KRISNAWATI YUDA USMAN

INGE ANDINI

DIGITAL STRATEGY

PRESENTEDBY

GOOD DAY COFFEE **********

CLIENT

**************STRATEGIC LEVEL

MISSION

VISION

FORECAST

GOAL

coffee is not only for adults but also teens

with their bunch of activities

GOOD DAY is teens’ companion

drinking coffee is the new teenage habit

upgrading the sales number

**************ACTION LEVEL

OBJECTIVES

ACTIVITIES

bunch of people will take a part of these

digital activities

photo contest, recipe contest and

conversation in digital

**************OUTCOME

MEASURES

OUTCOMES

the growing number of fans and followers,

activities

growing number of follower 500/month nd

fans 15000/month and also more fans

convert into user and a growing number of fans who are user of GOOD DAY

**************REVIEW

TARGET AUDIENCE

creative, fun, dynamicteens ( 15 - 18 yo)A - C+

**************CAMPAIGN OBJECTIVE

AWARENESSPRODUCT

TRIALEMOTIONAL BONDING

bringing the awareness on “ADA RASA BARU”

to a sales level which at the end will led to

a bonding in digital

****** ******

PROBLEM APPROACH

Besides the

product distribution,

we need to

also

encourage

the

audiences to

join GOOD DAY

digital hub

. Digital Activities

. Social Media Maintaining

**************DIGITAL STRATEGY

ONLINE ADS

SOCMED EVENT

MICROSITE

CAMPAIGN

OBJECTIVE

**************TIMELINE

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY

RICH MEDIA BANNER

TW QUIZ TW QUIZ TW QUIZ TW QUIZ TW QUIZ TW QUIZ

FB CONTEST FB CONTEST FB CONTEST FB CONTEST FB CONTEST FB CONTEST

MICROSITE MICROSITE MICROSITE MICROSITE MICROSITE MICROSITE

KPICONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

FB 15000 FB 15000 FB 15000 FB 15000 FB 15000 FB 15000

TW 500 TW 500 TW 500 TW 500 TW 500 TW 500

**************THANK YOU