GOOGLE ADWORDSG.O.M.C

BY:NASIR zAKKA.D

Nasirzakka@gmail.com

Google+@ Nasir Zakka

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BY:

Nasir Zakka

The Google Online Marketing Challenge is a unique

opportunity for students to experience and create online

marketing campaigns using Google AdWords and

Google+,With a $250 AdWords advertising budget

provided by Google, students develop and run an online

advertising campaign for a business or non-profit

organization over a three week period. The teams that

develop and communicate the most successful campaigns

win awesome prizes, including trips to Google offices.

2015 GOOGLE ONLINE MARKETING CHALLENGE

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Students also have the opportunity to participate in the optional Google+ Social

Media Marketing category by creating and managing a Google+ Page for their

clients over a five week period.

The Challenge is open to student teams of three to six members from

undergraduate or

graduate programs, regardless of their major. All students must register under a

verified faculty member, lecturer or instructor currently employed by an

accredited higher education institute.

2015 GOOGLE ONLINE MARKETING CHALLENGE

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● Google Adwords Was launch in 2000

● Adwords offers pay per click(ppc) advertising for text,image and gadget

adverts on the web.

● Google introduced the click through rate (CTR) to measure adverts

relevance

○ Relevant ads generate clicks

○ Click generate revenue for google

● Adwords generate $21.5 billion revenue for google in 2008

● Now the dominant paid search platform

A Brief History Of Google Adwords

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● Is a pay per click Advertising Service

● it is an online Advertising program that let you reach new customers and

grow your business

● is a Google advertising system in which advertiser bid on a certain

keywords in order for their clickable to appear in the google search result.

● it a advertising program that let you create awareness of your

business/company.

WHAT IS GOOGLE ADWORDS

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● Search engine results page.

● search Network partners

such as Ask.com,Aol.myspace.com,yahoo answer.etc

● Content Network

○ it appear within the content of a web site/blog e.t.c

● Google Maps

● Mobile Networks.

WHERE DO GOOGLE AD DISPLAYED

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SEARCH ENGINE RESULTS

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SEARCH NETWORK PARTNER

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Content Network

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Google Maps

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● you only pay when someone click on your advert

● your adverts have potential to reach a vast audience

● you can target your audience in many ways

● you are in control of your budget

● target the customers who are actively searching for the products or service

you sell

● it allow you chose where you what your ad to show up, e.g google

map.networking.,etc

what Can Ad Do for You

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● www.google.com/adwords

● using your gmail account to create an Adwords account

● navigating the basic campaigns settings

● setting a budget.

How to Access/Create an Account

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● Home:This contains your Account Snapshot page, an easy-to-read

summary of important account information.

● Campaigns:Here's where you'll spend most of your time when you're

managing your AdWords account. You can create and edit campaigns,

ads, keywords, and campaign settings.

● Opportunities: Find keyword, bid, and budget ideas that can help improve

your campaign performance.

NAVIGATION TABS.

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● Tools and Analysis: Find account tools that will help you manage and

improve your account. Use advanced reporting tools to locate potential

issues and fix them before they become issues.

● Billing: Enter and change your billing details, see your entire billing

history, and print invoices.

● My account: Control your personal information, such as your sign-in

information and user preferences. If you choose to, you can use this tab to

invite a friend or colleague to manage your AdWords account.

NAVIGATION TABS

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