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Google+ Pages for Brands and Businesses What Now What Next Kevin Mullett

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

Google+ Pages for Brands and Businesses What Now What Next Kevin Mullett

getting on the same page with ldquosocialrdquo

now fortified with google+

kmullett GPlusForBiz

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett GPlusForBiz

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett GPlusForBiz

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett GPlusForBiz

action step get your house is in order 1st

bull google places

bull getlistedorg

bull keep name address phone consistent

kmullett GPlusForBiz

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett GPlusForBiz

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett GPlusForBiz

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett GPlusForBiz

action step get your house is in order 1st

bull google places

bull getlistedorg

bull keep name address phone consistent

kmullett GPlusForBiz

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett GPlusForBiz

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett GPlusForBiz

action step get your house is in order 1st

bull google places

bull getlistedorg

bull keep name address phone consistent

kmullett GPlusForBiz

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett GPlusForBiz

action step get your house is in order 1st

bull google places

bull getlistedorg

bull keep name address phone consistent

kmullett GPlusForBiz

action step get your house is in order 1st

bull google places

bull getlistedorg

bull keep name address phone consistent

kmullett GPlusForBiz

what is google +1

google +1 bull will be used as ldquoArdquo signal for google search to fight web spam

bull visible in search results ads images

bull on sites ala ldquolikerdquo button

kmullett GPlusForBiz

what is google+ amp google+ pages

google+ is a social network (June 28th 2011)

bull opened to public (September 20th 2011)

bull google+ pages (for brands and businesses) released (Nov 7th 2011)

bull public google+ posts profiles amp pages show in search results

kmullett GPlusForBiz

i will say it again social is in SERPs now

how will it change social participation how will it change where we click on a SERP page

(flickr friendfeed gmail facebook buzz reader google social connections)

kmullett GPlusForBiz

what is google+ amp google+ pages

google+ is a social network (June 28th 2011)

bull opened to public (September 20th 2011)

bull google+ pages (for brands and businesses) released (Nov 7th 2011)

bull public google+ posts profiles amp pages show in search results

kmullett GPlusForBiz

i will say it again social is in SERPs now

how will it change social participation how will it change where we click on a SERP page

(flickr friendfeed gmail facebook buzz reader google social connections)

kmullett GPlusForBiz

i will say it again social is in SERPs now

how will it change social participation how will it change where we click on a SERP page

(flickr friendfeed gmail facebook buzz reader google social connections)

kmullett GPlusForBiz

what is Google+ is it different

itrsquos about expanding your IRL contacts regardless of which tool googlecomplus

kmullett GPlusForBiz

no itrsquos not facebook and while your friends may not be here potential connections are

no itrsquos not facebook

kmullett GPlusForBiz

building on property you own

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett GPlusForBiz

jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett GPlusForBiz

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull third party tools to consolidate (announced Nov 15th)

kmullett GPlusForBiz

building on property you own

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett GPlusForBiz

jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett GPlusForBiz

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull third party tools to consolidate (announced Nov 15th)

kmullett GPlusForBiz

jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett GPlusForBiz

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull third party tools to consolidate (announced Nov 15th)

kmullett GPlusForBiz

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull third party tools to consolidate (announced Nov 15th)

kmullett GPlusForBiz

HELP = Humanize message Encourage conversation Listen first Promote Less

remember to HELP

kmullett GPlusForBiz

just a logo or something more

action step start with your identity

kmullett GPlusForBiz

show off and be creative

tastefully animated

kmullett GPlusForBiz

methods for making banners

action steps get fancy methods

1 perspectivuscomGooglePlusPanoramaBanner (+Johnathan Chung) upload from computer

2 gpluspiccombanner (+ Heacutelio Martins) upload from computer

3 bannersplus (+Holger Reischke) upload or link to and option to display on the server with author info (Adds bannerplus watermark)

