Tr n Quỳnh Hoaầ 16/7/2015

Why use it?

Know more your audience! Are they turning back?

What customers think and behave like?

What do they want?

Do they want to hear more?What do they like and dislike about my site?

What do visitors coming from Facebook, spend more time in

website?

What people leave a website from a certain

page?

What is this?

A powerful digital analytics tool which measures website activities and performances

By the way, it’s free!

Who should use it?

Business owners

Content Developers

Marketing team

Webmasters

How it works

Set up a Google analytics account

1. Sign up for an account

2. Set account properties• Creat a profile for your domain name• Turn on tracking options

3. Get the tracking code• Admin/Tracking Info/Tracking code• Paste the code into header file of each page ( just before the

closing </head> tag)

4. Wait for 24hrs to verify your code

Basic Navigation

A powerful digital analytics tool which measures website activities and performances

By the way, it’s free!

Key termso Goal: an action to measure which defines success such as

newsletter sign up or domination• Conversion• Goal conversion rate o Traffic: the total number of visits to your site• Direct• Organic• Referralo Impression: each time a link is displayed on the google search o Click: an instance when a user follows a web link to your siteo Visits: the amount of time your web is accessed Visitor Unique visitoro Source: where reffering traffic is coming fromo Medium: the type of campaign traffic

Data sets

o Real time: follow along with by the second reportingo Audience: understanding who is visit your siteo Acquisition: analyze where the traffic is coming from,

measure campaign, keyword&moreo Conversions: track action and success metrics from

engagement to completion

Dashboard

Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most

Shortcut

Shortcuts are a way to save almost any customization to a report.

You can save the following report alterations using Shortcut.

Intelligent Event

Intelligent Event

Intelligent Event

Intelligent Event

Intelligent Event