google on how technology empowers marketing at solvay
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Thierry Geerts presentation at Solvay Digital Marketing Day: How technology empowers the marketing - a consumer point of viewTRANSCRIPT
SOLVAY DIGITAL MARKETING DAY
Thierry Geerts – 17/04/13
How technology empowers marketing�
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Technology is impacting people’s life
Fixed becoming mobile More Screens, more Access
2bn online becoming 5bn Always connected is new normal
Everything and everyone, everywhere
E-marketing becoming marketing
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Organize the world’s information and make it universally accessible and useful.
A Mission that Matters
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Google Search
billions
of searches every day
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Google Magic of Search and AdWords
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Organic results
Ads Bid & quality score
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#2 Largest search engine
4B+ Video streams per day
Mobile views 1/4
YouTube in the world
Hours of video uploaded every minute 72
Y.000.000.00U
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this is the past...
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Computer
Television
Tablet
...and this is the present. so what does this all mean? ...and this is the present.
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NEW DEVICES
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A New Pope.
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Mobile
1.350.000 Android activations every day
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The power of mobile
speaker voice skin location ears eyes
screen gps chip microphone camera brain
Personal Everywhere
Powerful Social
Connected
Personal use Professional use
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Content must be fluid, adapting to all devices
19%*
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SOCIAL The web is getting personal
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Social
The Google+ Project
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You ain’t seen nothing yet. Technology is changing the world
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