google news & how to make it work for you
DESCRIPTION
If you are using Google News, here are some great tips on how to make it work for youTRANSCRIPT
![Page 1: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/1.jpg)
Google News & How To Make It Work For You
1By: Alex Miranda
![Page 2: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/2.jpg)
What does Google News look for?
2By: Alex Miranda
• Do you discuss current events?
• Is your content timely?
• Do you offer commentary?
• How hot is your topic?
• How relevant is your content to the topic.
• Not aggregated. Must be original content.
• Timing is everything.
![Page 3: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/3.jpg)
What is not included
• How to articles
• Advice Columns
• Job Postings
• *Informational Content – Weather forecast, stock data, obituaries
3
![Page 4: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/4.jpg)
What is not included (Exceptions)• Weather – If it is breaking news and written as a news story, it will
then be included. • Obituaries – From time to time an obituary will make it through. If
the obituary is breaking news. It will be included. (It cannot be in the obituary category)
4
![Page 5: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/5.jpg)
Best Practices
5
![Page 6: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/6.jpg)
Images
• Use JPEGS
• Larger sized images
• Description within the captions
• Have images near title
• Inline and non clickable
6
![Page 7: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/7.jpg)
Images
7
![Page 8: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/8.jpg)
Images
8
![Page 9: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/9.jpg)
Title• 70 characters max
• Make it stand out
9
![Page 10: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/10.jpg)
Title• Make sure the title entices click-through. 80% of people read
headline copy only• Think of words users are typing to find you. Help people find what
they are looking for.• Whenever possible, use trending words in the title.
• Don't include a date or time in your article title.
10
![Page 11: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/11.jpg)
Title• Use keywords within the title. (Only if possible)• It generates clicks from searchers looking for info.
11
![Page 12: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/12.jpg)
Summary Description
• Google automatically grabs first 150 characters for description.
• Make sure it immediately summarizes the story.
12
![Page 13: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/13.jpg)
All in One SEO
• Always use it.
• Allows you to customize your title or description.
13
![Page 14: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/14.jpg)
Article Body
• At least 250 words.• 1 link per 100 words.
14http://www.ncadvertiser.com/30259/around-town-new-canaan-events-in-late-february-early-march/
![Page 15: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/15.jpg)
Article Body
15
http://www.ncadvertiser.com/28185/donate-blood-saturday-at-new-canaan-library/
http://www.ncadvertiser.com/26938/new-canaan-nature-center-plans-winter-fair/
![Page 16: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/16.jpg)
News Specific ErrorsArticle Fragmented - Consist of isolated sentences not grouped together into paragraphs. don't use frequent <br> and <p> tags within your paragraphs.
16
![Page 17: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/17.jpg)
News Specific ErrorsArticle Too Short - This applies to most pages that contain news briefs or multimedia content, rather than full news articles.
17
![Page 18: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/18.jpg)
News Specific ErrorsNo Sentences Found - page appears not to contain punctuated sequences of contiguous words.
18
![Page 19: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/19.jpg)
News Specific ErrorsTitle Disallowed - The title that we extracted from the HTML page suggests that it is not a news article.
19
![Page 20: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/20.jpg)
News Specific ErrorsTitle Not Found - We were unable to extract a title for the article from the HTML page.Sometimes even if there is a title, this will happen. If it does. Mark as fixed on Webmaster tools.
20
![Page 21: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/21.jpg)
.
21
![Page 22: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/22.jpg)
22
Why Get It?• Great if you are consistently reporting or are an expert on a niche
topic.
• Profile picture lends instant credibility.
• Claim your content.
• Photos are eye grabbing. Higher click-through rates.
• Help readers discover your other content on the web.
![Page 23: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/23.jpg)
23
• Google News is piloting the display of author information in news search results to help users to discover great content.
• It is not guaranteed.
![Page 24: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/24.jpg)
24
How Do I Know I have It
• Go to: https://www.google.com/webmasters/tools/richsnippets• Add your article URL
![Page 25: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/25.jpg)
25
How Do I Get it?
• Go to: https://plus.google.com/authorship
• Must have a Google+ account. Add a photo to your profile
• Have an email address on the same domain as your content• Edit the about section on your Google+ profile and the
contributor links
![Page 26: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/26.jpg)
26
How Do I Get it?
![Page 27: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/27.jpg)
27
Adding To WordPress
• If you’re the publisher, add the code below to your header script (This is the NCAdvertiser Google+ URL. Make sure you use your URL)
<link href="https://plus.google.com/u/0/107552986030593043206/" rel="publisher" />
![Page 28: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/28.jpg)
28
Adding To WordPress
• If you’re the author, add your Google+ URL to your contact info in your user profile. (This is my Google+ URL. Make sure you use your URL)
Ex: https://plus.google.com/u/0/+AlexMirandaSEO/
![Page 29: Google News & How To Make It Work For You](https://reader034.vdocument.in/reader034/viewer/2022042713/54049d818d7f72a4768b47ea/html5/thumbnails/29.jpg)
29
Share• Do not just publish your news story, share it.
• Use Twitter, Google+ & Facebook
• Use #hashtags to share with a targeted audience.