4 gplusbannercom upload and option to display on site

kmullett GPlusForBiz

just a logo or something more

action step start with your identity

kmullett GPlusForBiz

show off and be creative

tastefully animated

kmullett GPlusForBiz

methods for making banners

action steps get fancy methods

1 perspectivuscomGooglePlusPanoramaBanner (+Johnathan Chung) upload from computer

2 gpluspiccombanner (+ Heacutelio Martins) upload from computer

3 bannersplus (+Holger Reischke) upload or link to and option to display on the server with author info (Adds bannerplus watermark)

4 gplusbannercom upload and option to display on site

kmullett GPlusForBiz

show off and be creative

tastefully animated

kmullett GPlusForBiz

methods for making banners

action steps get fancy methods

1 perspectivuscomGooglePlusPanoramaBanner (+Johnathan Chung) upload from computer

2 gpluspiccombanner (+ Heacutelio Martins) upload from computer

3 bannersplus (+Holger Reischke) upload or link to and option to display on the server with author info (Adds bannerplus watermark)

4 gplusbannercom upload and option to display on site

kmullett GPlusForBiz

methods for making banners

action steps get fancy methods

1 perspectivuscomGooglePlusPanoramaBanner (+Johnathan Chung) upload from computer

2 gpluspiccombanner (+ Heacutelio Martins) upload from computer

3 bannersplus (+Holger Reischke) upload or link to and option to display on the server with author info (Adds bannerplus watermark)

4 gplusbannercom upload and option to display on site

kmullett GPlusForBiz

what is google+ direct connect

google+ direct connect

ldquo+pepsirdquo google search goes directly to Pepsirsquos google+ page

kmullett GPlusForBiz

choose how you want g+ to display

action step linking g+ page to your site

ask your geek to take care of this

kmullett GPlusForBiz

action step verify your email

kmullett GPlusForBiz

nuances of pages bull a person must circle your brand before you can circle

them but brands can circle other brands

bull pages cannot +1 other pages

how circles work for pages

kmullett GPlusForBiz

even more nuances of pages bull against TOS to run contests mdash policy

bull pages have the same limitation of 5000 peoplebrands in a circle that personal accounts have (Dell isnrsquot happy about it)

bull no notifications via email text or in google bar

bull local pages defined in setup have special fields for address

bull two pages can have identical names

nuances of circles for pages

kmullett GPlusForBiz

choose how you want g+ to display

action step linking g+ page to your site

ask your geek to take care of this

kmullett GPlusForBiz

action step verify your email

kmullett GPlusForBiz

nuances of pages bull a person must circle your brand before you can circle

them but brands can circle other brands

bull pages cannot +1 other pages

how circles work for pages

kmullett GPlusForBiz

even more nuances of pages bull against TOS to run contests mdash policy

bull pages have the same limitation of 5000 peoplebrands in a circle that personal accounts have (Dell isnrsquot happy about it)

bull no notifications via email text or in google bar

bull local pages defined in setup have special fields for address

bull two pages can have identical names

nuances of circles for pages

kmullett GPlusForBiz

action step verify your email

kmullett GPlusForBiz

nuances of pages bull a person must circle your brand before you can circle

them but brands can circle other brands

bull pages cannot +1 other pages

how circles work for pages

kmullett GPlusForBiz

even more nuances of pages bull against TOS to run contests mdash policy

bull pages have the same limitation of 5000 peoplebrands in a circle that personal accounts have (Dell isnrsquot happy about it)

bull no notifications via email text or in google bar

bull local pages defined in setup have special fields for address

bull two pages can have identical names

nuances of circles for pages

kmullett GPlusForBiz

nuances of pages bull a person must circle your brand before you can circle

them but brands can circle other brands

bull pages cannot +1 other pages

how circles work for pages

kmullett GPlusForBiz

even more nuances of pages bull against TOS to run contests mdash policy

bull pages have the same limitation of 5000 peoplebrands in a circle that personal accounts have (Dell isnrsquot happy about it)

