation Sources

Best Interactive advertising

http://www.bestadsontv.com/best/interactive

Ad of the World

http://adsoftheworld.com/

Implementation – SustainabilityTypes of information posted

1Best Interactive advertising

2Ad of the World

3YouTube

Use of rich media

1Prints

2Video

3Animated Image (gif)

Resoucres

http://www.problogger.net/read-my-blogging-goals-or-else/

https://blog.shareaholic.com/how-to-set-blogging-goals/

http://internethomebasedbusiness.startup-internetbusiness.com/online-community/

http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html