AdWords Express

Google AdWords Express is an advertising product that automatically manages your online ads, without the need for daily management or tasks.

Your potential customers already search Google for the products and services that you offer. AdWords Express helps these customers find your business through ads on Google or Google Maps.

How does AdWords Express work? Managing a business is already a full-time job -- advertising your business online doesn’t have to be. AdWords Express is designed to make advertising your business a snap.

Getting started with AdWords Express takes just a few minutes: you write an ad for your business, decide on a budget, select the product or service that your business offers, and let us come up with a list of related search phrases. After the initial setup, AdWords Express manages your ads automatically. When customers search for products or services related to your search phrases on Google, your ad is eligible to appear next to, above, or below search results. On Google Maps, your

ad is eligible to appear directly on the map or beneath the search results. You have the option of including your business address and phone number in your ad as well. You’ll pay only when someone clicks your ad, and you can edit your ad or cancel your advertising at any time by visiting your AdWords Express account.

Benefits of advertising with AdWords Express: Create an online ad quickly and easily.

Pay only when people click on your ad.

Attract more customers to your website or Google+ page.

Minimal ongoing management necessary. AdWords Express runs your ads for you.

Reach customers on desktop computers and mobile devices (such as smartphones and tablets).

Review the effectiveness of your ads in your dashboard.

Using AdWords Express with AdWords There's no advantage to using both AdWords Express and AdWords, and using them at the

same time can complicate your ad management and cause your ads to compete against each other. We recommend using only one of these advertising tools at a time.

If you do choose to use AdWords Express and AdWords together, find out how they'll work together and how you'll be billed.

AdWords and AdWords Express will both allow you to show your ads on Google.com, Google Maps, and on related websites within the Google Display Network. We recommend using one of our advertising tools at a time to simplify your ad management and to keep your ads from competing against each other.

If you still want to use AdWords and AdWords Express together, keep the following in mind:

AdWords Express ads can be managed only in your AdWords Express account. Any changes, including adding, editing, or deactivating ads can only be done through your AdWords Express account. If you sign into AdWords, we'll show an alert that directs you to your AdWords Express account to manage your AdWords Express ads.

You can sign into AdWords using the same login email as your AdWords Express account (even if you don't have any AdWords campaigns). However, as mentioned, you won't be able to see or manage your AdWords Express ads in AdWords

How AdWords Express and AdWords interact? If you decide you'd still like to use both AdWords Express and AdWords despite the disadvantages, we've included some info below to help you understand how the two products interact.

Ad Auction

If you advertise on both AdWords and AdWords Express, ads from both AdWords and

AdWords Express will be eligible to appear on Google in the same places, for the same search query, and could compete in the same ad auction. Only one ad from either your AdWords or AdWords Express account can appear for a search query, which means your ads could compete against each other. Learn more about the AdWords auction.

Billing In AdWords Express, you'll set up a separate budget. If you use the same login email for both AdWords and AdWords Express, though, you're required to use the same credit card to pay for both advertising products. Your AdWords Express charges will be bundled together

with your AdWords charges on your credit card statement. However, you can see your

AdWords Express costs separately by viewing your AdWords Express dashboard.

If you would like your advertising costs to be charged to separate credit cards, you'll need to use different login email addresses for your AdWords Express and AdWords accounts.

Compare products at a glance

AdWords Express AdWords

Pay only for clicks Yes Yes

Automated management Yes No

Easy solution for businesses without a website Yes No

Ads on Google Search and Google Maps Yes Yes

Ads on other related websites Limited Yes

Mobile ads Yes Yes

Other advanced ad formats (e.g. video) No Yes

Ability to target ads geographically Anywhere Anywhere

Both AdWords and AdWords Express allow you to increase the number of times and the number of places where your business info appears. With either advertising product you can use targeted messaging in your ads to attract and engage potential customers.

4 Simplre Steps to Set-up Google AdWords Express AdWords Express is conceptually similar to the traditional Google Adwords, but there are some key differences. The major difference with Express is that it was created as an automated, easy-to-manage PPC option for local advertisers. Google automatically selects search queries that ads will be displayed for based on category (like an ad group) selections. There is no need to worry about keywords, bids, or optimization.

Step 1: Find Your Business

Visit http://www.google.com/adwords/express/ and click the blue, 'Start now' button. First, Google will need to confirm the country where your business is located as well as confirm the phone number associated with that business. The phone number will be confirmed, so

make sure this information is accurate. If Google finds your business listing, all you need to do is select the “this is my business” button, and you’ve completed step 1.

If you have not added your business to Google’s listings, you can click “add a new listing,” and Google will walk you through the process to add a new listing.

Step 2: Add Your Information

In this section, Google will ask you to enter a few things regarding your business' information. The more information you enter here the better, as Google will have a better understanding of your account and the ability to keep you posted about nuances and updates. Be sure to add your email and website. The one thing to be very careful about is the category selection.

Google is going to decide which search queries your ads will display for based on the category or categories you select. Think long and hard about this section, and try to limit your campaigns to one section so that you can track them properly. Start typing your industry or related terms into the category box, and Google will start to show you selectable categories.

Step 3: Create Your Ad

This is where the fun part begins! For your specific category, now you get the chance to write your own ad. Remember to adhere to the character limits of the headline and ad description, and keep in mind that every ad you write should relate to your category. Within your ad text, also keep in mind that you should always include an offer, show the value of what the offer is, and include a proposition utilizing a call-to-action that will compel qualified searchers to click on your ad and not the competing ads.

Next, it's time for you to decide where your traffic will be directed. You can choose to direct people to your website (or a unique landing page, which we highly recommended), your Google Places page, or Google+ business page. Remember to direct users to the most relevant page containing the information your potential customers are looking for based on their category search.

Finally, it’s time to determine your budget. Based on your category, Google will recommend a budget for you to assign your campaign. DO NOT simply agree with Google. You should decide what you are comfortable with for a test and assign the budget that you think is best based on your budget, not Google’s assumption of your budget. The minimum budget is $150 per month.

Step 4: Checkout

You knew it was coming. Now it's time to set up your billing profile. Your business information will probably be similar to the information you entered in step two, so this should be pretty quick to complete.

The final step is billing details, in which you can select automatic or manual payments. The only difference here is whether you want to prepay for your AdWords spend or not, and it's totally up to you. Your payment method can either be in the form of a bank account or a credit card.

Something to watch out for is the promotional code. Google often runs promotions, offering something like $100 of free ad spend so if you know of one or can find one, this is the place to enter the code for your discount.

That’s it! Four easy steps and your PPC campaign will be live on AdWords Express in minutes.