bull no notifications via email text or in google bar

bull local pages defined in setup have special fields for address

bull two pages can have identical names

nuances of circles for pages

kmullett GPlusForBiz

even more nuances of pages bull against TOS to run contests mdash policy

bull pages have the same limitation of 5000 peoplebrands in a circle that personal accounts have (Dell isnrsquot happy about it)

bull no notifications via email text or in google bar

bull local pages defined in setup have special fields for address

bull two pages can have identical names

nuances of circles for pages

kmullett GPlusForBiz

even more nuances of pages bull the default page privacy is public on all items

bull pages cannot share to lsquoextended circlesrsquo

bull pages cannot play games

bull pages cannot create custom pages or tabs

bull no vanity URLs (BOOOOO google)

circles

kmullett GPlusForBiz

check every time before posting

which account are you posting from

kmullett GPlusForBiz

do you want shares and comments

posting options

lock this post prevents it from being shared

use this option wisely

kmullett GPlusForBiz

share to other networks

action step grab extended share plug-in

kmullett GPlusForBiz

download a mobile browser like dolphin and set it to desktop mode

your mileage may vary

can you post from mobile maybe

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

check every time before posting

which account are you posting from

kmullett GPlusForBiz

do you want shares and comments

posting options

lock this post prevents it from being shared

use this option wisely

kmullett GPlusForBiz

share to other networks

action step grab extended share plug-in

kmullett GPlusForBiz

download a mobile browser like dolphin and set it to desktop mode

your mileage may vary

can you post from mobile maybe

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

do you want shares and comments

posting options

lock this post prevents it from being shared

use this option wisely

kmullett GPlusForBiz

share to other networks

action step grab extended share plug-in

kmullett GPlusForBiz

download a mobile browser like dolphin and set it to desktop mode

your mileage may vary

can you post from mobile maybe

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

share to other networks

action step grab extended share plug-in

kmullett GPlusForBiz

download a mobile browser like dolphin and set it to desktop mode

your mileage may vary

can you post from mobile maybe

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

download a mobile browser like dolphin and set it to desktop mode

your mileage may vary

can you post from mobile maybe

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

action step post video the right way

donrsquot drag videos in use the youtube option if possible

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

bull 10 person limit

bull share your screen

bull do not have to circle

bull pages canrsquot do apps notes sketchpad docs

bull name your hangout

hangouthellip with or wo extras

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

you can see who you hung out with after

hangoutshellip with extras

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

personal accounts can use docs but the lsquopagersquo cannot

hangoutshellip with extras

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

a regular google+ hangout

normal google+ hangouts

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

notifications all of which you have to go find

google+ notifications (are silly)

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

a simpler way to track engagement

action step an easier way

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

chrome helpers

action try useful plugins

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

quality content amp engagement = +1rsquos

cumulative +1rsquos for this google+ page bull must be logged out of your page to see +1

bull note that they call out the +1 button

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

view ripples to see wherersquod it go

posts must be public for ripples to show

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

how is your post shared

measuring brand visibility engagement reach connections and yes ROI

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

demographics amp stats

influencers statistics and languages oh my OK itrsquos not google analyticshellip

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

action step screen grab your ripples

take screen grabs of your popular ripples and make sure to interact with people who are engaging and amplifying you

remember sharing is caring

kmullett GPlusForBiz

whatrsquos next

Tae E Kim gives us answers from crushIQ Carter Gibson had a great recap post

bull future cross product integration

bull multi admins but not till Q1

bull adwords is coming but low priority

bull donrsquot like G+ on iPhone buy an Android

bull it wonrsquot stop therehellip

kmullett GPlusForBiz

keep these resources handy 1 create a page 2 google+ your business info (g+)

3 google+ support (web)

4 google+ pages discussion forum (google group)

5 g+ brand pages webinar Wed 16th 10am MT 6 help desk hangout Thurs 17th 10 ndash noon MT 7 google+ vector icon set (free)

official resources

kmullett GPlusForBiz

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

circle us on

Google+ Pages for Brands and Businesses What Now What Next Kevin Mullett

Join us for a hangout hellip search ldquoCirrus ABSrdquo in Google+