google ppt-1227880622128341-8
DESCRIPTION
TRANSCRIPT
GOOGLE GOOGLE Strategic AnalysisStrategic Analysis
Google StrategyGoogle Strategy
The company has major share in world The company has major share in world manufacture of Engines and Electronic manufacture of Engines and Electronic GoodsGoods
Google wants world wide web’s major Google wants world wide web’s major share.share.
Google’s Worldwide StatusGoogle’s Worldwide Status
Country wise AnalysisCountry wise Analysis
CountryCountry Users (Mn)Users (Mn) Usage Growth Usage Growth (2000-2007)(2000-2007)
USUS 210.00210.00 120.80%120.80%
ChinaChina 162.00162.00 620.00%620.00%
JapanJapan 86.3086.30 83.30%83.30%
IndiaIndia 42.0042.00 740.00%740.00%
BrazilBrazil 39.1539.15 682.8%682.8%
WorldWorld 1173.001173.00 225.00%225.00%
Standalone Applications
AdWords EditorGmail Notifier
Hello PackPhoto Screensaver
PicasaSecure Access
GTalkSketchUp
Desktop ExtensionBlogger Web Comments
Browser SyncDashboard Widgets
Send to PhoneToolbar
Communication & publishing
3D WarehouseBlogger
Calendar, Docs& Spreadsheets
DodgeballFeedBurner
Gmail, OrkutYouTubeReader
Mobile ProductsBlogger Mobile
CalendarGmailNews
iGoogleReader
Maps Mobile
Web SearchMaps
Ride FinderAnalyticsDirectory
Google MiniSMS
Search Mash
AdvertisingAd SenseAdWordsAudio Ads
Click-to-CallGrantsTV Ads
Google Products
Internet Advertising - 2007Internet Advertising - 2007
Global - By E-MarketerGlobal - By E-Marketer Number 1 – Advertising MediumNumber 1 – Advertising Medium in terms of growth in terms of growth
rate.rate. Ad spending on the Web should net out at $21.7 billion Ad spending on the Web should net out at $21.7 billion
this year VS $20.4 billion on radio. this year VS $20.4 billion on radio. E-Marketer predicts that online advertising will reach E-Marketer predicts that online advertising will reach
$28.2 billion next year (an increase of 30 percent)$28.2 billion next year (an increase of 30 percent) Online advertising will account for a nearly twice as Online advertising will account for a nearly twice as
many dollars - constituting a hefty many dollars - constituting a hefty $44 billion market$44 billion market
What makes Google possible?What makes Google possible?
LeadershipLeadershipPhilosophy of GooglePhilosophy of GoogleGoogle’s CultureGoogle’s CultureGoogle’s Global PresenceGoogle’s Global Presence
LeadershipLeadership Dr. Eric Schmidt, Chairman of the Board and Chief Executive Dr. Eric Schmidt, Chairman of the Board and Chief Executive
Officer Officer Larry Page, Co-Founder & President, Products Larry Page, Co-Founder & President, Products Sergey Brin, Co-Founder & President, TechnologySergey Brin, Co-Founder & President, Technology
Philosophy of GooglePhilosophy of Google
Focus on the user and all else will follow.Focus on the user and all else will follow. Democracy on the web worksDemocracy on the web works.. The need for information crosses all bordersThe need for information crosses all borders.. You can be serious without a suit.You can be serious without a suit. Great just isn't good enough.Great just isn't good enough.
Google’s CultureGoogle’s Culture Heart of Small CompanyHeart of Small Company Hand’s on contribution to the Products by each employeeHand’s on contribution to the Products by each employee Flat HierarchyFlat Hierarchy Each employee having several responsibilities in different Each employee having several responsibilities in different
departmentsdepartments Hiring PolicyHiring Policy
Non DiscriminatoryNon Discriminatory Preference of ability over experiencePreference of ability over experience
Multilingual company environmentMultilingual company environment Multidomestic cultureMultidomestic culture Recreation along with workRecreation along with work Common café for all employeesCommon café for all employees
Google’s Global PresenceGoogle’s Global Presence•21 countries at present
Uniqueness about GoogleUniqueness about Google
SEARCHSEARCH
Speed, Accuracy, Objectivity and Ease of use Speed, Accuracy, Objectivity and Ease of use of.of.
Fit between their technology and the Fit between their technology and the consumer behavior.consumer behavior.
Page Rank technology – Orkut mergedPage Rank technology – Orkut merged Solved the scale up problemSolved the scale up problem Positioned as “Fastest Crawling Technique”Positioned as “Fastest Crawling Technique” Keeps the search “Up to date”Keeps the search “Up to date”
Competitive LandscapeCompetitive Landscape
SearchSearch
Competitive LandscapeCompetitive Landscape
AdvertisingAdvertising
Competitive LandscapeCompetitive Landscape
Video BloggingVideo Blogging
Google’s Top 2 RivalsGoogle’s Top 2 Rivals Primary competitors - Microsoft and Yahoo! Inc.Primary competitors - Microsoft and Yahoo! Inc. Both Microsoft and Yahoo have Both Microsoft and Yahoo have more more
employeesemployees than Google. than Google. Microsoft also has significantly Microsoft also has significantly more cash more cash
resourcesresources.. Longer operating historiesLonger operating histories and and more more
established relationshipsestablished relationships with customers with customers and end users.and end users.
Microsoft and Yahoo also may have a Microsoft and Yahoo also may have a greater greater ability to attract and retain usersability to attract and retain users - - because they operate Internet portals with a because they operate Internet portals with a broad range of content products and services.broad range of content products and services.
Strengths AnalysisStrengths Analysis
Weaknesses Analysis
Threats AnalysisThreats Analysis
Common Opportunities• BRIC Countries•Computer literacy is on the rise•Telecommuting and at-home-businesses growth •Mobile technologies offer another opportunity.•Cheaper global telecommunication costs open new markets
GoogleGoogle YahooYahoo MicrosoftMicrosoft
Traditional ad domainTraditional ad domain
Office SuitesOffice SuitesOther Software Other Software Apps.Apps.
Pay Per Use officePay Per Use office
Internet AdsInternet Ads
RecommendationsRecommendations
Be Multi-domestic companyBe Multi-domestic companyFind new sources of revenue.Find new sources of revenue.Continuous Innovation is the key to Continuous Innovation is the key to
maintain dominance in such an aggressive maintain dominance in such an aggressive environment.environment.
Concentrate on BRIC nations.Concentrate on BRIC nations.
THE ENDTHE END
THANK YOU
By,
Anubhav Singh
Class X A Roll No.- 5