google adwords crash course
TRANSCRIPT
Google Adwords
Crash Course
What Is Google Adwords?
The ability to target specific consumers in Google’s Online Search engine
Paid Ad
Organic Search
Getting Started
Goto Google.com/adwords
to start your Adwords campaign
Research
Use Keyword Planner to better target your audience
Choosing Your Keyword Matches
Broad Match
This reaches the most users by showing your ad whenever your keyword is searched for
Negative MatchThis option prevents your ad from showing when a word or phrase you specify is searched for.
Prevent your ad being placed when someone includes “free” in their search
Phrase Match
Allows your ad to show only when someone's search includes the exact phrase of your keyword
Exact Match
Your ad is shown for searches that match the exact phrase exclusively
Budget and Bid
Setup your campaigns daily budget and manage how much you want to bid to generate the most click
Geo Targeting
Target your ads by country, region, or a radius around a location
Launch Campaign
Once you’ve setup everything you can now launch your campaign
Congrats!!
You’re not done yet
Analyze Customer BehaviorConnect Google Analytics to your Adwords campaign to
analyze and improve how your audience is interacting with your campaign
Cross-Channel Marketing
With RTB-Media’s free reporting tool you can
analyze all of your cross-channel
marketing under one dashboard
Making reportsUsing RTB-Media’s dashboard instantly create a custom report
via Google Sheets