google is here!
DESCRIPTION
Google's Presentation at AAST 8 NOV 2010by Dr. Wael FakharanyTRANSCRIPT
Google Confidential and Proprietary
Wael Fakharany Regional Manager Google Egypt and North Africa November 8th 2010
The Digital Frontier
Our mission
Organize the world's information and make it universally accessible and useful
3
Google is not only about search
Blogger Scholar Local Picasa Desktop Search SMS Google Mini
Video Print Gmail Google Earth Groups Orkut Maps
4
3.Publishing
1.Commerce
2.Entertainment
4.Communication
5.Advertising
From the periphery to the centre of our lives
5
The Advertising Ecosystem: Focus on Users
Publishers
Users
Advertisers & Agencies
A
U
P
Show users relevant, high-quality ads
6
We’ve grown quickly from small beginnings…
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B
Google Confidential and Proprietary
online / week by Western Europeans
49%
1 billion
The Internet today
4 Billion +Google searches per
day
220 Billion+Emails and IMs sent
per day
1 Billion+Video playbacks per
day
25 hoursVideo uploads every minute to YouTube
250,000Androids Activation
Per Day
Google Confidential and Proprietary 11
It’s Also Happening in Egypt
85% of people online use search
Search is the most popular online activity after e-mail
19M Online Users +43%
20M Google searches per day
96% Search Market Share in Egypt
800M Page Views/Month
In Egypt
The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
TraditionalAnalog
NewDigital
Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do people do online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure time per month
Connect with Consumers When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique users with 96% Search Market Share
Anatomy of Search Page
0 – 3
SponsoredListings
Natural Listings
8
Connect with Consumers When They
Research and Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market share
• 96% Market Share in Egypt on Search & Content
• 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt
The Google Content Network is the largest network available, enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media
Google Confidential and Proprietary 18
Your MessageThe most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
There are 4 key drivers of change
Production
Access
StorageCloud
Computing
19
Vectors of Innovation
Cloud computing – data and applications reside in the network
Falling cost of storage
1
Ubiquitous broadband
2
Democratized tools of production
3
Version1.0
Operating system and Productivity Software
Google Confidential
Maintaining On-Premise Software Is Too Complex
Operating system
Mobile device
Mobile deliveryserver
Spam filter
Security servers
Email servers
Backup storage servers
Tape backup
DBContent
Repositories
Database to SupportContent
Repositories
Google Apps Platform
Google Apps
Security ComplianceCollaborationMessaging
Give students powerful messaging and collaboration tools without the usual IT hassle and cost
Mobile: any device, anywhere
Google Apps
GmailMake email a usable information tool
TalkInstant communication within and outside your business
CalendarPersonal, shared, and public calendars
Messaging
DocsSimple real-time document collaboration from anywhere
Start Page Your personal view of all your internal and external information
SitesEasily created and edited group pages
Collaboration
Google Apps Education Edition• free for all your users
• no ads for faculty, staff, and students
• 6.8GB (and growing) mail quotas
• your domain name
([email protected]) • 24x7 administrator support
• advanced integration capabilities
Trinity College Dublin
Google Apps Education Edition• Google Online Challenge
• http://www.google.com/onlinechallen
ge/
Google Confidential and Proprietary
Wael Fakharany
Thank You!