google adm

Chocolate Sunday

Monday, January 18, 2010

1. The Company

2. The Environment

3. The Industry

4. The News

5. The People

6. The Discussion


Organize the World’s Information Make it Universally Accessible and Useful


Welcome to


From Googol

to Google


ProductsText


The 10 Commandments


1. Focus on the user and rest will follow


2. It's best to do one thing really, really well


3. Fast is Better than Slow


4. Democracy also Works on the Web


5. You don't need to be at your desk to need an answer


6.

You can

make

money

without

doing

evil


7.There's always more information out there


8. Need For Information Crosses

All Boarders


9. You can be serious without a suitMonday, January 18, 2010

Great just isn't good enough

10.


Behind Google: Macro-economic Environment


Strengths Weaknesses

Opportunities Threats

Innovatives Initiations

Focus on Customers

Brand Equity

Expanding profit making

Applications in test mode

Laws

Cyber-attacks

Censorship

Loosing market share


P

E

S

T

E

L

Relationship between Goverment & Companies

China holds the American debt

Working Environment

Innovation is Mandatory

Cloud Computing

Corporate Legislation


Industry Overview


Industry competition

Growth rate : high 31.3% in China

Product differentiation : high

Level of concentration : high

Competitive rivalry : high

Potentiel Entrants

Barriers to entry : high

Experience needed : high

Technology : high

Threat of entry : high

Suppliers

Supplier’s concentration: low

Bargaining power: low

Buyers

Concentration of buyers : low

Number of buyer : high

Bargaining power: low

Substitutes

Other Web Ad Services : med

Facebook : high

Threat of substitute : med - high


Baidu OthersGoogle

Chinese Market

Microsoft YahooGoogleOthers

American Market

Google Market Shares


-7.50%

-3.75%

0%

3.75%

7.50%

11.25%

15.00%

1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10

% Baidu% Google

Comparison Yield of Google & Baidu Stock Market

Jan 13, 2010


NEWS

NEWS EVENTMonday, January 18, 2010

No More


Our Opinion


Your Opinion


How do you think the US government should diplomatically respond to Googleʼs actions, keeping in mind an already tense diplomatic relationship with China

What is your opinion on the way Microsoft and Yahoo! have responded?

How do you think the Chinese government will react to Googleʼs sudden uprising?

How do you think Googleʼs actions will affect its public image as a “Do no evil” company?

Do you think any of this matters, considering the fact that the world will end in 2012?

Think About This...


BibliographyBranigan, Tania (2010): Timeline: Chinese internet censorship over the last year

http://www.guardian.co.uk/world/2010/jan/14/china-internet

Ward, Mark (2009): China's Clampdown on tech in Urumqihttp://news.bbc.co.uk/2/hi/technology/8136944.stm

Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google Beat China?http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/

n/a (2010): Timeline: China and Net Censorshiphttp://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm

n/a (2006): Net Firms Criticized Over Chinahttp://news.bbc.co.uk/2/hi/technology/4699242.stm

n/a (2010): China Gives First Response to Google Threathttp://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm

n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm

n/a (2010): Google 'may pull out of China after Gmail cyber attack' Google 'may pull out of China after Gmail cyber attack'

Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O

Google Blog Spot: A New Approach to Chinahttp://googleblog.blogspot.com/2010/01/new-approach-to-china.html

Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ http://news.bbc.co.uk/2/hi/technology/8458150.stm

Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼhttp://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo




http://news.bbc.co.uk/2/hi/technology/8136944.stm


http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/

http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/

http://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm








http://googleblog.blogspot.com/2010/01/new-approach-to-china.html

http://googleblog.blogspot.com/2010/01/new-approach-to-china.html



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