good things happen ilottery one year later. ilottery launch august 2014
TRANSCRIPT
good things happen
iLOTTERY ONE YEAR LATER
iLOTTERY LAUNCHAUGUST2014
iLO
TTER
Y SA
LES
SALES
COMPARISON IN MILLIONS
$126
$108
$59$56
$120
iLO
TTER
Y SA
LES
8%OF RETAIL
SALES
iLOTTERY
R E T A I L
AS A PERCENTVS RETAIL
R E T A I LR E T A I L
10%
5%R E T A I L
good things happen
good things
happen$10 MILLION
SCHOOL AID FUND
REVENUE
CONTRIBUTIONSTO GOOD CAUSES
BRAND NEW
PLAYERS36%
YOUNGER PLAYERS
1/3 BETWEEN
18-35
MICHIGAN iLOTTERY ATTRACTS
YOUNGERPLAYERSGAMES PLAYED
72,000,000
RISE OF
MOBILE
PLAYERS
53%
41%SALES
RUNNING THE BUSINESS
gamesuser experience
payments
marketing analysi
s
GAMES
CHANNEL OF PLAY
single channel
multichannel
5-10X
USER EXPERIENCE
maximize
Jun-10Jul-1
0
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11Jul-1
1
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12Jul-1
2
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13Jul-1
3
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14Jul-1
4
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15Jul-1
5
Aug-15 -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Mobile App Launch
Mobile Site Launch
iLottery Launch
online visitor traffic – 5 years
BAtesting
play online
try it free
PAYMENTS
ALLOF THE ABOVE
STRATEGY
Credit Cards46%
Debit Cards22%
Game Card14%
ACH11%
Neteller8%
SHAREOF PAYMENTS
innovative payments
used exclusively by 20% of players
MARKETING
player funnel
acquisition sources
paid search
display databaseonlinegame card
direct mail
1% 3%28%
7%
38%
E-COMMERCE VALUE OF DATABASE
64% DEPOSITORS
$86.4MILLION IN
SALES
ANALYSIS
games
retention
payments
site traffic & advertising
4 PM5 PM6 PM7 PM8 PM9 PM10PM11PM
PEAK
PEAK
PEAK
PEAKPEAK
5 TIMES
SCOTT BOWEN
DANNY BOGUS
questions?thanks