Good vs Bad Content

Call To ActionThe key to quality calls to action is that they avoid being overly promotional. Consequently, they should be the most self-involved words in a piece of content.

MeaningfulThe key to writing meaningful content is three-fold:

• Copy must inform.• Copy must deliver a takeaway.• Copy must entertain.

The Formality IssueA press release, for example, is by nature more formal than an everyday Facebook post

RushedRushed content is also flaky content, usually written on topics that don’t mean anything to readers. press release, for example, is by nature more formal than an everyday Facebook post

FormattingEven the best content becomes terrible when it isn’t formatted well. This usually isn’t a problem for social media, but long-form posts and Web copy need to look good.

Plain Words are just words. Want to make them more engaging? Add in multimedia, graphs, charts, info graphics, pictures, links, pull-quotes, and other visuals to give your readers a break.

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